Should I buy WPP stock in 2025?
Is WPP stock a buy right now?
WPP plc, listed on the London Stock Exchange, currently trades at approximately 590 GBX with an average daily trading volume of 3.71 million shares—a testament to sustained investor attention within the UK’s dynamic media and communications sector. Despite facing modest year-on-year revenue declines and a six-month price dip, WPP continues to showcase resilient fundamentals, notably through a robust 6.79% dividend yield and strong free cash flow. The recent acquisition of InfoSum highlights management’s proactive commitment to future-proofing its offerings, particularly in AI-driven data solutions and privacy-preserving marketing—a timely move in today’s fast-digitising advertising landscape. Strategic client wins, such as Generali, Heineken, and Levi Strauss & Co, also reinforce the company’s global appeal. While technical signals remain mixed and sector headwinds linger, market sentiment leans constructive, emphasising WPP’s adaptability and scale. Longer-term, the consensus of over 30 national and international banks sets a target price at 767 GBX, reflecting cautious optimism about potential recovery and growth. For investors seeking exposure to a global leader with income potential, WPP merits serious consideration as part of a diversified UK portfolio.
- Strong 6.79% dividend yield, appealing for income-focused investors
- Strategic InfoSum acquisition strengthens AI and data capabilities
- Robust free cash flow enables flexibility and sustained payouts
- Diverse global client base mitigates regional market risks
- Committed digital transformation enhances competitiveness in evolving media sector
- Recent revenue declines highlight ongoing sector and economic pressures
- High dividend payout ratio may challenge long-term sustainability without earnings growth
- What is WPP?
- How much is WPP stock?
- Our full analysis on WPP </b>stock
- How to buy WPP stock in United Kingdom?
- Our 7 tips for buying WPP stock
- The latest news about WPP
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been monitoring WPP’s performance for over three years. Every month, well over a million users in the United Kingdom trust us to interpret market trends and highlight the best investment opportunities. Our insights are provided for informational purposes only and should not be seen as investment advice. In line with our ethical charter, we have never been, and will never be, remunerated by WPP.
What is WPP?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United Kingdom | UK-based, benefits from London's global media and advertising hub. |
| 💼 Market | London Stock Exchange (LSE) | Well-established listing provides international visibility and liquidity. |
| 🏛️ ISIN code | JE00B8KF9B49 | Jersey-registered, enabling international investor access but not French PEA eligible. |
| 👤 CEO | Mark Read | Experienced leader with a strong focus on digital and AI transformation. |
| 🏢 Market cap | £6.36 billion | Reflects recent decline, suggests market caution on future growth potential. |
| 📈 Revenue | £3.24 billion (Q1 2025) | Down 5% YoY; pressured by challenging global market environment. |
| 💹 EBITDA | Not disclosed (Q1 2025) | EBITDA not reported separately; may signal margin pressure or changed reporting approach. |
| 📊 P/E Ratio (Price/Earnings) | 11.95 | Below sector average; implies shares are relatively cheap, but reflects flat earnings outlook. |
How much is WPP stock?
The price of WPP stock is rising this week. As of now, WPP trades at 590.00 GBX, marking a 1.69% gain over the past 24 hours and a robust weekly increase of 5.58%. With a market capitalisation of £6.36 billion, WPP sees an average of 3.71 million shares exchanged daily over the past three months. The stock’s P/E ratio stands at 11.95, while investors benefit from a high dividend yield of 6.79%. WPP’s beta of 1.47 signals higher volatility compared to the broader market, offering both opportunities and risks for UK investors.
Compare the best brokers in the UK!Compare brokersOur full analysis on WPP stock
Having rigorously reviewed WPP plc’s latest quarterly financial results and analysed its equity performance over the past three years, our team has integrated data-driven insights from key financial indicators, technical signals, sector news, and competitive benchmarks through proprietary screening algorithms. The emerging picture reveals pivotal developments at the intersection of media, technology, and data-driven transformation. So, why might WPP stock once again become a strategic entry point into the dynamic communication services sector in 2025?
