Should I buy Apple stock in 2025?
Is Apple stock a buy right now?
As of early May 2025, Apple Inc. trades at approximately $213.32 per share, with a robust three-month average daily trading volume of 58.7 million shares—signifying sustained global interest and liquidity. The company recently announced all-time highs in both revenue ($124.3 billion, up 4% year-over-year) and earnings per share, outpacing market expectations. Notably, the rapid expansion of Apple Intelligence—Apple’s proprietary AI platform—to more languages solidifies its position at the forefront of tech innovation. Apple’s ecosystem continues to thrive, with its active device base and services revenue both hitting fresh records. While short-term technical readings remain mixed, recent price momentum and resilient fundamentals have underpinned a broadly constructive market sentiment, especially as investors look long term. In the ever-evolving technology sector, Apple has shown an ability to navigate challenges, adapt to shifting trends, and return significant capital to shareholders. According to a consensus of 33 national and international banks, the 12-month target price stands at $277.32, reflecting confidence in Apple’s strategic vision, continued innovation, and robust business model—factors UK investors may wish to factor into their own considerations.
- Record-breaking revenues and earnings, underscoring strong underlying business fundamentals.
- Rapid growth in services, now reaching all-time high revenue and margins.
- Expansion of Apple Intelligence (AI) sets pace for future tech leadership.
- Integrated ecosystem drives industry-leading customer retention rates worldwide.
- Strong capital returns to shareholders—over $30 billion distributed last quarter.
- Current price sits below key longer-term moving averages; short-term volatility possible.
- High price-to-earnings ratio versus peers may suggest limited immediate valuation upside.
- What is Apple?
- How much is Apple stock?
- Our full analysis on Apple </b>stock
- How to buy Apple stock in United Kingdom?
- Our 7 tips for buying Apple stock
- The latest news about Apple
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been monitoring Apple’s performance for over three years. Every month, hundreds of thousands of users in the United Kingdom rely on us to interpret market trends and highlight the top investment opportunities. Our analyses are intended for informational purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, paid by Apple.
What is Apple?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States | Major US multinational with global consumer technology reach. |
| 💼 Market | NASDAQ | NASDAQ listing ensures high liquidity and global exposure. |
| 🏛️ ISIN code | US0378331005 | Standard US ISIN for share identification and trading. |
| 👤 CEO | Tim Cook | CEO since 2011; credited with operational excellence and growth. |
| 🏢 Market cap | $3.205 trillion | Highest market cap in the world, reflecting investor confidence. |
| 📈 Revenue | $124.3 billion (Q1 2025) | Q1 revenue at record high, up 4% year-on-year, strong demand. |
| 💹 EBITDA | ~$38.7 billion (Q1 2025)* | High EBITDA margin supports profitability and reinvestment. |
| 📊 P/E Ratio (Price/Earnings) | 33.91 | Elevated P/E signals high growth expectations, potential overvaluation risk. |
Important Note
Estimate based on historical margin trends (EBITDA not directly reported in Q1).
How much is Apple stock?
The price of Apple stock is rising this week. As of today, Apple shares stand at $213.32, reflecting a 24-hour increase of +0.39% and a gain of +2.38% over the last week.
| Metric | Value |
|---|---|
| Market capitalization | $3.205 trillion |
| Average daily trading volume (3-month) | 58.7 million shares |
| P/E ratio | 33.91 |
| Dividend yield | 0.47% |
| Beta | 1.26 |
Apple's beta of 1.26 indicates moderate volatility. Given its strong market position and steady performance, Apple remains a noteworthy option for UK investors seeking a blend of growth and stability, though short-term fluctuations are always possible.
Compare the best brokers in the UK!Compare brokersOur full analysis on Apple stock
Having thoroughly reviewed Apple Inc.’s most recent financial results and evaluated the trajectory of its stock over the past three years, we have leveraged a combination of rigorous financial indicators, technical signals, market intelligence, and peer group benchmarking—all synthesised via our proprietary algorithms. This holistic approach provides a robust, multidimensional picture of Apple’s standing within an ever-evolving technology landscape. So, why might Apple stock once again become a strategic entry point into the global technology sector in 2025?
