Should I buy SSE shares in 2025?

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At HelloSafe, our specialist has been tracking the SSE share price for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are written for informational purposes and do not constitute investment recommendations. In accordance with our ethical charter, we have never been, and never will be, compensated by SSE.

What is SSE?

The SSE stock price

The price of SSE stock is rising this week. The current price stands at 1,855.00p, showing a 24-hour increase of +39.00p (+2.15%) and a weekly gain of +5.97%. SSE's market capitalisation is £20.69 billion, with an average three-month volume of 3.45 million shares. The stock trades at a P/E Ratio of 17.18 and offers a 3.51% dividend yield, with a low beta of 0.58 indicating stability. These strong fundamentals may appeal to investors looking for steady growth with moderate volatility.

Our Full Analysis of SSE Stock

After an in-depth review of SSE’s latest annual results and a detailed assessment of the stock’s trajectory over the last three years, our analysis integrates comprehensive financial reporting, technical charting data, sector comparisons, and feedback from professional market participants. We have leveraged advanced proprietary algorithms to synthesise insights from a wide spectrum of price action, momentum indicators, valuation multiples, and peer benchmarking. So, why might SSE stock once again become a strategic entry point into the UK utilities and clean infrastructure sector in 2025?

Recent performance and market context

SSE shares have outperformed peers in the first half of 2025, rising to 1,855p with a notable +5.97% weekly gain and a +14.01% advance over six months, outpacing much of the UK utility sector and demonstrating remarkable resilience. The recent announcement of SSE’s inclusion on JPMorgan’s analyst focus list, replacing National Grid, has further fuelled interest and underlined growing institutional confidence. Coupled with £1.3bn raised through green hybrid bonds in June 2025, used to accelerate renewable investments, investor sentiment towards SSE remains distinctly favourable.

The macroeconomic environment for UK utilities has grown increasingly positive in 2025. A stabilisation in interest rates and robust government support for energy transition initiatives have strengthened the sector’s outlook. SSE, with its portfolio diversified across renewables, thermal, and regulated networks, is superbly positioned to benefit from both the structural push toward net-zero and the urgent demand for grid expansion. This positions SSE as a linchpin in the UK’s ongoing infrastructure upgrade and energy policy shift.

Technical analysis

Technical signals indicate a clear bullish structure for SSE. At the time of writing, the stock’s 20-day, 50-day, 100-day, and 200-day moving averages all show upward trends, supporting the bullish thesis. The 14-day RSI sits at 60.17—well above neutral and pointing to ongoing strength, but without triggering overbought warnings. The MACD also confirms positive short- and medium-term momentum, further corroborated by a consensus ‘Strong Buy’ technical rating.

Support is robust at 1,821.50p, and the stock’s resilience above this threshold reinforces investor conviction. Immediate technical resistance is set at 1,864.00p, while the 52-week peak at 2,019.00p represents an enticing potential target as the next bullish milestone. The alignment of multiple technical indicators in favour of further appreciation highlights the compelling nature of SSE’s current setup, making any correction toward support a possible point for accumulation.

Fundamental analysis

SSE’s 2024/25 financial results underscore the company’s structural strengths and long-term security. Full-year revenue reached £10.13bn, while adjusted EBITDA came in at £2.85bn, evidencing both healthy top-line growth and robust operating profitability. With adjusted operating profit exceeding £1bn in both the Renewable and Networks segments for the first time, SSE’s business mix demonstrates resilience, adaptability, and consistent value creation.

Valuation remains attractive by sector standards: SSE currently trades at a P/E ratio of 17.18—appealing for a regulated, dividend-paying growth utility—and offers a solid 3.51% dividend yield, backed by a 34-year history of uninterrupted payouts. The company’s low five-year beta of 0.58 points to defensive qualities, while the strong balance sheet and substantial capital allocation capacity further place SSE in an enviable position versus UK and European peers. The forward-looking nature of its capital programme and high-return investments confirm that the fundamentals justify renewed interest from a wide range of investors.

SSE is more than a defensive income stock; it has established itself as a leading innovator in UK renewables, high-voltage networks, battery storage, and flexible thermal generation. Its brand is associated with both reliability and progressive energy solutions, and it effectively leverages its scale to deliver substantial economies, innovation, and project management excellence.

Volume and liquidity

The average daily trading volume stands at 3.45 million shares, supporting robust market liquidity and investor access. This steady flow of shares not only highlights the confidence shown by institutional investors but also provides the right environment for valuation recalibrations in response to positive news or upward earnings surprises. The free float and large-cap status of SSE attract both domestic and international capital and contribute to a transparent and responsive price discovery process.

Catalysts and positive outlook

SSE’s future growth is underpinned by powerful catalysts.

• The June 2025 green bond issue will directly support its expanding portfolio of renewable assets, including major offshore and onshore wind projects, hydro, solar, and battery capacity upgrades.
• SSE’s networks division, one of the fastest-growing in the world, benefits from rapid grid investment approvals and the urgent national need for modern transmission infrastructure.
• Innovation is embedded in the company’s DNA, with ongoing development in renewables, storage, and decarbonised flexibility solutions—a crucial edge as the UK accelerates toward net zero.
• Corporate governance initiatives, such as the incoming CEO Martin Pibworth and the focus on regulatory relations, reaffirm strategic clarity and continuity.
• The addition to JPMorgan’s analyst focus list and the strong consensus “buy” recommendations (14 buys, 1 hold, 0 sells) confirm mounting institutional optimism.

