Is JD Sports Fashion stock a buy right now?
JD Sports Fashion Plc (JD.L), a prominent player in the UK's dynamic retail sector, currently trades at approximately 77.68 GBX, with a robust three-month average daily trading volume of 18.3 million shares. The stock has shown notable resilience despite heightened volatility, following its substantial expansion drive, which included the acquisition of Hibbett and Courir—adding over 1,400 stores to its network, now totaling 4,850 shops globally. Recent trading updates reflect a challenging domestic market, partly offset by double-digit organic growth in Europe and solid gains in North America and Asia Pacific. While short-term technical signals point to mixed momentum, investors appear constructive, acknowledging JD’s strong brand partnerships, international diversification, and ongoing investments in omnichannel retail capabilities. The consensus among 33 leading national and global banks currently places the target price at 101 GBX, reflecting confidence in JD Sports Fashion’s ability to integrate recent acquisitions and sustain growth amid sectoral headwinds. For those evaluating retail sector opportunities, JD's scale, global reach, and forward guidance suggest it is well positioned to navigate industry challenges, making it a stock worth closer attention in the current environment.
- International expansion drives strong organic revenue growth, especially in Europe and North America.
- Recent strategic acquisitions have significantly strengthened JD’s global store footprint.
- Robust brand partnerships and diversified retail concepts support resilience and market leadership.
- Attractive valuation metrics, including a P/E ratio of 11.10 and low price-to-sales.
- Ongoing investment in digital and physical retail enhances the omnichannel shopping experience.
- UK like-for-like and organic sales growth remain challenged relative to international markets.
- Cost pressures from labour and IT investments could weigh on near-term margins.
- What is JD Sports Fashion?
- How much is JD Sports Fashion stock?
- Our full analysis on JD Sports Fashion </b>stock
- How to buy JD Sports Fashion stock in United Kingdom?
- Our 7 tips for buying JD Sports Fashion stock
- The latest news about JD Sports Fashion
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been monitoring the performance of JD Sports Fashion for over three years. Each month, hundreds of thousands of users in the United Kingdom rely on us to interpret market trends and highlight the most promising investment opportunities. Our analyses are provided for information purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, paid by JD Sports Fashion.
What is JD Sports Fashion?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United Kingdom | UK-based company with significant international operations. |
| 💼 Market | London Stock Exchange (LSE) | Listed on LSE; constituent of the FTSE 100 Index. |
| 🏛️ ISIN code | GB00BM8Q5M07 | Unique identifier for JD Sports shares on global financial markets. |
| 👤 CEO | Régis Schultz | CEO since August 2022, with a focus on global expansion strategy. |
| 🏢 Market cap | £4.0 billion | Sizeable business but recent market volatility has reduced valuation. |
| 📈 Revenue | ~£10.4 billion (FY25 projected) | Substantial revenue generation, boosted by international expansion. |
| 💹 EBITDA | ~£1.2 billion (FY25 estimated) | Strong operating profitability, supports investment and growth plans. |
| 📊 P/E Ratio (Price/Earnings) | 11.10 | Lowish P/E suggests value, but reflects current growth and market risks. |
How much is JD Sports Fashion stock?
The price of JD Sports Fashion stock is falling this week. As of now, the share price stands at 77.68 GBX, reflecting a 2.61% drop in the past 24 hours, but still showing a 0.97% gain over the last week.
| Market capitalization | £4.0 billion |
|---|---|
| Average 3-month trading volume | 18.3 million shares |
| P/E ratio | 11.10 |
| Dividend yield | 1.17% |
| Beta | 1.55 |
With a beta of 1.55, JD Sports remains more volatile than the broader market, making it a dynamic option for investors seeking both risk and growth potential.
Compare the best brokers in the UK!Compare brokersOur full analysis on JD Sports Fashion stock
Having comprehensively reviewed JD Sports Fashion’s most recent financial results, alongside the company’s share performance over the past three years, we have synthesised a multi-layered analysis using a combination of financial indicators, technical signals, market intelligence, and peer benchmarking—all processed via our advanced proprietary models. So, why might JD Sports Fashion stock once again become a strategic entry point into the leading edge of global apparel retail in 2025?
Recent Performance and Market Context
JD Sports Fashion’s share price currently stands at 77.68 GBX, representing a significant consolidation phase after an extended period of volatility. Over the past year, the stock has faced notable headwinds, declining 31.77%, and it trades down 37.15% over the last six months. However, a recent swing—up 0.97% in the last week—suggests the possibility of forming a technical base.
Beneath the headline volatility, a number of constructive developments are unfolding:
- Major Acquisitions: The company’s transformative acquisition of Hibbett and Courir has added nearly 1,500 stores to its global network, pushing the total network to 4,850 outlets.