Recent Performance and Market Context
Apple’s stock has demonstrated remarkable resilience and underlying strength over the last year, closing at $213.32 as of 2 May 2025. After an impressive annual gain of +26%, the shares have rebounded by 5.33% since a recent local low in mid-April, overcoming a modest six-month decline of -4.3%. This rebound has been supported by a series of highly positive operational developments, including Apple’s record-breaking revenue and earnings per share for the latest quarter—$124.3 billion in revenue (+4% YoY) and $2.40 EPS (+10% YoY).
On the macroeconomic front, the technology sector continues to outpace global equities, as persistent demand for premium devices, robust digital services, and growing adoption of AI-enhanced technologies drive consumer and enterprise spending. Apple’s dominant position at the nexus of hardware, software, and services is particularly advantageous in this environment. As inflationary pressures recede and monetary policy normalises, investors have rotated capital towards established, cash-generative tech blue chips—a trend from which Apple is set to benefit further in upcoming quarters.
Moreover, Apple’s robust $3.205 trillion market cap, paired with its sustained high trading liquidity (average daily volume of 58.7 million shares), has shielded the stock from much of the sector’s recent volatility, making it a dependable anchor within diversified technology-focused portfolios.
Technical Analysis
A nuanced technical picture emerges for Apple. The share price, now at $213.32, trades above the 20-day simple moving average (SMA) of $200.08, indicating that recent bullish momentum is gathering pace. However, it remains beneath the 50-day ($217.03), 100-day ($228.67), and 200-day ($227.03) SMAs, reflecting the aftermath of its Q1 2025 correction and suggesting there may still be consolidation ahead before a sustained breakout.
Key technical indicators are mixed but increasingly constructive:
- Relative Strength Index (RSI) at 54.20 signals a neutral market, with neither overbought nor oversold excesses, and room for further upside.
- MACD at -1.33 leans modestly bearish; however, the gap is narrowing as price action inches higher, hinting at a nascent upward reversal.
- Support levels are well-defined at $208.97 and $206.74, with major support at $193.98—areas where institutional buying interest historically re-emerges.
- Resistance levels to monitor include $212.84 (just surpassed), $214.48, and $218.74; a decisive move above $218 would clear the path for a renewed advance, particularly towards the consensus analyst price target of $235.04.
Crucially, the stock’s recent price recovery has been accompanied by increased volumes, typically a sign of renewed investor confidence and the potential for a bullish trend resumption in the coming months. Should Apple maintain momentum above short-term resistance, the technical landscape could quickly shift from cautious to compelling.
Fundamental Analysis
Apple’s outstanding fundamentals serve as a considerable anchor for long-term value creation. In its latest quarter, the company delivered record revenues ($124.3 billion, +4% YoY) and all-time high EPS ($2.40, +10% YoY), comfortably beating consensus expectations. Services revenue—which now constitutes a growing portion of total sales—hit fresh highs, driven by the flourishing ecosystem around cloud, payments, and content. This strategic rebalancing towards higher-margin, recurring revenue streams offers additional resilience and upward earnings leverage.
Profitability metrics remain impressive, and Apple’s operating efficiency continues to outpace most peers. The company’s robust net cash flow has enabled it to return over $30 billion to shareholders through dividends and buybacks in just one quarter, affirming management’s confidence in Apple’s cash-generating abilities.
On valuation, Apple trades at a P/E of 33.91—a premium to its historical averages but broadly in line with other leading global technology franchises, especially when considering projected earnings growth, industry leadership, and its unique brand moat. The PEG ratio, while not explicitly cited, remains reasonable given the company’s ability to repeatedly expand margins through operational efficiency and R&D-driven innovation.
Apple’s competitive advantages remain structural:
- Innovation prowess: Ongoing investment in custom silicon, AI (notably the roll-out of Apple Intelligence), and ecosystem integration.
- Market share and loyalty: A global installed base at record highs, with retention rates far exceeding sector norms.
- Brand strength: Continually ranked among the world’s most valuable brands, underpinning pricing power and customer engagement.
- Diversity of revenue streams: Services, wearables, and new product lines diversify risk far beyond traditional hardware cycles.
These factors, collectively, justify renewed investor interest and suggest Apple’s current valuation reflects underlying quality and future growth optionality.
Volume and Liquidity
Sustained trading volumes have been a hallmark of Apple’s resilience and market appeal. The three-month average daily volume stands at 58.7 million shares, providing exceptional liquidity and enabling both institutional and individual investors to enter or exit positions without material impact on price formation. Such consistently high liquidity is a clear sign of market confidence, facilitating dynamic price discovery and enhancing the stock’s overall valuation.
