Is Aviva The Best Life Insurance Policy?
verified information
Information verified by Adeline Harmant
Our articles are written by experts in their fields (finance, trading, insurance etc.) whose signatures you will see at the beginning and at the end of each article. They are also systematically reviewed and corrected before each publication, and updated regularly.
Discover the methodology
This is the ultimate review to guide you through the ins and outs of Aviva life insurance. You might already know that Aviva has several different contract options.
Some are great. Some are less useful. Some are simply too expensive.
So, if you want to get better value for money from your insurance contract, as well as indicative quotes and tips to lower your insurance premium, then you’ll probably love the following article.
Let’s dive right in!
Is Aviva the best life insurance for you?
When taking out life insurance, there are so many things to think about. Life insurance is one of the most important insurance plans to have, as it is the best way to protect your loved ones if something happens to you.
Aviva life insurance has a lot to offer. Here are the main points that you should look at before taking out life insurance with Aviva.
4 Safe overall rating for Aviva
| Rating Criteria | Safe Rating | Our Review |
|---|---|---|
| Customer service satisfaction, claims and support |
Aviva has a 5 star rating from Defaqto | |
| Coverage options |
Aviva offers a one year free life insurance worth £15,000 to parents with children that are less than 4 years. | |
| Value for money |
Cover can be gotten for as low as £5 per month. | |
| Financial strength |
In 2013, Aviva paid out £1.4m per day in life insurance and critical illness claims. | |
| Apps and technologies |
Chat bot is available |
Expert and customer satisfaction reviews for Aviva
| Review organisation | Consumer satisfaction rates for Aviva Life insurance |
|---|---|
| Trustpilot | 1,6/5 based on 1559 reviews |
| Defaqto | 5 |
Aviva insurance in a nutshell
In summary, here are the main features you need to know when taking out life insurance with Aviva.
| Criteria | Aviva details |
|---|---|
| Minimum age | 18 years |
| Maximum age | 89 years |
| Pay-out | Up to £5m |
| Life insurance with free gifts | No |
| Extras | There is an insurance calculator on the website that can help the policyholder determine the amount of life insurance needed |
| Terminal illness | Yes |
What are Aviva life insurance policy types?
When choosing life insurance, you have to make a lot of important decisions. You have to choose between different policy types to find which one would best cover your needs. As the first big choice, you have to choose between:
- Term life insurance. Term insurance splits into two types: level term or decreasing insurance. If you choose a term insurance, once again you would have to choose between these two. Sometimes, there is an increasing term insurance option.
- Whole of life insurance. This insurance will pay out when the policyholders die. Not all insurers offer this type of coverage.
What is Aviva term life insurance?
There are two term life insurance options:
- Level cover guarantees that your loved ones get a payment if you die during a specific period of time. You will receive the same amount during a fixed period. Life insurance can be for 5,10, 20 years, etc., depending on your needs.
- Decreasing cover guarantees that your loved ones get a payment if you die during a specific period of time. The amount decreases over the policy term. It is really useful if you have a loan, as the price tends to decline over time. You can choose an increasing cover as well.
| Criteria | Aviva life insurance |
|---|---|
| Minimum term | 1 year |
| Maximum term | 50 years |
| Pay-out | Up to £5m |
| Minimum monthly premium | £5 |
| Extras or any interesting facts |
|
Should you take level or decreasing term life insurance?
Aviva offers two types of term life insurance: one is level life insurance, the other one is decreasing life insurance.
| Criteria | Provider Details |
|---|---|
| Aviva term life insurance (level) |
|
| Aviva decreasing term life insurance, also known as life insurance for mortgage |
|
Some providers also propose increasing life insurance, which is a similar concept as decreasing life insurance, but with the premiums getting higher rather than lower.
Aviva life insurance propose increase life cover:
- With the increasing cover that Aviva offers, the cover amount increases with inflation
- The monthly premiums paid will also increase by 1.5 and the percentage increase in CPI
- If the CPI does not increase, the amount to be paid for the premium will remain the same
- The increase in premium rates per year will not exceed 15%
Can you take out a Aviva plan life insurance with someone else?
Yes, you can either have a single or a joint policy at Aviva.
Taking out a joint policy covers two people that are together under the same policy. In the end, it is cheaper than two single policies. It covers both of your contributions to the family. It only pays out once, and the sum will be given to the other partner if one dies. It leaves the surviving member of the couple without life insurance after the death of the first partner.
Taking out a single policy pays for one person only. It pays out the amount chosen. Taking out two policies is more expensive, but you can choose the level you want, and it’s beneficial if the two partners don’t need to be insured at the same level.
What are Aviva life insurance extras?
You can add these extras at additional cost to your Aviva life insurance:
| Details | Reviews |
|---|---|
| House Purchase Cover | Aviva provides the policyholder with 90 days free cover which starts when the insurance application has been accepted and the future start date coincides with the completion of your house purchase. |
| Separation benefit | In the case that you separate from your partner, your joint policy can be split into single policies |
| Death benefit | A sum is paid in the case that the policyholder dies during the policy term. |
| Terminal Illness benefit | This benefit is paid if the policyholder is diagnosed with a terminal illness during the course of the policy term. |
| Child Death Benefit | A sum of up to £5,000 is given in the case that the child dies during the policy term |
Should you take out Aviva life insurance critical illness cover?
