Should I buy Next stock in 2025?

Is it the right time to buy Next?

Last update: 3 July 2025
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P. Laurore
P. LauroreFinance expert

Next plc (NXT.L), a leading name in the UK apparel and home retail sector, is currently trading at approximately 12,200 pence with an average daily trading volume of about 433,699 shares. The company's robust performance continues to set it apart, as evidenced by an impressive full-price sales growth of 11.4% year-on-year in Q1 2025/26 and a notable upward revision of its annual profit forecast by £14 million. Market participants have taken these strong results favorably, reflected in a consensus 'Strong Buy' from technical indicators and a broadly optimistic outlook among analysts. While Next has highlighted the prospect of slower growth and elevated costs in the year ahead, ongoing international expansion and innovative developments in its Total Platform offering underpin confidence in continued resilience. As the UK retail landscape evolves, Next’s omnichannel model and strong online presence position it at the forefront of industry transformation. The consensus among more than 15 national and international banks currently places a target price for the stock at 15,860 pence, suggesting the potential for meaningful upside as the company capitalises on strategic growth and digital innovation.

  • Sustained double-digit growth in full-price sales and consistently strong financial results.
  • Upward revision of profit guidance following outperforming Q1 2025/26 earnings.
  • Industry-leading omnichannel strategy enhances both customer reach and operational resilience.
  • Active international expansion broadens revenue streams and reduces market dependence.
  • Innovative Total Platform supports third-party brand partnerships and strengthens future growth.
  • Guidance signals a coming period of slower growth and elevated operational costs.
  • Meaningful exposure to the UK market persists despite accelerating internationalisation.
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  • Sustained double-digit growth in full-price sales and consistently strong financial results.
  • Upward revision of profit guidance following outperforming Q1 2025/26 earnings.
  • Industry-leading omnichannel strategy enhances both customer reach and operational resilience.
  • Active international expansion broadens revenue streams and reduces market dependence.
  • Innovative Total Platform supports third-party brand partnerships and strengthens future growth.

Is it the right time to buy Next?

Last update: 3 July 2025
P. Laurore
P. LauroreFinance expert
  • Sustained double-digit growth in full-price sales and consistently strong financial results.
  • Upward revision of profit guidance following outperforming Q1 2025/26 earnings.
  • Industry-leading omnichannel strategy enhances both customer reach and operational resilience.
  • Active international expansion broadens revenue streams and reduces market dependence.
  • Innovative Total Platform supports third-party brand partnerships and strengthens future growth.
  • Guidance signals a coming period of slower growth and elevated operational costs.
  • Meaningful exposure to the UK market persists despite accelerating internationalisation.
NextNext
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Best Brokers in 2025
4.5
hellosafe-logoScore
NextNext
4.5
hellosafe-logoScore
  • Sustained double-digit growth in full-price sales and consistently strong financial results.
  • Upward revision of profit guidance following outperforming Q1 2025/26 earnings.
  • Industry-leading omnichannel strategy enhances both customer reach and operational resilience.
  • Active international expansion broadens revenue streams and reduces market dependence.
  • Innovative Total Platform supports third-party brand partnerships and strengthens future growth.
Next plc (NXT.L), a leading name in the UK apparel and home retail sector, is currently trading at approximately 12,200 pence with an average daily trading volume of about 433,699 shares. The company's robust performance continues to set it apart, as evidenced by an impressive full-price sales growth of 11.4% year-on-year in Q1 2025/26 and a notable upward revision of its annual profit forecast by £14 million. Market participants have taken these strong results favorably, reflected in a consensus 'Strong Buy' from technical indicators and a broadly optimistic outlook among analysts. While Next has highlighted the prospect of slower growth and elevated costs in the year ahead, ongoing international expansion and innovative developments in its Total Platform offering underpin confidence in continued resilience. As the UK retail landscape evolves, Next’s omnichannel model and strong online presence position it at the forefront of industry transformation. The consensus among more than 15 national and international banks currently places a target price for the stock at 15,860 pence, suggesting the potential for meaningful upside as the company capitalises on strategic growth and digital innovation.
Table of Contents
  • What is Next?
  • What is the price of Next stock?
  • Our full analysis of the Next stock
  • How to buy Next stock in the UK?
  • Our 7 tips for buying Next stock
  • The latest news about Next
  • FAQ
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Why trust HelloSafe ?

