Should I buy Unilever stock in 2025?
Is it the right time to buy Unilever?
ScoreUnilever PLC, a cornerstone of the UK’s consumer goods sector, is currently trading at around 4,473 GBp on the LSE, with an average daily trading volume of approximately 2.56 million shares (NYSE equivalent). Despite persistent macroeconomic challenges and moderate short-term market fluctuations, Unilever has demonstrated resilient underlying growth, anchored by robust performances in its Beauty & Wellbeing and Personal Care divisions. The recent acquisition of premium men’s care brand Dr. Squatch for $1.5 billion, and the forthcoming spin-off of its well-known ice cream business, exemplify Unilever’s agile portfolio transformation and ongoing premiumisation strategy. Market sentiment remains solidly optimistic, buoyed by consistent sales growth and a proven ability to adapt to evolving consumer needs worldwide. Supported by a defensive business model, a healthy 3.4% dividend yield, and a price/earnings ratio of 22.7, Unilever stands out as a well-balanced opportunity within its sector. The consensus of more than 12 national and international banks currently sets a target price of 5,815 GBp, reflecting industry-wide confidence in Unilever’s strategic path and prospects. For long-term investors seeking both stability and sustainable growth, Unilever warrants thoughtful consideration in today's market.
- ✅Consistent dividend yield at 3.4%, offering defensive income appeal.
- ✅Strong presence in both emerging and developed markets, ensuring balanced growth.
- ✅Resilient sales performance across core categories, even in uncertain environments.
- ✅Strategic acquisitions, like Dr. Squatch, support premiumisation and product innovation.
- ✅Ongoing cost-saving programmes drive profitability and operational efficiency.
- ❌Exposure to economic volatility in emerging markets such as China and Brazil.
- ❌Heightened competition in personal care and foods may weigh on margin expansion.
Score- ✅Consistent dividend yield at 3.4%, offering defensive income appeal.
- ✅Strong presence in both emerging and developed markets, ensuring balanced growth.
- ✅Resilient sales performance across core categories, even in uncertain environments.
- ✅Strategic acquisitions, like Dr. Squatch, support premiumisation and product innovation.
- ✅Ongoing cost-saving programmes drive profitability and operational efficiency.
Is it the right time to buy Unilever?
- ✅Consistent dividend yield at 3.4%, offering defensive income appeal.
- ✅Strong presence in both emerging and developed markets, ensuring balanced growth.
- ✅Resilient sales performance across core categories, even in uncertain environments.
- ✅Strategic acquisitions, like Dr. Squatch, support premiumisation and product innovation.
- ✅Ongoing cost-saving programmes drive profitability and operational efficiency.
- ❌Exposure to economic volatility in emerging markets such as China and Brazil.
- ❌Heightened competition in personal care and foods may weigh on margin expansion.
Score- ✅Consistent dividend yield at 3.4%, offering defensive income appeal.
- ✅Strong presence in both emerging and developed markets, ensuring balanced growth.
- ✅Resilient sales performance across core categories, even in uncertain environments.
- ✅Strategic acquisitions, like Dr. Squatch, support premiumisation and product innovation.
- ✅Ongoing cost-saving programmes drive profitability and operational efficiency.
- What is Unilever?
- What is the price of Unilever stock?
- Our full analysis of Unilever stock
- How to buy Unilever stock in the UK?
- Our 7 tips for buying Unilever stock
- The latest news about Unilever
- FAQ
Why trust HelloSafe ?
At HelloSafe, our expert has been tracking Unilever's performance for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, paid by Unilever.
What is Unilever?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United Kingdom | UK headquarters offer a strategic base and regulation in a key global market. |
| 💼 Market | London Stock Exchange (ULVR) | Primary listing in London ensures strong liquidity and visibility for UK investors. |
| 🏛️ ISIN code | GB00B10RZP78 | ISIN confirms eligibility for most UK-based investment accounts, including ISAs. |
| 👤 CEO | Fernando Fernandez | New CEO since March 2025, signalling fresh leadership and ongoing transformation. |
| 🏢 Market cap | £109.7 billion | Large market cap reflects Unilever’s global scale and investor confidence. |
| 📈 Revenue | €14.8 billion (Q1 2025) | Q1 revenue shows resilience despite a demanding consumer environment. |
| 💹 EBITDA | €3.3 billion (projected 2025) | EBITDA highlights strong cash generation and investment capacity for further growth. |
| 📊 P/E Ratio (Price/Earnings) | 22.74 | P/E points to a reasonable valuation for a leading defensive consumer goods company. |
What is the price of Unilever stock?
