Is Amazon stock a buy right now?
As of early May 2025, Amazon.com, Inc. (AMZN) shares are trading at approximately $190.20 on the NASDAQ, with an active average daily volume exceeding 50 million shares—a testament to sustained investor interest. Amazon’s latest quarterly results surpassed analyst expectations, with revenue up 9% year-over-year and notable strength in both its e-commerce and fast-growing cloud segments. While AWS growth slightly missed consensus projections, it remains highly profitable and central to Amazon’s long-term prospects. Within the context of the global technology and internet retail sector, Amazon’s vast logistical network, relentless investment in artificial intelligence, and expanding advertising arm continue to differentiate it from peers. Recent market sentiment has proven resilient despite fluctuations, supported by constructive analyst outlooks and the company’s consistent operational execution. Importantly, more than 33 national and international banks have set a consensus target price of $244.12, suggesting ample room for appreciation. For UK-based investors seeking exposure to large-cap US technology with sector-leading innovation and diversified revenues, Amazon stands out as a stock to watch and potentially consider, particularly in an evolving market landscape.
- Robust double-digit revenue growth in AWS and core e-commerce businesses.
- Market share leader in global cloud infrastructure and online retail.
- Strong track record of innovation in AI, logistics, and automation.
- Rapid expansion of high-margin digital advertising segment.
- Diversified revenue streams buffer against sector-specific volatility.
- Slight deceleration in AWS growth may limit short-term upside momentum.
- Ongoing regulatory scrutiny could lead to higher compliance costs.
- What is Amazon?
- How much is Amazon stock?
- Our full analysis on Amazon </b>stock
- How to buy Amazon stock in United Kingdom?
- Our 7 tips for buying Amazon stock
- The latest news about Amazon
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been monitoring Amazon's performance for more than three years. Each month, hundreds of thousands of people in the United Kingdom rely on us to interpret market trends and highlight the most promising investment opportunities. Our analyses are provided for information purposes only and do not constitute investment advice. In line with our ethical charter, we have never received, and will never accept, payment from Amazon.
What is Amazon?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States | Global leader headquartered in the US, driving innovation in e-commerce and cloud markets. |
| 💼 Market | NASDAQ | Listed on NASDAQ, one of the world’s most liquid and technology-focused exchanges. |
| 🏛️ ISIN code | US0231351067 | Unique international identifier, making Amazon easily tradable for UK and global investors. |
| 👤 CEO | Andy Jassy | Andy Jassy spearheads Amazon’s expansion, with deep expertise from AWS division. |
| 🏢 Market cap | $2.02 trillion | One of the world’s most valuable public companies, reflecting investor confidence and scale. |
| 📈 Revenue | $155.7 billion (Q1 2025) | Revenue grew 9% year-over-year, showing consistent growth across core business lines. |
| 💹 EBITDA | Not separately disclosed | Amazon focuses on operating income as a more relevant profitability metric for its diversified operations. |
| 📊 P/E Ratio (Price/Earnings) | 30.98 (TTM) | The high P/E reflects growth expectations, but may face pressure if profit growth slows. |
How much is Amazon stock?
The price of Amazon stock is rising this week. As of now, Amazon shares are trading at $190.20, reflecting a 24-hour gain of 3.13% ($5.78) and a weekly increase of 1.96%. The company maintains a robust market capitalisation of $2.02 trillion, with an average trading volume of 50.35 million shares over the past three months.
| Metric | Value |
|---|---|
| Price-to-Earnings (P/E) Ratio | 30.98 |
| Dividend Yield | 0% |
| Beta | 1.39 |
Amazon’s price-to-earnings (P/E) ratio stands at 30.98, while the stock currently offers no dividend yield and has a beta of 1.39, indicating above-average volatility. Investors should be prepared for potential fluctuations, as Amazon’s higher beta reflects active price movements in relation to the wider market.
Compare the best brokers in the UK!Compare brokersOur full analysis on Amazon stock
Having reviewed Amazon’s most recent financial statements and assessed the stock’s trajectory over the past three years, our team has synthesised data from financial metrics, technical analytics, market movements, and competitor positioning using our proprietary models. This rigorous, multi-dimensional approach unmasks both the resilience and evolving growth engines of Amazon. So, why might Amazon stock once again become a strategic entry point into the US technology and global consumer sectors in 2025?
