Should I buy Entain stock in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring Entain's performance for more than three years. Each month, hundreds of thousands of users across the United Kingdom rely on us to interpret market trends and pinpoint the most promising investment opportunities. Our analyses are provided for information purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, paid by Entain.

What is Entain?

How much is Entain stock?

The price of Entain stock is rising this week. As of today, Entain plc is trading at 663.40 GBX, up 1.59% over the past 24 hours, with a weekly gain reflecting a period of recovery and positive sentiment among investors. The company's market capitalization stands at £4.18 billion, with a 3-month average daily volume of approximately 2.1 million shares.

Currently, the Price/Earnings (P/E) Ratio is negative due to a reported EPS of -0.71, while the forward dividend yield is 2.85%. Entain shows a moderate level of volatility, indicated by a beta close to 1, making it a notable stock for investors watching both growth and risks in the UK market.

Our full analysis on Entain stock

Having extensively reviewed Entain plc’s most recent financial disclosures, analysed the company’s market performance over the past three years, and applied rigorous quantitative methods—including an integration of technical indicators, advanced financial metrics, real-time market data, and comparative peer analysis—our research highlights several catalysts that merit renewed attention. Supported by our proprietary analytical algorithms, this comprehensive perspective brings Entain’s bullish arguments squarely into focus. So, why might Entain once again present itself as a strategic entry point into the dynamic digital gaming and sports betting sector in 2025?

Recent Performance and Market Context

Entain plc enters mid-2025 on the back of a notable turnaround in market sentiment and operating execution. The share price, now at 663.40 GBX (+1.59% on the day), has staged a significant recovery from its 52-week low of 452.50 GBX. This rebound reflects increased investor confidence, likely stemming from several high-visibility events:

• Q1 2025 Trading Update: Group Net Gaming Revenue (NGR) rose by 9% year-on-year (11% on constant currency), outpacing consensus expectations and confirming the resilience of Entain’s omnichannel business model.
• Online Growth Outperformance: UK and Ireland online NGR surged by 23% (constant currency), underpinned by a substantial 21% increase in volumes—a clear sign that Entain’s digital brands continue to resonate with core segments.
• BetMGM Joint Venture Excellence: In the fast-growing US market, BetMGM (Entain’s 50/50 joint venture with MGM Resorts) reported Q1 NGR growth of 34%, recording EBITDA of $22 million and achieving robust expansion in both iGaming (+27%) and online sports (+68%).

From a sector perspective, Entain’s improvement parallels tailwinds for the global iGaming and regulated betting industry. Growth in consumer discretionary spending, ongoing digital migration, and liberalising regulatory frameworks across North America and Europe provide a supportive macro environment. This context strengthens the case for exposure to leading operators with scalable, regulated platforms—attributes where Entain stands out.

Technical Analysis

Technically, Entain’s chart reveals a developing pivot in market structure. As of 2 May 2025:

• Momentum Indicators:
• RSI (14): Currently 61.43—a level that is neither overbought nor exhausted, reflecting persistent but controlled buying pressure.
• MACD (12,26): At -0.02, the MACD is only fractionally below zero, suggesting a possible base-building scenario before a renewed up-leg.
• Moving Averages:
• Short-Term (5, 10, 20, 50-day): All signal bullish intent, with closing price above each—indicative of constructive short-term momentum.
• Long-Term (100, 200-day): The price is just below the 200-day EMA (662.92), hinting at an inflection—breaking and holding above this level would traditionally confirm a medium-term trend reversal.
• Support and Resistance:
• Strong support: Evident at 630–640 GBX, a zone that has repeatedly underpinned recent price action.
• Resistance: Initial upside barriers are situated in the mid-650s to low 680s range.
• Momentum Structure:
• The interplay between short-term bullish crosses and still-cautious longer-term trends typically precedes periods of increased volatility and dynamic re-rating.

In summary, the technical set-up appears to herald a transition phase, with the next sustained close above the 200-day EMA likely to be interpreted as a confirmation of a new bullish phase.

Fundamental Analysis

Beneath the chart, Entain’s fundamentals present a dynamic blend of stability, scale, and innovation:

• Revenue and Market Expansion:
• Group NGR: +9% YoY in Q1 2025 highlights continued organic momentum and successful integration of recent bolt-on acquisitions.
• Geographic and Segment Diversity: The company’s footprint now spans over 30 regulated markets, with notable contributions from UK, Ireland, the Netherlands, Canada, and Croatia.
• Profitability:
• EPS: The reported -0.71 EPS still reflects high integration and regulatory costs in 2024, though consensus indicates a path to normalisation as growth investments taper and synergies are realised.
• EBITDA Guidance: Management remains “comfortable” with FY2025 EBITDA market expectations, signalling operational confidence.
• Valuation:
• P/S (Price/Sales): Currently estimated at ~1.2x, compared to peer averages in the 1.5–2.0x range, with P/E improvement anticipated as profitability recovers.
• Dividend Yield: A forward yield of 2.85% is notable for the sector, underpinned by robust cash flow and prudently managed capital allocation.
• Structural Advantages:
• Brand Portfolio: The Ladbrokes, Coral, bwin, PartyPoker, and BetMGM brands command premium positioning.
• Proprietary Technology: Full-ownership of platform infrastructure enables both cost advantages and B2B monetisation—an increasingly valuable asset as the industry converges technologically.
• Regulated Market Focus: Entain is committed to operating solely in regulated or regulating jurisdictions, future-proofing its business against legislative shocks and unlocking higher-quality, defensible growth.