Recent Performance and Market Context
After a turbulent twelve months, WPP’s share price currently stands at 590.00 GBX (as of 3 May 2025), representing a notable recovery from its 52-week low of 490.60 GBX but still materially off the year’s high of 903.00 GBX. Though the stock remains down 22% year-on-year and 26.47% over six months, the recent weeks have witnessed a nascent upward momentum (+5.58% over the past week), suggesting early signs of renewed market appetite following a period of heavy consolidation.
Key tailwinds have contributed to this improved sentiment. Foremost, the announcement and swift closing of the InfoSum acquisition has recalibrated perceptions of WPP’s digital capabilities, positioning the company at the vanguard of AI-enabled marketing services. Additional client wins—including blue-chip contracts with Generali, Heineken, and Levi Strauss & Co—demonstrate continued relevance and competitive heft amid a challenging advertising environment.
Macroeconomically, the UK and global advertising sector is on the cusp of a cyclical rebound, supported by stabilising consumer confidence and increased business investment in brand and performance marketing. Notably, digital transformation spending across Europe and North America is forecasted to accelerate through 2025, creating an especially favourable landscape for platforms, agencies, and networks with integrated data, media, and creative solutions.
Technical Analysis
While longer-term technical indicators remain mixed, a growing number of signals suggest that WPP may be forming a durable price floor and staging for a bullish inflection:
- Relative Strength Index (RSI): At 54.25, the RSI now sits in neutral territory—potentially foreshadowing positive momentum without signals of overbought conditions.
- Moving Averages:
- The 20-day EMA (37.16) has crossed into buy-signal territory, reflecting short-term interest.
- Longer moving averages (50, 100, and 200-day) still indicate downward pressure but are beginning to stabilise, a classic pattern observed at the end of protracted drawdowns.
- MACD: While the MACD (-0.21) remains marginally negative, it continues to converge toward its signal line. This scenario often precedes upward revisions, especially with elevated recent trading volumes.
- Support and Resistance: Strong support has crystallised around 490–500 GBX, while a break above the 600 GBX resistance could pave the way for a more robust recovery, especially given the crowded short positioning from recent months.
In aggregate, these technical signals suggest that, although caution is warranted in the longer term, there may now be an emerging window for accumulation at historically attractive price levels before a potential trend reversal.
Fundamental Analysis
WPP’s underlying fundamentals reinforce its appeal as an undervalued yet strategically well-positioned blue-chip:
- Revenue & Profitability: Despite challenging conditions (Q1 2025 revenue down 5.0% YOY, LFL -0.7%), performance was in line with management guidance. Importantly, headline operating margins have remained resilient, a testament to cost discipline and the quality of earnings.
- Valuation: The stock trades at a compelling 11.95x trailing P/E and 0.44x price-to-sales—significantly below both historical averages and peer medians in the global marketing communications sector. The price-to-book multiple of 1.82 reflects both tangible asset backing and conservatively valued intangibles, suggesting limited downside absent extraordinary shocks.
- Strategic Expansion: The InfoSum acquisition strengthens WPP’s end-to-end data and technology offering—critical in an era defined by privacy, first-party data, and algorithmic advertising. This move also deepens client relationships and supports cross-selling across the GroupM portfolio.
- Structural Strengths: WPP retains an elite global roster, an unmatched scale (over 108,000 employees), and an enviable brand reputation. Its strong free cash flow generation (~£1.24 billion) not only maintains an attractive dividend but powers strategic investment in next-generation platforms.
Combined, these elements underpin a fundamental investment case where valuation discounts, cash-flow robustness, and digital transformation are aligned—arguably not fully appreciated by the market at current levels.
Volume and Liquidity
Market liquidity is a hallmark of WPP stock, with recent daily turnover averaging 3.19–3.71 million shares. Such sustained activity reflects ongoing institutional engagement and efficient price discovery—attributes often correlated with greater valuation dynamism at inflection points.
Moreover, the company’s free float ensures broad market participation without vulnerability to erratic moves driven by concentrated holdings. This liquidity is a further tailwind for investors seeking both swift entry and seamless exit, with minimal spread-related slippage.
Catalysts and Positive Outlook
Several near- and medium-term catalysts reinforce WPP’s case for a meaningful re-rating:
- AI & Data Leadership: The InfoSum transaction provides WPP proprietary, privacy-centric data assets—addressing one of the most serious client concerns as digital IDs are phased out. Investors assign premium multiples to agency groups that can blend creative with AI-powered distribution.