Apple’s float is largely held by long-term institutional investors and index funds, which typically contributes to valuation stability even during market stress. For UK investors, this assures the ability to execute strategies across multiple time horizons without undue slippage or availability concerns.
Catalysts and Positive Outlook
Looking forward, several powerful catalysts could propel Apple into a new growth phase:
- Expansion of Apple Intelligence: The company’s ambitious AI initiative is set to be a game changer, expanding to additional languages and markets from April 2025 onwards. This will enable deeper product differentiation and fuel further integration across the Apple device family.
- Services Leadership: Apple continues to deliver double-digit growth in its high-margin services including App Store, Apple Music, cloud storage, and payments infrastructure, reinforcing a shift towards recurring revenue.
- Innovation in Product Line-up: Progress in proprietary silicon, augmented reality, and next-generation wearables broadens the runway for future disruption and premium pricing.
- Ecosystem Strength: Deep software-hardware entwining encourages cross-selling and lengthens the product lifecycle, supporting robust margins.
- ESG and Governance: Renewed emphasis on sustainability, transparent supply chain management, and continued strong stewardship under Tim Cook further enhances the investment case, especially for ESG-conscious investors.
- Ongoing Capital Returns: With a proven record of large-scale buybacks and dividends, investors can anticipate continued, shareholder-friendly capital allocation policies.
Sector-wide, the regulatory environment is stabilising, and consumer appetite for integrated digital solutions is accelerating, both of which play directly to Apple’s long-term strengths. The company’s demonstrated ability to “surf” above cyclical slowdowns—thanks to its mix of hardware innovation, sticky services, and magnetic brand—suggests the right alignment for further outperformance.
Investment Strategies
For those evaluating potential entry points, several arguments support a constructive stance across different investment horizons:
- Short-term: The recent upturn in price above the 20-day SMA, combined with elevated volumes, suggests momentum traders may find opportunity as the stock approaches and tests higher resistance levels around $214 and $218. A successful breakout could accelerate participation as technical confirmation unfolds.
- Medium-term: Investors may look to accumulate shares on pullbacks towards the $208–$206 support band, which has worked as a springboard in recent episodes. The anticipated unveiling of new AI and ecosystem features over the next two quarters could catalyse renewed upward movement.
- Long-term: The fundamental story—defined by durable innovation, operational consistency, and the shift towards higher-margin services—supports a strategy of gradual, phased accumulation. With continued earnings momentum and prospects for further shareholder returns, the case remains strong for holding through multiple business cycles.
Ideal positioning may entail entering on technical retracements or scaling in ahead of key product reveals and quarterly reports, aligning with both supportive fundamental trends and cyclical market optimism.
Is It the Right Time to Buy Apple?
Apple’s ability to consistently defy expectations, underpinned by record financial results, robust innovation leadership, and extraordinary brand loyalty, solidifies its position as a cornerstone of global technology portfolios. The recent technical price action, together with ongoing advances in AI and services, presents an excellent opportunity for investors seeking to capitalise on both short-term momentum and enduring structural strengths. With favourable catalysts ahead, a highly liquid market, and a foundation of operational excellence, Apple stock seems to be entering a new bullish phase—one that merits careful attention from those serious about long-term growth in the tech sector.
In sum, while market conditions and valuation require ongoing vigilance, the confluence of strong fundamentals, improving technical trends, and imminent innovation catalysts suggest that Apple has renewed its credentials as a strategic entry point into technology investing for 2025 and beyond. For discerning investors, this period may well mark the onset of a significant new cycle of performance for Apple shares.
How to buy Apple stock in United Kingdom?
Buying shares in Apple Inc. online has never been easier, thanks to regulated UK brokers offering secure, user-friendly platforms. Investors typically have two main ways to access Apple stock: by spot buying actual shares (cash) or trading via Contracts for Difference (CFDs). Spot buying allows you to become a direct shareholder, while CFDs offer leveraged trading for both rising and falling markets. Further down this page, you'll find a broker comparison to help you choose the one that best aligns with your needs.
Spot Buying
Spot buying means purchasing Apple shares outright on a stock exchange, making you a partial owner of the company. In the UK, most brokers charge a fixed commission per order, often around £4–£10, although some platforms now offer commission-free trades on US shares.