Taken together, these fundamentals suggest that, despite some legacy cost headwinds, the company’s growth trajectory and margin potential may be underestimated.

Volume and Liquidity

A hallmark of robust institutional interest, Entain’s trading activity has shown:

• Sustained Volume: Average daily traded volume remains well above historical norms, linked both to re-rating events and renewed sector focus—often a precursor to prolonged bullish moves in UK large-caps.
• Float Structure: With a market cap of £4.18bn and a broad, balanced free float, the stock’s liquidity profile provides an ideal platform for dynamic valuation adjustment, ensuring efficient price discovery and entry/exit flexibility.
• Block Trades: Recent surges in block trade activity coincide with positive fundamental news flow, implying ongoing accumulation by sophisticated market participants.

This high level of liquidity both reflects and reinforces market confidence in Entain’s investment case.

Catalysts and Positive Outlook

Several tangible and thematic catalysts point to a constructive medium- to long-term outlook:

• Leadership Stability: The appointment of Stella David as permanent CEO (April 2025) removes market uncertainty and provides strategic continuity—often a trigger for renewed momentum.
• North American Upside: BetMGM’s path to sustained profitability and revenue scale offers a rare combination of growth and defensive cash generation in the world’s fastest-growing gambling region.
• B2B Expansion and Technology: Entain’s proprietary technology is broadening revenue streams through third-party deals—a mechanism that should yield margin enhancement and recurring contractual revenues.
• M&A and International Penetration: Recent acquisitions in the Netherlands, Croatia, and Canada position the group to consolidate or grow share in underexposed, newly-regulated markets.
• Sector Winds: Ongoing shifts toward regulated online gambling—driven by consumer preference, technology proliferation, and regulatory clarity across multiple jurisdictions—set a favourable context for scalable, regulated players.
• ESG and Compliance Focus: Proactive adaptation to regulatory scrutiny—including investment in responsible gaming, AML protocols, and transparency—reduce headline risk and underpin long-term viability.

Collectively, these catalysts may provide the base for further earnings upgrades and multiple expansion, as visibility on strategic execution improves.

Investment Strategies

Entain’s current tactical and strategic positioning offers flexibility for differentiated investor profiles:

• Short-term Perspective:
• Momentum Traders: The stock sits near multi-month highs and, with price now challenging the 200-day EMA, could benefit from potential breakout extensions if volume continues to build.
• Support-Level Buyers: The 630–640 GBX support is well-defined, offering tight entry points with clear downside containment.
• Medium-term Outlook:
• Catalyst Investors: With the next earnings update and BetMGM business milestones approaching, the stock could respond positively to incremental data points on margin improvement and new market penetration.
• Technical Reversal Seekers: Watching for a firm close above the 200-day EMA may signal a shift from range-bound to trending conditions.
• Long-term Holders:
• Strategic Entry: Wide sector diversification, recurring revenues, and robust international exposure deliver resilience to economic cycles and support compounding returns.
• Recovery/Turnaround Potential: Ample room for operational leverage, cost discipline, and further acquisitions or partnerships bolster the argument for material valuation re-rating over time.

In sum, the current price-action and macro/sector environment seem to offer a rare opportunity to accumulate at a stage where cyclical headwinds may be receding and next-phase catalysts are gathering momentum.

Is it the Right Time to Buy Entain?

In weighing the collective strengths, Entain emerges as a standout within the tech-enabled gaming sector. Key competitive edges include:

• A persistently expanding online revenue base with proven multi-market execution,
• The accelerating profitability and scale of the BetMGM US joint venture,
• Continued dominance in regulated territories and prudent risk management,
• Proprietary technology and a well-diversified, premium brand suite,
• A clear path to improved EBITDA and cash generation after a period of significant investment.

The technical profile points to a nascent bullish phase, particularly as price tests the critical 200-day EMA. From a valuation standpoint, the shares appear attractively priced relative to forecast earnings recovery and sector peers, with a strong dividend yield providing an additional element of defensiveness and total return potential.

For investors seeking exposure to a high-quality, innovative platform operator at what could mark the beginning of a repricing cycle, Entain seems to represent an excellent opportunity. The outlook is buoyed by improving fundamentals, sectoral tailwinds, and forthcoming catalysts that may unlock outsized returns for those willing to take a position ahead of an anticipated re-rating.

As we enter a pivotal phase in the digital gaming and betting landscape, Entain’s strategic strengths and market momentum suggest the stock may indeed be entering a new bullish phase—one that could reward forward-looking investors willing to consider its compelling long-term potential.

