Should I buy Informa stock in 2025?

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At HelloSafe, our expert has been tracking Informa's performance for over three years. Every month, over a million users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, paid by Informa.

What is Informa?

The Price of Informa Stock

The price of Informa stock is rising this week. Currently trading at 807.80 pence, Informa shares show a slight 24-hour decrease of 0.10% but have gained 2.02% over the week. The company’s market capitalisation now stands at £10.48 billion, with an average daily volume of 5.46 million shares. The latest P/E ratio is 36.72, dividend yield reaches 2.48%, and stock beta is 0.90, indicating moderate volatility. These figures highlight Informa’s steady performance and reinforce its role as a resilient investment within the dynamic UK market.

Our full analysis of the Informa stock

After thoroughly reviewing Informa’s latest financial results and tracking the stock’s performance over the last three years, we have meticulously combined proprietary algorithms with expert consensus on financial indicators, technical signals, market data and competitive dynamics. This comprehensive, multi-source approach offers a unique, data-driven perspective on the stock. So, why might Informa stock once again become a strategic entry point into the global B2B publishing and event sector in 2025?

Recent performance and market context

Informa’s share price stands at 807.80 pence, having posted a solid +2.02% weekly advance, while displaying admirable resilience with only marginal changes over six months (-0.07%). Despite a minor one-year decline of -3%, the recent market action signals renewed investor interest, underpinned by robust earnings and strategic announcements. Among the most noteworthy positive catalysts is the successful completion of Informa’s £1.2 billion acquisition of Ascential’s event assets, which brings world-renowned brands such as Cannes Lions and Money20/20 into the portfolio. This strategic move firmly positions Informa as a leader in premium business events and expands its international reach. The company’s steadfast revenue growth (+11.6% in 2024 to £3.55 billion) and the reaffirmation of strong 2025 guidance (>5% underlying revenue growth) highlight operational momentum even in a complex macroeconomic environment. The UK event and publishing sector continues to benefit from the post-pandemic recovery, with demand for in-person and hybrid events returning at scale, and digital transformation ongoing across B2B communication channels.

Technical analysis

From a technical standpoint, Informa exhibits multiple signals consistent with bullish momentum. The share price remains firmly above its 20-, 50-, 100-, and 200-day moving averages (ranging from 797.82 to 796.3 pence), providing clear evidence of buying pressure and an established uptrend. The RSI (Relative Strength Index) stands at 58, reflecting a healthy market balance with no near-term risk of overbought conditions and decent room for further upside. The MACD indicator, although recently suggesting some consolidation, remains positive overall. Critical support is found around 787.18 pence, while the key resistance zone of 824.42 pence is within striking distance, suggesting strong upside potential as markets digest recent corporate news and sector flows. The overall technical consensus, derived from the alignment of 12 key moving averages flashing “Strong Buy,” adds confidence for both short- and mid-term longs.

Fundamental analysis

Informa’s financial and operational fundamentals are among the most compelling in its sector. 2024 revenue reached £3.55 billion, with annual underlying growth exceeding 11%. The business continues to deliver double-digit expansion in adjusted operating profit and has generated more than £1 billion in free cash flow, emphasising underlying efficiency and scale. The group’s investment in high-profile event acquisitions, notably Ascential, is further accelerating growth and cementing brand leadership. With a current P/E ratio of 36.72, Informa’s valuation reflects high expectations, but this is justified by its strong and recurring cash generation, visible organic growth, and premium sector positioning. Structural strengths include its diversified revenue base—spanning events, digital, and academic publishing—powerful brands, global reach, and a proven innovation engine, highlighted by leadership in both physical and digital B2B communities (including Taylor & Francis in academic content).

Volume and liquidity

Informa enjoys a deep and liquid market profile, with average daily volumes of 5.46 million shares, endorsing strong investor engagement and facilitating efficient entry or exit, even at scale. Its market capitalisation of £10.48 billion and substantial public float support active institutional and retail participation. Such healthy liquidity is vital for attracting major investors, ensuring dynamic price discovery and maintaining fair value even in volatile markets.

Catalysts and positive outlook

The strategic catalysts propelling Informa’s current and future prospects are robust. The Ascential deal creates immediate opportunities to realise synergies, grow festival revenues, and unlock cross-brand innovation, cementing Informa’s status at the summit of the business events world. Additionally, Informa is capitalising on the secular rebound in B2B events and the growing demand for sophisticated content-driven community experiences. Its digital transformation across publishing and events, leadership in data-driven applications, and sustainable ESG practices contribute to a multifaceted growth narrative. Market trends—such as the rise of “experience economy” spending, increased marketing budgets, and the global shift towards hybridised event models—augur well for long-term expansion. The company’s guidance for 2025, confirming solid revenue uplift and an ongoing buyback programme, provides further reassurance about confidence at the highest management levels.