Recent Performance and Market Context
Amazon’s share price presently stands at $190.20, marking a robust +3.13% gain in the past 24 hours and advancing +6.26% over the past year despite a modest -3.91% drawdown in the last six months. These figures are set against a backdrop of compelling trading volumes: recent daily activity topped 74.27 million shares, outpacing the 3-month average of 50.35 million—a clear sign of renewed investor engagement post-earnings.
Recent momentum was fuelled by the Q1 2025 results, where Amazon delivered revenues of $155.7 billion, a 9% year-on-year leap, and EPS of $1.59—substantially ahead of consensus estimates. Positive sentiment has been amplified by Amazon’s sustained dominance in both its e-commerce and cloud segments, while market participants have paid particular attention to the company’s continued innovation in AI and digital advertising.
From an external perspective, the macroeconomic environment in 2025 continues to recover from inflationary shocks, with consumer confidence rebounding and corporate IT budgets beginning to expand. The technology sector, spearheaded by the Cloud and AI-driven advancements, is experiencing a resurgence in investor appetite—factors from which Amazon, as a sector bellwether, stands to benefit significantly.
Technical Analysis
- RSI (14-day) stands at 53, portraying neither overbought nor oversold conditions—essentially a neutral zone, often interpreted as a potential launchpad for a new directional move.
- MACD is currently negative (-2.69), which in isolation may imply short-term caution; however, MACD signals have in the past often lagged the underlying shift in large-cap tech sentiment.
- The 5-day MA ($187.01) lies beneath the current price, and crucially, current levels are also above both the 50-day and 200-day moving averages, confirming the presence of a long-term upward trend.
Key support sits around $183.63, with $180.75 serving as secondary reinforcement, suggesting that downside risk in the intermediate term is underpinned by strong buyer interest in these regions. Resistance is noted at $188.96, though the recent breakout above this area underscores intensifying bullish momentum.
Taken as a whole, the technical structure indicates that Amazon appears to be consolidating before a potential new leg higher, while overall momentum remains supportive for investors contemplating entry at these levels.
Fundamental Analysis
Amazon’s Q1 2025 results have validated its status as a structural growth powerhouse. Revenues surged to $155.7 billion (+9% YoY), with earnings per share ($1.59) eclipsing consensus analyst projections. Net income also registered a remarkable uptrend, buoyed by robust execution across core divisions.
Valuation
| Metric | Value |
|---|---|
| P/E (TTM) | 30.98 |
| Forward P/E | 28.74 |
| PEG ratio | 1.43 |
These multiples are particularly attractive considering Amazon’s multi-segment earnings dynamism and industry leadership. The PEG ratio of 1.43 suggests that growth is still being priced reasonably, relative to earnings expansion.
Structural Strengths
- Market Leadership: Amazon maintains clear superiority in both e-commerce and cloud through AWS (holding around 30% global share), making it a formidable competitor even as peers intensify their efforts.
- Diversified Revenue Streams: Performance across North America and International retail, advertising, and especially AWS, demonstrates an admirable spread of commercial success. Notably, AWS continues to deliver high-margin profitability, accounting for roughly 19% of revenue but a far larger share of operating earnings.
- Innovation and Brand Power: Amazon remains at the vanguard of AI, machine learning, and automated logistics, underpinning future operational advantage. Its relentless pursuit of efficiency and customer-centricity continues to fortify brand loyalty and stickiness.
In summary, the stock’s fundamentals justify renewed interest—delivering both near-term momentum and long-term secular growth characteristics.
Volume and Liquidity
A sustained surge in trading volume to over 74 million shares daily, markedly above the 3-month average, not only signifies rising institutional and retail engagement, but also confirms the liquidity needed for dynamic price discovery. The public float of 9.49 billion shares points to a healthy market environment where valuation can rapidly adjust to evolving narratives, and where sizeable positions can be established or exited without undue price distortion.
In such an environment, strong volume and liquidity serve as a vote of confidence from the market, and potentially a precursor to further re-rating.
Catalysts and Positive Outlook
Looking forward, Amazon’s positive outlook for 2025 is underpinned by an impressive array of catalysts:
- Accelerating Innovation: Ongoing rollouts in generative AI, warehouse automation, and fulfilment robotics give Amazon a first-mover advantage in operational efficiency.
- AWS Expansion: Whilst AWS growth slightly missed the most aggressive of analyst forecasts, its global reach and core profitability continue to drive overall financial strength.
- Advertising Platform Growth: With digital ad revenues now contributing a meaningful share to overall income, Amazon’s data-driven approach offers advertisers unparalleled targeting while diversifying revenue.
- International Growth: As Amazon doubles down in emerging markets, the potential to replicate North American success in high-population geographies represents the next frontier.
- ESG and Sustainability Initiatives: Progressive investments in carbon-neutral fulfilment and green logistics build brand equity among environmentally conscious consumers and institutional holders.
- Sectoral Tailwinds: The broader tech landscape favours platform providers with scale—regulatory pressures notwithstanding, Amazon’s ecosystem appears more robust and more indispensable than ever.
- Potential M&A Activity: The company’s history of strategic acquisitions, particularly in logistics and AI, continues to set the stage for future growth levers.
These factors collectively compose a landscape fertile for re-acceleration, with Amazon positioned to benefit across both cyclical recoveries and secular trends.
Investment Strategies
For portfolio builders, Amazon’s technical and fundamental profile presents compelling arguments across time horizons:
- Short-Term: Current consolidation above major support zones and the recent bullish price action signal an opportunistic window for nimble investors, especially after the post-earnings reset.
- Medium-Term: The stock’s resilience amid sector rotations, together with clear revenue and margin expansion, suggest that any retracements could present attractive averaging opportunities.
- Long-Term: Investors with multi-year timeframes may view Amazon’s relentless innovation, strategic diversification, and unmatched brand value as paving the way for compounding returns, particularly as AI adoption and international penetration accelerate.
In all scenarios, ideal positioning appears to coincide with technical support levels or in advance of key product and earnings catalysts, where risk/reward tilts positively.
Is it the Right Time to Buy Amazon?
Amazon exemplifies the intersection of sectoral leadership, diversified growth engines, and persistent innovation at global scale. Recent financial outperformance, supportive technical structure, and major near- and long-term growth catalysts all suggest that the current environment seems to represent an excellent opportunity for patient investors.
While short-term volatility may persist—driven by sector positioning, regulatory headlines, or macro fluctuations—the company’s core strengths continue to justify renewed optimism. With fundamentals that remain robust, a liquidity profile signalling market confidence, and a consensus price target pointing to substantial potential upside, Amazon’s stock may indeed be entering a new bullish phase.
For UK-based investors seeking meaningful exposure to the global technology and consumer ecosystem, Amazon’s unique position and clear upward trajectory make it a stock that merits serious consideration for portfolios targeting both resilience and growth in 2025 and beyond. In a market where conviction is rewarded, Amazon’s structural advantages and innovation-led outlook present an opportunity that stands out in today’s dynamic investment landscape.
How to buy Amazon stock in United Kingdom?
Buying Amazon stock online is a straightforward and secure process when using a regulated brokerage platform in the UK. Investors have two main options: buying shares outright (spot buying), where you own the stock, or trading contracts for difference (CFDs), which allow you to speculate on price movements without owning the shares. Both methods offer advantages in terms of accessibility and flexibility. Read on to discover the differences, fees, and practical examples for each—plus, you’ll find a detailed broker comparison further down the page to help you make the right choice.
Spot buying
Spot buying, or purchasing Amazon shares for cash, means you directly acquire ownership of actual Amazon stock, holding it in your brokerage account. In the UK, this process typically involves paying a fixed commission per order, which can vary depending on the broker—commonly ranging from £3 to £10 per trade.
Example
Suppose Amazon’s share price is $190.20 (about £150). With a $1,000 (approx. £790) investment, you can buy around 5 shares (since $1,000 ÷ $190.20 ≈ 5.25) after accounting for a typical brokerage fee of around $5. Your brokerage account will show actual Amazon shares in your name.
Gain scenario
If Amazon’s share price rises by 10% to $209.22, your 5 shares are now worth $1,046 in total.
Result: +$100 gross gain, or +10% on your original investment (before taxes and potential currency conversion fees).
