Should I buy Entain stock in 2025?

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At HelloSafe, our specialist has been tracking the Entain share price for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Entain.

What is Entain?

What is the price of Entain stock?

The price of Entain stock is rising this week. The current price stands at 921.00p, with a 24-hour gain of 0.35% and a weekly increase of 7.69%. Market capitalisation is £5.87 billion and the average 3-month volume is 2,607,895 shares. The P/E ratio is not applicable due to negative earnings, but the dividend yield is a notable 2.06% and the five-year beta is a balanced 0.99. These factors combine to suggest Entain offers attractive income potential alongside relatively stable volatility for UK investors.

Our Full Analysis of the Entain Stock

We have closely reviewed Entain’s latest financial results and analysed the stock’s impressive performance over the past three years. By leveraging a broad set of metrics—including financial health, technical signals, sector comparisons, and market data—processed through proprietary models, we deliver a rigorous assessment. So, why might Entain stock once again become a strategic entry point into the fast-growing global gaming and technology sector in 2025?

Recent performance and market context

Entain has delivered an outstanding stock performance over the past twelve months, with its price reaching 921.00p, representing a 48.9% gain year-on-year and a new 52-week high. This surge has been amplified by a 7.7% increase in just the past week and over 32% growth in the last six months, outpacing many peers in the FTSE 100 and the broader European gaming sector. Several positive events have underpinned this bullish trajectory, including robust Q1 2025 earnings, where Group Net Gaming Revenue rose by 9% (11% at constant currency) and operational success in key geographic regions—most notably the UK, Ireland, and rapidly expanding US and Brazilian markets. The macro backdrop remains supportive; demand for regulated, digital betting platforms continues to grow in GB and globally, encouraged by shifting regulatory frameworks and a consumer preference for trusted brands and innovative online experiences.

Technical analysis

Technically, Entain’s chart structure looks constructive. As of July 2025, the share price trades at its 52-week high, above key resistance levels identified at 919.28p, now serving as support. The 20-, 50-, 100-, and 200-day simple moving averages are all clearly trending upwards, with current prices comfortably above these levels (20-day SMA: 803.33p; 50-day: 733.26p; 100-day: 696.10p; 200-day: 709.27p), reinforcing strong uptrend confirmation. Although the Relative Strength Index at 78.26 and the MACD at 43.03 might signal an overbought market—a typical precursor to short-term consolidation—the persistent buy signals from moving averages and repeated upward price movements indicate an underlying bullish structure. The current pattern suggests any minor pullbacks may swiftly find support and present further buy-in opportunities for those seeking medium- to long-term gains.

Fundamental analysis

Entain’s fundamental story is compelling. The group reported £5.09 billion in revenue (TTM) and £845.2 million in EBITDA, highlighting robust operational efficiency and scale. While net earnings remain negative on a trailing basis (-£452.7 million), investors should closely note management’s confident guidance for £1.1 billion in EBITDA for FY2025 and clear plans for medium-term cash generation exceeding £500 million annually. Unlike some competitors still struggling with legacy operations, Entain has effectively prioritised strategic expansion in regulated digital markets, focusing investment on technology, innovation, and data-driven customer acquisition. Its Price/Sales ratio of 1.16 and Price/Book of 3.8 reflect an appealing entry point relative to sector growth and the company's distinctive market position. The Board’s commitment to shareholder returns is signalled by its 2.06% dividend yield, with a forward dividend of 19p per share for 2025 and an underpinning of sound capital allocation discipline. Structural strengths, such as its proprietary technology platform (which powers many of its brands) and an extraordinary portfolio—including Ladbrokes, Coral, bwin, and BetMGM—have secured Entain a leading share in both the mature UK market and high-growth international arenas.

Volume and liquidity

Liquidity remains a robust pillar of Entain’s investability. The three-month average trading volume stands at over 2.6 million shares, with around £5.87 billion in market capitalisation, ensuring ample float and tight spreads on the London Stock Exchange. These high volumes are a testament to both market confidence and strong institutional interest—critical factors driving stable price discovery and resilience against undue volatility. For sophisticated investors, this liquidity facilitates dynamic position management and encourages the stock’s potential for re-rating in line with major catalysts.

Catalysts and positive outlook

Entain is ideally positioned to benefit from several high-impact, bullish catalysts in 2025 and beyond. Chief among these is the growing success of BetMGM, Entain’s 50% US joint venture, which posted a 34% NGR rise in the last quarter and is projected to achieve $2.4–2.5 billion in annual revenue. Continued digital transformation globally, especially in regulated environments such as the UK, the US, and Brazil (where NGR is up 31%), provides a potent tailwind. The company’s confirmed strategic focus on regulated markets (“100% regulated market revenue”) appeals strongly to ESG-focused investors and ensures lower headline risk. Recent leadership changes, with the appointment of Stella David as CEO, further reinforce operational agility and a digitally-led vision, while Entain retains AAA ESG accreditation with FTSE4Good and MSCI. Corporate governance is matched by material R&D investment, extensive brand strength, and ongoing product innovation, both online and in omni-channel betting. The forward pipeline includes new platform launches and possibly smart M&A—any of which could serve as catalyst events driving further rerating.

