London, Wednesday, April 17, 2025 – HelloSafe, the international financial services comparison platform, today announces the global launch of its online broker comparison tools following an international market study. This new offering is part of an approach aimed at making investment services more accessible, transparent, and intelligently comparable for individuals in over 30 countries.
A Rapidly Expanding Global Stock Broker Market
The broker market, which refers to brokers allowing individuals to access financial markets (stocks, ETFs, crypto, etc.), has experienced sustained growth for several years, driven by the democratisation of investment and strong digitisation of the sector.
In 2024, the global online brokerage services market was valued at $13.1 billion, and is projected to reach $24.5 billion by 2030, with a compound annual growth rate (CAGR) of 10.9%. This growth is driven by the rise of retail investors, particularly among younger generations, and the proliferation of mobile-accessible trading platforms.
Since the pandemic, over 28 million new trading accounts have been created worldwide, according to Statista data, with an increase of over 80% in trading volume carried out by individuals between 2020 and 2024.
Digital B2C platforms are redefining access to trading
The rise of digital B2C platforms such as eToro, Trade Republic, and Interactive Brokers has radically changed the way individuals access financial markets. In 2025, over 76% of individual investors used online brokers, compared to just 42% in 2017.
This digital shift favours the comparison of offers: brokerage fees, accessibility to financial products, regulations, educational tools, and customer support. Online comparison tools like those from HelloSafe have therefore become essential to support this new generation of investors.
The Rise of Online Brokers: When Innovation Changes the Game
The online broker market is booming, driven by a combination of fundamental factors that are transforming the way individuals invest today.
Financial education on the rise. Investors have never had so much access to resources to educate themselves: tutorials, webinars, simulators, specialised social networks, etc. As a result, individuals are becoming more autonomous, more informed, and now expect high-performance tools to manage their investments. This increase in competence is pushing platforms to offer increasingly advanced solutions, integrating analysis, recommendations and education.
Breaking Down Entry Barriers: The days when trading was reserved for a select few are over. Thanks to digitalisation and the removal of brokerage fees by many players, opening an account and investing in the markets has become simple, fast, and accessible to all. This democratisation has caused the number of investors to explode and stimulated competition between platforms.
An ever-expanding range of financial products. Investors are no longer limiting themselves to stocks; they are also interested in ETFs, cryptocurrencies, commodities, and even derivatives. This diversification meets a dual expectation: to better manage risks and to seek new sources of return. Brokers must therefore expand their catalogue and support their clients on products that are sometimes complex.
Technological Innovation at the Heart of the User Experience Automation and artificial intelligence are revolutionising the sector. Trading robots analyse markets in real time and execute orders instantly, without human intervention, eliminating emotional biases and optimising responsiveness to volatility. Mobile applications, increasingly user-friendly, allow you to monitor your portfolio and take action at any time, wherever you are. Platforms integrate sophisticated analysis tools, personalised alerts, and even copy trading functions to draw inspiration from the strategies of the best investors.
Towards More Social and Collaborative Trading
The rise of social trading and investor communities promotes collective learning and emulation. Users share their ideas, copy the portfolios of experienced traders, and benefit from enhanced support to progress faster.
In summary, the ability of brokers to innovate and offer a smooth, personalised and educational user experience has become a real growth driver. Now more than ever, it is the most agile and tech-savvy platforms that are succeeding in a rapidly changing market.
Highly Contrasting Regional Dynamics
The development of the online broker market varies widely across different regions of the world, each presenting its own unique characteristics:
- In Western Europe and North America, the markets are already well-established and mature. Growth is more moderate, driven mainly by the emergence of low-cost, mobile, and user-experience-focused solutions. Players are competing with innovation to attract demanding customers looking for simplicity and efficiency.
- In Asia-Pacific, progress is spectacular. Countries like China, India, and Indonesia are seeing their number of individual investors double in just a few years. This rapid growth is due to strong adoption of digital technologies, an expanding middle class, and a growing interest in financial markets.
- As for Latin America and Africa, these regions are still emerging in this segment, but they show strong potential. Mobile access facilitates the opening of accounts and allows a growing number of investors to get started, supported by a gradual improvement in financial literacy.
HelloSafe: A Leading Platform for Comparing Brokers
Already present in over 30 countries, HelloSafe relies on proprietary comparison technology, used each month by more than 2 million users worldwide. The launch of its broker comparison tools is part of a strategy to democratise investment, offering individuals a reliable, neutral and transparent tool for choosing the right broker.
HelloSafe's Broker Comparison Tools: Essential Tools Before You Invest
HelloSafe's new offering for comparing the best brokers is based on three pillars:
- A multi-product broker comparison tool (stocks, ETFs, crypto, etc.) analysing fees, regulation, available tools and customer service.
- An interactive platform allowing users to filter according to their profile (beginner, experienced, ESG investor, etc.).
- Expert analysis, with educational and comparative content to better understand the world of online brokerage.
International Deployment of HelloSafe's Broker Comparison Tools
HelloSafe's broker comparison tools are now available in the following countries:
