Should I buy Pearson stock in 2025?

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At HelloSafe, our expert has been tracking the performance of Pearson for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Pearson.

What is Pearson?

What is the price of Pearson stock?

The price of Pearson stock is rising this week. At 1,077.50 GBp (£10.78) per share, Pearson shows a 1.08% increase over the last 24 hours but is down 1.87% for the week. The company boasts a market cap of £6.95 billion, with an average three-month daily trading volume of 815,990 shares. Pearson trades at a price/earnings ratio of 16.79, with a dividend yield of 2.25% and a notably low stock beta of 0.29, signalling lower volatility compared to the broader market. This stable profile may suggest attractive potential for both conservative and long-term investors.

Our full analysis of the Pearson stock

After reviewing Pearson’s latest financial results and evaluating the stock’s trajectory over the last three years, we have leveraged a multi-source approach combining financial indicators, technical signals, market data, and peer analysis through our proprietary algorithms. The data draws a nuanced picture of Pearson’s market resilience and evolving growth profile within the fast-changing education technology sector. So, why might Pearson stock once again become a strategic entry point into the digital learning and assessment arena in 2025?

Recent performance and market context

Pearson’s share price currently stands at 1,077.50 GBp (£10.78), reflecting a 1.08% rise over the last 24 hours. The stock has delivered an 18.78% increase over the past year, demonstrating resilience amid broader sector volatility, although it experienced a moderate pullback of 1.87% in the past week and softened by 7.82% during the last six months. Market capitalisation sits at £6.95 billion, reinforcing the group’s blue-chip status in the UK education sector. The overall sentiment is cautiously optimistic, supported by structural trends in digital education and a steady appetite for innovation among institutional investors.

Recent catalysts have included Pearson’s strategic partnership with Google Cloud in June 2025, which targets next-generation AI tools for personalised learning. This collaboration bolsters Pearson’s leadership in EdTech and is already beginning to generate positive investor sentiment. The group’s Q1 2025 results showed underlying sales growth of 1%, in line with expectations and supported by ongoing expansion in digital and assessment services. Management’s focus on digital transformation, alongside exposure to the rapidly growing global education technology market, positions Pearson to benefit from sector tailwinds through 2025 and beyond.

Technical analysis

From a technical perspective, Pearson’s indicators present a compelling, though nuanced, case for renewed bullish interest. The RSI (14-day) sits at 44.5—a neutral zone—suggesting neither overbought nor oversold conditions, but presenting scope for upward price movement as fresh buying interest emerges. The MACD is at -18.4, but recent momentum has shifted to a buy signal, pointing towards a possible constructive reversal if supported by positive news or broader sector advances.

Moving averages reveal a market in transition: the 20-day is 1,072.3 GBp (buy signal), just below the current price, indicating short-term support; the 50-, 100-, and 200-day averages (all above the current level) act as potential resistance but are not far enough away to pose insurmountable barriers should bullish momentum gather pace. Key support is noted at 1,058.8 GBp, while resistance lies at 1,084.2 GBp. The relatively narrow current trading range, paired with a predominance of neutral to bullish signals, may offer a promising set-up for investors seeking tactical exposure prior to a potential breakout.

Overall, the technical structure suggests a market in equilibrium, with potential for an upside reversal should the next set of corporate updates or sector news surprise positively.

Fundamental analysis

Pearson’s fundamental profile is robust and forward-looking. For fiscal 2024, revenues reached £3.55 billion, with group underlying sales growth of 1% in Q1 2025—a promising figure in the context of global education’s digital shift. While earnings per share slightly trailed consensus estimates ($0.454 vs $0.456), the miss was marginal and the group remains comfortably on track for its 2025 targets.

Profitability is underpinned by a well-structured portfolio: leading positions in digital assessment (Pearson VUE), and a growing footprint in digital learning solutions via both organic innovation and strategic acquisitions, such as eDynamic Learning. An attractive P/E ratio of 16.79 reflects market recognition of Pearson’s value proposition, while a 2.25% dividend yield delivers income continuity for yield-oriented investors. Furthermore, the company’s beta of 0.29 points to low relative volatility, offering a defensive tilt for diversified portfolios.

Pearson’s diversification—spanning assessment, higher education, and workforce upskilling—provides a degree of resilience against cyclical risks that might affect legacy education providers. The brand’s global scale and focus on digital transformation are key to its competitive strength, and notable institutional support further bolsters long-term confidence.

Volume and liquidity

Trading volume for Pearson averages 815,990 shares over the last 65 trading days, a level that signals healthy institutional engagement and market confidence. This consistent daily volume ensures robust liquidity both for retail and institutional players, reducing transaction costs and minimising slippage even during periods of moderate volatility.

With 652.19 million shares in circulation and a large free float, Pearson’s capital structure supports dynamic price discovery and favours fair value assessment by the market. The presence of significant institutional shareholders also underlines its credibility, helping to stabilise the stock during market corrections or sector-wide fluctuations.