How to buy Entain stock in United Kingdom?

Buying Entain shares online is straightforward and secure when using a regulated UK stockbroker. Whether you're seeking long-term ownership or short-term trading, you have two main choices: cash (spot) purchase, where you directly own the shares, or Contracts for Difference (CFDs), which let you speculate on price movements without actual ownership. Both methods can be accessed easily via trusted, FCA-regulated platforms, with transparent fees and robust safety features. To help you find the broker best suited to your needs, a detailed comparison of leading UK brokers is provided further down this page.

Cash buying

Buying Entain shares for cash means you become a direct shareholder—owning the real shares, eligible for dividends, and able to hold them indefinitely. Most UK brokers charge a fixed commission per trade, commonly ranging from £2 to £12, depending on the platform.

Important example

Example: Suppose Entain’s share price is 663 GBX (or £6.63). With a £1,000 investment, you could purchase approximately 150 shares (excluding fractions and rounding to whole shares), allowing £5 for brokerage fees:
- £1,000 minus £5 fee = £995 available for shares.
- £995 divided by £6.63 ≈ 150 shares.

Gain scenario

✔️ Gain scenario: If Entain’s share price rises 10% to £7.29, your 150 shares are now worth £1,093.50.
Result: That’s a gross gain of £100 (before fees and taxes), equating to +10% on your original investment.

Trading via CFD

CFDs (Contracts for Difference) let you speculate on Entain’s share price without owning the shares directly. This approach is popular for its leverage, allowing you to amplify gains (or losses) with a fraction of the capital outlay. UK brokers typically charge a spread (the difference between buying and selling prices), and overnight financing fees if you hold the position beyond one day.

Important example

Example: You open a CFD trade on Entain with a £1,000 margin and 5x leverage, giving you exposure to £5,000 worth of Entain shares.

Gain scenario

✔️ Gain scenario: If Entain’s share price increases by 8%, your position rises 8% x 5 = 40%.
Result: That’s a £400 profit on your £1,000 margin (before any spreads or overnight charges).

Final advice

Before investing, it’s essential to carefully compare brokers’ fees, trading conditions, and regulatory safeguards. The best platform for you will depend on your investment horizon, risk appetite, and whether you seek share ownership or prefer leveraged trading. For a tailored selection, see the detailed broker comparison further down this page. Whether you’re new to investing or expanding your portfolio, choosing the right method and platform is a key first step on your journey with Entain stock.

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With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
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eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

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Our 7 tips for buying Entain stock

The latest news about Entain

Entain's Q1 2025 trading update reports robust double-digit online revenue growth in the UK and Ireland. On April 29, 2025, Entain announced a 23% year-on-year increase in Net Gaming Revenue (NGR) for its UK and Irish online operations on a constant currency basis, driven largely by a 21% surge in betting and gaming volumes. This strong domestic performance significantly outpaces both sector and market expectations, reinforcing Entain’s position as a leading operator within the UK’s regulated market. The company also reiterated guidance for mid-single-digit online NGR growth overall for 2025, signalling confidence in its growth engine and resilience against industry headwinds.

Stella David has been appointed permanent Chief Executive Officer, providing continuity in leadership at a pivotal time. Effective April 29, 2025, Stella David moved from interim to permanent CEO, bringing stability and deep operational knowledge to the business. Having proven her capabilities during two separate periods as interim CEO, her appointment reassures investors and underscores Entain’s commitment to effective governance. Her strong track record is expected to help drive the company’s ongoing strategic priorities and maintain regulatory compliance, a key concern for stakeholders in the UK market.

Technical momentum is positive in the short term, with Entain’s share price climbing above key moving averages. As of May 2, 2025, Entain’s stock price of 663.40 GBX stands above its 5, 10, 20, and 50-day moving averages, generating short-term bullish signals. The recent upward momentum has come alongside a 1.59% price gain for the day, and the 20-day EMA sits well below the current price. While long-term moving averages still signal some caution, these technical indicators suggest renewed investor interest and potential for further near-term upside, particularly given the consistently positive trading reports.

Entain’s joint venture BetMGM delivers record US results, adding geographic diversification and growth. The strategic partnership with MGM Resorts, through BetMGM, produced a 34% year-on-year rise in US Net Gaming Revenue for Q1 2025 and reached $22 million in EBITDA. Notably, iGaming revenues surged by 27% and online sports NGR spiked 68%, with the business on track to be EBITDA positive for the full year. This strong US performance highlights Entain’s ability to leverage transatlantic opportunities and strengthens its earnings profile, an important factor for UK investors seeking exposure to international growth.

Analysts maintain a positive outlook, with consensus target price suggesting over 40% upside from current levels. Market analysts covering Entain have reaffirmed a 12-month price target of approximately 952.79 GBX, implying a substantial potential return from the current market valuation. This optimism is underpinned by Entain’s robust online momentum, US growth prospects, and a healthy dividend yield of 2.85%. The company’s progress in regulated markets and its focus on proprietary technology continue to support constructive sentiment among professional investors in the UK.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.