Should I buy Games Workshop shares in the United Kingdom in 2025?

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At HelloSafe, our expert has been tracking the performance of Games Workshop for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Games Workshop.

What is Games Workshop?

The Games Workshop stock price

The price of Games Workshop stock is rising this week. As of now, the share trades at 15,670 pence, reflecting a daily change of -550 pence (-3.39%) but a strong weekly gain of +2.2%. Market capitalisation stands at £5.35 billion, with an average three-month trading volume of 77,131 shares. The current P/E Ratio is around 29.6, the dividend yield sits at approximately 2.6%, and the stock’s beta is 0.86, indicating stable movements versus the broader market. This mix of robust growth and moderate volatility offers an intriguing investment landscape for UK investors.

Our full analysis of the Games Workshop stock

We have conducted a rigorous review of Games Workshop’s latest financial results alongside the stock’s performance trajectory over the past three years, integrating a spectrum of analysis sources—financial metrics, technical signals, sector market data, and peer benchmarks—via our proprietary investment algorithms. This thorough analytical framework brings clarity to the investment case for Games Workshop’s shares. So, why might Games Workshop stock once again become a strategic entry point into the dynamic leisure and entertainment sector in 2025?

Recent performance and market context

Games Workshop stock has demonstrated extraordinary performance, with a one-year gain of +52.88% and a six-month advance of +17.73%, currently priced at 15,670p. The shares recently touched a 52-week high at 16,750p, reflecting renewed investor optimism after inclusion in the FTSE 100 index (December 2024). Recent half-year results (H1 2025) showed revenue of £299.5 million (+20.9% year-on-year), supported by a surge in licensing income—bolstered especially by the exclusive Amazon partnership for Warhammer media adaptations. Macroeconomic conditions for the UK’s creative and digital entertainment sectors remain robust, with discretionary spending outpacing broader consumer trends. Games Workshop’s market capitalisation now stands at £5.35 billion, cementing its profile as a sector heavyweight with growing global relevance.

Technical analysis

The technical setup for Games Workshop is promising. The RSI (14) reads 56.15, in neutral territory, suggesting further upside room before becoming overbought. The MACD (12,26) produces a strong buy signal, aligning with buy signals from all major moving averages: the 20-day (16,087p), 50-day (15,659p), 100-day (14,964p), and 200-day (13,590p) all positioned beneath the current share price. Immediate support is evident at 15,650p and 15,500p, while key resistance appears at 16,300p, then the recent 52-week high. With moving average convergence and a rising trend structure, the short- and medium-term momentum looks favourable, buttressed by investor enthusiasm following earnings releases and strategic news.

Fundamental analysis

Fundamentally, Games Workshop continues to deliver strong double-digit growth. Revenues are on track to reach at least £560 million for FY2025, with operating profits expected to hit a minimum of £255 million according to management’s guidance, and licensing income poised to expand by over 50% to at least £50 million. Full-year margins remain exemplary, enabled by effective cost controls and a strategic global expansion drive. The trailing P/E ratio of 29.6 is above market average but justified by exceptional growth and security of earnings, notably via diversified income streams (product, retail, digital and, increasingly, licensing).

• Brand dominance: Warhammer is a globally recognised IP, reinforcing pricing power.
• IP and innovation: Ongoing leadership in tabletop gaming, with digital and media extensions driving new audiences.
• Strong balance sheet: Low financial leverage, robust cash, and reliable dividend growth (2.6% yield).

These features combine to position Games Workshop not only as a consumer brand but as an expanding content platform with scalable, high-margin growth potential.

Volume and liquidity

Average daily trading volume of 77,131 shares reflects healthy institutional and retail interest, indicating high investability and efficient price discovery. The free float, buoyed by FTSE 100 inclusion, has grown, supporting liquidity and potentially attracting further passive and active fund inflows. The consistent volume underscores investor confidence and ensures that price movements accurately reflect new information and sentiment shifts, creating an environment conducive to dynamic valuation gains.

Catalysts and positive outlook

• Amazon Warhammer TV/Film Deal: Following the December 2024 announcement, significant increases in licensing revenue are projected, driving IP visibility and expanding addressable markets.
• Ongoing licensing pipeline: Further partnerships for merchandising, gaming, and media are anticipated as the brand’s profile grows.
• Geographical expansion: Continued growth in North America and Asia alongside core UK/Europe revenues.
• Digital innovation: The Warhammer+ streaming platform and mobile products open additional recurring revenue streams.
• Consistent staff engagement: Record employee bonuses in 2025 support talent retention and cultural alignment.
• FTSE 100 index inclusion: Triggers further flows from index trackers and institutional investors.
• Resilience and adaptability: Long track record of navigating disruptions and leveraging fan engagement through both physical and online channels.

The wider sector backdrop for leisure and entertainment remains positive in the UK and abroad, with consumers seeking immersive brands and experience-driven purchases. Games Workshop’s unique monopoly on premium fantasy tabletop experiences, combined with its positioning at the intersection of digital content and collectible gaming, makes it exceptionally well-placed for further growth.