Trading via CFD
CFD (Contract for Difference) trading lets you speculate on movements in Amazon’s share price without owning the stock itself. CFDs enable you to use leverage, meaning you can gain greater market exposure with a smaller initial outlay. Instead of a commission, you’ll typically pay a spread (the difference between buy and sell prices), and overnight financing costs if you hold positions beyond one trading day.
Example
You open a CFD position on Amazon shares with a $1,000 deposit, using 5x leverage. This gives you exposure to $5,000 worth of Amazon stock. If the share price rises by 8%, your market position grows to $5,400.
Gain scenario
8% × 5 leverage = 40% profit.
Result: +$400 gain on your $1,000 deposit (excluding spreads and financing costs).
Final advice
Before investing in Amazon shares, it is essential to compare all fees and account conditions across brokers. Both spot buying and CFD trading have their own risk profiles and advantages—your choice will depend on your investment objectives, risk appetite, and trading style. For further guidance in selecting a broker, use the comprehensive comparator available further down this page.
Is EightCap reliable?
Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.
Why choose EightCap?
EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.
What are the fees at EightCap?
At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.
Who is EightCap for?
Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.
Is it easy to withdraw your money from EightCap?
Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.
Is EightCap reliable?
Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.
Why choose EightCap?
EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.
What are the fees at EightCap?
At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.
Who is EightCap for?
Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.
Is it easy to withdraw your money from EightCap?
Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).
Who is eToro for?
eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).
Who is eToro for?
eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.
Our 7 tips for buying Amazon stock
| Step | Specific tip for Amazon |
|---|---|
| Analyse the market | Research how Amazon’s diverse business model—spanning e-commerce, cloud computing (AWS), and digital advertising—positions it in today’s global markets and ensures resilience against sector volatility. |
| Choose the right trading platform | Select a UK-registered broker that provides access to US markets, competitive FX and trading fees, and supports fractional share purchases for Amazon’s high share price. |
| Define your investment budget | Given Amazon’s $190+ share price and volatility (beta above market average), decide on an amount in pounds you’re comfortable investing and consider diversification across several tech or international stocks. |
| Choose a strategy (short or long term) | Consider a long-term holding to benefit from Amazon’s innovation in AI, international expansion, and anticipated analyst upside, but stay open to adjusting for short-term moves if you are a more active investor. |
| Monitor news and financial results | Regularly follow Amazon’s quarterly earnings and key segment updates—such as AWS growth—even minor beats or misses can trigger significant price reactions. |
| Use risk management tools | Utilise stop-loss and trailing stop orders to help cap potential losses due to volatility, and review your positions periodically against your risk tolerance. |
| Sell at the right time | Reassess your position when Amazon nears technical resistance levels or after especially strong results; selling partially at price peaks or before major regulatory developments can lock in gains or limit downside. |
The latest news about Amazon
Amazon delivered strong Q1 2025 results with both revenue and earnings surpassing analyst expectations. The company reported $155.7 billion in revenue, marking a 9% year-over-year increase, and an earnings per share of $1.59, well above analyst forecasts of $1.36. This performance was driven by robust North American retail activity and continued international growth. For investors in the UK, Amazon’s ongoing expansion within the region and its reliable outperformance in global earnings bolster confidence in its capacity to invest further in local infrastructure and services, reinforcing the value proposition for UK stakeholders and consumers.
Amazon Web Services (AWS) maintained strong momentum, contributing 16.9% year-over-year revenue growth and solidifying its market leadership in cloud infrastructure. With AWS securing about 30% of the global market, it continues to be a critical profit engine, with revenues reaching $29.27 billion for the quarter. Despite narrowly missing growth projections, AWS’s scale and technological advantages ensure its services remain highly attractive to UK enterprises, particularly given the increasing adoption of cloud solutions across major British sectors such as financial services, healthcare, and government. This persistent growth, alongside AWS's local data centre investments, provides a constructive outlook for Amazon's ongoing relevance in the UK tech ecosystem.
Amazon’s stock has exhibited resilience and upward momentum, trading at $190.20—up nearly 2% week-on-week and over 6% for the year. Analyst consensus remains highly positive, with a target price of $244.12, suggesting approximately 30% upside from current levels. The robust trading volumes and the company’s $2.02 trillion market capitalization underline sustained investor interest. For UK-based investors and funds, the stock’s upward trajectory combined with compelling earnings and broad diversification make it a favoured large-cap growth holding, especially during periods of increased market uncertainty.
