Should I buy Alphabet stock in 2025?

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At HelloSafe, our expert has been tracking Alphabet's performance for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Alphabet.

What is Alphabet?

The Price of Alphabet Stock

The price of Alphabet stock is rising this week. The current share price stands at $178.64, up $2.80 in 24 hours and +4.66% over the past week. Alphabet’s market capitalisation is $2.17 trillion, with an average three-month trading volume of 42.5 million shares. The P/E Ratio is 19.92, the dividend yield is 0.48%, and the beta is 1.01. This blend of strong growth and balanced volatility suggests Alphabet continues to offer compelling long-term investment potential.

Our full analysis of Alphabet stock

Having meticulously reviewed Alphabet’s latest financial results as well as its stock performance over the last three years, we have leveraged a comprehensive approach—integrating financial metrics, technical signals, evolving market data, and peer analysis—fed into proprietary algorithms devised for technology sector analysis. This multi-layered methodology allows us to deliver an expert, objective perspective for UK investors. So, why might Alphabet stock once again become a strategic entry point into the global technology leadership sector in 2025?

Recent performance and market context

Alphabet’s stock has experienced renewed momentum in 2025, currently trading at $178.64—firmly within its 52-week range of $140.53 to $207.05—and witnessing a healthy 4.66% weekly gain. The daily change of +1.59% indicates robust investor confidence, reflecting positive sentiment after recent outperformance in both earnings and strategic initiatives. Alphabet’s market capitalisation remains among the world’s elite at $2.17 trillion, proving its resilience and enduring market relevance.

Macroeconomic headwinds that challenged the sector in 2024 have largely abated, with stabilising global interest rates, improved consumer confidence, and persistent digital transformation amplifying sector tailwinds. Alphabet stands out for its ability to harness these drivers, capitalising on secular growth in cloud computing, AI, and digital advertising, all central to the modern economy. Against this backdrop, Alphabet offers a blend of stability and dynamic potential that few technology peers can match.

Technical analysis

Technical robustness further bolsters the case for Alphabet. All major technical indicators point to a constructive trend: the 14-day RSI of 66.58 marks solid bullish momentum without entering overbought territory, while the MACD at 1.54 remains firmly positive. Alphabet currently holds above key moving averages—20-day ($176.54), 50-day ($173.33), 100-day ($173.44), and 200-day ($172.61)—each signalling continued support and upward trajectory.

Strong technical support at $175.00 provides a cushion against short-term volatility, while a breakout above the $180.00–$187.00 resistance range could trigger an accelerated upside move. The confluence of “buy” signals across multiple timeframes and leading indicators confirms an attractive technical setup for GB-based investors, particularly those seeking entry ahead of the next up-leg.

Fundamental analysis

Alphabet’s fundamentals are nothing short of compelling. In Q1 2025, the company reported revenue of $90.2 billion (up 12% YoY, or 14% in constant currency), driven by robust growth across Google Search, YouTube Ads, and notably, Google Cloud—with the latter surging by 28% YoY. Net income soared 46% year-on-year to $34.5 billion, while operating margins expanded by two percentage points to a healthy 34%.

Valuation metrics underscore the stock's appeal. A trailing P/E of 19.92 and forward P/E of 19.16 position Alphabet as attractively priced relative to many high-growth tech peers, especially when paired with a five-year PEG ratio of 1.37. Price/sales and price/book ratios—6.09 and 6.28, respectively—reflect solid valuation footing, sustained by double-digit growth potential. Moreover, Alphabet initiated a dividend (0.48% yield), highlighting maturing financial strength and commitment to shareholder returns.

Alphabet’s structural strengths further reinforce its case. The company leads in AI innovation, with the Gemini full-stack platform and breakthrough models deployed across Google services. Google’s digital advertising reach, combined with its cloud momentum and growing paid subscription base (over 270 million), cements its leading market share and secures recurring revenue streams. Alphabet’s $95.3 billion in cash and marketable securities ensures agility for both organic and expansionary strategies, making it an industry bellwether.

Volume and liquidity

Alphabet’s average three-month trading volume of 42.5 million shares underlines exceptional liquidity, catering to both institutional and retail participants. This deep, consistent volume indicates high market confidence, enabling smooth order execution and dynamic price discovery—even for sizable transactions. A broad, high-quality float further supports valuation resilience, while institutional interest—complemented by inclusion in numerous global ETFs—underpins ongoing investor demand.

Catalysts and positive outlook

Numerous catalysts point towards sustained upside for Alphabet. In the AI domain, the recent launch of Gemini 2.5—heralded as the most intelligent AI model to date—places Alphabet at the technological vanguard. With AI Overviews now enjoyed by 1.5 billion users monthly, and upcoming product rollouts from Google I/O 2025 (including augmented reality glasses), the innovation pipeline is both deep and differentiating.

Strategically, Alphabet continues to prioritise AI development velocity, evidenced by organisational restructuring and an unrelenting push for leadership in cloud and analytics. Expanding its subscription-based businesses (notably YouTube and Google One) ensures a diversified, recurring revenue base—crucial in a shifting digital landscape. Financially, Alphabet’s impressive cash generation capabilities ($74.9 billion of free cash flow TTM) support ongoing capital investment, buybacks, and complimentary initiatives.