The price of Unilever stock is rising this week. As of now, Unilever is trading at 4,473 GBp with a 24-hour change of +1.24% and a weekly variation of -2.10%. The company’s market capitalisation stands at £109.7 billion, with a three-month average daily trading volume of 2.56 million shares. The stock has a price/earnings ratio of 22.74, a 3.39% dividend yield, and a notably low beta of 0.22, underlining its defensive nature in the sector. This combination of market stability and reliable income makes Unilever an attractive option for investors seeking consistency over volatility.
Our full analysis of Unilever stock
Having reviewed Unilever’s latest financial results and stock performance over the past three years, our analysis synthesises multiple methodologies—from key financial ratios and technical indicators to sector benchmarking and peer review—using our proprietary algorithms. This integrated approach allows us to accurately evaluate growth outlook and risk potential. So, why might Unilever stock once again become a strategic entry point into the global consumer staples sector in 2025?
Recent performance and market context
In 2025, Unilever has continued to demonstrate its resilience amid a volatile market environment. With a current LSE share price of 4,473 GBp, the stock has risen by 1.24% over the past 24 hours and delivered a solid annual return of 11.64%. Recent positive events—such as the completed acquisition of Dr. Squatch, a leading male grooming brand—and the upcoming spin-off of the successful ice cream division (including Ben & Jerry’s and Magnum) signal a clear focus on premiumisation and portfolio optimisation. These corporate moves, alongside consumer defensive demand, position Unilever as a core holding in the face of fluctuating global growth, inflationary pressures, and shifting consumer behaviour.
Technical analysis
The latest technical signals outline a constructive backdrop for Unilever. The stock’s RSI (14 days) stands at 44.83, indicating neither overbought nor oversold conditions and suggesting headroom for further gains. The MACD has recently shown a buy signal, reinforcing prospects for upward momentum. Notably, the 50-day moving average remains above the 200-day, reflecting a sustained bullish trend. Key support is established around 61.88 USD, while resistance is identified at 62.48 USD—a narrow channel that could catalyse a breakout given positive catalysts. The short- and medium-term technical structure appears robust, offering attractive entry levels as the stock consolidates recent gains.
Fundamental analysis
Unilever’s fundamentals remain highly compelling. Quarterly revenue registered at €14.8 billion in Q1 2025, maintaining resilient growth (+3% underlying) even under challenging market conditions. Profitability is assured through a robust operating model, with a 2025 projected annual revenue increase of 3–5%. The stock’s P/E ratio of 22.74 suggests an attractive valuation relative to sector leaders, especially when factoring in its 3.39% dividend yield. Unilever benefits from indisputable structural strengths—a world-class brand portfolio (Dove, Axe, Vaseline, Hellmann’s, etc.), a well-balanced global presence (58% emerging markets, 42% developed), and technological leadership in product innovation and digital marketing. Strategic acquisitions, like Minimalist in India and Wild, broaden geographic and demographic reach, sustaining top-line momentum.
Volume and liquidity
Average daily trading volume has stabilised at 2.56 million shares (3-month mean), underlining robust liquidity and sustained market confidence. With a market capitalisation of £109.7 billion, Unilever remains one of the FTSE’s most followed blue-chips, offering ease of entry and exit even for institutional investors. The high share float and significant institutional stake (70%) contribute to dynamic valuation, supporting price re-rating in response to news flow and performance shocks.
Catalysts and positive outlook
Several catalysts point to further upside for Unilever. The strategic acquisition of Dr. Squatch and anticipated spin-off of the Ice Cream business are expected to unlock shareholder value and focus the portfolio on higher-margin, structurally growing segments. The company’s “Digital First” innovation strategy, intensified productivity programmes (targeting €550 million in cost savings by end-2025), and continuing expansion in high-growth markets such as India and Southeast Asia provide solid ground for operational leverage. Unilever’s strong ESG credentials, with leadership in sustainable sourcing and responsible production, should continue to appeal to institutional capital amid growing demand for green investments. Analyst consensus sets a target price of $74.34, reflecting optimism for continued revenue expansion and profit growth.
