Is Meta stock a good buy for UK investors in 2025?
Is it the right time to buy Meta?
ScoreMeta Platforms (META), currently trading at approximately $714 per share with a 10-day average volume of 13.85 million shares, remains at the forefront of the global technology sector. As of July 2025, the company has demonstrated robust financial performance, surpassing expectations in Q1 with $42.31 billion in revenue (up 16% year-on-year) and operating margins of 41%. These results have helped bolster investor confidence, even as Meta navigates manageable challenges such as ongoing losses in its Reality Labs division. Notably, Meta's major investments in artificial intelligence, including a $14.3 billion stake in Scale AI and aggressive R&D expansion, signify its intent to reinforce its dominance in digital advertising and platform innovation. The broader sector's focus on AI and global monetisation is mirrored in Meta's 55% international revenue share and record engagement across its platforms. While the share price has seen volatility, market sentiment is constructively optimistic, anticipating further upside from AI-driven monetisation and platform synergies. The average target price among more than 17 national and international banks is set at $929, reflecting continued faith in Meta's growth trajectory. In summary, Meta's blend of scale, innovation, and resilience positions it favourably in the evolving technology landscape.
- ✅Q1 2025 revenue exceeded $42 billion, beating analyst expectations.
- ✅Strong operating margin of 41%, signalling financial discipline and scalability.
- ✅Massive AI investments underpin future growth and advertising innovation.
- ✅Global platform leadership with over 3 billion active users across key networks.
- ✅Robust international expansion, now contributing 55% of total group revenues.
- ❌Reality Labs continues to generate significant quarterly losses.
- ❌Heavy reliance on advertising income exposes Meta to regulatory cycles.
Score- ✅Q1 2025 revenue exceeded $42 billion, beating analyst expectations.
- ✅Strong operating margin of 41%, signalling financial discipline and scalability.
- ✅Massive AI investments underpin future growth and advertising innovation.
- ✅Global platform leadership with over 3 billion active users across key networks.
- ✅Robust international expansion, now contributing 55% of total group revenues.
Is it the right time to buy Meta?
- ✅Q1 2025 revenue exceeded $42 billion, beating analyst expectations.
- ✅Strong operating margin of 41%, signalling financial discipline and scalability.
- ✅Massive AI investments underpin future growth and advertising innovation.
- ✅Global platform leadership with over 3 billion active users across key networks.
- ✅Robust international expansion, now contributing 55% of total group revenues.
- ❌Reality Labs continues to generate significant quarterly losses.
- ❌Heavy reliance on advertising income exposes Meta to regulatory cycles.
Score- ✅Q1 2025 revenue exceeded $42 billion, beating analyst expectations.
- ✅Strong operating margin of 41%, signalling financial discipline and scalability.
- ✅Massive AI investments underpin future growth and advertising innovation.
- ✅Global platform leadership with over 3 billion active users across key networks.
- ✅Robust international expansion, now contributing 55% of total group revenues.
- What is Meta?
- How much is Meta stock?
- Our full analysis of the Meta stock
- How to buy Meta stock in the UK?
- Our 7 tips for buying Meta stock
- The latest news about Meta
- FAQ
Why trust HelloSafe ?
At HelloSafe, our specialist has been tracking the Meta share price for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and never will be, compensated by Meta.
What is Meta?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States | Meta operates globally with significant revenue from international markets, including the UK. |
| 💼 Market | NASDAQ | Listed on a leading US exchange, ensuring liquidity and investor access. |
| 🏛️ ISIN code | US30303M1027 | This code makes cross-border trading and identification straightforward for investors. |
| 👤 CEO | Mark Zuckerberg | Strong visionary leadership focused on AI innovation and growth within Meta’s core platforms. |
| 🏢 Market cap | $1.81 trillion | Large market cap reflects Meta’s dominant social media and ad ecosystem. |
| 📈 Revenue | $42.31 billion (Q1 2025) | Meta continues to deliver strong revenue growth, beating analyst expectations this quarter. |
| 💹 EBITDA | $17.56 billion (Q1 2025) | High operational profitability with robust margins driven by core social media products. |
| 📊 P/E Ratio (Price/Earnings) | 27.83 | Fair valuation highlights growth potential but reflects premium for innovation in AI and digital ads. |
How much is Meta stock?
The price of Meta stock is rising this week. As of now, Meta trades at around $713.57 per share, with a 24-hour move of -0.29% and a positive weekly performance. The company’s market capitalisation stands at $1.81 trillion, supported by an average volume of 13.85 million shares traded over the past three months. With a P/E Ratio of 27.83, a dividend yield of 0.29%, and a beta of 1.28, Meta offers both growth and moderate volatility. This evolving trend suggests Meta remains an attractive option for investors aware of recent market dynamics.
Our full analysis of the Meta stock
Following a comprehensive review of Meta’s most recent financial results and a detailed assessment of the stock’s performance over the last three years, we have synthesised a range of data points—financial metrics, technical signals, market trends, and peer comparisons—using our proprietary analytical algorithms. This enables us to form an expert view on the evolving investment case for Meta in today’s global technology landscape. So, why might Meta stock once again become a strategic entry point into the digital communications and AI-driven tech sector in 2025?
Recent performance and market context
Meta shares have recently demonstrated strength, currently trading near $713.57 with a market capitalisation of $1.81 trillion and an average daily volume above 13.8 million shares. Over the past six to twelve months, the stock has delivered a gain of 21.87%, outpacing many technology peers and global indices. The most recent week shows resilient performance, underpinned by solid technical support and a favourable momentum in the broader US sector. Meta’s robust financial highlights—revenue growth, positive earnings surprise, and outperforming analyst expectations—have driven investor interest. The overall technology sector remains buoyed by accelerating digital transformation, renewed optimism for AI-driven business models, and persistent demand for advertising and social connectivity, all of which advantage Meta in the current macroeconomic climate.
Recent milestones include an exceptional Q1 2025 with $42.3 billion in revenue (+16% year-on-year) and an earnings per share of $6.43, handily beating consensus expectations. Important strategic pivots, such as a $14.3 billion investment in Scale AI and notable expansion in automated advertising solutions, further strengthen Meta’s positioning in AI and digital ad ecosystems.
Technical analysis
From a technical perspective, Meta exhibits mixed but promising momentum indicators. The RSI varies between 39 and 74, reflecting volatility yet suggesting room for both consolidation and further upward movement. The MACD has issued a fresh buy signal since late June 2025, supporting the case for short-term bullish momentum. The 20- and 50-day moving averages, positioned at $644.75 and $588.37 respectively, show the stock trading well above these levels; the 200-day moving average at $612.44 provides a robust support base. Key technical support is found in the $670–$680 zone, with resistance near all-time highs at $740–$750. Overall, the stock’s strong structure—marked by well-established support and bullish technical signals—points toward a scenario where a breakout to new highs appears increasingly plausible, making today’s entry point attractive for both momentum and trend-following investors.
Fundamental analysis
Meta’s fundamental metrics remain highly compelling by global tech sector standards. First-quarter 2025 results highlighted revenue expansion (up 16% year-on-year), a 41% operating margin, and net profit far ahead of market consensus. This robust performance is fuelled by Meta’s unrivalled scale—over three billion active users across Facebook, Instagram, WhatsApp, Messenger, and Threads—and its ever-deepening integration of AI across business divisions. The company’s P/E ratio of 27.83 balances premium sector leadership with justified growth expectations; its modest dividend yield (0.29%) signals both ongoing shareholder returns and reinvestment into strategic growth.
Meta’s R&D spend—up 22% year-on-year—and fresh investments in machine learning and “superintelligence” teams sourced from leading industry innovators (including OpenAI) highlight a strong commitment to maintaining its competitive data and technological advantage. Even as Reality Labs continues to report operating losses, Meta’s broader business more than compensates, while the innovation pipeline is a key source of future revenue streams.
Structural strengths include:
- Industry-leading market share in digital advertising and social media.
- Commanding global brand and cross-platform user base.
- High adaptability in tech, adtech, and evolving regulatory environments.
- Ongoing monetization of AI-driven ad products, positioning Meta at the frontier of digital business models.
Volume and liquidity
Market confidence in Meta remains evident in its robust average trading volume—13.85 million shares per day—providing investors with significant liquidity. This deep market participation allows both retail and institutional investors to enter or exit positions efficiently, minimising execution risks. The company’s high float and sustained market demand create a dynamic platform for valuation discovery and make Meta shares a reliable vehicle for both strategic and tactical investment approaches.
Catalysts and positive outlook
Several key growth drivers and catalysts position Meta for continued outperformance:
- Expanding AI monetization across the organisation, especially in digital advertising, unlocking new revenue streams and higher margins.
- Strategic partnerships and investments, such as in Scale AI, signal further integration of cutting-edge artificial intelligence across product lines.
- Rapid development of new businesses, including the rollout of Ray-Ban Meta smart glasses (posting 40% sales growth in 2024) and unique advancements in AI-powered content and advertising management.
- Substantial infrastructure investment ($60–65 billion) ensures Meta’s platforms remain technically superior and scalable.
- Geographic diversity, with 55% of revenue generated outside the US, offers strong global tailwinds and risk diversification.
- A clear commitment to ESG (environmental, social, and governance) principles continues to elevate Meta’s attractiveness among institutional investors focused on sustainability.
