Should I buy Kingfisher stock in 2025?

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At HelloSafe, our specialist has been tracking the Kingfisher share price for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Kingfisher.

What is Kingfisher?

The Kingfisher stock price

The price of Kingfisher stock is rising this week. As of today, Kingfisher trades at 290.70 GBp, up 1.25% in the last 24 hours and 0.06% over the week. The company’s market capitalisation stands at £5.18 billion, with an average daily volume of 7.64 million shares traded over the past three months. Kingfisher’s P/E ratio is 29.07, the dividend yield is 4.26%, and the stock’s beta is 0.76, suggesting relatively low volatility. This steady uptrend and solid fundamentals indicate potential for continued investor interest in the British retail sector.

Our Full Analysis of Kingfisher Stock

Having reviewed Kingfisher’s most recent financial results and mapped the stock’s trajectory over the past three years, our analysis incorporates a sophisticated evaluation utilising a blend of financial metrics, technical indicators, market data, and competitive benchmarking through proprietary algorithms. This multi-angle approach reveals a compelling investment story shaped by fundamental strength and renewed momentum. So, why might Kingfisher stock once again become a strategic entry point into the retail and home improvement sector in 2025?

Recent performance and market context

The Kingfisher share price stands at 290.70 GBp, rising by 1.25% over the past 24 hours and registering a robust 14.99% gain over the previous year. Impressively, the stock’s year-to-date performance is +16.89%, with a six-month gain of 19.14%, placing it among the steady outperformers on the London Stock Exchange. This upward trajectory is bolstered by strong market sentiment, effective cost management, and a resilient retail sector buttressed by pent-up demand for home improvement projects across the UK and Europe. Notably, recent results demonstrated a return to like-for-like sales growth for the first time in six years, with all key regions gaining market share—a performance that stands out in a challenging consumer backdrop. Investments in digital channels and accelerating store expansion, including new Screwfix locations across the UK and Ireland, have further strengthened confidence in the company’s strategic direction.

Technical analysis

Technical signals for Kingfisher are overwhelmingly constructive and reinforce the case for renewed interest from short-, medium-, and long-term investors. The relative strength index (RSI) sits at 54.32, reflecting neutral conditions with ample room for upside in the near future. The MACD indicator shows a buy signal at +0.80, underlining positive momentum. All major moving averages (5, 20, 50, 200 days) are aligned with a buy signal—current price is above these averages, indicating robust support and an absence of technical headwinds. Immediate support is confirmed at 287.70 GBp, while clear technical resistance is seen at the 52-week high of 333.50 GBp. The latest composite signal rates the share as a “strong buy,” positioning it as one of the more attractive technical breakouts among large-cap UK retailers.

Fundamental analysis

Kingfisher’s fundamentals justify sustained confidence, reflected in its consistently high market capitalisation of £5.18 billion and solid track record, even through sector volatility. Revenues for FY2025 reached £12.784 billion, and although slightly lower versus 2024, underlying sales improved and gross margin expanded by 50 basis points to 37.3%. Profitability remains healthy, supported by an improving sales mix, cost optimisation and new digital commerce channels. The company’s price/earnings (P/E) ratio stands at 29.07, reflecting confidence in its future cash flow generation as the home improvement sector adapts to changing consumer patterns and e-commerce trends. The dividend yield at 4.26%, underpinned by a payout of 12.40 pence per share, positions Kingfisher as a highly attractive income stock within the FTSE 250. The business operates leading brands such as B&Q, Screwfix, and TradePoint, securing dominant market share throughout the UK, France, and broader European markets. Its ability to innovate—visible in the digital transformation of supply chains and omnichannel offerings—cements its status as a long-term sector leader.

Volume and liquidity

Kingfisher’s shares enjoy strong liquidity, averaging 7.64 million shares traded daily over the last three months. This sustained trading volume is a hallmark of high institutional confidence and ensures that investors—both large and small—can access or exit positions efficiently. The substantial public float (1.67 billion shares) further promotes stable price discovery and mitigates the risk of erratic movements, making Kingfisher a reliable vehicle for long-term capital allocation and portfolio balancing. Slippage is minimal even at higher transaction levels, underscoring its stature among UK’s most investable retail equities.

Catalysts and positive outlook

A combination of multiple growth drivers and sector-level tailwinds points to a favourable future for Kingfisher stock. The company has committed to an ambitious store expansion programme, with up to 55 new stores planned across the UK, Ireland and France over the coming period. The continued strength of the Screwfix brand, in particular, ensures expanding market leadership and margin protection. Strategic investments in e-commerce and digital marketplace development are yielding double-digit sales growth, while sustainability initiatives—such as Net Zero targets and carbon emission reductions—set Kingfisher apart from peers. The ongoing modernisation of its French Castorama portfolio has led to new operational efficiencies and opened up growth in underpenetrated regions. Industry trends, especially the rise in do-it-yourself spending and professional trade demand, provide a supportive macro backdrop. Moreover, Kingfisher’s successful navigation of sectoral cost pressures demonstrates agile management and resilience, providing a positive context for the share price to re-rate higher in step with operational milestones.

