Is Purely Pets The Best Pet Insurance Company?

Charlotte Green
Charlotte Green updated on September 7, 2020

Would you like to insure your beloved pet against accident or illness? Are you here to know whether Purely Pets is the best pet insurer to go for?

You are at the right place!

In the below review, we will tell you everything you need to know on Purely Pets pet insurance: cover table, prices, contact, claim and cancel process and our own recommandation.

Our review on Purely Pets pet insurance

4,3 Safe overall rating for Purely Pets pet insurance

Safe ratingOur opinion
Customer service & satisfaction
and claims
High customer satisfaction rate on Trustpilot
Defaqto 5 star rating on most of their covers
Vet advice helpline available 24/7
Award winning pet insurance provider
Cover provided for your home
Multi-Pet Insurance available
Only Lifetime covers available across 15 levels
High vet fees cover limits of up to £15,000
No accident only or Limited Time covers available
Pet insurance available is for cats and dogs only
Value for money
Interest-free monthly premiums
Competitive prices
No discount for online purchase
Financial strength
Purely Pets is a trading name of Insurance Factory Ltd which is authorised and regulated by the Financial Conduct Authority
Technology
Online quote generation
Online claims process
Customer portal available
Live chat available
Safe rating for Purely Pets home insurance

Find the pet insurance that suits you best in just a few seconds!

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Purely Pets pet insurance reviews: Defaqto and Trustpilot

Reviews
Defaqto
Lifetime Gold (£15,000): 5 stars
Lifetime Gold (£14,000): 5 stars
Lifetime Gold (£13,000): 5 stars
Lifetime Gold (£12,000): 5 stars
Lifetime Gold (£11,000): 5 stars
Lifetime Silver (£10,000): 5 stars
Lifetime Silver (£9,000): 5 stars
Lifetime Silver (£8,000): 5 stars
Lifetime Silver (£7,000): 4 stars
Lifetime Silver (£6,000): 4 stars
Lifetime Bronze (£5,000): 4 stars
Lifetime Bronze (£4,000): 4 stars
Lifetime Bronze (£3,000): 4 stars
Lifetime Bronze (£2,000): 4 stars
Lifetime Bronze (£1,000): 3 stars
Trustpilot
4,5/5 based on more than 2K opinions
Reviews on Purely Pets pet insurance

What does Purely Pets pet insurance cover?

Purely Pets pet insurance for dogs

Cover TypeVet feesDeath by accidentDeath by illnessLost or stolenBoardingThird party liability
Lifetime
Up to £1,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £2,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £3,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £4,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £5,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £6,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £7,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £8,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £9,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £10,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £11,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £12,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £13,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £14,000 vet fees cover per illness or injuryyesyesyesyesyes
Lifetime
Up to £15,000 vet fees cover per illness or injuryyesyesyesyesyes
Purely Pets pet insurance for dogs

Purely Pets pet insurance for cats

Cover TypeVet feesDeath by accidentDeath by illnessLost or stolenBoarding
Lifetime
Up to £1,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £2,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £3,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £4,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £5,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £6,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £7,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £8,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £9,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £10,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £11,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £12,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £13,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £14,000 vet fees cover per illness or injuryyesyesyesyes
Lifetime
Up to £15,000 vet fees cover per illness or injuryyesyesyesyes
Purely Pets pet insurance for cats

Good to know

None of the above pet insurance covers pre-existing medical conditions.

How much is Purely Pets pet insurance?

How much is Purely Pets pet insurance for dogs?

Cover typePolicy detailsMonthly premiumAnnual premiumStandard Excess
Lifetime
Up to £1,000 vet fees cover per illness or injury£23.67 - £29.07 £284.04 - £348.84£60 - £160
Lifetime
Up to £2,000 vet fees cover per illness or injury£28.95 - £34.97£347.40 - £419.64£60 - £160
Lifetime
Up to £3,000 vet fees cover per illness or injury£33.81 - £40.88£405.72 - £490.56£60 - £160
Lifetime
Up to £4,000 vet fees cover per illness or injury£40.32 - £47.04£483.84 - £564.48£60 - £160
Lifetime
Up to £5,000 vet fees cover per illness or injury£45.43 - £53.08£545.16 - £636.96£60 - £160
Lifetime
Up to £6,000 vet fees cover per illness or injury£46.15 - £53.92£553.80 - £647.04£60 - £160
Lifetime
Up to £7,000 vet fees cover per illness or injury£46.89 - £54.77£562.68 - £657.24£60 - £160
Lifetime
Up to £8,000 vet fees cover per illness or injury£47.51 - £55.47£570.12 - £665.64£60 - £160
Lifetime
Up to £9,000 vet fees cover per illness or injury£48.14 - £56.18£577.68 - £674.16£60 - £160
Lifetime
Up to £10,000 vet fees cover per illness or injury£48.70 - £56.83£584.40 - £681.96£60 - £160
Lifetime
Up to £11,000 vet fees cover per illness or injury£49.27 - £57.48£591.24 - £689.76£60 - £160
Lifetime
Up to £12,000 vet fees cover per illness or injury£49.78 - £58.07£597.36 - £696.84£60 - £160
Lifetime
Up to £13,000 vet fees cover per illness or injury£50.30 - £58.67£603.60 - £704.04£60 - £160
Lifetime
Up to £14,000 vet fees cover per illness or injury£50.78 - £59.24£609.36 - £710.88£60 - £160
Lifetime
Up to £15,000 vet fees cover per illness or injury£51.27 - £59.81£615.24 - £717.72£60 - £160
Purely Pets pet insurance premiums for dogs

*Quotes above are for a pedigree dog of one year old, not neutered nor microchipped.