Investment strategies

• Short term: Technical momentum, ongoing media announcements, and high trading volume present attractive swing trade and tactical opportunities, especially when entering on brief pullbacks toward 15,650p support.
• Medium term: Capitalising on key product launches, licensing newsflow, and FY2025 results may provide significant upside.
• Long term: Structural growth in IP monetisation, digital transformation, and international market share reinforce the potential for steady capital appreciation and growing dividends. Disciplined investors may consider phasing in, adding on technical retracements or ahead of anticipated catalysts.

Timing entry around technical support or just before new IP announcements can optimise risk/reward, while the share’s liquidity supports effective implementation and risk control practices.

Is it the right time to buy Games Workshop?

Games Workshop stands out for its sector-leading growth, expanding global IP platform, and powerful combination of recurring and opportunistic revenue streams. Current pricing remains attractively justified by the fundamentals: accelerated revenue, robust operating margins, and a growing international presence—bolstered by major catalysts including landmark media deals and digital innovation. Volatility remains moderate (beta 0.86) relative to the FTSE 100, supporting broader portfolio stability. Looking ahead, Games Workshop seems to represent an excellent opportunity, as it may be entering a new bullish phase driven by sustained earning growth and an expanding universe of customers.

As the company leverages its world-class intellectual property and broadens its digital and entertainment footprint, prospective investors have solid grounds to view Games Workshop as a leading opportunity within both UK equities and the global leisure sector. For those seeking quality growth paired with innovative brand momentum, Games Workshop remains a name to watch closely in the months ahead.

How to buy Games Workshop stock in the United Kingdom?

Buying Games Workshop stock online is straightforward and secure when you use a regulated broker, with most platforms offering intuitive interfaces and robust investor protection. You can buy shares outright (spot buying) for direct ownership, or trade Contracts for Difference (CFDs) to speculate on price movements with leverage and without owning the underlying stock. Both methods are accessible online in the UK, each carrying distinct advantages. Further down this page, you’ll find a broker comparison to help you choose the right platform for your needs.

Spot buying

Spot buying means purchasing Games Workshop shares outright, making you an owner entitled to dividends and voting rights. UK brokers usually charge a flat fee per trade, such as £5-£10, in addition to the share price.

Gain scenario

If the Games Workshop share price is £156.70, you can buy around 6 shares with a £1,000 stake, including a brokerage fee of around £5.

If the share price rises by 10%, your shares are now worth £1,100.

Result: +£100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading lets you speculate on Games Workshop price movements without owning the actual shares, using leverage to amplify both potential gains and losses. Costs include a spread (difference between buy/sell price) and overnight financing fees if you keep your position open for more than a day.

Example of a gain with leverage

You open a CFD position on Games Workshop shares, with 5x leverage and a £1,000 stake.

This gives you a market exposure of £5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +£400 gain, on a bet of £1,000 (excluding fees).

Final advice

Always compare broker fees, available stock markets, and investor protections before investing in Games Workshop. Choosing between spot buying and CFDs depends on your objectives; direct share ownership offers stability and long-term value, while CFDs suit active traders comfortable with higher risk. Find more details in our broker comparison further down the page to help you make an informed decision.

Our 7 tips for buying Games Workshop stock

The latest news about Games Workshop

Games Workshop posts another strong week on the London Stock Exchange, climbing over 2% despite volatility. The stock closed at 15,670 pence, maintaining its momentum from the previous quarter and outperforming key market indices, which underscores the confidence of institutional and private investors in the UK regarding the group’s operational robustness and growth strategy.

Technical indicators remain bullish, confirming broad market support for Games Workshop’s current valuation. The latest analysis shows the stock trading above all its major moving averages (20, 50, 100, and 200-day), while the MACD continues to signal a “buy” and RSI remains neutral, providing a technical basis for further potential gains and attracting technically oriented traders.

Recent half-year earnings reveal significant revenue and profit growth, reinforcing the UK market’s positive sentiment. Games Workshop reported half-year revenue of £299.5 million, up 20.9% year-on-year, and operating profit of £126.1 million, a notable increase. These financial results have been well received by analysts and investors, reinforcing expectations of continued solid performance in the UK leisure goods sector.

Amazon partnership continues to generate investor enthusiasm, supporting the brand’s prominence in British media. The exclusive content agreement for Warhammer 40,000 adaptation with Amazon has brought sustained attention from the UK press and investor community, strengthening both the brand’s reach and expectations for future licensing revenues, which are especially relevant to the domestic market.

Games Workshop maintains its place in the FTSE 100, enhancing visibility and accessibility for UK-based institutional and retail investors. The company’s inclusion in the FTSE 100 index underscores its importance in the British market, increasing its weighting in portfolios and index-linked funds and helping drive consistent trading volumes and long-term stability for shareholders in GB.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.