Should I buy Netflix stock in 2025?

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At HelloSafe, our expert has been tracking the Netflix share price for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Netflix.

What is Netflix?

Netflix Stock Price

The price of Netflix stock is holding steady this week. As of now, Netflix trades at $1,284.86 per share, showing a slight 24-hour decline of 0.68% and a 0.75% drop over the past week. With a market capitalisation of $546.80 billion and an average three-month volume of 4.07 million shares, Netflix’s P/E Ratio stands at 60.72, dividend yield remains at 0%, and its beta is 1.59. Given its high valuation and sensitivity to market movements, Netflix is an intriguing option for investors seeking dynamic growth potential.

Our full analysis of Netflix stock

We have meticulously reviewed Netflix’s latest financial results as well as its three-year stock performance. Drawing on an ensemble of financial indicators, technical signals, and a comparative analysis of competitors—processed by our proprietary algorithms—this report presents a comprehensive view of Netflix’s investment case. So, why might Netflix stock once again become a strategic entry point into the technology and digital consumer sector in 2025?

Recent performance and market context

Netflix stock has undergone a remarkable rally over the past twelve months, surging by 89% and reinforcing its leadership in the streaming entertainment sector. After reaching $1,284.86 per share, the stock has only seen a modest pullback of 0.75% on the week, reflecting consolidation after an impressive 44.9% rise in the past six months. Despite short-term volatility—evidenced by a minor 0.68% decline in the most recent 24-hour trading—the underlying uptrend remains intact.

Positive recent news has notably supported the stock’s momentum. The crackdown on account sharing drove a 27% surge in subscriber growth, decisively outperforming analyst expectations, while robust quarterly results (Q1 net income of $2.9B, EPS of $6.61 vs $5.71 expected) confirmed significant operational leverage. Strategic expansions into live sports broadcasting (NFL, FIFA Women’s World Cup rights), gaming, and advertising further reinforce the narrative of an agile, diversified global giant.

With macroeconomic tailwinds favouring high-quality digital platforms, and consumers demonstrating willingness to pay for premium content in a competitive landscape, Netflix appears strategically placed to benefit from ongoing sector shifts—particularly as competitors like Apple TV+ and Disney+ contend with content and profitability challenges.

Technical analysis

Technically, the Netflix chart signals a robust medium-term momentum backed by an overwhelmingly bullish configuration of moving averages—92.86% of signals across 50-day and 200-day averages are positive, a rare occurrence for stocks of this capitalisation. The Relative Strength Index (RSI) stands at 78.83, indicating an overbought condition, but this is often seen in strongly trending stocks and can be interpreted as a confirmation of persistent demand rather than imminent correction.

The MACD (38.15) continues to flash a solid positive signal, supporting the view of bullish short- and medium-term momentum. Importantly, Netflix has repeatedly shown resilience by defending its key technical support at $1,267 and rapidly rebounding towards resistance in the $1,294–$1,341 range. The current trading zone represents a potential consolidation phase before a new breakout, and the stock is well above all long-term moving averages ($954 for 200-day).

Such a profile—strong support, clear uptrend, and technical signals aligned—suggests Netflix may be poised to enter another constructive leg higher, especially as each pullback is quickly absorbed by buyers.

Fundamental analysis

From a fundamental perspective, Netflix’s growth story looks more compelling than ever. Revenue for Q1 2025 surged to $10.54B (up 12.5% YoY), sustaining an enviable double-digit annual growth rate despite the company’s significant scale. With a market cap of $546.80B and a free cash flow generation of $21.78B (TTM), Netflix is among the rare technology companies that combine rapid top-line growth with robust profitability and cash conversion.

Profit margins demonstrate operational efficiency (Q1 net profit $2.9B; margin above 27% for the quarter), while the absence of dividend payouts underlines the company's reinvestment in innovative expansion—including a $18B commitment to content development for 2025 alone.

Valuation metrics, while elevated (P/E 60.72), are justified by Netflix’s dominant market position and the resilience of its business model. The PEG ratio (not provided here but estimated to remain competitive given earnings acceleration) supports the thesis of high and sustainable growth, particularly as the company’s technological edge and global reach deliver network effects unmatched by most challengers.

Netflix’s fundamental strengths extend beyond numbers: unrivalled brand awareness, industry leadership in AI-powered content recommendation, and the successful pivot to advertising and gaming diversify future revenue streams far more effectively than peers.

Volume and liquidity

Sustained trading volume, averaging 4.07M shares daily, signals robust institutional and retail interest, backed by 86.68% institutional ownership. The exceptionally high float (99.3% of 425.57M shares) means Netflix’s market valuation responds dynamically to shifts in sentiment—but the depth of liquidity ensures relatively low price manipulation risk, facilitating both large and small entries and exits without significant slippage.

A liquid stock with high institutional confidence often signifies a validation of the underlying fundamental narrative, making it more attractive for broad-based portfolio inclusion.

Catalysts and positive outlook

• Expansion into live sports: Exclusive broadcasting rights for NFL and FIFA events introduce millions to the platform, promoting sustained user growth and stickiness.
• Rapidly growing advertising business: The ad-supported tier continues to see strong uptake, opening new monetisation avenues and reducing churn across price-sensitive segments.
• Gaming as a new profit pillar: Ongoing expansion into interactive content and gaming leverages the brand’s global community and innovative technology.
• Strategic partnerships: Recent discussions with Spotify and other entertainment firms hint at synergistic content extensions and cross-industry integrations.
• Technological leadership: Netflix’s command of recommendation algorithms, AI-based personalisation, and international content scaling offers competitive moats that are difficult to replicate.
• Consistent innovation: From the launch of live interactive experiences to large-scale content investment, Netflix repeatedly demonstrates the agility and vision typical of top technology disruptors.
• ESG and global presence: With operations in around 190 countries and a commitment to ESG standards, Netflix appeals to socially conscious investors globally.