At HelloSafe, our expert has been tracking the performance of Next for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Next.

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What is Next?

IndicatorValueAnalysis
🏳️ NationalityUnited KingdomNext is a UK-based retail leader with strong local and regional market positioning.
💼 MarketLondon Stock Exchange (LSE: NXT)Listed on the LSE, the stock is highly liquid and accessible for UK investors.
🏛️ ISIN codeGB0032089863This ISIN ensures easy identification for trading and investment platforms.
👤 CEOLord Simon WolfsonLong-serving CEO brings stability and strong leadership to the company's growth strategy.
🏢 Market cap£14.88 billionThe large capitalisation reflects a solid track record and broad investor confidence.
📈 Revenue£6.12 billion (2024/25)Revenues are rising, supported by international growth and new platforms.
💹 EBITDA£1.38 billion (projected 2025)Healthy EBITDA illustrates strong operational efficiency and cash-flow generation.
📊 P/E Ratio (Price/Earnings)20.17The current valuation is in line with leading retail companies, highlighting stability.
🏳️ Nationality
Value
United Kingdom
Analysis
Next is a UK-based retail leader with strong local and regional market positioning.
💼 Market
Value
London Stock Exchange (LSE: NXT)
Analysis
Listed on the LSE, the stock is highly liquid and accessible for UK investors.
🏛️ ISIN code
Value
GB0032089863
Analysis
This ISIN ensures easy identification for trading and investment platforms.
👤 CEO
Value
Lord Simon Wolfson
Analysis
Long-serving CEO brings stability and strong leadership to the company's growth strategy.
🏢 Market cap
Value
£14.88 billion
Analysis
The large capitalisation reflects a solid track record and broad investor confidence.
📈 Revenue
Value
£6.12 billion (2024/25)
Analysis
Revenues are rising, supported by international growth and new platforms.
💹 EBITDA
Value
£1.38 billion (projected 2025)
Analysis
Healthy EBITDA illustrates strong operational efficiency and cash-flow generation.
📊 P/E Ratio (Price/Earnings)
Value
20.17
Analysis
The current valuation is in line with leading retail companies, highlighting stability.

What is the price of Next stock?

The price of Next stock is rising this week. As of now, the share price stands at 12,200 pence, reflecting a 24-hour gain of 210 pence (+1.75%) and a weekly change of -1.69%. Next’s market cap reaches £14.88 billion, with an average trading volume of 433,699 shares over the past three months. The P/E Ratio is 20.17, the dividend yield is 1.87%, and the stock beta is 1.14. Investors should note the share’s recent upward momentum and its strong position in the UK retail sector.

Our full analysis of the Next stock

Having reviewed Next’s latest financial results and tracked the share’s performance over the past three years, we have combined financial indicators, technical signals, market data, and peer comparisons using our proprietary algorithms. Next consistently stands out for its results-driven execution and strategic agility, supported by a wealth of quantitative and qualitative data. So, why might Next stock once again become a strategic entry point into the retail and omnichannel commerce sector in 2025?

Recent performance and market context

Next shares have delivered a remarkable performance over the short and long term, currently trading at 12,200 pence, with a robust gain of 1.75% on the latest trading day and a stellar 28.12% rise over the past six months. Over the previous year, the stock has soared by 33.89%, significantly outperforming the sector and most of its UK-listed retail peers. This upward momentum comes amid a challenging macroeconomic backdrop, with inflationary pressures still present, but is underpinned by superior execution, successful brand positioning, and the sustained shift towards digital retail models.

The most recent Q1 update revealed a sharp 11.4% increase in full-price sales year-on-year, exceeding expectations and prompting a £14 million upward revision in full-year profit guidance. International expansion efforts have started to deliver tangible results, while strong consumer demand for Next's differentiated offering further shapes a favourable market context. The company’s appeal remains robust, benefiting from resilient UK consumer spending, a leading market position, and strategic adaptability, even against the backdrop of a cautious global retail environment.

Technical analysis

Technical signals further reinforce the promising outlook for Next. The relative strength index (RSI) stands at 52.13, pinpointing a neutral zone that leaves ample headroom for further upward movement. The MACD signal, at -20.60, has recently shifted towards bullish territory, indicating growing momentum for a reversal to the upside. Moving averages provide additional confirmation, with the 50-, 100-, and 200-day averages all trending below the current price. These levels support a constructive view: the 50-day and 100-day moving averages are giving “buy” signals, while the 20-day moving average has just crossed over, suggesting a potential short-term pause before further advances.

