Should I buy Next stock in 2025?

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At HelloSafe, our expert has been tracking the performance of Next for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Next.

What is Next?

What is the price of Next stock?

The price of Next stock is rising this week. As of now, the share price stands at 12,200 pence, reflecting a 24-hour gain of 210 pence (+1.75%) and a weekly change of -1.69%. Next’s market cap reaches £14.88 billion, with an average trading volume of 433,699 shares over the past three months. The P/E Ratio is 20.17, the dividend yield is 1.87%, and the stock beta is 1.14. Investors should note the share’s recent upward momentum and its strong position in the UK retail sector.

Our full analysis of the Next stock

Having reviewed Next’s latest financial results and tracked the share’s performance over the past three years, we have combined financial indicators, technical signals, market data, and peer comparisons using our proprietary algorithms. Next consistently stands out for its results-driven execution and strategic agility, supported by a wealth of quantitative and qualitative data. So, why might Next stock once again become a strategic entry point into the retail and omnichannel commerce sector in 2025?

Recent performance and market context

Next shares have delivered a remarkable performance over the short and long term, currently trading at 12,200 pence, with a robust gain of 1.75% on the latest trading day and a stellar 28.12% rise over the past six months. Over the previous year, the stock has soared by 33.89%, significantly outperforming the sector and most of its UK-listed retail peers. This upward momentum comes amid a challenging macroeconomic backdrop, with inflationary pressures still present, but is underpinned by superior execution, successful brand positioning, and the sustained shift towards digital retail models.

The most recent Q1 update revealed a sharp 11.4% increase in full-price sales year-on-year, exceeding expectations and prompting a £14 million upward revision in full-year profit guidance. International expansion efforts have started to deliver tangible results, while strong consumer demand for Next's differentiated offering further shapes a favourable market context. The company’s appeal remains robust, benefiting from resilient UK consumer spending, a leading market position, and strategic adaptability, even against the backdrop of a cautious global retail environment.

Technical analysis

Technical signals further reinforce the promising outlook for Next. The relative strength index (RSI) stands at 52.13, pinpointing a neutral zone that leaves ample headroom for further upward movement. The MACD signal, at -20.60, has recently shifted towards bullish territory, indicating growing momentum for a reversal to the upside. Moving averages provide additional confirmation, with the 50-, 100-, and 200-day averages all trending below the current price. These levels support a constructive view: the 50-day and 100-day moving averages are giving “buy” signals, while the 20-day moving average has just crossed over, suggesting a potential short-term pause before further advances.

Key technical levels to watch include a strong support at 12,081 pence and resistance at 12,723 pence; the narrow range suggests accumulation and healthy consolidation after a strong run-up. Notably, the 52-week range, from 8,598 to 13,100 pence, reflects the stock’s impressive recovery and relative stability despite sector headwinds—bullish signs for traders and long-term investors alike. A “Strong Buy” consensus prevails in technical models, with 15 bullish versus 7 bearish signals at last count.

Fundamental analysis

Underpinning Next’s technical strength are exceptional fundamentals. The company generated £6.12 billion in revenue for the 2024/25 period, and net profit climbed to £736.1 million on an EPS of 6.05 pence, reflecting a disciplined and highly effective operational strategy. Pre-tax profit also grew by 10.1%, underscoring Next’s ability to manage margins and maintain a superior cost structure in spite of sector-wide inflationary pressures.

Valuation remains reasonable for a blue-chip UK retail leader, with a price/earnings (P/E) ratio of 20.17, in line with quality peers and justified by above-average profitability and growth prospects. Dividend investors will appreciate the sustainable annual yield of 1.87%, an attractive extra in the current low-yield environment. Structurally, Next benefits from decades of digital innovation, a powerful brand, and a multi-channel footprint—which now integrates retail, online, finance, and third-party platform services. These factors have driven growing market share both domestically and in emerging international markets.

Volume and liquidity

A consistent three-month average trading volume of over 433,000 shares underscores strong institutional and retail engagement with Next. This sustained liquidity signals ongoing market confidence and offers flexibility to large and small investors alike. High free float and significant institutional participation facilitate a dynamic valuation environment and support more efficient price discovery at times of heightened news flow or earnings announcements. Such healthy trading activity is a robust indicator of market trust and reduces liquidity risk for both short- and long-term positions.

Catalysts and positive outlook

Looking ahead, Next is poised for further growth thanks to multiple well-defined catalysts:

• Continued international expansion, especially into new and high-growth markets, which diversifies revenues and reduces dependence on the UK consumer cycle.
• Acceleration of the “Total Platform” offer, enabling third-party retail clients to leverage Next’s technology, logistics, and digital assets—a move that strengthens B2B income and deepens strategic moats.
• Further digital innovation across its omnichannel platform, including proprietary data analytics and advanced personalization techniques.
• Favourable consumer trends, as the brand remains synonymous with quality and value, capturing loyalty among new and younger demographics.
• Upwardly revised earnings guidance for the year, coupled with a strong pipeline of new product launches and partnerships.
• Increasing focus on sustainability, corporate governance, and ESG initiatives that align Next with evolving institutional investor preferences.
• Overall optimism in the sector—supported by steady UK wage growth and improving consumer sentiment—positions Next for additional upward rerating whenever macro headwinds abate.

