Should I buy Shopify shares in 2025?

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At HelloSafe, our expert has been tracking Shopify's performance for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Shopify.

What is Shopify?

What is the price of Shopify stock?

The price of Shopify stock is rising this week. The current price stands at $114.77, with a 24-hour gain of $2.10. Over the past week, Shopify has continued its upward momentum, reflecting strong investor interest. The company’s market capitalisation is $148.26 billion, with an average three-month trading volume of 12.63 million shares. Shopify’s P/E Ratio is 93.31, with a dividend yield of 0%, and the stock’s beta is 2.63. This combination of high growth, strong trading activity, and pronounced volatility makes Shopify an attractive but dynamic investment choice.

Our Full Analysis of Shopify Stock

Having reviewed Shopify’s latest financial results alongside its stock performance over the past three years, this analysis leverages a multi-source approach, blending quantitative indicators, technical signals, peer comparisons, and proprietary algorithms for added rigour. In this fast-evolving e-commerce landscape, our review synthesises the consensus of both market sentiment and in-depth data analytics. So, why might Shopify stock once again become a strategic entry point into the global technology sector in 2025?

Recent performance and market context

Shopify shares have delivered a remarkable +69.7% increase over the past year, currently trading at $114.77 (as of July 2025), largely outperforming the NASDAQ Composite and most direct peers. The stock’s steady ascent is underpinned by robust quarterly results, including revenue growth of +26.8% year-over-year in Q1 2025 and a series of consecutive double-digit quarters. Notably, Shopify has just been added to the NASDAQ 100, confirming its status among the world’s technology leaders, and reaffirming investor confidence. The sector environment is highly favourable: global e-commerce spending continues to grow, digital transformation is accelerating across retail, and AI-driven business solutions are being rapidly adopted. Taken together, these macro and industry trends support a structurally positive environment for high-quality growth stocks like Shopify.

Technical analysis

Technical indicators for Shopify point to a stock in renewed bullish formation. The 14-day RSI of 53.27 signals a balanced momentum—neither overbought nor oversold—providing room for further upward movement. The MACD is positive at 0.30, with a bullish crossover supporting buy-side signals. All major moving averages (20, 50, 100, and 200 days) are currently trending above the prevailing price and act as strong dynamic support, further reinforced by current support at $107–$111. Resistance sits in the $115–$117 band; a confirmed breakout could trigger another accelerated upward phase. Short- and medium-term technical structure is distinctly constructive, supported by high relative strength and a significant preponderance of buy signals (11 out of 12 on moving averages), marking Shopify as a prime candidate for technical rallies or trend-following strategies.

Fundamental analysis

On the fundamentals, Shopify stands out as a growth leader. Over the trailing twelve months, the company reported revenue of $9.38 billion and net income of $1.61 billion, with EBITDA at $1.42 billion. This delivers an operating margin of 11.78% and a profit margin of 17.17%—figures that highlight exemplary operating leverage and scalability in the SaaS and e-commerce domain. Gross margin remains near 50%, confirming the high quality of earnings. While the implied P/E ratio of 93.31 reflects a premium valuation, this is justified by Shopify’s consistent >20% quarterly revenue growth, its leadership in a potential $10 trillion global market, and robust cash flow generation ($5.51 billion in cash and minimal debt by mid-2025). Further, Shopify’s technological moat—recently strengthened through cutting-edge AI initiatives and platform innovation—protects its dominant position and supports sustainable long-term expansion. Peer analysis indicates Shopify outruns most mid- and large-cap techs on both growth and profitability metrics, suggesting that the valuation is not only defendable but could attract further upward revision if execution continues apace.

Volume and liquidity

Shopify benefits from a highly liquid market profile, with an average three-month daily trading volume exceeding 12.6 million shares. This deep liquidity is a strong sign of institutional and retail belief in its forward prospects and means that investors can enter and exit positions with minimal slippage. With a float of 1.22 billion shares and 75% institutional ownership, there is a solid bedrock of professional confidence. The breadth of participation supports dynamic repricing and enables Shopify to sustain strong valuations during periods of heightened market activity. For traders and portfolio managers alike, this ensures that market moves are robust and backed by real conviction, rather than speculative froth.

Catalysts and positive outlook

Several compelling catalysts reinforce Shopify’s upside scenario for 2025 and beyond. Foremost is the integration of artificial intelligence into its core merchant services, including the recent launch of the AI Store Builder and multilingual voice interaction tools—moves that should further boost merchant acquisition and retention. The expansion of AI Shopping Agents and continuous investment in R&D are already enabling Shopify to distance itself from competitors. Additionally, inclusion in the NASDAQ 100 and strategic international partnerships (facilitating cross-border commerce) provide new growth levers that have yet to be fully priced in by the market. Notably, Shopify’s business model has proven highly resilient and adaptable to changes in technology, consumer behaviour and even macroeconomic cycles. In the context of rising interest in ESG (Environmental, Social, Governance) investing, Shopify’s scalable and resource-efficient digital platform aligns with evolving institutional mandates, which may fuel further buying momentum from sustainability-focused funds.

