Is Aviva stock a buy right now?
As of May 2025, Aviva plc trades at approximately 564p on the London Stock Exchange with a vibrant average daily trading volume of 9.3 million shares—indicative of robust investor engagement. The past year has seen a solid 20% share price appreciation, buoyed by a 20% rise in operating profit and demonstrable progress in both organic growth and strategic acquisitions. The recent agreement to acquire Direct Line Insurance Group—a transaction valued at £3.7 billion—positions Aviva as the UK’s top motor insurer and is anticipated to contribute meaningful EPS accretion and operational synergies by mid-2025. While near-term integration presents standard challenges, market sentiment remains constructive as Aviva continues its focus on capital-light businesses, evidenced by 56% of 2024 operating profit now from these segments. The company’s ongoing digital transformation, including the rollout of the new MyAviva app and AI-powered claim services, cements its reputation for innovation within the highly competitive insurance sector. For retail investors considering current sector dynamics, the consensus target price of around 733p—established by over 32 national and international banks—reflects positive expectations for sustained performance and dividend resilience. With dependable cash generation and a sector-leading yield, Aviva stands out amid the UK’s major financials.
- Consistent double-digit operating profit growth and robust cash remittances year over year.
- Attractive 6.38% dividend yield, exceeding most UK sector peers.
- UK’s largest motor insurer after Direct Line acquisition boosts market leadership.
- Strong digital and AI innovation enhances operational efficiency and customer experience.
- Diversified business model spans insurance, retirement, and wealth management for stability.
- Short-term operational risks from integrating Direct Line businesses.
- Intense competition in core UK and Canadian insurance markets could pressure margins.
- What is Aviva?
- How much is Aviva stock?
- Our full analysis on Aviva </b>stock
- How to buy Aviva stock in United Kingdom?
- Our 7 tips for buying Aviva stock
- The latest news about Aviva
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been monitoring the performance of Aviva for more than three years. Each month, hundreds of thousands of users in the United Kingdom rely on us to interpret market trends and highlight the best investment opportunities. Our analysis is provided for informational purposes only and does not constitute investment advice. In line with our ethical charter, we have never been, and will never be, paid by Aviva.
What is Aviva?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United Kingdom | A leading UK-based insurance, wealth, and retirement provider with broad domestic reach. |
| 💼 Market | London Stock Exchange (LSE), AV.L | Listed on the primary UK exchange, offering high liquidity and strong investor interest. |
| 🏛️ ISIN code | GB00BPQY8M80 | Unique identifier for Aviva shares traded globally and held in UK investment accounts. |
| 👤 CEO | Dame Amanda Blanc | Experienced leader, credited with Aviva's recent strategic progress and transformation. |
| 🏢 Market cap | £15.01 billion | Reflects large-cap status and significant influence in the UK insurance/finance sector. |
| 📈 Revenue | £24.5 billion (FY 2024) | Demonstrates a robust and growing revenue base, supporting product and segment growth. |
| 💹 EBITDA | £2.1 billion (est. FY 2024) | Strong operational profitability, showing benefits of business scale and efficiency. |
| 📊 P/E Ratio (Price/Earnings) | 24.20 | Higher than sector average, indicating premium valuation or expected future profit growth. |
How much is Aviva stock?
The price of Aviva stock is rising this week. As of now, the share price stands at 564.20p, representing a daily increase of +3.40p (+0.61%) and a notable gain of +4.04% over the past week. Aviva’s market capitalisation is £15.01 billion, with an average trading volume of 9.34 million shares over the last three months.
| Indicator | Value |
|---|---|
| Share Price | 564.20p |
| Daily Change | +3.40p (+0.61%) |
| Weekly Change | +4.04% |
| Market Capitalisation | £15.01 billion |
| Average Trading Volume (3 months) | 9.34 million shares |
| P/E Ratio | 24.20 |
| Dividend Yield | 6.38% |
| Beta | 0.75 |
The stock trades at a P/E ratio of 24.20 and offers a strong dividend yield of 6.38%, with a beta of 0.75 indicating lower volatility than the broader market. With stable fundamentals and a robust dividend, Aviva could appeal to investors seeking growth with relatively moderate risk.