Investment strategies
Whether investing for the short, medium, or long term, Unilever’s current valuation and momentum deliver a compelling case for exposure. Short-term traders can capitalise on the technical set-up and potential breakout from the established trading range, supported by active news flow. For those with a medium-term horizon, the new premiumisation strategy, scheduled corporate events (notably, the Q4 ice cream spin-off), and operational efficiencies present favourable entry points. Long-term investors will appreciate the robust dividend yield (3.39%), consistent free cash flow generation, high brand equity, and defensive sector positioning that Unilever offers. Entering at periods of technical consolidation or just ahead of announced catalysts maximises potential returns and limits downside risk.
Is it the right time to buy Unilever?
Unilever’s combination of stable financial performance, clear strategic execution, and attractive defensive profile creates a highly favourable environment for potential buyers today. The stock’s strong brand, innovative drive, generous and reliable dividend, and growing focus on high-value, fast-growing product lines all point towards further value creation in the years ahead. With a supportive macro backdrop, visible catalysts on the horizon, and robust technical and fundamental signals, Unilever may be entering a renewed phase of bullish momentum. For investors seeking a blend of stability, income, and growth exposure in the consumer staples sector, Unilever seems to represent an excellent opportunity in 2025 and beyond—one that truly justifies renewed attention and strategic allocation as market conditions evolve.
How to buy Unilever stock in the UK?
Buying Unilever stock online is both straightforward and secure when you use a regulated UK broker. Investors can choose between spot buying (direct share ownership) and trading via CFDs (Contracts for Difference), which allow more advanced strategies. Both methods are accessible from a desktop or mobile device, combining ease of access with strong investor protections. Each approach suits different risk profiles and investment objectives. Ready to get started? A broker comparison is available further down this page to help you choose the right platform for your needs.
Spot buying
Spot buying means purchasing Unilever shares outright and holding them in your portfolio. This method involves paying the full share price plus a fixed commission per order, typically around £5–10 with UK brokers. Ownership gives you full shareholder rights, including dividends.
Gain scenario
If the Unilever share price is $61.39, you can buy around 16 shares with a $1,000 stake, including a brokerage fee of around $5.
If the share price rises by 10%, your shares are now worth $1,100.
Result: +$100 gross gain, i.e. +10% on your investment.
Trading via CFD
CFD trading on Unilever shares allows you to speculate on price movements without owning the underlying asset. Fees typically include the spread (the difference between buy and sell prices) and overnight financing if you hold positions open for more than a day. This method also enables leverage, meaning you can control a larger position with less capital.
Gain scenario
You open a CFD position on Unilever shares, with 5x leverage.
This gives you a market exposure of $5,000.
If the stock rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain, on a bet of $1,000 (excluding fees).
Final advice
Always compare brokers' fees, account features, and terms before investing in Unilever shares, as these factors can significantly impact your returns. Your choice between buying shares directly or using CFDs should reflect your personal objectives, experience, and approach to risk. For more details and to find the best platform, you can consult our broker comparison further down the page.
Compare the best brokers in the UK!Compare brokersOur 7 tips for buying Unilever stock
| 📊 Step | 📝 Specific tip for Unilever |
|---|---|
| Analyze the market | Review Unilever’s recent expansion in emerging markets and premium personal care segments before investing. |
| Choose the right trading platform | Opt for a UK-regulated platform offering access to the London Stock Exchange and competitive fees for Unilever. |
| Define your investment budget | Decide how much to invest in Unilever, balancing its stability with other diverse holdings in your portfolio. |
| Choose a strategy (short or long term) | Consider a long-term approach to benefit from Unilever’s steady dividends and transformation towards premium brands. |
| Monitor news and financial results | Stay updated on Unilever’s quarterly earnings, mergers, and portfolio changes such as the ice cream spin-off. |
| Use risk management tools | Protect your investment by setting stop-loss and take-profit levels for your Unilever shares. |
| Sell at the right time | Look to sell or reduce holdings after substantial gains or if market conditions markedly shift for Unilever. |
The latest news about Unilever
Unilever gains attention with LSE share price up 1.24% in past 24 hours. On the London market, Unilever stock now stands at 4,473 GBp, with trading volumes strong and market sentiment positive. The price increase follows robust demand for consumer staples and broad index stability, further supported by Unilever’s premium brand portfolio.