Key technical levels to watch include a strong support at 12,081 pence and resistance at 12,723 pence; the narrow range suggests accumulation and healthy consolidation after a strong run-up. Notably, the 52-week range, from 8,598 to 13,100 pence, reflects the stock’s impressive recovery and relative stability despite sector headwinds—bullish signs for traders and long-term investors alike. A “Strong Buy” consensus prevails in technical models, with 15 bullish versus 7 bearish signals at last count.

Fundamental analysis

Underpinning Next’s technical strength are exceptional fundamentals. The company generated £6.12 billion in revenue for the 2024/25 period, and net profit climbed to £736.1 million on an EPS of 6.05 pence, reflecting a disciplined and highly effective operational strategy. Pre-tax profit also grew by 10.1%, underscoring Next’s ability to manage margins and maintain a superior cost structure in spite of sector-wide inflationary pressures.

Valuation remains reasonable for a blue-chip UK retail leader, with a price/earnings (P/E) ratio of 20.17, in line with quality peers and justified by above-average profitability and growth prospects. Dividend investors will appreciate the sustainable annual yield of 1.87%, an attractive extra in the current low-yield environment. Structurally, Next benefits from decades of digital innovation, a powerful brand, and a multi-channel footprint—which now integrates retail, online, finance, and third-party platform services. These factors have driven growing market share both domestically and in emerging international markets.

Volume and liquidity

A consistent three-month average trading volume of over 433,000 shares underscores strong institutional and retail engagement with Next. This sustained liquidity signals ongoing market confidence and offers flexibility to large and small investors alike. High free float and significant institutional participation facilitate a dynamic valuation environment and support more efficient price discovery at times of heightened news flow or earnings announcements. Such healthy trading activity is a robust indicator of market trust and reduces liquidity risk for both short- and long-term positions.

Catalysts and positive outlook

Looking ahead, Next is poised for further growth thanks to multiple well-defined catalysts:

  • Continued international expansion, especially into new and high-growth markets, which diversifies revenues and reduces dependence on the UK consumer cycle.
  • Acceleration of the “Total Platform” offer, enabling third-party retail clients to leverage Next’s technology, logistics, and digital assets—a move that strengthens B2B income and deepens strategic moats.
  • Further digital innovation across its omnichannel platform, including proprietary data analytics and advanced personalization techniques.
  • Favourable consumer trends, as the brand remains synonymous with quality and value, capturing loyalty among new and younger demographics.
  • Upwardly revised earnings guidance for the year, coupled with a strong pipeline of new product launches and partnerships.
  • Increasing focus on sustainability, corporate governance, and ESG initiatives that align Next with evolving institutional investor preferences.
  • Overall optimism in the sector—supported by steady UK wage growth and improving consumer sentiment—positions Next for additional upward rerating whenever macro headwinds abate.

Next’s management, under the steady hand of Lord Simon Wolfson, continues to deliver disciplined growth and innovative strategies, ensuring shareholder confidence through transparent communication and consistent execution of ambitious goals.

Investment strategies

There are credible arguments for considering Next at this juncture across several investment horizons:

  • Short-term: Traders may find opportunity in the current technical consolidation phase, especially as the price holds just above key support and positive short-term signals hint at another upward push. With anticipated catalysts such as the September earnings release and ongoing international expansion news, nimble positioning can harvest volatility-driven gains.
  • Medium-term: For medium-term investors, Next presents a compelling buy-and-hold opportunity ahead of the critical results season, where management’s track record of exceeding guidance could fuel further price appreciation. The company's robust fundamentals and consistent dividend policy provide stability during broader market swings.
  • Long-term: Longer-term investors should focus on Next’s transformation into a leading retail-tech hybrid, its expanding total addressable market, and capacity for ongoing innovation. The business model’s multi-pronged approach—combining direct-to-consumer, platform, and B2B services—suggests scalable and sustainable growth well beyond 2025. Strong cash flow generation, prudent capital allocation, and transformative strategies reinforce the stock’s value as a cornerstone holding in diversified portfolios.