SSE also stands out on the ESG front by consistently meeting ambitious sustainability goals, ensuring regulatory support, and actively participating in the evolution of Britain’s energy market.

Investment strategies

Investors can identify multiple strategic scenarios:

• Short-term: Modest technical pullbacks toward key support (1,821.50p) present attractive entry points for momentum and swing traders, as recent price action consistently rebounds from these levels. The post-announcement technical strength and sector tailwinds support a short-term bullish thesis, especially ahead of the next ex-dividend date (24 July 2025), which tends to attract value and income buyers.
• Medium-term: The next six to twelve months offer support for a build-up phase in anticipation of further renewable project announcements, capacity upgrades, and earnings confirmation. SSE shares remain below the 52-week high, offering upside potential as operations and future revenues scale.
• Long-term: For investors seeking stable capital appreciation, historic dividend growth, and exposure to the UK’s infrastructure and decarbonisation themes, SSE’s fundamentals, innovation pipeline, and market positioning are highly compelling. The upcoming leadership transition, significant capital investment programme, and ongoing ESG initiatives are designed to underpin growth well beyond the current cycle.

In each time frame, the alignment between technical signals, volume, and macro drivers makes the prevailing environment highly supportive for those building or expanding a position in this cornerstone of the UK utilities market.

Is it the right time to buy SSE?

SSE displays a rare combination of strong operational execution, forward-looking strategy, and attractive valuation, underpinned by recurring cash flows and an enviable record of dividend payments. The synergistic forces of regulatory backing, renewables growth, and liquidity ensure the stock is structurally well placed, while short-term technical signals and medium-term project delivery present clear bullish catalysts. With a range of favourable entry points and near-term triggers—including sector momentum, analyst upgrades, and new project announcements—the stock seems to represent an excellent opportunity for investors seeking both security and growth.

Overall, SSE may indeed be entering a new bullish phase, with its stable dividend, compelling capital growth prospects, and strategic relevance to the UK’s clean energy transition all working in its favour. Investors should carefully monitor updates around earnings, sector policy, and project delivery, as these are likely to reinforce its status as a premier UK utility play with upside potential for 2025 and beyond.

How to buy SSE stock in the UK?

Buying SSE stock online is both simple and secure when using a regulated broker in the UK. Investors can choose between two main methods: traditional spot buying, where you become the actual owner of the shares, or CFD trading, which allows exposure to price movements with added leverage but without owning the underlying shares. Both options are easily accessible for retail investors, and your funds are generally protected by UK financial regulations. To find the best choice for your needs, see our detailed broker comparison further down this page.

Spot buying

Buying SSE stock “cash” means you purchase and directly own physical shares listed on the London Stock Exchange. You pay the full market value per share plus a fixed commission, often around £5–10 per trade, and sometimes a small platform fee.

Example of a Gain Scenario

Example: If the SSE share price is £18.55, you can buy around 53 shares with a £1,000 stake, including a brokerage fee of around £5.

Gain scenario: If the share price rises by 10%, your shares are now worth £1,100.

Result: +£100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD (Contract for Difference) trading enables you to speculate on SSE’s price movements without actually owning the shares. CFD brokers charge a spread (the difference between buy and sell price) and, if you keep the position overnight, additional financing charges may apply. CFD trading also allows you to use leverage, which means amplifying both potential gains and risks compared to spot buying.

Example of a Leveraged CFD Position

Example: You open a CFD position on SSE shares, with 5x leverage.

This gives you a market exposure of £5,000 for a £1,000 stake.

✔️ Gain scenario: If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +£400 gain, on a bet of £1,000 (excluding fees).

Final advice

Before investing, it is important to carefully compare brokers’ fees, trading conditions, and platform features. The best choice depends on your investment goals—whether you prefer direct share ownership for long-term growth or CFD trading for flexible short-term opportunities. Remember, you’ll find our broker comparison tool further down this page to help make an informed choice.

Our 7 tips for buying SSE stock

The latest news about SSE

SSE shares recorded a strong weekly gain of nearly 6% on the London Stock Exchange. The stock closed at 1,855.00 GBp, driven by momentum in the UK market and broad-based demand for infrastructure investments, reflecting investor confidence in the company’s steady growth path and sector leadership.

SSE was officially added to JPMorgan’s focus analysts list, replacing National Grid. This inclusion by a leading international investment bank signals heightened institutional interest and serves as a strong endorsement of SSE’s outlook, with potential to attract further capital flows from professional investors across the UK.

SSE successfully raised €1.3 billion in June through a hybrid bond issuance to support green growth. These new funds will be directed towards UK clean energy expansion initiatives, such as offshore wind, high-voltage transmission networks, and grid modernisation, directly boosting investment capacity and supporting national decarbonisation goals.

Technical analysis signals a strong buy on SSE, with all major indicators positive this week. The 20-, 50-, 100-, and 200-day moving averages, RSI, and MACD all suggest upward momentum, reinforcing the bullish sentiment and supporting the case for further gains in the UK market context.

SSE confirmed its next ex-dividend date as 24 July 2025, with a consistent annual payout. This maintains the company’s 34-year track record of uninterrupted dividends, offering reliable income to UK-based shareholders and reinforcing SSE’s appeal as a defensive and income-oriented investment.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.