Should I buy Experian stock in 2025?

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At HelloSafe, our expert has been tracking the performance of Experian for over three years. Every month, hundreds of thousands of users in the UK trust us to decipher market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, paid by Experian.

What is Experian?

What is the Experian stock price?

The price of Experian stock is rising this week. The current share price stands at 3,773 pence, up 0.67% over 24 hours, but showing a slight decrease of 1.59% over the past week. Experian’s market capitalisation is £34.27 billion, with a three-month average trading volume of 1.84 million shares. The stock has a P/E Ratio of 41.01, a dividend yield of 1.26%, and a beta of 0.76, indicating moderate volatility. Investors should note that despite its premium valuation, Experian’s strong market position continues to drive interest.

Our full analysis of the Experian stock

After reviewing Experian’s latest financial results and tracking the stock’s performance over the last three years, we have applied our proprietary algorithms to synthesize a broad range of market data, technical indicators, sector benchmarks, and peer group comparisons. The culmination of this approach reveals new dimensions in Experian’s valuation and outlook that are not always captured by headline numbers. So, why might Experian stock once again become a strategic entry point into the global data and technology sector in 2025?

Recent performance and market context

Experian stock currently trades at 3,773 pence on the London Stock Exchange, representing a robust one-year increase of 3.06% and a notable +8.3% advance over the past six months, despite some modest consolidation this week. The market capitalisation has risen to £34.27 billion, a testament to its enduring global relevance and institutional appeal. This performance comes against the backdrop of the stock reaching a technical high earlier this year, supported by strong quarterly earnings, steady cash flow generation, and positive sentiment towards data-driven business models.

Recent months have also seen Experian benefit from a series of positive company developments with a direct impact on its fundamentals and market visibility. Notably, in June 2025, the company announced a landmark 10-year strategic partnership with Amazon Web Services to accelerate cloud transformation and advance generative AI capabilities, affecting over 100 business use cases across its global platform. This forward-looking alliance has significantly strengthened Experian’s technological positioning and capacity for future growth, while underpinning investor optimism.

From a broader perspective, the favourable macroeconomic environment for technology and data service providers is underpinning sector multiples. The ongoing digitalisation of financial services and the rapid adoption of artificial intelligence continue to fuel secular growth for Experian’s core business. Regulatory clarity in the UK, coupled with the company’s strict adherence to data privacy frameworks, provides additional confidence for both institutional and retail investors.

Technical analysis

Technical indicators currently present a constructive picture for Experian stock. The 14-day Relative Strength Index (RSI) stands at 56.18, placing Experian in neutral-to-bullish territory and signalling modest upward momentum without approaching overbought levels. The Moving Average Convergence Divergence (MACD), while recently giving a brief sell signal, is close to neutral and is being watched for a potential reversal as market momentum rotates back to defensive and growth equities.

Furthermore, Experian trades above its short- and medium-term moving averages, with the 20-day moving average at 3,742 pence providing strong short-term support, and the 50-day and 100-day moving averages (at 3,782 and 3,796 pence, respectively) serving as key reference points for active technical traders. The stock’s recent bounce from its major support around 3,708 pence, combined with its resilience near resistance at 4,021 pence, suggests a well-founded technical base that could precede a fresh uptrend.

Short- and medium-term momentum structures remain intact, supported by expanding volumes in up sessions and a stabilisation of selling pressure. The “strong buy” technical consensus among many algorithmic models and a constructive order book add further weight to the bullish scenario currently taking shape.

Fundamental analysis

Experian’s strong fundamental profile continues to set it apart in the technology and business information sector. For the fiscal year ended March 2025, the company reported revenues of $7.52 billion, up 8% at constant currency—with organic growth of 7%—reflecting effective execution in both mature and emerging markets. EBITDA reached $2.26 billion and net profit stood at $1.17 billion, demonstrating the group’s sustained operating leverage and pricing power in data-oriented services.

The stock’s P/E ratio of 41.01, while above the sector average, is a reflection of Experian’s premium status, persistent growth runway, and the high quality of its earnings. Importantly, with a three-year projected earnings growth rate of around 18% per annum, the PEG ratio remains reasonable for a digital leader offering scalability and margin expansion. Return on equity and cash conversion remain well above industry reference points, largely thanks to the success of next-generation products and disciplined capital allocation.

Experian also possesses formidable structural advantages: a dominant position in credit bureaux globally, dedicated innovation in fraud prevention and identity, a strong and trusted brand, and sustained investment in proprietary technology. The company’s ability to leverage data responsibly—supported by advanced analytics, award-winning AI products, and ongoing cloud transformation—places it at the crossroads of financial, retail, and consumer digital ecosystems.

Volume and liquidity

The liquidity profile of Experian is one of the most attractive in the FTSE 100, with an average three-month daily trading volume of 1.84 million shares. This ensures ample flexibility and price efficiency for institutional investors, while also empowering private investors to confidently build positions during attractive market windows.

The company’s large, high-quality free float (over 900 million shares) and significant institutional ownership facilitate a dynamic market valuation process, limiting volatility spikes and allowing for smooth execution even during periods of heightened market interest. Sustained inflows suggest persistent underlying demand, reinforcing market confidence in both the short and long term.