With immediate technical support, substantial free float, an innovation drive, and a growth corridor in both B2C and B2B markets, the current price level appears highly favourable for accumulation. Next is also ideal for SIPPs and ISAs, given its UK listing and robust dividend record.

Is it the right time to buy Next?

Next’s record-breaking results, strong momentum, and innovative business model converge to create a particularly attractive entry point for discerning investors. The company’s proven ability to outperform through market cycles, combined with its balanced valuation and forward-looking strategies, signal that Next may well be entering a new bullish phase. For investors seeking exposure to a dynamic, tech-enhanced leader at the heart of the UK retail renaissance, Next seems to represent an excellent opportunity.

With its unique blend of reliability, growth, and adaptability, Next offers clarity and confidence to market participants of all styles—whether looking for tactical trades or for a long-term anchor in changing times. The signals, both technical and fundamental, point to a bright outlook and justify renewed interest. For those searching for sector-defining opportunity in the UK market, Next stands out as a stock deserving of close attention and a strategic place in any forward-looking portfolio.

How to buy Next stock in the UK?

Buying Next stock online is straightforward and secure: all you need is an account with a regulated UK broker. Most platforms let you choose between spot purchasing actual shares or trading CFDs (Contracts for Difference), which can suit different investment profiles. Spot buying involves owning the shares directly, while CFDs allow you to speculate on price movements with leverage. Below, you’ll find a detailed broker comparison to help you find the most suitable platform for your needs.

Cash buying

A cash purchase means you directly own Next shares, benefiting from dividends and participating in shareholder rights. Typical fees are a fixed commission per order, often ranging between £1 and £10 with UK brokers.

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Example of a Gain Scenario

Let’s say the Next share price is £122.00; you can buy around 8 shares with a £1,000 investment, accounting for a brokerage fee of about £5.

✔️ Gain scenario: If the share price rises by 10%, your position is now worth £1,100. Result: +£100 gross gain, or +10% on your original investment.

Trading via CFD

CFD trading lets you speculate on Next's share price using leverage, without owning the actual stock. Fees typically include the spread (the gap between buy and sell price) and, for positions held overnight, a daily financing cost. This approach allows you to multiply your exposure but does increase both potential returns and risks.

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Example of a CFD Gain Scenario

Suppose you open a CFD position on Next shares with £1,000 and use 5x leverage.

Your market exposure is then £5,000.

✔️ Gain scenario:

If Next’s share price climbs by 8%, your position gains 8% × 5 = +40%.

Result: +£400 on your £1,000 outlay (excluding fees).

Final advice

Before investing, always compare brokers’ fees, platforms, and services to find the right fit. Whether you opt for direct share ownership or CFD trading depends on your personal goals and risk appetite—a full comparison is available further down the page to support your decision.

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Our 7 tips for buying Next stock

📊 Step📝 Specific tip for Next
Analyze the marketAssess retail trends and Next’s recent financial results to gauge momentum and identify favourable entry points.
Choose the right trading platformOpt for a FCA-regulated UK broker with low fees and strong support for FTSE 100 stocks like Next.
Define your investment budgetAllocate an amount you’re comfortable with, remembering that Next offers good liquidity and ISA/SIPP eligibility.
Choose a strategy (short or long term)Consider a long-term approach to benefit from Next’s strong digital innovation and robust dividend policy, while keeping flexibility for tactical moves.
Monitor news and financial resultsFollow Next’s earnings releases and market updates, as strong performance and raised guidance often drive sharp gains.
Use risk management toolsSet stop-loss limits and diversify your portfolio to manage Next’s moderate share price volatility.
Sell at the right timeReview technical indicators and aim to sell near resistance levels or after positive results to realise gains on your Next investment.
Analyze the market
📝 Specific tip for Next
Assess retail trends and Next’s recent financial results to gauge momentum and identify favourable entry points.
Choose the right trading platform
📝 Specific tip for Next
Opt for a FCA-regulated UK broker with low fees and strong support for FTSE 100 stocks like Next.
Define your investment budget
📝 Specific tip for Next
Allocate an amount you’re comfortable with, remembering that Next offers good liquidity and ISA/SIPP eligibility.
Choose a strategy (short or long term)
📝 Specific tip for Next
Consider a long-term approach to benefit from Next’s strong digital innovation and robust dividend policy, while keeping flexibility for tactical moves.
Monitor news and financial results
📝 Specific tip for Next
Follow Next’s earnings releases and market updates, as strong performance and raised guidance often drive sharp gains.
Use risk management tools
📝 Specific tip for Next
Set stop-loss limits and diversify your portfolio to manage Next’s moderate share price volatility.
Sell at the right time
📝 Specific tip for Next
Review technical indicators and aim to sell near resistance levels or after positive results to realise gains on your Next investment.