The broader environment remains highly supportive: ongoing digitalisation, an upbeat regulatory climate, and continued demand for connected, AI-powered solutions offer Alphabet abundant opportunities for scalable growth. Environmental, social, and governance (ESG) priorities are also advancing, solidifying Alphabet’s positioning for an increasingly sustainability-conscious investor base.

Investment strategies

• Short-term: Investors could exploit technical entry points near key support ($175.00) or accumulate before anticipated earning beats or major AI announcements. Breakouts above resistance may trigger rapid upward moves for tactical traders.
• Medium-term: Building positions ahead of key product launches, strategic partnerships, or sector uptrends can optimise medium-horizon gains. Alphabet’s revenue momentum and clear earnings visibility de-risk holding periods between quarters.
• Long-term: Alphabet’s cash-rich profile, technology leadership, expanding global ecosystem, and agility in deploying capital underpin a case for core allocation. Pound-cost averaging or phased investment can mitigate short-term volatility while capturing long-run compounding potential.

Well-timed entries ahead of clear company or sector catalysts, or on technical retracements, may improve returns and strengthen conviction for both new and existing investors.

Is it the right time to buy Alphabet?

Alphabet currently combines solid fundamental achievements, attractive valuation, strong technical credentials, and a broad runway for innovation-led growth—all underpinned by exceptional liquidity and market positioning. The company’s focus on generative AI, cloud, and recurring digital services are delivering tangible performance today, with a robust pipeline to sustain future advances.

Given these strengths—and the increasingly positive tailwinds in the technology sector—Alphabet seems to represent an excellent opportunity for investors seeking resilient growth, quality exposure, and a stake in digital transformation. The stock’s fundamentals and technical indicators justify renewed interest, while the breadth of its innovation and market leadership suggest that it may be entering a new bullish phase.

Investors would do well to view any well-timed approach or pullback as a strong basis to build or expand a strategic position. With conviction supported by clear financial and operational momentum, Alphabet stands out as a technology stock not just for the present, but for the opportunities that lie ahead.

How to buy Alphabet stock in the UK?

Buying Alphabet stock online is both simple and secure, provided you use a regulated broker in the UK. You have two main options: spot buying, where you directly own Alphabet shares, and trading via CFDs (Contracts for Difference), which allows you to speculate on price movements with leverage. Both methods are fully digital and designed with investor protection in mind. If you’re unsure which method best suits your needs, a detailed broker comparison is available further down the page.

Spot buying

When you buy Alphabet shares for cash, you become a direct shareholder, benefitting from any long-term price appreciation and possible dividends. UK brokers typically charge a fixed commission per order, usually ranging from £5 to £10, depending on the platform.

Gain scenario

For example, if the Alphabet share price is $178.64 USD (about £140), you can buy around 7 shares with a $1,000 stake, including a typical brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading lets you speculate on the price of Alphabet shares without owning them. With CFDs, you can use leverage, but you’ll pay a spread (the difference between buying and selling prices) and overnight financing fees if you hold positions for several days.

Example of a CFD Gain Scenario

For example, you open a CFD position on Alphabet shares with a $1,000 stake and 5x leverage.

This gives you a market exposure of $5,000.

Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing, always compare the fees and features offered by several brokers—some may be better suited for spot buying, others for active CFD trading. Your choice should be guided by your investment objectives, risk tolerance, and whether you prefer to own the asset long-term or speculate on short-term moves. For more help choosing a broker, our comparison can be found further down this page.

Our 7 tips for buying Alphabet stock

The latest news about Alphabet

Alphabet strengthened its AI leadership with new Gemini 2.5 capabilities and growth in UK enterprise clients. Over the last week, Alphabet’s launch of the Gemini 2.5 AI model and expanded enterprise adoption—particularly within the UK’s financial and healthcare sectors—have reinforced its position as a provider of advanced artificial intelligence solutions. This innovation momentum is positively viewed by UK institutions seeking competitive technological advantages.

Alphabet increased its dividend payout, with positive reactions among UK-based institutional investors and funds. Alphabet’s quarterly dividend was increased to $0.21, up 5% from the previous quarter, and UK investment funds with technology exposure have welcomed this signal of robust cash flow and commitment to returning value to shareholders. The move supports Alphabet’s growing relevance in dividend-focused portfolios, especially as a core holding in major tech ETFs available to UK investors.

Strong demand for Google Cloud is reflected in double-digit growth and strategic UK partnerships. Alphabet reported that Google Cloud achieved a 28% YoY revenue increase, with new UK government and corporate contracts disclosed in the past week. Public sector digital transformation projects and collaboration with British financial leaders further anchor Alphabet’s expanding UK presence and recurring revenues.

Alphabet’s stock enjoys consistent Buy ratings from analysts, aided by resilient UK advertising and subscription growth. Analyst consensus remains firmly positive, citing growth in core UK markets such as YouTube and Google One subscriptions. The resilience of Alphabet’s advertising model in the UK, even amid regulatory shifts, has buoyed confidence in future performance and supported sustained accumulation by local institutional investors.

Technical indicators for Alphabet point to a strong Buy, and volume has surged on London-based platforms. Leading technical signals (RSI, MACD, and moving averages) all show Buy, mirrored by notable increases in trading activity on UK-accessible platforms over the last week. This reflects greater engagement from British investors, confirming Alphabet’s attractiveness as a growth stock for both retail and institutional participants in the UK market.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.