Investment strategies

• Short-term traders: With bullish technical signals and strong support levels at $107–$111, traders might see opportunity for tactical positioning ahead of anticipated news flow or resistance breakouts at $115–$117. Tight stop-loss discipline can be effectively implemented given Shopify’s high liquidity.
• Medium-term investors: The confluence of strong revenue growth, recurring profitability, and imminent product launches favours multi-month swings, especially as AI innovations roll out and the stock establishes itself further in the NASDAQ 100. Medium-term holders could capitalise on expected earnings upgrades and trend-following strategies.
• Long-term investment: For those with a strategic outlook, Shopify’s dominant platform economics, sector leadership, and track record of innovation provide a best-in-class narrative for capital accumulation. The long runway to disrupt a vast global commerce market, coupled with disciplined financial management, underpins a compelling growth thesis.

Is it the right time to buy Shopify?

Bringing together these technical, fundamental and structural perspectives, Shopify stands at the confluence of high growth, innovation, and investor conviction. Its strong and accelerating fundamentals, confirmed by a recent +69.7% annual gain, a decisive inclusion in the NASDAQ 100, and industry-leading revenue expansion, all reinforce the argument for renewed interest. Technical signals continue to favour further upside, with attractive support zones and imminent catalyst potential. The company’s early and bold embrace of AI—layered on a defensible global commerce platform—could drive exponential value creation over the coming quarters and years. For investors seeking a dynamic, well-capitalised leader in the next wave of tech-enabled commerce, Shopify now seems to represent an excellent opportunity. While high valuation and sector volatility require robust risk management, the evidence strongly suggests that Shopify may be entering a powerful new bullish phase—one that deserves measured but enthusiastic consideration for any forward-looking technology-oriented portfolio.

How to buy Shopify stock in the UK?

Buying Shopify stock online is straightforward, secure and can easily be done through a regulated broker in the UK. Investors typically choose between two main methods: direct spot buying (owning the shares) or trading contracts for difference (CFDs), which track the price without giving you ownership. Each approach has advantages, whether you’re seeking long-term growth or wish to speculate with leverage. To help you find the right option, a detailed broker comparison is provided further down on this page.

Spot buying

A cash purchase of Shopify stock means buying real shares that you own in your name via an authorised broker. You’ll usually pay a fixed fee per order—for example, around £5 or $5—depending on the broker’s pricing.

Example of a gain scenario with Shopify shares

If the Shopify share price is $114.77, you can buy around 8 shares with a $1,000 stake, including a brokerage fee of around $5.

✔️ Gain scenario: If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFDs allow you to speculate on Shopify’s share price without owning the underlying stock. You can open larger positions thanks to leverage, but this also increases the risk. Instead of a fixed commission, you’ll pay the spread (difference between buy/sell prices), and potentially overnight financing if you hold positions beyond one day.

CFD Position Gain Scenario on Shopify Shares

You open a CFD position on Shopify shares, with 5x leverage.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing, it’s essential to compare brokers’ fees, trading conditions and available tools. The choice between buying shares or trading via CFDs will depend on your personal goals, whether you prefer long-term ownership or short-term speculation. For a clear comparison of regulated brokers suitable for UK investors, see our comparator further down on this page.

Our 7 tips for buying Shopify stock

The latest news about Shopify

Shopify adds new AI features to its platform, enhancing merchant capabilities and buyer experience for UK clients.
The Summer 2025 update rolled out advanced AI tools, including an AI Store Builder, multilingual support covering 20 languages relevant to UK-based international sellers, and voice-powered shopping agents, directly benefiting British merchants expanding their global reach.

Shopify’s stock surges nearly 70% year-over-year, with positive momentum bolstered by robust financial performance.
In the last week, Shopify shares have demonstrated stability around $115, following a 26.8% YoY revenue growth in Q1 2025. This momentum, supported by continued double-digit free cash flow margins and superior earnings results, has caught the attention of UK institutional investors seeking growth exposure.

Inclusion in the NASDAQ 100 index boosts international attractiveness and exposure to UK passive investment vehicles.
The recent addition of Shopify to the NASDAQ 100 during May 2025 directly increases its visibility among UK-based ETFs and pension funds, promoting greater liquidity and stable demand for the stock in the British market.

Shopify forges partnerships with UK fintech leaders, facilitating new merchant payment and financing solutions.
Over the past week, Shopify expanded its collaboration with British digital banking and payment firms, making it easier for UK merchants to integrate local payment methods and access tailored financing, thereby stimulating domestic e-commerce adoption.

Analyst consensus upgrades highlight strong buy signals and support for Shopify’s growth outlook in the UK market.
Leading global and UK brokerage firms have reiterated buy ratings, aligning their price targets with Shopify’s innovative roadmap and ongoing AI developments, which are viewed as pivotal for further market share gains among UK and European small businesses.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.