Catalysts and positive outlook

• The strategic partnership with Google Cloud represents a transformational leap, enabling the development of next-gen AI learning and assessment tools. This not only reinforces Pearson’s competitive advantage, but positions the company at the cutting edge of adaptive and personalised education—a theme that resonates with both users and investors worldwide.
• Recent acquisitions in digital education and workforce training, such as eDynamic Learning, expand Pearson’s reach into fast-growing segments of the market.
• Ongoing investment in Pearson VUE and digital certification platforms places the company as a dominant force in global high-stakes digital exams, opening revenue streams unhindered by physical constraints.
• ESG is also a growing pillar, with increased focus on social impact, responsible sourcing, and digital accessibility—key drivers for institutional investment and enhanced reputation management.
• The UK and global education markets remain primed for further digitalisation, and favourable regulatory and societal trends are likely to support Pearson’s market share gains as digital transformation accelerates.
• Consensus expectations anticipate a weighted sales growth in the second half of 2025, and upward price targets, such as 1,401 GBp (+30%), provide evidence of a positive market outlook.

This combination of innovation, sector relevance, and prudent capital allocation signals that Pearson is very much positioned for continued leadership in digital education.

Investment strategies

• Short-term: Investors may find attractive entry points around current support zones (1,058.8 GBp), especially if technical momentum continues to turn favourable. The convergence of new digital initiatives and anticipated H2 sales growth could serve as imminent upward catalysts.
• Medium-term: With ongoing strategic partnerships and acquisition synergies likely to show results over quarters, holding ahead of upcoming earnings announcements or product unveilings may yield capital gains. The moderate but improving trading volumes and corporate activity further support a constructive stance.
• Long-term: The secular trend towards education technology and upskilling, Pearson’s transformation story, and the company’s substantial institutional support all suggest that it may serve as an anchor position for those seeking durable growth and regular income. The dividend, though modest, is well covered, and low beta adds attractive risk mitigation for patient investors.

With abundant liquidity, disciplined management, and growing exposure to high-value global markets, Pearson stands out as an ideal candidate for SIPP and ISA portfolios, as well as those seeking digital sector exposure within diversified allocations.

Is it the right time to buy Pearson?

Pearson’s dynamic blend of innovation, stable yield, and forward-looking digital strategy makes the current period particularly compelling for investors seeking exposure to the transformation of the global education sector. The interplay of positive technical signals, compelling fundamentals, and powerful new partnerships creates the foundation for a sustained bullish phase. Given its active expansion, unrivalled brand, and accelerating momentum in digital and assessment services, Pearson seems to represent an excellent opportunity for those seeking sector-leading growth at the intersection of education and technology.

All key indicators point to Pearson entering a new era of growth—now driven by the convergence of digital learning, AI, and global demand for lifelong education. For investors in the UK market looking for clarity, stability, and upside potential, Pearson is a name that more than justifies fresh attention and considered allocation. The next wave of digital innovation, supported by solid partnerships and disciplined execution, may well propel Pearson to new highs, making now a highly interesting moment to consider this transformative stock.

How to Buy Pearson Stock in the UK

Buying Pearson stock online is simple, safe, and accessible for UK investors using a regulated broker. You can choose between two main methods: buying shares outright (also called spot buying), where you become a direct shareholder, or trading with CFDs (Contracts for Difference) to benefit from price movements with leverage. Each method has its own features and costs—read on for detail, with a clear broker comparison waiting further down the page.

Cash buying

Cash buying means you purchase Pearson shares in your name and benefit from any dividends and capital growth. UK brokers usually charge a fixed commission per trade, often from £1 to £10. This approach is suited for long-term investors seeking share ownership and portfolio growth.

Gain scenario

For example, if the Pearson share price is £10.78, you can buy around 92 shares with a £1,000 stake, including a typical brokerage fee of about £5.

If the share price rises by 10%, your shares will be worth £1,100.

Result: +£100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading on Pearson shares lets you speculate on price changes without owning the underlying shares. Fees generally include the spread (the difference between buy and sell price), as well as possible overnight financing if your position remains open for more than a day. Leverage lets you amplify both gains and risks, making CFDs better suited to experienced and active traders.

Gain scenario

Suppose you open a CFD on Pearson shares with a £1,000 margin using 5x leverage.

Your market exposure is £5,000.

If Pearson’s price rises by 8%, your CFD position increases in value by 8% × 5 = 40%.

Result: +£400 gain on your £1,000 stake (excluding fees).

Final advice

Before investing, compare brokers' fees, services, and features—these can vary significantly. The best method depends on your personal objectives, risk profile, and experience, with a comprehensive broker comparison available further down the page to help you make a sound decision.

Our 7 tips for buying Pearson stock

The latest news about Pearson

Pearson stock rose 1.08% intraday, highlighting renewed investor optimism following recent strategic announcements. On 3 July 2025, the share price increased to 1,077.50 GBp in London, outpacing recent sector peers and drawing attention from market participants seeking stable UK-based education technology exposure.

The company expanded its AI capabilities through a high-profile multi-year partnership with Google Cloud. Announced in the last week of June, this collaboration aims to deliver next-generation, AI-powered learning tools tailored for UK and global education markets, reinforcing Pearson’s leadership in digital transformation.

First-quarter results confirmed revenue growth and solid performance in line with full-year guidance. Pearson reported a 1% increase in underlying group sales, maintaining alignment with 2025 financial targets and demonstrating resilience in the face of macroeconomic challenges, an encouraging signal for institutional investors in the UK.

Technical momentum has stabilised with the MACD flashing a buy signal and neutral RSI positioning. Despite a slightly negative weekly trend, short-term indicators suggest potential for a rebound, assisting market analysts in assessing tactical entry points on the London Stock Exchange.

Dividend yield remains attractive, supported by a strong UK presence and healthy payout history. Pearson’s current yield is 2.25%, a level that appeals to income-focused British investors seeking exposure to a sector benefiting from digital and regulatory transformation.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.