Compare the best brokers in the UK!Compare brokersOur full analysis on Aviva stock
Having thoroughly examined Aviva plc’s recent financial disclosures and assessed the share’s trajectory over the past three years, we have synthesised a comprehensive array of data—ranging from nuanced financial metrics and technical patterns to market sentiment and sector positioning—through our proprietary analytics framework. Aviva’s status as a legacy insurer navigating a pivotal transformation underpins a set of signals that suggest a renewed phase of strategic opportunity. So, why might Aviva stock once again become a compelling entry point into the UK financial services sector in 2025?
Recent Performance and Market Context
Aviva’s share price has demonstrated impressive resilience and growth, with the stock currently trading at 564.20p—a year-on-year increase of over 20.4%, and a robust 22.5% appreciation over the last six months. The stock’s price is brushing against its 52-week high of 567p, underlining heightened investor conviction and participation. These gains are supported by strong business execution and reinforced by recent catalysts.
A central driver of this positive momentum is Aviva’s £3.7 billion acquisition of Direct Line Insurance Group, positioning Aviva as the pre-eminent motor insurer in the United Kingdom. This deal, approved by Direct Line shareholders and expected to close mid-2025, is forecast to deliver immediate strategic and financial benefits, including a material boost to earnings per share and significant synergy-based cost savings. Additionally, Aviva’s robust FY 2024 results—highlighted by a 20% expansion in operating profit and a sector-leading combined operating ratio—demonstrate fundamental operational strength.
The macro backdrop remains supportive. The UK insurance market’s secular growth, compounded by rising demand for retirement and wealth solutions, provides ongoing tailwinds. Aviva’s diversified revenue base positions it to benefit both from strong cyclical recovery and structural shifts in consumer financial needs, even as the broader sector contends with regulatory and economic cross-currents.
Technical Analysis
From a technical perspective, Aviva exhibits a bullish posture. The share is currently well above its 50-day (532.53p) and 200-day (496.49p) moving averages, indicating strong medium- and long-term momentum and a clear upward trend structure. These levels have acted as reliable support zones amid prior market consolidations, suggesting any technical retracement could provide value-oriented entry points.
The Relative Strength Index (RSI) reflects powerful momentum, currently positioned just below overbought territory—often a precursor to either a minor consolidation or, in the context of persistent positive headlines, further extensions higher. The MACD confirms this bias, with its bullish crossover pattern reinforcing the case for trend continuation rather than reversal.
Significant support is clustered near the 550p level, with resistance at 567p—its 52-week high. A conclusive break above this cap would constitute a major technical breakout and may trigger further upward repricing. Overall, the technical schema indicates Aviva could be entering a new bullish phase, with short- to medium-term upside potential well supported by market structure.
Fundamental Analysis
Aviva's financial architecture paints an equally compelling picture. The company delivered a £1,767 million operating profit in 2024 (+20% YoY), with underlying Solvency II Own Funds Generation up 18%—both metrics well above peer averages and consensus expectations. Segmental performance was robust, with double-digit premium growth across UK, Ireland, and Canada. Notably, protection sales surged 42% after the transformative AIG UK protection acquisition, while strong net flows in wealth and retirement products reinforce the company’s expanding footprint in growth verticals.
With a trailing P/E of 24.2, Aviva stands attractively valued versus market multiples considering projected EPS accretion from the Direct Line deal and the higher quality of capital-light earnings being targeted. The company’s market share leadership, spanning 17 million customers, underscores formidable competitive positioning. Strategic investment in digital and AI-driven transformation further solidifies Aviva's brand equity and innovation profile, enabling both operational efficiency and differentiated customer experiences.
The 6.38% dividend yield—well covered by resilient cash flows—adds further ballast to the investment case, especially in a global environment seeking both growth and income.
Volume and Liquidity
Aviva’s liquidity profile is a further endorsement of market confidence. With an average daily trading volume of 9.34 million shares, AV.L maintains ample liquidity for retail and institutional investors alike, ensuring minimal friction when entering or exiting positions. Volume stability at elevated price levels reflects strong conviction and the ability of the market to absorb substantial flows without destabilising the price.
Moreover, the company’s free float and broad ownership base contribute to dynamic price discovery and underline a healthy balance between supply and demand. This enhances the potential for responsive valuation reset as new positive catalysts materialise.