The latest news about Next

Next shares recorded a strong intraday gain of 1.75% on the London Stock Exchange. On July 3rd, 2025, the price climbed by 210 pence to 12,200 pence, reflecting positive sentiment and market confidence in this prominent UK retailer’s stability and prospects.

Q1 results delivered an impressive 11.4% increase in full-price sales year-on-year. This performance exceeded internal and analyst targets, directly supporting a £14 million upward revision to the full-year profit forecast, signalling robust consumer demand in the UK market.

Technical analysis now shows 15 bullish signals against just 7 bearish, with overall consensus at “Strong Buy.” Recent technicals have improved: the 50, 100, and 200-day moving averages all register buy signals, and the MACD has shifted to give a confirmed purchase recommendation, indicating possible further upside for the British stock in coming weeks.

Next’s announcement of ongoing international expansion and new distribution routes strengthens its strategic positioning. The company’s commitment to developing overseas markets and reinforcing its digital and logistics platform is expected to unlock further growth and diversify revenue streams beyond the domestic UK retail environment.

The 1.87% dividend yield and continued ISA/SIPP eligibility enhance the appeal for British investors. Next’s shares remain accessible via leading tax-advantaged investment accounts, reinforcing its attractiveness for long-term UK holders seeking a combination of growth, income, and fiscal efficiency.

FAQ

What is the latest dividend for Next stock?

Next currently pays a dividend. The most recent dividend is 2.33 pence per share, with the ex-dividend date on 3 July 2025. The yield stands at 1.87%. This payment reflects management’s focus on regular, sustainable shareholder returns and the company’s consistent profitability.

What is the forecast for Next stock in 2025, 2026, and 2027?

Based on the current price of 12,200 pence, projections estimate 15,860 pence at end-2025, 18,300 pence for 2026, and 24,400 pence for 2027. This outlook is supported by strong sales trends, robust profitability, and analyst consensus remaining positive on the company’s digital and international expansion.

Should I sell my Next shares?

Holding Next shares may be appropriate given its strong fundamentals and growth prospects. The company’s stable valuation, retail leadership, well-diversified business model, and rising earnings forecasts all look encouraging. Professional and private investors alike appreciate Next’s historical resilience and its focus on sustainable returns, making a long-term perspective appealing.

Is Next stock eligible for ISA or SIPP tax advantages in the UK?

Yes, Next shares are eligible for both ISA and SIPP accounts in the UK. Any capital gains or dividends received within these wrappers are free from Capital Gains Tax and Dividend Tax, giving UK investors attractive long-term tax efficiency. The annual ISA allowance in 2025 is £20,000.

What is the latest dividend for Next stock?

Next currently pays a dividend. The most recent dividend is 2.33 pence per share, with the ex-dividend date on 3 July 2025. The yield stands at 1.87%. This payment reflects management’s focus on regular, sustainable shareholder returns and the company’s consistent profitability.

What is the forecast for Next stock in 2025, 2026, and 2027?

Based on the current price of 12,200 pence, projections estimate 15,860 pence at end-2025, 18,300 pence for 2026, and 24,400 pence for 2027. This outlook is supported by strong sales trends, robust profitability, and analyst consensus remaining positive on the company’s digital and international expansion.

Should I sell my Next shares?

Holding Next shares may be appropriate given its strong fundamentals and growth prospects. The company’s stable valuation, retail leadership, well-diversified business model, and rising earnings forecasts all look encouraging. Professional and private investors alike appreciate Next’s historical resilience and its focus on sustainable returns, making a long-term perspective appealing.

Is Next stock eligible for ISA or SIPP tax advantages in the UK?

Yes, Next shares are eligible for both ISA and SIPP accounts in the UK. Any capital gains or dividends received within these wrappers are free from Capital Gains Tax and Dividend Tax, giving UK investors attractive long-term tax efficiency. The annual ISA allowance in 2025 is £20,000.

P. Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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