Investment strategies

For investors seeking short-term momentum, Informa stands out as a candidate thanks to the strong technical buy signals and the proximity of resistance levels, offering attractive swing-entry opportunities. Medium-term buyers may take comfort in the ongoing organic growth, successful integration of recent acquisitions, and visible revenue pipeline stemming from a revitalising B2B sector. For long-term, fundamentals-focused investors, Informa appears ideally positioned due to its diversified global footprint, recurring revenue streams, market dominance, agility in adapting to digital transformation, and resilient profit trajectory. Entering near current support levels (just above 787 pence) or ahead of significant financial catalysts, such as results updates or new product launches, could lock in optimal value and maximise prospective returns.

Is it the right time to buy Informa?

In summary, Informa combines an enviable array of strengths—market-leading brands, expanding global presence, robust cash flows, and consistent revenue growth—with a suite of bullish technical signals and a suite of imminent growth drivers. The latest earnings beat, the success of transformational acquisitions, high liquidity, and a rising sector tide each underpin the renewed bull case. While valuations are elevated, they appear justified by quality and consistency, particularly as the media and events sector enters a new phase of innovation and expansion. For investors seeking exposure to the ongoing recovery in business services, digital content, and global events, Informa seems to represent an excellent opportunity. All signs point to a stock that may be entering a new bullish phase, well supported by both fundamentals and technical momentum. The fundamentals justify renewed interest, and the stock’s position at the heart of the global information economy makes it a serious contender for an outperforming portfolio in the years ahead.

How to buy Informa stock in the United Kingdom?

Buying Informa stock is straightforward and secure when using a regulated UK broker. You can either buy shares directly (spot buying) or trade Contracts for Difference (CFDs) to benefit from price movements without actually owning the stock. Both methods are designed for ease of use and investor protection. If you’re ready to compare some of the most popular brokers in the UK, you’ll find our comparison further down the page.

Spot buying

A cash purchase of Informa shares means you own the stock outright and can benefit from dividends and long-term growth. Most UK brokers charge a fixed commission per order, typically around £5–£10, depending on the platform.

Gain scenario: Informa Shares

If the Informa share price is £8.08 and you invest $1,000 (about £790), you can buy around 97 shares, including a brokerage fee of about $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

Trading Informa shares via CFDs lets you speculate on price changes using leverage, meaning you can control a larger position with a smaller deposit. Fees include the spread—your broker’s margin—and overnight financing charges if you hold your position beyond a day.

Example of a Leveraged CFD Gain

You open a CFD position on Informa shares, with 5x leverage and a $1,000 stake.

This gives you a market exposure of $5,000.

Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing, always compare brokers’ fees, trading features and terms to ensure they match your investment goals. Whether you prefer to buy Informa shares outright or trade them via CFDs, the optimal choice comes down to your individual needs and financial objectives. You can find a detailed broker comparison further down the page.

Our 7 tips for buying Informa stock

The latest news about Informa

Informa maintains its strong “Strong Buy” technical consensus driven by multiple moving average buy signals. Over the past week, Informa has held a highly positive technical stance, with 12 moving averages suggesting continued upwards momentum. This broad technical support underlines the stock’s attractiveness for both UK and international investors.

The successful integration of Ascential has started to unlock growth synergies and diversify Informa’s events portfolio. The completion of the £1.2 billion Ascential acquisition is now generating tangible benefits, notably through the expansion of Informa Festivals and the enhancement of premium offerings like Cannes Lions and Money20/20. These assets bolster Informa’s leadership in high-growth event markets and reinforce its presence in core UK industries.

Q1 2025 results confirm solid underlying revenue growth and robust cash generation for Informa. The latest quarterly results highlight a 7.6% rise in underlying revenue year-on-year and free cash flow exceeding $1 billion. Performance met analyst expectations and supports the reaffirmed 2025 guidance for underlying revenue growth above 5%, which is encouraging for UK institutional and retail investors seeking dependable performance.

Informa’s shares remain eligible for ISAs and UK investors enjoy tax-efficient dividend income. Shares are fully eligible for UK Individual Savings Accounts, allowing domestic investors to benefit from tax-free dividend income and capital gains. The most recent dividend yield stands at 2.48%, in line with sector averages and attractive for portfolios focused on both growth and income.

The UK’s post-pandemic B2B event recovery continues to drive positive sentiment and market opportunity for Informa. Renewed demand for in-person and hybrid business events across the UK and globally has accelerated, boosting Informa’s core revenues and reinforcing its unique position as a British leader in B2B knowledge and networking services. This trend is expected to be a continued catalyst in the coming quarters.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.