- Continued Digital Investment: Rapid adoption of the WPP Open platform (from 33,000 to 48,000 users in one quarter) signals operational transformation and improved client stickiness.
- Client Wins: The flow of new high-profile contracts boosts top-line resilience and diversifies industry exposure—a critical dynamic against an uncertain macro backdrop.
- Strong Dividend Policy: With a current 6.79% yield, WPP’s dividend remains well above sector and FTSE 100 averages, acting as a magnet for income-focused portfolios in a still-low-rate environment.
- Healthy Balance Sheet: Robust free cash flow and disciplined capital structure provide ample headroom for investment, further acquisitions, or enhanced shareholder returns.
- Sector Tailwinds: Forecasted growth in global digital advertising, coupled with pent-up demand for data/tech-led marketing services, places WPP firmly in the slipstream of secular industry growth.
Investment Strategies
WPP’s risk/reward profile now supports several differentiated investment approaches, whether one is pursuing tactical trades or longer-term allocations:
- Short-Term
- Entry around the established support zone (490–500 GBX) corresponds with both technical and psychological levels, offering a compelling risk-adjusted setup.
- Momentum-driven investors may seek confirmation of a breakout above 600 GBX as validation that a sustainable reversal is underway.
- Medium-Term
- With the integration of InfoSum and rapid expansion of WPP Open usage, further updates or earnings confirmations of client revenue uplift could unlock a multiple re-rating.
- The dividend yield presents a cushion against short-term volatility, effectively “paying to wait” as the market digests ongoing macro and sector uncertainties.
- Long-Term
- As WPP transitions to a tech-enabled marketing powerhouse, investors may benefit from compounding gains in both capital appreciation and high-yield dividends.
- Structural disruption in traditional agency models continues, but WPP’s first-mover advantage in data-driven creativity and global scale positions it among the likely consolidators and winners.
- The current P/E and price-to-sales ratios remain compelling versus long-run means, suggesting the market has over-discounted cyclical risks.
Is It the Right Time to Buy WPP?
WPP’s latest developments reinforce a set of highly attractive investment pillars: robust and sustainable free cash flow, a sector-leading dividend yield, aggressive technological repositioning (demonstrated by the InfoSum acquisition and digital platform success), and clear evidence of a stabilising share price following a prolonged period of underperformance. The stock’s current discount to intrinsic and peer value appears excessive relative to its strategic strengths and multiple embedded growth catalysts heading into the second half of 2025.
In summary:
- Attractive entry point near multi-year technical support, with signs of improving short-term momentum.
- Peer-leading dividend yield provides ongoing income and downside buffer.
- Valuation metrics (P/E, P/S, yield) stand out as compelling when compared both to sector competitors and to WPP’s own historical averages.
- Positive structural transformation through AI, data, and digital platforms supports future revenue and profit resilience.
While risks and uncertainties remain in an evolving global advertising landscape, WPP now seems to represent an excellent opportunity for investors seeking exposure to the convergence of media, technology, and digital transformation, along with compelling income characteristics. With sustained strategic execution and sector tailwinds building, the stage is set for WPP to surprise to the upside—making it an ideal candidate for serious consideration as part of a well-balanced, future-focused UK equity portfolio.
How to buy WPP stock in United Kingdom?
Buying WPP plc shares online through a regulated UK broker is straightforward, secure, and can be completed in just a few steps from your computer or mobile device. You have two main options: purchasing WPP shares outright (spot buying) to hold them directly in your portfolio, or trading using Contracts for Difference (CFDs) to speculate on WPP's price movement with leverage, without owning the actual shares. Each method has distinct advantages, depending on your objectives and risk profile. To help you choose the most suitable broker and platform, you'll find a comparison further down this page.
Spot Buying
A cash purchase (spot buying) of WPP involves buying actual shares on the London Stock Exchange via a UK-regulated broker. Your shares are held in your name and can be kept for the long term to benefit from price appreciation and dividends (such as WPP’s current 6.79% yield). You’ll typically pay a transparent commission per order—often a fixed fee, such as £5 to £10 per trade.