Investment strategies

For investors seeking short-term opportunities, Kingfisher displays an appealing entry point with price action currently supported by robust technical trends and clear upside to key resistance levels. Medium-term investors can capitalise on the multi-year expansion cycle and digital innovation pipeline, which are likely to result in further gains as store rollouts and marketplace initiatives scale up. Long-term holders benefit from Kingfisher’s status as a reliable dividend payer with consistent cash generation, defensive brand leadership, and embedded value through ongoing restructuring and sustainability-driven repositioning. The timing appears especially advantageous for building or increasing positions, particularly as the company is trading below its calculated 30% target price potential of 378 GBp.

Ideal portfolio positioning involves accumulating on pullbacks near identified support, or ahead of news catalysts such as quarterly results or major store openings. In all horizons, Kingfisher’s fundamentals and strategic orientation provide the necessary confidence to consider meaningful exposure.

Is it the right time to buy Kingfisher?

Kingfisher stands out for its resilient business model, dominant brand portfolio, and disciplined management team driving both sales and earnings recovery. The company’s ability to consistently grow dividends, gain market share, and unlock new growth avenues in digital and sustainable retailing are all key pillars of its investment appeal. Its shares combine robust yield, technical momentum, and positive structural change—creating what seems to represent an excellent opportunity, especially for investors seeking both growth and income in a respected blue chip.

As the company continues to deliver on its transformation and expansion plans, Kingfisher may well be entering a fresh bullish phase. With positive signals across technical, fundamental, and market sentiment indicators, the stock deserves serious consideration as a strategic portfolio addition in today’s evolving retail landscape.

How to buy Kingfisher stock in the UK

Buying Kingfisher stock online is straightforward and secure when using a regulated UK broker. Investors can typically choose between the classic method of spot (cash) buying, where you own real shares, and trading via Contracts for Difference (CFDs), which allow you to speculate on price movements with leverage. If you’re deciding where to start, a detailed broker comparison is available further down this page to guide your choice.

Spot buying

A cash purchase of Kingfisher stock means you directly own the shares and can benefit from dividends and long-term value appreciation. Most UK brokers charge a fixed commission per order, often around £5, with share prices quoted in pence.

Gain scenario

If the Kingfisher share price is £2.91, you can buy around 343 shares with a £1,000 stake, including a brokerage fee of around £5.

If the share price rises by 10%, your shares are now worth £1,100.

Result: +£100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading on Kingfisher allows you to speculate on the share price without owning the stock itself. CFDs offer the possibility to use leverage, amplifying both potential gains and risks. Fees include the spread (the difference between buy and sell price) and possible overnight financing if you hold positions for multiple days.

Gain scenario

You open a CFD position on Kingfisher shares, using 5x leverage and a £1,000 stake. This gives you a market exposure of £5,000.

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +£400 gain, on your £1,000 margin (excluding fees).

Final advice

Before investing, it’s wise to compare different brokers’ fees, spreads, and service conditions, as costs can significantly impact your returns. Ultimately, the best approach depends on your personal investment objectives—whether you prefer holding shares for the long term or actively trading with leverage. For a tailored choice, consult the broker comparison tool provided below on this page.

Our 7 tips for buying Kingfisher stock

The latest news about Kingfisher

Kingfisher’s share price rose 1.25% intraday, reflecting renewed investor confidence in the home improvement sector. On 3 July 2025, Kingfisher traded at 290.70 GBp, near the upper end of its daily range and supported by robust trading volumes. The year-to-date performance stands out positively, with a 14.99% gain over twelve months, highlighting the resilience of the company in a challenging retail environment.

Kingfisher achieved sales growth in Q1 for the first time in six years, marking a turning point. For the first quarter of fiscal 2025/26, sales reached £3.3 billion, showing 2.2% growth at constant currency and a 3.1% underlying improvement. This strong performance is due to broadened market coverage and demonstrates effective execution of Kingfisher’s ongoing transformation initiatives in the UK and Europe.

Kingfisher announced expansion of Screwfix, with seven new stores launched in the UK and Ireland. The group’s strategy to expand its well-established Screwfix chain enhances its position as a home improvement leader in Britain. With further store openings planned, this rollout fuels domestic market share gains and supports the group’s broader European ambitions, benefiting local employment and the retail ecosystem.

Technical indicators provide a “Strong Buy” signal, with all major moving averages and MACD in positive territory. Recent analysis shows that Kingfisher’s stock price sits above key short- and long-term moving averages, and the MACD is flashing a buy indication. This technical momentum, alongside steady dividend payments and a current yield of 4.26%, underscores the stock’s attractiveness for UK investors.

Kingfisher reaffirmed its commitment to ESG innovation and net zero targets, appealing to responsible investors. The company’s progress towards sustainability, including new net zero objectives and reduced emissions, reflects its alignment with evolving UK regulatory standards and consumer expectations. This focus not only reinforces brand reputation but could also positively influence long-term shareholder value.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.