What is critical illness cover?
It is an extra that can be added to your policy, or can be combined with your standard life insurance. It pays out if you contract a disease. The illness developed must be specified in your policy contract. The most common illnesses covered are cancer and heart attacks, etc. If you become really ill, your insurance will pay out exactly as if you’ve passed away.
Is Aviva the best critical illness cover?
Here are the main features when you take out Aviva life insurance with serious illness:
| Criteria | Overall life insurance and critical illness cover |
|---|---|
| Coverage | The Life and Critical illness cover that Aviva provides offers the following:
|
| Children's Cover |
|
| What should you know about Aviva critical illness cover? | In 2018, Aviva paid out £354m in critical illness claims, an average of £71,779 per customer. |
How much is Aviva life insurance?
The big question is knowing how much life insurance you’ll need. Your answer to this question (as well as your age) will mainly determine the price of your life insurance:
However, your life insurance price will also depend on several factors:
- Your medical conditions
- Whether or not you are a smoker
- Which add-ons you add to your life insurance
- Your salary
- The coverage you want
- Whether you take out a joint policy or not
So you must ask yourself the relevant questions for your own situation, for example: Do you have a loan? Do you have savings? Do you have debts? Do you have a family? Does your job offer protection?
How to contact Aviva life insurance?
Here are all the important phone numbers for contacting Aviva life insurance:
| Service | Phone Numbers | Opening Hours |
|---|---|---|
| Get a quote at Aviva | Not available | Not available |
| How to claim at Aviva | 0800 015 1142 | Monday to Friday: 9:00am - 5:00pm |
| How to cancel at Aviva | 0800 068 6800 | Monday to Friday: 9:00am - 5:00pm |
What are Aviva general contact details?
You will find in this table all the general contacts that you would need if you want to reach Aviva life insurance:
| General contacts | |
|---|---|
| Mailing address | St Helen's |
| Social media | Facebook, Twitter, YouTube |
| Chatbot | Yes |
scottish widows life insurance contact number
How to claim at Aviva life insurance?
You will find on this table the different possibilities for reporting a claim on your Aviva life insurance:
| How to claim on your life insurance at Aviva? | |
|---|---|
| When to claim? | As soon as possible |
| Claim by mail | Not Available |
| Claim by email | Not available |
| Claim online | To make a claim online
|
| Claim by phone | 800 015 1142 |
Here are all the important Aviva life insurance contact number!
How to cancel my Aviva life insurance?
You will find on this table the different ways to cancel your Aviva life insurance:
| How to cancel your life insurance at Aviva | |
|---|---|
| Fees |
|
| Cancel by mail | Not Available |
| Cancel by email | |
| Cancel online | To cancel your account, you can login to your MyAviva account |
| Cancel by phone | 0800 068 6800 |
How do I get Aviva life insurance quotes?
Here are the different ways to get a life insurance quote at Aviva:
| How to get a life insurance quote at Aviva | |
|---|---|
| Quote online | To make get quote online
|
| Quote phone | Not available |
How do I log into Aviva life insurance?
Go the Aviva Home Page and select the login option. Enter your Login details to access your account.
Do we recommend Aviva life insurance?
Aviva was founded in 1696. It was previously referrred to as Norwich Union but in 2009, it was changed to Aviva. In 2013, they paid out £1.4m per day in life insurance and critical illness claims. Aviva offers a series of insurance policies like the Level term life insurance, Decreasing term life insurance, Critical illness cover, Over 50s Life insurance. They have a 5 star rating from Defaqto, however, on TrustPilot, there were many complaints anout the customer care service. They however have a lot of optional extras that can be added to an isurance policy. Asides from the bad review about the customer care service provided, Aviva is recommended.
Life insurance is a contract between an insurance company and the policyholder. In exchange for an annual or monthly premium, the insurance company agrees to give out to a designated beneficiary a lump sum if the policyholder were to pass away.
Yes, it is worth getting life insurance when people depend on you financially, like your family.
How much life insurance in the UK is depends on a lot of factors. However, with our data, we calculate that the average monthly cost of life insurance is £15. Of course, the price will depend on whether you take out joint or single life insurance, and the term of your insurance if you are not taking out a whole life insurance policy.
Like with other types of insurance, it is a standard procedure: the policyholder pays a premium to a provider, with an agreed level of cover.
Lots of life insurance providers offer free gifts:
- Royal London
- Legal & General
- Aviva
- Shepherds Friendly
- OneFamily
- British Seniors Insurance Agency
There are lot of life insurance policy that have interesting features. Depending on these features, you can decide if this life insurance suits you.
To find what is the best life insurance for you, use our tool to compare prices and offers from all the insurers on the market instantly.