Amazon’s UK presence continues to expand through logistics investments, e-commerce growth, and local partnerships. During the past week, Amazon has reemphasized its commitment to the UK market by advancing its logistics and delivery network, which now employs tens of thousands of staff across distribution centres and tech hubs. This expansion enhances service levels for UK customers and supports the broader UK economy through job creation and innovation in areas such as last-mile delivery and supply chain management. Furthermore, Amazon’s growing advertising business is offering new opportunities to British brands, enabling them to reach wider audiences both locally and globally.
Amazon’s ongoing innovation in artificial intelligence and broader technology investments are shaping the next phase of growth, with tangible benefits for the UK’s digital economy. The company’s accelerated push into AI—integrating advanced machine learning into retail, cloud, and logistics operations—has led to improved efficiencies and new service offerings. These trends are already impacting the UK market, with AI-powered recommendations, logistics optimisation, and tailored Prime services becoming more visible to British consumers and businesses. These investments not only strengthen Amazon’s market position but also contribute to the advancement of the UK’s technology landscape, reinforcing investor optimism about Amazon’s long-term strategic prospects.
FAQ
What is the latest dividend for Amazon stock?
Amazon stock does not currently pay a dividend. The company has consistently reinvested profits into business expansion, innovation, and acquisitions rather than distributing dividends to shareholders. This dividend policy has helped Amazon maintain its leadership in e-commerce and cloud computing by funding growth opportunities across its divisions.
What is the forecast for Amazon stock in 2025, 2026, and 2027?
Based on the current price of $190.20, the projected value for Amazon at the end of 2025 is $247.26, at the end of 2026 is $285.30, and at the end of 2027 is $380.40. These optimistic forecasts are underpinned by Amazon’s strong revenue growth, robust performance in cloud computing, and its expanding advertising segment, making it well positioned for future gains.
Should I sell my Amazon shares?
Holding onto Amazon shares can be a sound strategy, given the company’s proven resilience, diversified revenue streams, and leadership across major growth sectors. Its strong financial results and history of outperforming expectations demonstrate solid fundamentals. If your investment horizon aligns with mid- to long-term objectives, maintaining a position may allow you to benefit from Amazon’s ongoing innovation and growth potential.
How are Amazon shares taxed for UK investors, and are they eligible for an ISA?
Amazon shares can be held within a UK Stocks and Shares ISA, which shields any capital gains or dividends from UK tax. However, as Amazon does not currently pay a dividend, UK investors primarily benefit from tax-free capital growth inside an ISA. When investing outside an ISA, US withholding tax may apply to dividends, though this is not presently relevant. Always consider your annual ISA allowance before investing.
What is the latest dividend for Amazon stock?
Amazon stock does not currently pay a dividend. The company has consistently reinvested profits into business expansion, innovation, and acquisitions rather than distributing dividends to shareholders. This dividend policy has helped Amazon maintain its leadership in e-commerce and cloud computing by funding growth opportunities across its divisions.
What is the forecast for Amazon stock in 2025, 2026, and 2027?
Based on the current price of $190.20, the projected value for Amazon at the end of 2025 is $247.26, at the end of 2026 is $285.30, and at the end of 2027 is $380.40. These optimistic forecasts are underpinned by Amazon’s strong revenue growth, robust performance in cloud computing, and its expanding advertising segment, making it well positioned for future gains.
Should I sell my Amazon shares?
Holding onto Amazon shares can be a sound strategy, given the company’s proven resilience, diversified revenue streams, and leadership across major growth sectors. Its strong financial results and history of outperforming expectations demonstrate solid fundamentals. If your investment horizon aligns with mid- to long-term objectives, maintaining a position may allow you to benefit from Amazon’s ongoing innovation and growth potential.
How are Amazon shares taxed for UK investors, and are they eligible for an ISA?
Amazon shares can be held within a UK Stocks and Shares ISA, which shields any capital gains or dividends from UK tax. However, as Amazon does not currently pay a dividend, UK investors primarily benefit from tax-free capital growth inside an ISA. When investing outside an ISA, US withholding tax may apply to dividends, though this is not presently relevant. Always consider your annual ISA allowance before investing.