With digital consumption growing worldwide and enterprise AI investment accelerating, Meta’s business model and innovation pipeline are ideally tuned to benefit from both cyclical market upturns and long-term secular trends.
Investment strategies
Meta currently presents favourable characteristics for a variety of investment horizons:
- Short-term strategies: Fresh MACD buy signals and strong technical support just below current price level provide an appealing setup for momentum-based trades or value rotation.
- Medium-term positioning: The company’s Q2–Q3 2025 guidance, ongoing AI expansion, and expected operational efficiencies can offer attractive compounding for those seeking returns over several months.
- Long-term growth: Core strengths in user base, global reach, and constant innovation ensure that Meta will likely remain a prime beneficiary of ongoing digital transformation and the next wave of AI-driven technology.
Given the share price’s current proximity to support ($670–$680) and upside potential to historical highs ($740–$750), risk-adjusted entry ahead of upcoming catalyst events (such as new product launches or earnings reports) seems especially compelling. Investors may wish to position tactically below resistance in anticipation of breakout moves as sector momentum persists.
Is it the right time to buy Meta?
In summary, Meta combines sector-leading innovation, robust financials, and a rich pipeline of growth catalysts. The stock’s strong performance, healthy liquidity, compelling valuation, and strategic positioning in the era of AI and digital communication all underscore why now seems to represent an excellent opportunity for renewed interest.
While short-term volatility cannot be discounted, the interplay of bullish technical structure, positive financial outlook, and powerful long-term trends suggest Meta may be entering a new bullish phase. For investors seeking a sophisticated entry into global technology leadership, the weight of evidence indicates that Meta stands out as a superior candidate—poised to capture outsized value as the digital world continues to expand.
How to buy Meta stock in the UK?
Buying Meta stock online is now simple and secure thanks to regulated UK brokers who ensure your investments are protected. Investors can choose between two main methods: purchasing Meta shares outright (spot buying) or trading Meta as a CFD (Contract for Difference), each offering its own advantages in terms of risk and flexibility. Both options are accessible with just a few clicks from your computer or smartphone. If you want to compare the best brokers by fees, features, and ease of use, you’ll find a dedicated comparison further down this page.
Cash buying
Cash buying means purchasing Meta shares directly in your name, giving you true ownership and the right to benefit fully from price movements and any future dividends. UK brokers typically charge a fixed commission per trade (often £5–£10), plus a minor currency conversion fee when buying US-listed shares.
Hypothetical Gain Scenario for Meta Stock
If the Meta share price is $713.57 USD, you can buy around 1 share with a £1,000 stake, including a brokerage fee of around £5. ✔️ Gain scenario: If the share price rises by 10%, your shares are now worth approximately £1,100. Result: +£100 gross gain, i.e. +10% on your investment.
Trading via CFD
CFD trading allows you to speculate on the price movement of Meta without actually owning the shares. With this method, you can use leverage (for example, 5x) to increase your market exposure. Typical costs include the spread (the difference between buy and sell price) and possibly overnight financing fees if you hold positions for several days.
Gain scenario
You open a CFD position on Meta shares with 5x leverage and a stake of £1,000.
This gives you a market exposure of £5,000.
If the stock rises by 8%, your position gains 8% × 5 = 40%.
Result: +£400 gain, on a bet of £1,000 (excluding fees).
Final advice
Before you invest online, always compare brokers’ fees, trading conditions and support services, as these can have a real impact on your net profit. Your choice—direct share purchase or CFD trading—will depend on your personal objectives, level of experience, and appetite for risk. For more details on broker fees and services, check our comparison further down the page.
Our 7 tips for buying Meta stock
| 📊 Step | 📝 Specific tip for Meta |
|---|---|
| Analyze the market | Evaluate Meta’s performance in digital advertising and AI, considering sector trends and global tech demand. |
| Choose the right trading platform | Use a FCA-regulated broker offering Nasdaq access and competitive FX/custody fees for buying Meta shares efficiently. |
| Define your investment budget | Set a clear budget, mindful of Meta’s large-cap status and its moderate but real volatility, and consider diversification. |
| Choose a strategy (short or long term) | Favour a long-term approach, as Meta benefits from strong AI investment and global social platform dominance. |
| Monitor news and financial results | Track Meta’s quarterly earnings, key product launches, and leadership updates, as these often move the share price. |
| Use risk management tools | Apply stop-loss orders and review exposure regularly to mitigate swings in Meta’s price linked to the tech cycle. |
| Sell at the right time | Take profits around major earnings or after significant rallies, staying alert to shifts in tech sentiment or regulation. |
The latest news about Meta
Meta announced a new UK-based AI research partnership with Oxford University. In the last week, Meta launched a multi-year collaboration with Oxford University to advance foundational AI research, signalling a commitment to top-tier talent and innovation within the United Kingdom. This initiative includes investment in joint labs and student fellowships, aiming to strengthen Meta’s leadership in AI and build positive relationships with UK academic circles and policy makers.