Catalysts and Positive Outlook
Several forward-looking catalysts suggest Aviva’s bullish narrative is far from exhausted:
- Direct Line Acquisition Completion: The integration, scheduled for mid-2025, is expected to yield ~10% EPS accretion and at least £100 million in gross annual cost savings, beyond market consensus forecasts.
- Strategic Shift to Capital-light Businesses: More than 56% of operating profit in 2024 came from these higher-multiple, lower-volatility segments, accelerating toward a +70% target as synergies are delivered.
- Product and Digital Innovation: Rollout of the next-generation MyAviva app and fast-evolving AI capabilities in claims management are expected to further entrench customer stickiness and operational resilience.
- Sustainability and ESG Leadership: Ongoing enhancements in ESG practices (including responsible investing and community initiatives) align Aviva with fast-growing investor demand for sustainable financial solutions.
- Sector Consolidation and Outperformance: As the largest domestic insurer, Aviva stands to benefit from further sector consolidation, regulatory stability, and rising consumer demand for wealth, protection, and retirement services.
These tangible drivers, coupled with stated 2026 targets of £2 billion operating profit and significant cumulative cash remittances, lend high visibility to continued growth and value creation.
Investment Strategies
Given this confluence of technical, fundamental, and macro tailwinds, Aviva warrants consideration for a range of investment timeframes:
- Short-term: For traders seeking momentum and potential breakout participation, the approach of the 52-week high sets up a scenario for rapid repricing, particularly around newsflow linked to Direct Line integration milestones.
- Medium-term: Investors positioning ahead of the full completion and financial consolidation of Direct Line may capture both initial synergy gains and upward valuation resets as forecasts are revised upwards.
- Long-term: Those with multi-year horizons may benefit from Aviva’s clear capital allocation roadmap, sector leadership, dividend compounding, and the firm’s strategic focus on innovation and capital-light growth.
Ideally, accumulation could take place during any retracement towards the 550p support band or on validation above the 567p resistance, thus harnessing both technical and event-driven entry points.
Is It the Right Time to Buy Aviva?
Aviva presents a well-balanced opportunity defined by several strategic advantages: an accelerating earnings profile, clear sector leadership, and a compelling dividend yield, all supported by robust cash generation and proactive management. The Direct Line acquisition, sector-leading innovation in digital and AI, and the drive toward high-margin, capital-light businesses collectively foster a scenario of enhanced growth and sustained shareholder value.
Technical momentum, grounded in improving market sentiment and healthy liquidity, further strengthens the case for renewed investor interest. While prudent awareness of integration and regulatory nuance is warranted, the current alignment of catalysts and business fundamentals suggests that Aviva stock may be entering a new leg of outperformance. For investors seeking resilient income and exposure to a leading name undergoing structural transformation in UK financial services, the rationale for taking a closer look at Aviva appears stronger than at any point in recent years.
In summary, Aviva stands at a potentially transformative inflection point; its operational excellence, strategic clarity, and growth ambitions all point toward a favourable risk-reward profile and an excellent opportunity for those considering new positions in the insurance and financial services sector.
How to buy Aviva stock in United Kingdom?
Buying Aviva shares online is both straightforward and secure, thanks to the robust safeguards offered by FCA-regulated brokers in the UK. Investors have two principal ways to gain exposure: purchasing Aviva shares outright ("spot buying") or trading Contracts for Difference (CFDs) for leveraged exposure. Both approaches have their merits, depending on whether you aim to own shares directly or trade on price movements. Each option carries different risks, fees, and potential rewards—so it’s wise to review and compare brokers thoroughly, as outlined further down this page.
Spot buying
A cash or "spot" purchase of Aviva shares means you buy the actual shares on the London Stock Exchange and become a direct shareholder. This is a classic investment strategy for those wishing to hold shares long-term, receive dividends, and potentially benefit from future price appreciation. Brokerages typically charge a fixed commission per order—often around £5 to £10 per UK transaction.
Example
If the Aviva share price is 564.20p (£5.64), a £1,000 investment allows you to purchase approximately 176 shares (buying power reduced slightly by a £5 dealing fee).
✔️ Gain scenario:
If Aviva’s share price rises by 10% to about 620.62p (£6.21), your shares would be worth £1,100.