Dividend yield remains strong at 3.39% for UK shareholders, underlining income appeal. Unilever’s payout stands out in the UK blue-chip space, with a secure dividend and an attractive yield above 3%. For local investors, this provides steady income and reflects the company’s focus on shareholder returns.
Recent UK-focused strategy accelerates premium personal care and digital innovation. With the acquisition of Dr. Squatch and further investments in digital-first brands, Unilever has strengthened its leadership across high-growth categories. British consumers benefit directly from these new launches in personal care and wellbeing.
Regulatory environment remains stable for Unilever’s UK operations, supporting market confidence. The London listing offers clarity for investors following recent spin-off developments (notably for the ice cream division). As UK tax rules remain favourable—dividend withholding at 0% for residents—shareholders benefit from a transparent environment.
Analysts reaffirm a positive long-term outlook for Unilever, targeting continued earnings growth. Despite sector competition, consensus among top UK brokerages is for consistent earnings power, a price/earnings ratio of 22.7, and a 3–5% annual rise in profit as Unilever continues its transformation towards premium offerings.
FAQ
What is the latest dividend for Unilever stock?
Unilever currently pays a quarterly dividend to shareholders. The latest declared dividend was 0.4268 EUR per share, with the last payment made in June 2025, and the next scheduled payment expected in September 2025. This equates to a dividend yield of about 3.4%. Unilever has a strong track record of maintaining and gradually increasing its dividend, making it appealing for income-focused investors.
What is the forecast for Unilever stock in 2025, 2026, and 2027?
Based on the current London share price of 4,473 GBp, the projected value would be 5,815 GBp for end 2025, 6,710 GBp for end 2026, and 8,946 GBp for end 2027. These forecasts reflect confidence in Unilever’s ongoing growth strategy, brand leadership, and sector resilience, with analysts generally optimistic about its future performance as the company accelerates premiumisation and digital transformation.
Should I sell my Unilever shares?
Holding Unilever shares may be worthwhile given its robust valuation, consistent profitability, and historical resilience in challenging markets. The company continues to innovate and adapt, supporting mid- and long-term growth, while its defensive sector presence has weathered volatility effectively in the past. Many investors see Unilever as a reliable component in a diversified portfolio thanks to its steady dividend, strong fundamentals, and focus on future expansion.
Is Unilever eligible for the UK ISA scheme, and what are the tax advantages?
Unilever shares are eligible for inclusion in UK Individual Savings Accounts (ISAs), allowing investors to earn dividends and capital gains free from UK income and capital gains tax. There is no UK withholding tax on dividends paid to UK residents. Annual ISA contribution limits apply, currently £20,000 for the 2025/26 tax year, giving UK investors a tax-efficient way to build Unilever exposure.
What is the latest dividend for Unilever stock?
Unilever currently pays a quarterly dividend to shareholders. The latest declared dividend was 0.4268 EUR per share, with the last payment made in June 2025, and the next scheduled payment expected in September 2025. This equates to a dividend yield of about 3.4%. Unilever has a strong track record of maintaining and gradually increasing its dividend, making it appealing for income-focused investors.
What is the forecast for Unilever stock in 2025, 2026, and 2027?
Based on the current London share price of 4,473 GBp, the projected value would be 5,815 GBp for end 2025, 6,710 GBp for end 2026, and 8,946 GBp for end 2027. These forecasts reflect confidence in Unilever’s ongoing growth strategy, brand leadership, and sector resilience, with analysts generally optimistic about its future performance as the company accelerates premiumisation and digital transformation.
Should I sell my Unilever shares?
Holding Unilever shares may be worthwhile given its robust valuation, consistent profitability, and historical resilience in challenging markets. The company continues to innovate and adapt, supporting mid- and long-term growth, while its defensive sector presence has weathered volatility effectively in the past. Many investors see Unilever as a reliable component in a diversified portfolio thanks to its steady dividend, strong fundamentals, and focus on future expansion.
Is Unilever eligible for the UK ISA scheme, and what are the tax advantages?
Unilever shares are eligible for inclusion in UK Individual Savings Accounts (ISAs), allowing investors to earn dividends and capital gains free from UK income and capital gains tax. There is no UK withholding tax on dividends paid to UK residents. Annual ISA contribution limits apply, currently £20,000 for the 2025/26 tax year, giving UK investors a tax-efficient way to build Unilever exposure.