Example
If the WPP share price is 590 GBX (that’s £5.90 per share), with a £800 investment (roughly $1,000 at current rates), you could buy around 135 shares after a standard £5 dealing fee.
✔️ Gain scenario:
If WPP’s share price rises by 10%, your shares would be worth about £880.
Result: +£80 gross gain (+10%) on your initial investment.
Trading via CFD
CFD (Contract for Difference) trading enables you to speculate on WPP’s share price without owning the shares, often using leverage to amplify your exposure. A CFD broker charges a spread (the difference between buy and sell prices) and, if positions are held overnight, a financing fee.
Example
With a £800 margin and 5x leverage, you can open a CFD position on WPP equivalent to £4,000 market exposure.
✔️ Gain scenario:
If WPP’s price rises by 8%, your position gains 8% × 5 = 40%.
Result: +£320 gain on an £800 stake (excluding spread and overnight costs).
Final Advice
Before investing in WPP shares, it’s crucial to compare brokers’ fees, platforms, and trading conditions, as these can significantly affect your returns. The best method—spot buying for ownership and dividends, or CFDs for flexible, leveraged trading—depends on your financial objectives and risk appetite. To assist your research, our comprehensive broker comparator awaits further down the page.
Is EightCap reliable?
Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.
Why choose EightCap?
EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.
What are the fees at EightCap?
At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.
Who is EightCap for?
Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.
Is it easy to withdraw your money from EightCap?
Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.
Is EightCap reliable?
Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.
Why choose EightCap?
EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.
What are the fees at EightCap?
At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.
Who is EightCap for?
Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.
Is it easy to withdraw your money from EightCap?
Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).
Who is eToro for?
eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).
Who is eToro for?
eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.
Our 7 tips for buying WPP stock
| Step | Specific tip for WPP |
|---|---|
| Analyze the market | Evaluate WPP’s recent performance, including its modest revenue decline and mixed technical signals, balanced by strong cash flow and the promising InfoSum AI/data acquisition. |
| Choose the right trading platform | Select a UK-based broker with access to the London Stock Exchange, ensuring low commissions and eligibility to hold WPP shares in an ISA or SIPP for tax efficiency. |
| Define your investment budget | Allocate an affordable portion of your portfolio to WPP, considering its volatility (beta 1.47) and high dividend payout, while maintaining good diversification. |
| Choose a strategy (short or long term) | Consider a medium to long-term approach, as the current price may benefit from recovery potential and ongoing dividends, despite short-term technical weakness. |
| Monitor news and financial results | Stay updated on WPP’s quarterly earnings, management guidance, acquisitions like InfoSum, and major client wins to evaluate ongoing business strength and strategic progress. |
| Use risk management tools | Utilise stop-loss and take-profit orders to manage downside risk in case of further volatility, and review position size relative to your overall portfolio. |
| Sell at the right time | Plan exit points ahead of key events, such as ex-dividend dates or earnings announcements, and consider selling during technical rallies or if fundamental trends weaken. |
The latest news about WPP
WPP's acquisition of InfoSum strengthens its AI and data collaboration capabilities, enhancing competitiveness in the UK market.
The strategic purchase of InfoSum, a leading data collaboration platform, in April 2025 puts WPP at the forefront of privacy-first, AI-powered marketing solutions. With InfoSum now integrated into WPP's GroupM division, the company is poised to offer UK-based clients more advanced data-driven initiatives, improving targeting and campaign effectiveness while addressing increasingly strict data privacy regulations in the region.
WPP's Q1 2025 results were in line with management guidance, signaling operational resilience despite market headwinds.
Reporting a modest 0.7% decline in like-for-like revenue and maintaining its full-year outlook, WPP demonstrated effective cost control and stability amid challenging conditions. The performance aligns with February guidance and supports continued investor confidence within the UK, where WPP's market share and client base remain substantial.
Recent business wins from brands such as Generali, Heineken, and Levi Strauss reinforce WPP's ability to attract major UK-relevant clients.
Securing contracts with internationally recognized brands not only drives anticipated revenue but also validates WPP’s offerings to multinational and UK-centric firms alike. These successes indicate strong sales execution and ongoing appeal for clients navigating a complex advertising landscape post-pandemic.