Catalysts and positive outlook

• The recent decade-long AWS partnership brings unmatched cloud capabilities, boosting data-processing power and security whilst advancing next-generation services for more than 100 use cases—including AI-driven analytics, advanced credit solutions, and personalised financial tools.
• Rapid expansion of generative AI tools and acclaimed platforms such as Experian Assistant, awarded in 2025, set the company apart as an innovation leader in the global digital economy.
• The structural increase in data demand—driven by digital finance, e-commerce, and regulatory compliance—augurs well for Experian’s defensive growth model, particularly as businesses and consumers increase reliance on real-time, trusted information.
• Geographical diversification, especially across North America, Latin America, and APAC, insulates revenues from localised economic shocks and allows for tactical capital redeployment as global conditions evolve.
• Environmental, Social, and Governance (ESG) initiatives are increasingly at the core of Experian’s strategy, reinforcing long-term stakeholder trust, facilitating index inclusion, and attracting interest from sustainable investment funds worldwide.
• Forward guidance from management remains positive, with a clear path for double-digit profit growth and margin uplift outlined for the coming years.

Investment strategies

• Short-term entry: Momentum signals and a recent bounce from support indicate that short-term traders could benefit from volatility within the 3,700–4,000 pence range, especially as technical indicators shift into bullish alignment. Approaching quarterly earnings in July 2025 serves as a potential near-term catalyst.
• Medium-term positioning: Investors seeking steady returns can position ahead of expected cloud transformation milestones and further rollouts in generative AI, targeting technical resistance above 4,000 pence as the next upward price trigger.
• Long-term holding: For those with a strategic time horizon, Experian offers exposure to one of the world’s most resilient and future-oriented business models, with strong recurring revenues, sustainable dividend growth, and clear innovation leadership. Dollar-cost averaging within current ranges may mitigate timing risk while locking in long-term participation in Experian’s positive structural shifts.

Is it the right time to buy Experian?

In summary, Experian exhibits a resilient financial trajectory, outstanding operational execution, and a market-leading position in the high-growth data and digital services industry. Current and projected growth metrics, supported by robust strategic alliances and breakthrough innovation, justify renewed optimism for the stock. While valuation sits at a premium, this is more than offset by future earnings potential, margin expansion, and a clear path to technological leadership.

With a supportive macro environment, ample liquidity, and a wealth of positive catalysts on the horizon, Experian seems to represent an excellent opportunity for investors seeking structured exposure to digital transformation, AI-driven growth, and resilient global cash flows. For those willing to look beyond headline ratios and focus on deep secular trends, Experian is logically emerging as a core portfolio holding for the coming cycle—timing that appears highly favourable for a strategic entry into this distinctive market leader.

How to Buy Experian Stock in the UK

Buying Experian stock online is both simple and secure when you use a regulated broker in the UK. You can invest in Experian shares in two main ways: buying the shares directly (“spot buying”) or trading Contracts for Difference (CFDs) for more flexibility and leverage. Spot buying gives you full ownership, while CFDs let you trade price moves with smaller upfront capital. Both options are straightforward to access via a broker’s online platform. If you want to compare the leading UK brokers, you’ll find a detailed comparison further down the page.

Spot buying

A cash purchase of Experian stock means you buy the shares outright on the London Stock Exchange and become a shareholder, entitled to dividends and voting rights. Brokers typically charge a flat commission per order—usually around £5–£10 in the UK.

Gain scenario

For example, if the Experian share price is 3,773p (about £37.73), you can buy around 26 shares with a £1,000 stake, including a brokerage fee of around £5.

If the share price rises by 10%, your shares are now worth £1,100.

Result: +£100 gross gain, meaning a +10% return on your investment.

Trading via CFD

CFD trading allows you to speculate on Experian’s price movements without owning the underlying shares. With CFDs, you can use leverage—magnifying both potential gains and losses—but be mindful of the additional risks. Costs for CFDs are based on the spread (the difference between bid and ask prices) plus overnight financing if the position is held overnight.

Gain scenario

For example: You open a CFD position on Experian shares with a £1,000 stake and 5x leverage.

This gives you market exposure of £5,000.

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +£400 gain, on a stake of £1,000 (excluding fees).

Final advice

Before investing in Experian shares, it’s essential to compare brokers’ fees and trading conditions to find the right fit for your needs. Your choice between cash buying and CFDs depends on your investment objectives, time frame, and risk tolerance. A comparison tool is available further down the page to help you make an informed decision.

Our 7 tips for buying Experian stock

The latest news about Experian

Experian maintains robust trading on the LSE with a stable share price and rising market cap. In the last seven days, Experian’s stock price has shown resilience, ending at 3,773 pence with a slight weekly movement of -1.59%, while market capitalisation remains high at £34.27 billion. Average daily volume over the past three months was 1.84 million shares, indicating strong liquidity and sustained investor interest.

Analysts reaffirm a strong buy consensus in light of Experian’s cloud partnership with Amazon Web Services. The strategic 10-year agreement with AWS, formalised in June, reinforces Experian’s leadership in data innovation for the UK and EU markets. Over 100 generative AI use cases are in active development, significantly improving service delivery and positioning Experian as a technological trendsetter within the FTSE 100.

Recent financial results show solid organic growth and outperformance against industry benchmarks. For the year ending March 2025, Experian reported 8% revenue growth at constant exchange rates and 7% organic expansion. These results, in line with market expectations, have sustained Experian’s strong valuation with a Price/Earnings Ratio of 41.01 and a stable dividend yield of 1.26%, making it attractive for UK dividend-focused investors.

Technical indicators point to continued support for Experian’s stock on the London market. Technical analysis as of July 2025 highlights a positive 14-day RSI at 56.18, signalling continued buying interest. The 20-day moving average supports a bullish trend, while short-term volatility remains contained, maintaining confidence among professional UK investors.

Upcoming Q1 FY26 earnings and AI innovation pipeline keep the outlook optimistic for UK shareholders. Investors in the UK are closely watching Experian’s next quarterly results scheduled for 15 July 2025, anticipating further progress on new partnerships and AI-driven product offerings. These developments are expected to provide additional upward momentum and reinforce Experian’s status as a core holding for UK growth portfolios.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.