Investment strategies

From an investment strategy standpoint, Entain seems to offer attractive points of entry across all time frames:

• Short-term: For tactical traders, minor pullbacks from overbought conditions or temporary consolidations near the 921.00p mark present opportunities to enter ahead of key upward catalysts such as earnings announcements or market expansion updates.
• Medium-term: Investors with a 6- to 12-month horizon may wish to capitalise on the clear operating momentum—ongoing digital growth, BetMGM’s rapid scaling, and robust volume trends suggest continued price strength.
• Long-term: Entain stands out as a strategic buy-and-hold candidate for those seeking resilient exposure to regulated global gaming, underpinned by continuous innovation, scalability, and recurring income streams through diversified brands and geographies.

In all cases, positioning near a historic resistance-turned-support, along with ample liquidity and active newsflow, maximises the potential for value creation.

Is it the right time to buy Entain?

To summarise, Entain’s strong revenue and earnings growth, clearly defined strategic direction, and proven leadership in regulated gaming combine to make it a compelling case for renewed investor attention. All the fundamentals—accelerating digital transformation, global market leadership, healthy cash flow projections, and a firm commitment to ESG—justify renewed interest in the stock at current levels. With significant catalysts on the horizon and technical momentum firmly in place, Entain may be entering a new bullish phase.

This context, combined with sector trends and company-specific execution, suggests that Entain represents an excellent opportunity for those looking to participate in the next growth cycle of global gaming and digital entertainment. Investors will find in Entain not only momentum and resilience, but also the strategic ingredients necessary for enduring success in a rapidly evolving market environment.

How to buy Entain stock in the UK?

Buying Entain stock online is straightforward and secure for UK investors when using a regulated broker. You can either purchase shares for direct ownership (spot buying) or trade Contracts for Difference (CFDs) to speculate on price movements with leverage. Each method has different advantages regarding ownership rights, flexibility, and risk. For more details on fees and options, a comparison of leading brokers is available further down the page to help you make an informed choice.

Spot buying

When you purchase Entain stock directly, you become a shareholder and are entitled to dividends and voting rights. UK brokers usually charge a fixed commission per order—often between £5 and £10—so the overall cost is transparent and simple to calculate.

Gain scenario

If the Entain share price is £9.21, you can buy around 108 shares with a $1,000 stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

This approach is especially suitable for long-term investors aiming to benefit from Entain’s growth and dividend policy.

Trading via CFD

CFD trading lets you speculate on Entain’s price movements without owning the underlying shares. You can use leverage—typically up to 5x—which increases your market exposure for the same initial outlay. The main fees include the spread (the difference between buy and sell prices) and overnight financing costs if holding positions longer than a day.

Example of a CFD position with leverage

You open a CFD position on Entain shares, with 5x leverage.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

CFDs offer more flexibility, but leverage magnifies both gains and losses, so good risk control is essential.

Final advice

Before investing in Entain, always compare brokers’ fees, available features, and the account options that best fit your needs—see our broker comparison tool below. The choice between spot buying and CFDs depends in part on your investment timeframe, risk profile, and objectives. Take the time to review your options so you can confidently take your next step as a shareholder.

Our 7 tips for buying Entain stock

The latest news about Entain

Entain shares have reached a new 52-week high, reflecting improved investor confidence and solid UK market momentum. Trading at 921p on the London Stock Exchange, the stock has recorded a strong 7.69% gain over the past week and a one-year performance of +48.88%. These developments signal robust demand among local investors, positioning Entain as a leader in the FTSE 100’s consumer cyclical sector.

Entain’s Q1 2025 results show exceptional growth in UK and Ireland online gaming, supporting positive sentiment in domestic markets. The company delivered a 23% increase in online net gaming revenue (NGR) in the region, reinforcing the success of its Ladbrokes and Coral brands. This outperformance in regulated UK markets bolsters long-term confidence among professional analysts based in Britain.

Technical analysis indicates strong upward momentum, supported by buy signals from all moving averages and sustained trading volumes. Moving averages for 20, 50, 100, and 200 days all align with the current uptrend, while the share price sits just above key resistance at 919p. The elevated RSI suggests enthusiasm among traders, and persistent volume above 1 million shares points to liquidity and market participation by UK institutions.

Entain maintains a well-diversified portfolio, benefiting from the exclusive focus on regulated markets and enhanced technology leadership. The firm’s strategy, focused on online expansion and proprietary technology, supports its resilience in the face of regulatory changes and intensifying competition within the UK sector. Its AAA ESG rating and FTSE4Good membership further strengthen its appeal to local responsible investment mandates.

Strong analyst consensus and further potential are underpinned by Entain’s upward guidance and consistent dividend policy. The stock’s consensus target range of 996p–1,120p offers 8–22% upside potential, while the forward dividend of 19p per share has been reaffirmed. UK analysts continue to cite Entain’s sustained revenue growth, leadership in digital gaming, and cash generation targets as key positive signals for medium-term performance.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.