How much is Purely Pets pet insurance for cats?

Cover typePolicy detailsMonthly premiumAnnual premiumStandard Excess
Lifetime
Up to £1,000 vet fees cover per illness or injury£13.21 - £16.79£158.52 - £201.48£60 - £160
Lifetime
Up to £2,000 vet fees cover per illness or injury£15.67 - £19.94£188.04 - £239.28£60 - £160
Lifetime
Up to £3,000 vet fees cover per illness or injury£17.83 - £22.69£213.96 - £272.28£60 - £160
Lifetime
Up to £4,000 vet fees cover per illness or injury£19.48 - £24.83£233.76 - £297.96£60 - £160
Lifetime
Up to £5,000 vet fees cover per illness or injury£20.72 - £26.46£248.64 - £317.52£60 - £160
Lifetime
Up to £6,000 vet fees cover per illness or injury£21.65 - £27.67£259.80 - £332.04£60 - £160
Lifetime
Up to £7,000 vet fees cover per illness or injury£22.30 - £28.50 £267.60 - £342.00£60 - £160
Lifetime
Up to £8,000 vet fees cover per illness or injury£22.74 - £29.02£272.88 - £348.24£60 - £160
Lifetime
Up to £9,000 vet fees cover per illness or injury£23.12 - £29.47£277.44 - £353.64£60 - £160
Lifetime
Up to £10,000 vet fees cover per illness or injury£23.44 - £29.85 £281.28 - £358.20£60 - £160
Lifetime
Up to £11,000 vet fees cover per illness or injury£23.77 - £30.24£285.24 - £362.88£60 - £160
Lifetime
Up to £12,000 vet fees cover per illness or injury£24.03 - £30.56£288.36 - £366.72£60 - £160
Lifetime
Up to £13,000 vet fees cover per illness or injury£24.29 - £30.89£291.48 - £370.68£60 - £160
Lifetime
Up to £14,000 vet fees cover per illness or injury£24.52 - £31.19£294.24 - £374.28£60 - £160
Lifetime
Up to £15,000 vet fees cover per illness or injury£24.75 - £31.48£297.00 - £377.76£60 - £160
Purely Pets pet insurance premiums for cats

*Quotes above are for a pedigree cat of one year old, not neutered nor microchipped.

How to contact Purely Pets pet insurance?

Purely Pets pet insurance phone numbers

How to contact Purely Pets?Phone numbersOpening hours

Customer Services

0330 102 5748

Monday to Friday: 9am to 6pm
Saturday: 9am to 1pm

How to contact Purely Pets pet insurance

Purely Pets pet insurance contact details

Purely Pets contact details
Contact form

Contact form at Purely Pets

Email

[email protected]

Mail address

Purely Pets Insuarnce
The Connect Centre
Kingston Crescent
Portsmouth
PO2 8DE

Livechat

Live chat is available

Purely Pets contact details

How to log in to Purely Pets customer portal?

You can login by clicking on 'Login' on the top right corner of the homepage.
Login to manage your policy at Purely Pets

How to claim at Purely Pets pet insurance?

There are several reasons to report a claim on your pet insurance:

  • you had or will have to face significant vet fees or repeat medication;
  • your pet is missing;
  • your pet had or caused an accident etc.

Claims can be done online through the customer portal or by downloading a claim form, filling it with the necessary information and emailing it to the claims department at Purely Pets. You can also send the filled claim form to Purely Pets by post.

How to claim on your Purely Pets pet insurance?
Claim online

Download claim form

Claim by email

[email protected]

Claim by post

Purely Pets Insuarnce
The Connect Centre
Kingston Crescent
Portsmouth
PO2 8DE

How to report a claim on your Purely Pets pet insurance?

How to cancel your Purely Pets pet insurance?

Cancellations can be done through email, writing a letter or through a phone call to the customer service team.

How to cancel your Purely Pets pet insurance?
Cancellation fees

£30

Cancel by email

[email protected]

Cancel by phone

0330 102 5748

Cancel by post

Purely Pets Pet Insurance
The Connect Centre
Kingston Crescent
Portsmouth
PO2 8DE

How to cancel your Purely Pets pet insurance?

Our final opinion on Purely Pets pet insurance

Purely Pets is a trading name of Insurance Factory Ltd which is authorised and regulated by the Financial Conduct Authority.

The company offers Lifetime covers only across 15 levels with the first level covering vet fees of up to £1,000 and the fifteenth level covering vet fees of up to £15,000. The pet insurance offered is for cats and dogs only and they cover death by accident and illness, stolen or lost pets, as well as boarding fees. Third Party Liability is only available for dogs. Most of Purely Pets' levels of cover have a 5 star rating on Defaqto and the company has a high customer satisfaction rate on Trust Pilot.

We would recommend Purely Pets to anyone looking for a wide range of cover options when it comes to Lifetime Pet Insurance.

Find the pet insurance that suits you best in just a few seconds!

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Charlotte
Charlotte Green
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Charlotte is a finance content specialist with a sharp analytical mind and a strong academic background. She holds a degree in Philosophy, Politics and Economics (PPE) from the University of Oxford and a Master’s in Behavioural Economics from the London School of Economics. Her academic training gave her the tools to make sense of complex financial systems—and to explain them in a way that’s both smart and relatable. Before joining HelloSafe, Charlotte worked in editorial roles for financial media and strategy firms, where she focused on personal finance, digital banking, and policy analysis. She is passionate about helping people make informed decisions about their money, especially in an age where the financial landscape is changing fast. At HelloSafe, she covers key topics such as insurance, tax, utilities, credit and budgeting tools. Her mission: provide clear, honest and actionable insights that empower readers to take control of their financial lives with confidence.