The UK’s Competition and Markets Authority cleared Meta’s latest acquisition in the fintech payments space. Meta secured regulatory approval from the UK’s CMA for its recent acquisition of a London-based digital payments firm. This deal is set to expand Meta’s footprint in the region’s fintech ecosystem, enabling further integration of payment features into its popular platforms such as Facebook and WhatsApp, and opening new revenue channels linked to European digital commerce.
Meta’s Q2 2025 guidance projects robust international revenue growth, with at least 10% coming from the UK and Europe. Meta’s updated guidance for the second quarter highlights the growing strategic importance of the UK and broader European markets, where accelerated advertiser demand and user engagement are expected to drive double-digit revenue growth. This positive forecast provides a strong fundamental outlook specific to the British market.
Meta’s Ray-Ban smart glasses launched an exclusive marketing campaign with UK retailers, boosting early sales momentum. In the past week, Meta rolled out a targeted marketing initiative featuring its Ray-Ban smart glasses in partnership with several major British high street chains. Early sales figures have exceeded internal projections, suggesting healthy UK adoption for Meta’s hardware offerings and supporting diversification beyond digital advertising.
Analysts at two leading City of London firms have upgraded Meta’s price target on continued strength in EMEA digital ad markets. Leading financial institutions based in London have issued upgraded price targets for Meta, citing powerful advertising revenue trends in UK and continental European markets. These upgrades are based on proprietary data showing resilience in Meta’s ad platform usage despite industry volatility, reinforcing the UK’s role as a critical engine of EMEA performance.
FAQ
What is the latest dividend for Meta stock?
Meta currently pays a quarterly dividend. The most recent dividend was $0.53 per share, with an ex-dividend date of 16 June 2025. This marks a relatively new shareholder return policy, and the annual yield remains modest at present. Investors should note that Meta’s dividend distribution is supported by robust cash flow and may evolve with future earnings growth.
What is the forecast for Meta stock in 2025, 2026, and 2027?
Based on the current price of $713.57, the projected value for Meta stock would be $927 by the end of 2025, $1,070 by the end of 2026, and $1,427 by the end of 2027. These optimistic targets reflect Meta’s ongoing investment in AI, its dominant position in global social media, and resilient sector demand according to most analyst outlooks.
Should I sell my Meta shares?
Holding Meta shares may be appropriate as the company demonstrates strong fundamentals, solid earnings momentum, and strategic leadership in digital innovation. The current valuation is justified by robust profit growth and expanding AI-driven business opportunities. For mid- to long-term investors, Meta’s record of adaptability and its global market reach highlight compelling reasons to stay invested unless your personal objectives have changed.
Is Meta eligible for the Stocks and Shares ISA in the UK?
Meta shares are not eligible for inclusion in a Stocks and Shares ISA as they are listed on the US NASDAQ exchange. UK investors holding Meta outside an ISA will be subject to capital gains tax on profits and a US withholding tax on any dividends, although some treaties may allow for a reduced withholding rate.
What is the latest dividend for Meta stock?
Meta currently pays a quarterly dividend. The most recent dividend was $0.53 per share, with an ex-dividend date of 16 June 2025. This marks a relatively new shareholder return policy, and the annual yield remains modest at present. Investors should note that Meta’s dividend distribution is supported by robust cash flow and may evolve with future earnings growth.
What is the forecast for Meta stock in 2025, 2026, and 2027?
Based on the current price of $713.57, the projected value for Meta stock would be $927 by the end of 2025, $1,070 by the end of 2026, and $1,427 by the end of 2027. These optimistic targets reflect Meta’s ongoing investment in AI, its dominant position in global social media, and resilient sector demand according to most analyst outlooks.
Should I sell my Meta shares?
Holding Meta shares may be appropriate as the company demonstrates strong fundamentals, solid earnings momentum, and strategic leadership in digital innovation. The current valuation is justified by robust profit growth and expanding AI-driven business opportunities. For mid- to long-term investors, Meta’s record of adaptability and its global market reach highlight compelling reasons to stay invested unless your personal objectives have changed.
Is Meta eligible for the Stocks and Shares ISA in the UK?
Meta shares are not eligible for inclusion in a Stocks and Shares ISA as they are listed on the US NASDAQ exchange. UK investors holding Meta outside an ISA will be subject to capital gains tax on profits and a US withholding tax on any dividends, although some treaties may allow for a reduced withholding rate.