Key Example
If the Apple share price is $213.32 (around £172), a £790 stake (roughly $1,000) allows you to buy about 4.68 shares, factoring in a typical commission of £4 ($5).
Gain scenario: If Apple’s share price rises by 10%, your investment grows to approximately £869 ($1,100).
Result: That’s a gross gain of £79 ($100), or +10% on your original investment.
Trading via CFD
CFD (Contract for Difference) trading lets you speculate on Apple’s price movements without owning the underlying shares. CFDs offer the use of leverage, amplifying your potential profits—as well as risks. Fees for CFDs typically include a spread (the difference between buying and selling prices) and overnight financing for positions held open after market close.
Key Example
If you open a CFD position on Apple shares with a £790 ($1,000) stake and use 5x leverage, your market exposure becomes £3,950 ($5,000).
Gain scenario: If Apple stock rises by 8%, your position gains 8% × 5 = 40%.
Result: You’d earn £316 ($400) on your original £790 ($1,000) stake (excluding fees).
Final Advice
It's essential to compare the fees, conditions, and available features of UK brokers before investing—costs and platforms can vary widely. Whether you choose to invest in Apple through direct spot buying or leveraged CFD trading will depend on your investment objectives, risk tolerance, and time horizon. Our detailed broker comparison below will help guide your decision and ensure you find the best option for your needs.
Is EightCap reliable?
Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.
Why choose EightCap?
EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.
What are the fees at EightCap?
At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.
Who is EightCap for?
Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.
Is it easy to withdraw your money from EightCap?
Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.
Is EightCap reliable?
Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.
Why choose EightCap?
EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.
What are the fees at EightCap?
At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.
Who is EightCap for?
Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.
Is it easy to withdraw your money from EightCap?
Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).
Who is eToro for?
eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).
Who is eToro for?
eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.
Our 7 tips for buying Apple stock
| Step | Specific tip for Apple |
|---|---|
| Analyse the market | Review Apple’s recent performance, noting its strong Q1 2025 results and ongoing innovation in AI, but remain aware of recent downtrends and technical signals suggesting short-term caution. |
| Choose the right trading platform | Opt for a UK-regulated broker offering access to U.S. shares (NASDAQ), competitive FX conversion rates, and straightforward tax handling for American dividends. |
| Define your investment budget | Assess your affordability and risk tolerance, bearing in mind Apple’s high valuation and volatility, and ensure you diversify across sectors, not just technology. |
| Choose a strategy (short or long term) | Consider a long-term approach to benefit from Apple’s innovation and ecosystem strength, rather than trying to time short-term price swings near resistance levels. |
| Monitor news and financial results | Keep up to date with Apple’s quarterly earnings, product launches, and AI developments, as key news can influence sentiment and provide buying opportunities. |
| Use risk management tools | Use stop-loss or limit orders to manage downside risk, and consider setting a target allocation to Apple within your wider investment portfolio. |
| Sell at the right time | Think about trimming your position if Apple reaches analysts’ target prices or shows persistent weakness below key support levels, always linking decisions to your investment objectives. |
The latest news about Apple
Apple’s weekly stock price rose by 2.38%, outperforming the technology sector and hinting at renewed investor confidence. Over the past five trading days, Apple’s stock has shown a resilient gain, which is noteworthy given prevailing market volatility. This positive momentum is underpinned by a 5.33% increase in price since mid-April and supported by increased trading volume, suggesting a growing appetite among market participants for Apple shares. For UK-based investors, this pattern is especially relevant as Apple is one of the most widely held US equities in the United Kingdom’s institutional and retail portfolios.
Apple set new all-time records for both total revenue and earnings per share in its latest quarterly results. The Q1 2025 financial report revealed a 4% year-over-year increase in revenue and a 10% rise in earnings per share, surpassing Wall Street expectations. These robust fundamentals reflect Apple’s successful expansion in services and the increased installed base of active devices, both trends with pronounced impact in the UK, where Apple’s ecosystem—ranging from iPhone to its suite of digital services—holds a dominant consumer presence. These all-time highs reinforce the company’s reputation for operational excellence and ongoing competitive strength.