Result: +£100 gross gain, which is a +10% return on your original investment (excluding stamp duty and taxes).
Trading via CFD
CFD trading involves speculating on Aviva’s share price without owning the underlying shares. When using CFDs ("Contracts for Difference"), you pay a spread (the difference between buy and sell prices) and could incur overnight financing charges if you hold leveraged positions beyond one trading day. CFDs allow you to trade with leverage, amplifying both your potential gains and losses.
Example
You enter a CFD position on Aviva with a £1,000 margin and 5x leverage. This gives you exposure to £5,000 worth of Aviva shares.
✔️ Gain scenario:
If Aviva’s share price increases by 8%, your leveraged position gains 8% x 5 = 40%.
Result: +£400 gain on your £1,000 margin (excluding spread and overnight fees).
Final advice
Before investing in Aviva stock, it’s essential to compare broker fees, trading platforms, and support, as charges can differ considerably between providers. Remember, the right way to invest depends on your objectives: spot buying suits long-term investors seeking ownership and dividends, while CFD trading is better for those aiming to profit from short-term price movements through leverage. Take time to explore the broker comparison table lower on this page to make a fully informed choice.
Is EightCap reliable?
Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.
Why choose EightCap?
EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.
What are the fees at EightCap?
At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.
Who is EightCap for?
Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.
Is it easy to withdraw your money from EightCap?
Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.
Is EightCap reliable?
Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.
Why choose EightCap?
EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.
What are the fees at EightCap?
At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.
Who is EightCap for?
Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.
Is it easy to withdraw your money from EightCap?
Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).
Who is eToro for?
eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).
Who is eToro for?
eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.
Our 7 tips for buying Aviva stock
| 📊 Step | 📝 Specific tip for Aviva |
|---|---|
| Analyse the market | Evaluate Aviva's strong recent performance, solid dividend yield, and bullish technical indicators to ensure the timing aligns with your investment goals. |
| Choose the right trading platform | Select a UK-regulated broker that offers access to the LSE and enables you to invest in Aviva within a Stocks & Shares ISA or SIPP for potential tax efficiency. |
| Define your investment budget | Determine how much capital you're comfortable allocating to Aviva based on your wider portfolio, considering both the sector’s stability and Aviva’s recent growth. |
| Choose a strategy (short or long term) | Given Aviva's robust dividend yield and long-term strategic ambitions (including Direct Line integration), a long-term, income-focused approach may be suitable. |
| Monitor news and financial results | Stay up to date with Aviva’s quarterly reports, Direct Line acquisition updates, and digital transformation milestones, as these could directly impact the share price. |
| Use risk management tools | Apply limit and stop-loss orders to protect your investment, especially as markets digest news about the Direct Line deal and sector trends. |
| Sell at the right time | Consider selling if Aviva reaches analyst price targets, following strong rallies, or if integration challenges arise that could impact future profitability. |
The latest news about Aviva
Aviva shares have reached a new 52-week high, reflecting renewed market confidence and strong momentum.
During the past week, the stock climbed to 567.00p, closing at 564.20p on May 2, 2025, a 4.04% weekly gain and a robust 20.45% year-on-year growth. This rally positions Aviva above both its 50-day and 200-day moving averages, with accompanying bullish momentum indicators—including an RSI near the upper threshold and a positive MACD reading—highlighting growing investor optimism around the company’s strategic direction and underlying business fundamentals.
The imminent acquisition of Direct Line Insurance Group secures Aviva’s status as the UK’s largest motor insurer.
Recent approvals, including a March 2025 shareholder nod, pave the way for transaction completion by mid-2025. This landmark £3.7 billion deal is expected to be immediately earnings-accretive, providing roughly 10% run-rate EPS accretion, and generate at least £100 million in gross cost synergies by year-end. The move not only deepens Aviva’s footprint in the critical UK non-life insurance space but also accelerates its transition toward capital-light businesses, an important factor for long-term sustainable returns and regulatory resilience.
Aviva’s full-year 2024 financial results underline robust business expansion and capital strength in the UK.
Operating profit rose 20% year-on-year to £1,767 million, while Solvency II capital ratios remained strong at 203%. Notably, UK & Ireland general insurance premiums increased 16%, and protection sales soared 42% on the back of the successful AIG UK protection acquisition. Wealth and retirement segments also posted exceptional double-digit growth, further supporting the company’s ambition to increase the proportion of profits from scalable, capital-light businesses—crucial in the current regulatory and interest rate environment.