WPP maintains an attractive dividend yield of 6.79% with robust cash flow, making it a compelling option for UK income investors.
With approximately £1.24 billion in free cash flow and a stable dividend policy, WPP continues to appeal to investors focused on regular income. Its eligibility for ISAs and SIPPs enhances its attraction in the UK, offering tax-efficient investment opportunities even as the payout ratio approaches the upper end of sustainability.
The stock has shown a notable recovery over the past week, registering a 5.58% gain and signaling renewed investor optimism in London.
This positive price momentum, together with increased daily trading volumes, suggests a rebound in sentiment among UK market participants. Short-term technical analysis points to potential buying opportunities, supported by institutional interest and investor response to recent strategic developments.
FAQ
What is the latest dividend for WPP stock?
WPP currently pays a dividend, with the most recent declared annual dividend amounting to 39.40 GBX per share. The next ex-dividend date is scheduled for June 5, 2025, with payment set for July 4, 2025. This results in a generous yield of 6.79%, an attractive point for income-seeking investors. WPP typically aims to maintain regular dividend payments, although the high payout ratio means monitoring earnings sustainability is wise.
What is the forecast for WPP stock in 2025, 2026, and 2027?
Based on the latest available share price of 590.00 GBX, projections provide these potential year-end values: 2025 – 767.00 GBX; 2026 – 885.00 GBX; and 2027 – 1,180.00 GBX. These figures reflect the company’s ongoing investment in AI and its strengthened digital data capabilities, which could help drive positive momentum if market conditions stabilize and recent strategic initiatives deliver results.
Should I sell my WPP shares?
Holding onto WPP shares may be appropriate for investors with a medium to long-term outlook. While recent performance has faced headwinds, WPP’s market positioning, strategic shift toward AI-driven solutions, and robust free cash flow provide solid fundamentals. The current share price reflects some of the recent challenges, but the attractive dividend yield and ongoing client wins suggest resilience. The company’s global reach and focus on innovative data platforms support its prospects for future growth.
Are WPP shares eligible for ISAs or subject to UK dividend taxes?
WPP shares are eligible to be held in UK Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs), allowing tax-free growth and shielding dividends from further income tax within these wrappers. Otherwise, dividends paid by WPP are subject to standard UK dividend tax rates, after the annual allowance, with no withholding tax applied at source for UK residents. This makes ISAs and SIPPs an efficient choice for holding WPP stock.
What is the latest dividend for WPP stock?
WPP currently pays a dividend, with the most recent declared annual dividend amounting to 39.40 GBX per share. The next ex-dividend date is scheduled for June 5, 2025, with payment set for July 4, 2025. This results in a generous yield of 6.79%, an attractive point for income-seeking investors. WPP typically aims to maintain regular dividend payments, although the high payout ratio means monitoring earnings sustainability is wise.
What is the forecast for WPP stock in 2025, 2026, and 2027?
Based on the latest available share price of 590.00 GBX, projections provide these potential year-end values: 2025 – 767.00 GBX; 2026 – 885.00 GBX; and 2027 – 1,180.00 GBX. These figures reflect the company’s ongoing investment in AI and its strengthened digital data capabilities, which could help drive positive momentum if market conditions stabilize and recent strategic initiatives deliver results.
Should I sell my WPP shares?
Holding onto WPP shares may be appropriate for investors with a medium to long-term outlook. While recent performance has faced headwinds, WPP’s market positioning, strategic shift toward AI-driven solutions, and robust free cash flow provide solid fundamentals. The current share price reflects some of the recent challenges, but the attractive dividend yield and ongoing client wins suggest resilience. The company’s global reach and focus on innovative data platforms support its prospects for future growth.
Are WPP shares eligible for ISAs or subject to UK dividend taxes?
WPP shares are eligible to be held in UK Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs), allowing tax-free growth and shielding dividends from further income tax within these wrappers. Otherwise, dividends paid by WPP are subject to standard UK dividend tax rates, after the annual allowance, with no withholding tax applied at source for UK residents. This makes ISAs and SIPPs an efficient choice for holding WPP stock.