Expansion of Apple Intelligence to additional languages and markets signals strategic focus on global AI leadership. April 2025 saw Apple advancing its AI initiative, Apple Intelligence, with a broader reach in language support—a move that aligns closely with the UK’s diverse and multilingual market. This expansion is set to benefit UK users and businesses by enhancing product accessibility and driving adoption across both consumer and enterprise segments. The roll-out strengthens Apple’s position in the rapidly evolving AI landscape and is likely to underpin both future product innovation and regional revenue growth.
Apple returned more than $30 billion to shareholders last quarter, including regular dividend payments and share repurchases. This significant capital return, which includes a dividend payout and aggressive share buyback programme, underlines Apple’s commitment to shareholder value—a key consideration for UK investors managing dividend and income-focused portfolios. In addition, consistency in the $0.25 per share quarterly dividend demonstrates financial strength and policy predictability, both attractive factors given the evolving interest rate environment in the UK and Europe.
Apple’s products and services remain highly relevant in the UK market, with regulatory stability and strong local demand providing a constructive backdrop. Apple’s wide-reaching presence in the UK—across retail, digital services, and enterprise solutions—continues to drive growth opportunities, further supported by ongoing compliance with UK and European regulatory frameworks. No material legal or policy headwinds have emerged within the last week, maintaining operational continuity. This stable regulatory environment, alongside solid consumer demand, bolsters the view that Apple’s UK footprint will remain a pillar of its global success story.
FAQ
What is the latest dividend for Apple stock?
Apple stock currently pays a dividend. The most recent declared cash dividend was $0.25 per share, payable on February 13, 2025. On an annual basis, this amounts to $1.00 per share. Apple has a consistent history of returning capital to shareholders and has continued increasing its dividend in recent years, supported by strong earnings and substantial cash reserves.
What is the forecast for Apple stock in 2025, 2026, and 2027?
Based on the current share price of $213.32, the projections are: $277.33 at the end of 2025, $319.98 at the end of 2026, and $426.64 at the end of 2027. These targets reflect expectations for continued growth, driven by Apple’s leadership in innovation, the expansion of its AI and services businesses, and stable demand across its ecosystem.
Should I sell my Apple shares?
Holding onto Apple shares could make sense for investors seeking exposure to a resilient industry leader. The company continues to deliver record revenues and earnings, and its ecosystem and services segments are fueling long-term growth. Despite some technical caution and a relatively high valuation, Apple’s strong fundamentals, history of innovation, and shareholder return policy suggest robust mid- to long-term potential.
Are Apple shares eligible for an ISA, and how are dividends and capital gains taxed in the UK?
Apple shares can be held within a Stocks & Shares ISA in the UK, making any capital gains and UK tax on dividends free from local taxation for eligible investors. However, US-sourced dividends are generally subject to a 15% US withholding tax (after submitting the W-8BEN form). Gains or dividends outside an ISA are taxed under normal UK capital gains and dividend tax rules.
What is the latest dividend for Apple stock?
Apple stock currently pays a dividend. The most recent declared cash dividend was $0.25 per share, payable on February 13, 2025. On an annual basis, this amounts to $1.00 per share. Apple has a consistent history of returning capital to shareholders and has continued increasing its dividend in recent years, supported by strong earnings and substantial cash reserves.
What is the forecast for Apple stock in 2025, 2026, and 2027?
Based on the current share price of $213.32, the projections are: $277.33 at the end of 2025, $319.98 at the end of 2026, and $426.64 at the end of 2027. These targets reflect expectations for continued growth, driven by Apple’s leadership in innovation, the expansion of its AI and services businesses, and stable demand across its ecosystem.
Should I sell my Apple shares?
Holding onto Apple shares could make sense for investors seeking exposure to a resilient industry leader. The company continues to deliver record revenues and earnings, and its ecosystem and services segments are fueling long-term growth. Despite some technical caution and a relatively high valuation, Apple’s strong fundamentals, history of innovation, and shareholder return policy suggest robust mid- to long-term potential.
Are Apple shares eligible for an ISA, and how are dividends and capital gains taxed in the UK?
Apple shares can be held within a Stocks & Shares ISA in the UK, making any capital gains and UK tax on dividends free from local taxation for eligible investors. However, US-sourced dividends are generally subject to a 15% US withholding tax (after submitting the W-8BEN form). Gains or dividends outside an ISA are taxed under normal UK capital gains and dividend tax rules.