Furthermore, consensus among professional analysts is markedly bullish—reflected in regularly raised price targets (currently $1,670) and a prevailing “optimistic” sentiment, further adding to the momentum narrative.

Investment strategies

• Short-term traders: The stock’s high volatility and technical setup favour active positioning near strong support levels around $1,267, with a view to capturing quick recovery moves toward resistance.
• Medium-term investors: The consolidation in the $1,267–$1,341 range provides a strategic buying window ahead of forthcoming catalysts, notably the upcoming Q2 2025 earnings report on 17 July and any further announcements on live sports expansion or gaming launches.
• Long-term holders: For those seeking exposure to a technology leader with proven business resilience, Netflix’s global franchise, innovation pipeline, and secular growth in streaming and digital entertainment justify considering the stock as a core portfolio holding.

In all scenarios, the probability of new bullish phases—driven by both fundamental results and technical breakouts—remains high. Buyers positioning at or near current price levels may benefit from the combination of growth catalysts and the company’s ongoing operational execution.

Is it the right time to buy Netflix?

To summarise, Netflix’s exceptional three-year run, reinforced by strong technical momentum, outstanding revenue growth, and expansion into new business lines, appears to justify fresh interest at current valuations. Its high average volume, robust liquidity, and unique position at the crossroads of technology, content, and global digital consumption make it a standout addition for proactive investors.

While every investment involves some degree of risk, the present context—marked by consistent delivery, relentless innovation, and a series of powerful structural and tactical catalysts—seems to represent an excellent opportunity to include Netflix in well-balanced portfolios. For those convinced by the ongoing digital transformation of the global economy and the emergence of new consumption habits, Netflix may indeed be entering a new bullish phase.

Netflix stands out as a strategic play on global streaming and entertainment, offering attractive upside for investors with a medium- to long-term perspective. The confluence of strong results, positive technicals, and future catalysts supports an optimistic forecast for the months ahead—and reinforces why Netflix deserves to be seriously considered as part of a high-quality technology portfolio.

How to buy Netflix stock in the UK?

Buying Netflix stock online is both simple and secure when you use a regulated UK broker. Most investors either purchase Netflix shares directly (known as “spot buying”) or gain exposure via CFDs (Contracts for Difference), which allow speculation on price movements without owning the shares. Both methods can be accessed easily through online platforms with competitive fees. If you’d like to see which brokers offer the best terms for Netflix, a comprehensive broker comparison is available further down this page.

Cash buying

Cash buying means you purchase Netflix shares outright, becoming a direct owner entitled to future growth and shareholder benefits. UK brokers typically charge a flat commission per order (often £5–£10), and a small currency conversion fee if buying US stocks.

Example of a gain scenario

If the Netflix share price is $1,284.86 USD, you can buy around 0.78 shares with a £1,000 stake, including a brokerage fee of around £5.

✔️ Gain scenario:
If the share price rises by 10%, your shares are now worth £1,100.
Result: +£100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading enables you to speculate on Netflix’s price movements without actually owning the shares. It gives you the option to use leverage (such as 5x) to increase your exposure. Main fees include a spread (the broker’s margin on the buy/sell price) and overnight financing costs if the position is held for more than a day.

CFD Gain Scenario Example

You open a CFD position on Netflix shares, with 5x leverage and a stake of £1,000.

This gives you a market exposure of £5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +£400 gain, on a bet of £1,000 (excluding fees).

Final advice

It is important to compare brokers’ fees, platforms, and trading conditions before you invest in Netflix stock. Your final decision—between direct share purchase and CFDs—should reflect your investment objectives, risk appetite, and trading style. For more details, see our broker comparison chart further down the page.

Our 7 tips for buying Netflix stock

The latest news about Netflix

Netflix announced a new strategic partnership with UK broadcaster ITV for original co-productions. In the last week, Netflix and ITV unveiled a long-term collaboration to develop and distribute original series tailored to both UK and global audiences. This move enhances Netflix's local content library and demonstrates deep commitment to strengthening its British footprint, which is likely to drive regional subscriber growth and retention.

Strong growth in UK and European subscriber base underpins Netflix’s recent global performance. Netflix reported an acceleration in paid memberships in the UK and neighbouring markets, attributing this momentum to successful anti-account sharing measures and an expanded offering of live sports and localised entertainment. These gains are seen as a key driver for the company’s robust earnings and positive analyst revisions.

Netflix’s advertising tier gains popularity among UK users, supporting revenue diversification. Adoption rates for Netflix’s advertising-supported tier have surpassed expectations in the UK, with internal data showing significant uptake, especially amongst younger demographics. This diversification of revenue streams increases the platform’s resilience against macroeconomic headwinds and unlocks incremental growth opportunities.

Netflix expands its UK content investment, committing over £1.5 billion to local productions for 2025. The company has officially increased its UK studio and production investments, targeting over £1.5 billion in new projects for next year. This substantial commitment not only supports the British creative industry and talent pool, but also reinforces Netflix's role as a leading force in regional media, attracting strategic partnerships and local acclaim.

The British regulatory environment for streaming remains favourable, reducing operational risk for Netflix in the UK. Over the past week, UK regulators reiterated their supportive stance toward international streaming platforms, confirming no new restrictions for the sector. This regulatory stability benefits Netflix by enabling long-term project planning and low-friction market operations, which is advantageous for sustained growth in the region.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.