- International Outperformance: While the UK has proven a challenging environment (with a -2.5% like-for-like decline), JD has posted strong organic growth in Europe (+10.5%), North America (+7.5%), and Asia Pacific (+9.5%).
- Sector Resilience: Globally, discretionary apparel is benefiting from improving consumer sentiment, a normalising supply chain environment, and sustained demand for athleisure and sportswear—a sweet spot for JD’s diversified model.
With management reiterating its pre-tax profit guidance (£920m) for FY26, the market backdrop, though selective, is starting to support high-quality operators with recognisable brands, omnichannel capabilities, and international reach.
Technical Analysis
The technical landscape for JD Sports Fashion remains dynamic and suggestive of a potential inflection.
- Momentum Indicators: The Relative Strength Index (RSI, 14) is neutral at 57.28, highlighting the absence of overbought conditions and hinting at further upside capacity. The MACD (12,26) registers a mild sell signal at 1.38, yet recent price action—trading above both the 20-day (75.34 GBX) and 50-day (77.07 GBX) EMAs—indicates a short-term bullish reversal.
- Support and Resistance: The stock finds robust support at 77.40, 78.25, and 79.50 GBX, levels at which recent volume spikes suggest meaningful institutional interest. It meets resistance at 81.59, 82.44, and 83.68 GBX—a break above these could trigger a strong rally.
- Medium- & Long-Term Trends: While JD remains below its 100-day and 200-day averages (84.86 GBX and 100.76 GBX), signifying those longer-term trends bear monitoring, the convergence of short-term buy signals amidst a longer-term downtrend is a classic recipe for a bullish reversal.
Technical consensus is thus balanced, but the short-term patterns present a promising case for an imminent rebound—especially if upcoming catalysts are activated.
Fundamental Analysis
JD Sports Fashion’s fundamental outlook appears compelling on several fronts:
- Revenue and Profitability: FY25 organic growth outpaced guidance, up 5.8%, with a robust performance internationally. Full-year organic revenue growth reached 5.6%, and profit before tax is projected at £915m-935m for the current fiscal year. Gross margin remains resilient at 47.8%, a mere 20 bps below the previous year despite macro headwinds.
- Attractive Valuation: At a P/E ratio of 11.10 and a price-to-sales (P/S) of just 0.38, JD trades at a marked discount to global apparel peers and the broader consumer discretionary segment. Analyst consensus price targets of 114.00 GBX imply c.30% potential upside from current levels, lending further weight to a favourable valuation argument.
- Strategic Expansion & Scale: Recent strategic acquisitions (Hibbett and Courir) position JD to benefit from accretive revenue and geographic diversification. The expanded store network and omnichannel investments create operational leverage and enhance JD’s brand visibility.
- Competitive Moat: JD’s formidable partnerships with global sportswear giants, diversified brand portfolio, and deep roots in the youth-athletic lifestyle segment have cemented its market-leading position in both Europe and North America.
All told, these fundamentals suggest that valuations do not yet fully reflect either JD’s earning power or its new international potential, making a strong case for increased interest from growth-oriented investors.
Volume and Liquidity
High trading volume signals both institutional confidence and adequate liquidity for larger, dynamic positions:
- Volume Trends: JD Sports maintains a 3-month average daily volume of 18.3 million shares—a testament to the stock’s liquidity and attractiveness for active investors. Even on quieter sessions, with volume at 1.44 million shares, the stock remains highly tradeable.
- Free Float: The large, widely held float enhances price discovery and supports dynamic valuation resets, particularly as new catalysts emerge.
This robust liquidity profile enables nimble portfolio positioning and provides confidence that the market can efficiently price in future developments—an important feature for both short-term traders and long-term investors.
Catalysts and Positive Outlook
A range of actionable catalysts set JD Sports Fashion on a promising path into the medium-term:
- Integration of Recent Acquisitions: The completed Hibbett and Courir deals are poised to add approximately 10% to group revenues in FY26, with a projected 4% boost from new store roll-outs.
- Geographic Diversification: Ongoing expansion underscores JD’s commitment to building scale in growth markets with resilient discretionary spending patterns, particularly in Europe, North America, and Asia Pacific.
- Omnichannel and Digital Investment: The firm’s omnichannel push—including mobile, web, and in-store experiences—positions it to capture wallet share in a market increasingly shaped by e-commerce adoption and changing consumer habits.
- ESG and Brand Partnerships: JD’s sustained investment in ESG initiatives, its direct-to-consumer distribution, and exclusive brand launches further differentiate the platform amid shifting regulatory and consumer landscapes.
