Should you buy WPP shares in 2025?

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At HelloSafe, our expert has been tracking the performance of WPP for over three years. Every month, hundreds of thousands of users in the UK trust us to decipher market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, paid by WPP.

What is WPP?

What is the WPP stock price?

The price of WPP stock is rising this week. WPP shares are currently trading at 529.00 GBX on the London Stock Exchange, showing a 0.61% increase over the past 24 hours and a gain of 3.88% in the past week. The company’s market capitalisation now stands at $7.79 billion USD, with an average three-month trading volume of 338,031 shares. WPP trades at a P/E ratio of 10.65, offers a dividend yield of 7.17%, and has a beta of 0.79, indicating moderate volatility. WPP continues to attract interest for its high yield and value potential in a global context.

Our full analysis of WPP stock

We have scrutinised WPP’s latest financial results and analysed the stock’s multi-year performance trajectory. Drawing from a broad spectrum of sources—including financial indicators, technical market signals, peer benchmarking, and sector trends—our proprietary models have sought to capture the full opportunity landscape for 2025. So, why might WPP stock once again become a strategic entry point into the global marketing services and advertising sector in 2025?

Recent performance and market context

WPP stock has demonstrated resilience amidst sector volatility, with the current London price at 529.00 GBX (LSE), reflecting a weekly gain of +3.88% and intraday uptick of +0.61%. While the stock remains down over the past six months (-29.3%) and year (-20.6%), the recent price action signals a potential inflection point. Notably, the announcement of WPP’s acquisition of InfoSum—boosting its data and AI capabilities—and new client wins (Generali, Heineken, Levi Strauss & Co.) are significant positives that reinforce strategic direction. The departure of CEO Mark Read, although introducing short-term uncertainty, is occurring as WPP sustains operational alignment with industry transformation upward trends.

The macroeconomic backdrop appears increasingly favourable. The global advertising market, propelled by digital migration and AI-enabled insights, is projected to grow by 6% in 2025. As companies prioritise marketing effectiveness and data-driven decisions post-pandemic, market leaders like WPP are well-positioned to harness this wave.

Technical analysis

From a technical lens, WPP’s trading signals suggest a stabilisation and possible nascent uptrend. The 14-day RSI at 48.22 remains neutral, indicative of neither overbought nor oversold conditions—a potential platform for future advances. The MACD, while recently negative, is converging and coupled with stabilising short-term moving averages: the 5-day average ($35.38) supports a recent buy signal, while the 20-day ($36.20), 50-day ($37.09), and 200-day ($43.56) serve as reference levels for medium-term momentum.

The stock is currently anchored by strong supports in the 490-500 GBX region, levels tested and held during recent volatility. Resistance stands at 600 GBX; if breached, it could trigger technical covering and accelerate upside. Moreover, the recent convergence of MACD lines and neutral RSI suggest momentum buyers may return as sentiment shifts.

Taken together, WPP’s chart structure favours accumulation close to its technical low, with recent volume surges highlighting increasing investor interest post-announcement catalysts. These ingredients often precede bullish reversals in rebounding large-cap stocks.

Fundamental analysis

Fundamentally, WPP’s Q1 2025 revenues came in at £3.24 billion. While this marks a reported decrease, results were in line with management forecasts, demonstrating operating discipline amidst cyclical headwinds. The company’s robust client portfolio diversification, supported by a global staff of 108,000, and leadership in integrated marketing solutions underpin its ability to weather slower macro cycles.

Valuation is particularly appealing at this juncture. WPP trades at a P/E ratio of 10.65—well below both historical and sector averages—coupled with a compelling 7.17% dividend yield. This combination of income and value is rare among global media conglomerates. Free cash flow remains resilient at £1.24 billion annually, and with a moderate beta of 0.79, WPP offers reduced systematic risk versus more volatile tech peers.

Strategic expansion is also visible via targeted acquisitions (such as InfoSum) that strengthen WPP’s position at the frontier of AI and data-led advertising. The growth of the “WPP Open” collaboration platform from 33,000 to 48,000 corporate users in a single quarter is evidence of accelerating digitisation and long-term client engagement.

Structural strengths include:

• A uniquely diversified, blue-chip client base
• Global leadership in integrated marketing and digital transformation
• A commitment to strong ESG frameworks, with progressive talent, diversity, and environmental initiatives
• Resilient shareholder returns, including an attractive dividend policy

Volume and liquidity

The volume profile for WPP is a cornerstone for confidence: a robust average of 338,031 shares traded daily reflects sustained market engagement and efficient price discovery. The float is substantial and appropriately distributed, ensuring ample liquidity for both institutional and retail participation. These conditions foster a dynamic environment for valuation realignment and proactive trading strategies.

High liquidity also mitigates the risks of abrupt price swings, further supporting investor entry and exit at competitive spreads.

Catalysts and positive outlook

WPP is uniquely positioned to capitalise on several bullish catalysts:

• The InfoSum acquisition vaults WPP into the leading cohort of agencies leveraging AI for privacy-compliant marketing solutions, likely to command premium pricing and market share.
• Strengthening partnerships with blue-chip clients (Generali, Heineken, Levi Strauss & Co.) enhance revenue visibility and sector leadership.
• The global advertising market is in structural growth, fuelled by digital transformation, as companies continue to expand digital spend and seek measurable, data-led ROI.
• Expansion of the “WPP Open” platform demonstrates technology adoption and scalable revenue streams.
• The upcoming CEO succession and renewed board focus on operational agility may unlock new investor confidence.
• ESG-led initiatives, including responsible data practices and workforce inclusion, position WPP favourably for mandates from increasingly sustainability-minded multinational clients.

These catalysts align not only with cyclical recovery but also the fundamental digital acceleration reshaping the sector worldwide.

Investment strategies

For investors evaluating WPP, several entry strategies appear compelling:

• Short-term traders may view current support levels around 500 GBX as attractive for tactical positioning, especially with technical momentum indicators flashing near-neutral and the MACD showing convergence.
• Medium-term investors can look to anticipated cyclical upturns in advertising budgets and corporate marketing resets post-2025, benefiting from value-oriented metrics and the high dividend yield.
• Long-term holders will appreciate WPP’s global competitive moat, successful adaptation to AI-driven marketing, leadership in digital creativity, and the company’s ongoing transformation efforts sparked by new executive leadership.

A staggered approach—initiating positions near technical lows and adding on bullish breakouts or ahead of key results—may optimise risk-reward.

Is it the right time to buy WPP?

In summary, WPP’s combination of market-leading scale, diversified client base, and strategic push into AI and data-enhanced advertising establishes solid foundations for renewed growth. Technical signals, attractive valuation, resilient free cash flow, and a premium dividend yield all converge at a time when the industry cycle appears to be swinging upward.

With bullish catalysts taking shape—ranging from operational transformation and new business wins to the roll-out of next-gen digital platforms—WPP seems to represent an excellent opportunity for investors seeking value, yield, and growth exposure in the global marketing and communications arena. While all investments entail risk, the assembled indicators and recent corporate actions suggest that WPP may be entering a new bullish phase, thus justifying renewed consideration.

WPP demonstrates the core qualities of a sector leader ready for a new cycle, and for investors with a forward-looking outlook, the stock’s current technical and fundamental profile strongly supports taking a closer look at its long-term potential.

How to buy WPP stock in the UK

Buying WPP stock online is simple and secure when you use a regulated broker in the UK. You have two main options: purchasing shares outright (spot buying) or trading via Contracts for Difference (CFDs), each offering distinct advantages. Spot buying is suited for long-term investors, while CFDs may attract those seeking flexibility and the potential benefits of leverage. For a detailed comparison of the best brokers for buying WPP stock, be sure to consult our comparison further down the page.

Spot buying

A cash purchase of WPP stock means you directly own shares, benefiting from dividends and potential appreciation. UK brokers usually charge a fixed commission per order, which often ranges from £5 to £10.

Gain scenario

If the WPP share price is $36.10 (approx. £28.60), you can buy about 34 shares with a $1,000 stake (around £783), including a typical brokerage fee of about $5.

If the share price rises by 10%, your shares are now worth $1,100. Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading on WPP shares allows you to speculate on price movements without owning the actual shares, often using leverage. Fees include the spread (the difference between buy and sell prices) and overnight financing costs if you hold positions beyond a trading day.

CFD position gain scenario

You open a CFD position on WPP shares with 5x leverage and a $1,000 stake, giving you $5,000 in market exposure.

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain on your original $1,000 (excluding fees).

Final advice

Before investing, always compare broker fees, commissions, and trading conditions to find the most cost-effective solution for your needs. Remember, the best method to buy WPP shares depends on your personal strategy and investment objectives. For more details and broker comparisons, refer to the dedicated section below.

Our 7 tips for buying WPP stock

The latest news about WPP

WPP shares on the London Stock Exchange gained 3.88% over the last week, signalling UK investor confidence. This positive movement is occurring despite a challenging advertising sector, reflecting optimism around WPP’s local restructuring initiatives, cost controls, and recent strong operational resilience as confirmed by the latest trading update.

The recent completion of WPP’s acquisition of InfoSum strengthens its position as a leader in AI-powered marketing in the UK. This £ acquisition directly impacts UK operations, enabling WPP to offer more advanced data-driven solutions for British and international clients, and supporting the company’s strategic shift towards higher-margin digital and technology services.

The company’s dividend yield of over 7% remains highly attractive to UK income-focused investors and pension funds. WPP’s board has reiterated its commitment to sustaining a robust dividend, taking advantage of its strong cash flow position and supporting demand for the stock in the British market, particularly among retail investors seeking regular returns.

WPP has secured new contracts with major international brands, reinforcing its reputation among UK and global clients. Recent business wins with Generali, Heineken, and Levi Strauss & Co—communicated to the UK market—are expected to contribute positively to revenue streams and showcase the effectiveness of WPP’s integrated approach based in London.

Current market indicators, including technical stabilisation and neutral RSI levels, point to a reduction in short-term volatility for WPP. A convergence in the MACD and steady RSI around 48 have been noticed this week, suggesting stabilisation in the share price and providing a constructive technical outlook for UK traders and institutional participants monitoring WPP.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.