Next’s management, under the steady hand of Lord Simon Wolfson, continues to deliver disciplined growth and innovative strategies, ensuring shareholder confidence through transparent communication and consistent execution of ambitious goals.

Investment strategies

There are credible arguments for considering Next at this juncture across several investment horizons:

• Short-term: Traders may find opportunity in the current technical consolidation phase, especially as the price holds just above key support and positive short-term signals hint at another upward push. With anticipated catalysts such as the September earnings release and ongoing international expansion news, nimble positioning can harvest volatility-driven gains.
• Medium-term: For medium-term investors, Next presents a compelling buy-and-hold opportunity ahead of the critical results season, where management’s track record of exceeding guidance could fuel further price appreciation. The company's robust fundamentals and consistent dividend policy provide stability during broader market swings.
• Long-term: Longer-term investors should focus on Next’s transformation into a leading retail-tech hybrid, its expanding total addressable market, and capacity for ongoing innovation. The business model’s multi-pronged approach—combining direct-to-consumer, platform, and B2B services—suggests scalable and sustainable growth well beyond 2025. Strong cash flow generation, prudent capital allocation, and transformative strategies reinforce the stock’s value as a cornerstone holding in diversified portfolios.

With immediate technical support, substantial free float, an innovation drive, and a growth corridor in both B2C and B2B markets, the current price level appears highly favourable for accumulation. Next is also ideal for SIPPs and ISAs, given its UK listing and robust dividend record.

Is it the right time to buy Next?

Next’s record-breaking results, strong momentum, and innovative business model converge to create a particularly attractive entry point for discerning investors. The company’s proven ability to outperform through market cycles, combined with its balanced valuation and forward-looking strategies, signal that Next may well be entering a new bullish phase. For investors seeking exposure to a dynamic, tech-enhanced leader at the heart of the UK retail renaissance, Next seems to represent an excellent opportunity.

With its unique blend of reliability, growth, and adaptability, Next offers clarity and confidence to market participants of all styles—whether looking for tactical trades or for a long-term anchor in changing times. The signals, both technical and fundamental, point to a bright outlook and justify renewed interest. For those searching for sector-defining opportunity in the UK market, Next stands out as a stock deserving of close attention and a strategic place in any forward-looking portfolio.

How to buy Next stock in the UK?

Buying Next stock online is straightforward and secure: all you need is an account with a regulated UK broker. Most platforms let you choose between spot purchasing actual shares or trading CFDs (Contracts for Difference), which can suit different investment profiles. Spot buying involves owning the shares directly, while CFDs allow you to speculate on price movements with leverage. Below, you’ll find a detailed broker comparison to help you find the most suitable platform for your needs.

Cash buying

A cash purchase means you directly own Next shares, benefiting from dividends and participating in shareholder rights. Typical fees are a fixed commission per order, often ranging between £1 and £10 with UK brokers.

Example of a Gain Scenario

Let’s say the Next share price is £122.00; you can buy around 8 shares with a £1,000 investment, accounting for a brokerage fee of about £5.

✔️ Gain scenario: If the share price rises by 10%, your position is now worth £1,100. Result: +£100 gross gain, or +10% on your original investment.

Trading via CFD

CFD trading lets you speculate on Next's share price using leverage, without owning the actual stock. Fees typically include the spread (the gap between buy and sell price) and, for positions held overnight, a daily financing cost. This approach allows you to multiply your exposure but does increase both potential returns and risks.

Example of a CFD Gain Scenario

Suppose you open a CFD position on Next shares with £1,000 and use 5x leverage.

Your market exposure is then £5,000.

✔️ Gain scenario:

If Next’s share price climbs by 8%, your position gains 8% × 5 = +40%.

Result: +£400 on your £1,000 outlay (excluding fees).

Final advice

Before investing, always compare brokers’ fees, platforms, and services to find the right fit. Whether you opt for direct share ownership or CFD trading depends on your personal goals and risk appetite—a full comparison is available further down the page to support your decision.

Our 7 tips for buying Next stock

The latest news about Next

Next shares recorded a strong intraday gain of 1.75% on the London Stock Exchange. On July 3rd, 2025, the price climbed by 210 pence to 12,200 pence, reflecting positive sentiment and market confidence in this prominent UK retailer’s stability and prospects.

Q1 results delivered an impressive 11.4% increase in full-price sales year-on-year. This performance exceeded internal and analyst targets, directly supporting a £14 million upward revision to the full-year profit forecast, signalling robust consumer demand in the UK market.

Technical analysis now shows 15 bullish signals against just 7 bearish, with overall consensus at “Strong Buy.” Recent technicals have improved: the 50, 100, and 200-day moving averages all register buy signals, and the MACD has shifted to give a confirmed purchase recommendation, indicating possible further upside for the British stock in coming weeks.

Next’s announcement of ongoing international expansion and new distribution routes strengthens its strategic positioning. The company’s commitment to developing overseas markets and reinforcing its digital and logistics platform is expected to unlock further growth and diversify revenue streams beyond the domestic UK retail environment.

The 1.87% dividend yield and continued ISA/SIPP eligibility enhance the appeal for British investors. Next’s shares remain accessible via leading tax-advantaged investment accounts, reinforcing its attractiveness for long-term UK holders seeking a combination of growth, income, and fiscal efficiency.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.