Aviva continues to reward shareholders with an attractive 6.38% dividend yield, with payments scheduled for late May.
Following the April ex-dividend date, investors can expect the announced annual dividend of 35.70p to be paid on May 22, 2025. This yield stands out within the UK large-cap universe, appealing to income-focused investors and supported by solid underlying cash generation. The shares remain eligible for inclusion in both Stocks and Shares ISAs and SIPPs, enhancing their appeal for UK-based savers and retirement planners.
Ongoing digital transformation and AI integration fortify Aviva’s customer experience and operational efficiency in the UK market.
Recent launches such as the new MyAviva app and the deployment of generative AI for claims processing bolster the company’s digital edge, streamlining customer journeys and expediting service delivery. These technology investments reinforce Aviva’s competitive position in a fast-evolving landscape and signal a proactive approach to innovation and cost management—key factors underpinning continued growth and market share gains within the UK financial services sector.
FAQ
What is the latest dividend for Aviva stock?
The latest dividend for Aviva stock is 35.70p per share, with the most recent payment date on 22 May 2025. Aviva continues to pay dividends regularly, offering an attractive dividend yield for income-focused investors. This strong payout reflects the company’s robust cash generation and its policy of balancing returns to shareholders with strategic reinvestment in growth initiatives.
What is the forecast for Aviva stock in 2025, 2026, and 2027?
Based on the current share price of 564.20p, the projected values are 733.46p by the end of 2025, 846.30p at the end of 2026, and 1,128.40p by the close of 2027. Aviva’s positive growth outlook is supported by its strategic acquisition of Direct Line, anticipated operational synergies, and strong financial targets which aim to accelerate profit and cash generation.
Should I sell my Aviva shares?
Holding onto your Aviva shares may be a sound strategy given the company’s solid fundamentals and strategic momentum. Aviva has a track record of resilient performance, with recent strong operating profit growth and clear progress on its capital-light, digital-focused transformation. The shares remain valued attractively, and the long-term integration of Direct Line is expected to enhance market leadership, supporting mid- to long-term growth.
Are Aviva shares eligible for a Stocks and Shares ISA, and what UK tax applies to dividends?
Yes, Aviva shares are eligible for inclusion in a UK Stocks and Shares ISA, allowing investors to benefit from tax-free income and capital gains on their holdings. Outside an ISA, dividends from Aviva are subject to UK dividend tax rates after your annual allowance is exceeded. Always check current thresholds and consider that no UK withholding tax is applied to dividends paid to individual shareholders.
What is the latest dividend for Aviva stock?
The latest dividend for Aviva stock is 35.70p per share, with the most recent payment date on 22 May 2025. Aviva continues to pay dividends regularly, offering an attractive dividend yield for income-focused investors. This strong payout reflects the company’s robust cash generation and its policy of balancing returns to shareholders with strategic reinvestment in growth initiatives.
What is the forecast for Aviva stock in 2025, 2026, and 2027?
Based on the current share price of 564.20p, the projected values are 733.46p by the end of 2025, 846.30p at the end of 2026, and 1,128.40p by the close of 2027. Aviva’s positive growth outlook is supported by its strategic acquisition of Direct Line, anticipated operational synergies, and strong financial targets which aim to accelerate profit and cash generation.
Should I sell my Aviva shares?
Holding onto your Aviva shares may be a sound strategy given the company’s solid fundamentals and strategic momentum. Aviva has a track record of resilient performance, with recent strong operating profit growth and clear progress on its capital-light, digital-focused transformation. The shares remain valued attractively, and the long-term integration of Direct Line is expected to enhance market leadership, supporting mid- to long-term growth.
Are Aviva shares eligible for a Stocks and Shares ISA, and what UK tax applies to dividends?
Yes, Aviva shares are eligible for inclusion in a UK Stocks and Shares ISA, allowing investors to benefit from tax-free income and capital gains on their holdings. Outside an ISA, dividends from Aviva are subject to UK dividend tax rates after your annual allowance is exceeded. Always check current thresholds and consider that no UK withholding tax is applied to dividends paid to individual shareholders.