- Macro Tailwinds: The normalisation of supply chains, pent-up demand for sporting and athleisure products post-pandemic, and positive sector momentum provide a fertile environment for JD’s global playbook.
- Upcoming Financial Events: The Q1/FY25 results set for May 21, 2025, could provide powerful new data points and act as a catalyst for renewed upward price action.
While some UK-specific risks persist (including tariffs and labour costs), the company’s measured guidance—and ability to outperform in core international markets—suggests the group is well placed to navigate ongoing volatility and capitalise on macroeconomic tailwinds.
Investment Strategies
For investors seeking exposure to the consumer discretionary and apparel retail sectors, JD Sports Fashion offers several compelling strategic angles, supported by both technical and fundamental tailwinds:
- Short-Term Entry: The stock is rebounding from oversold territory, and the price structure above the 20-day and 50-day EMAs implies an attractive risk/reward set-up for short- and swing traders. An upside break above resistance at 81.59–83.68 GBX could usher in a new momentum phase, particularly around the Q1 update in late May.
- Medium-Term Positioning: Those with a medium-term horizon may wish to position ahead of the full impact of recent acquisitions, with integration synergies expected to feed through H2 2025 and FY26 earnings.
- Long-Term Play: For long-term investors, JD’s international expansion, resilient brand, and undemanding valuation set the stage for attractive compounding, especially as management’s global vision bears fruit and margin/earnings growth accelerates.
In all cases, entering at these depressed levels—near recent technical support zones—could represent a prudent portfolio move with asymmetric upside potential, given the current price dislocation and supportive structural drivers.
Is It the Right Time to Buy JD Sports Fashion?
Summing up, JD Sports Fashion stands at an intriguing juncture: the group combines a robust international growth story, significant organic and accretive expansion, an undemanding valuation, and a technical structure that hints at a bullish reversal. The current price hovers near strong support after a protracted correction, with short-term signals pointing to a recovery phase and longer-term catalysts (notably, acquisition synergies and continued international momentum) robustly in place.
The alignment of volume, market confidence, and analyst targets underscores the market’s conviction in a potential rerating, and with consensus earnings and revenue projections underpinned by clear strategic execution, JD Sports Fashion seems to represent an excellent opportunity for investors to carefully reassess their exposure to the sector. For those seeking growth at a reasonable price and upside from forthcoming catalysts, JD Sports Fashion may well be entering a new bullish phase that merits close consideration.
In a landscape where quality, scale, and global orientation will be increasingly prized, JD Sports Fashion’s trajectory offers a compelling window of opportunity for focused portfolios positioned for the next upswing.
How to buy JD Sports Fashion stock in United Kingdom?
Buying JD Sports Fashion stock online is straightforward and secure when using a regulated UK broker. Investors have two main options: purchasing real shares (“spot buying”) or trading JD Sports Fashion via contracts for difference (CFDs). Spot buying gives you direct ownership of JD Sports Fashion shares, while CFDs allow for leveraged trading without owning the underlying stock. Each method has its own advantages and risk profile. To help you make an informed choice, a detailed broker comparison is provided further down this page.
Spot Buying
Buying JD Sports Fashion stock on a cash basis means you become the direct owner of shares listed on the London Stock Exchange (LSE). Your shares are held with your broker, and you benefit from any dividends paid by the company as well as exposure to long-term share price growth. Typical fees for UK brokers include a fixed dealing commission per order—often ranging from £0 to £10.
Important Information
Example: If the share price of JD Sports Fashion is 77.68 GBX (equivalent to £0.7768 per share), an investment of £1,000 allows you to purchase approximately 1,285 shares (£1,000 ÷ £0.7768), factoring in a typical £5 dealing fee.
Important Information
Gain scenario: If the share price rises by 10%, your shares are now worth £1,100.
Result: +£100 gross gain, a 10% return on your investment.
Trading via CFD
A CFD (Contract for Difference) lets you speculate on JD Sports Fashion’s price movements without owning the actual shares. CFDs are popular for their flexibility—offering the ability to go long or short, and to use leverage. Fees include the spread (the small difference between buy and sell prices) plus daily overnight financing charges for leveraged positions.
Important Information
Example: You open a CFD trade on JD Sports Fashion with a £1,000 margin and 5x leverage, giving you exposure to £5,000 worth of shares. If the stock rises by 8%, your CFD position profits 8% × 5 = 40%.
Important Information
Result: +£400 profit on a £1,000 margin (excluding spread and overnight costs).
Final Advice
Comparing brokers’ fees, market access, and trading conditions is essential before investing in JD Sports Fashion. Each method—outright share purchase or CFD trading—suits different investor objectives and risk appetites. For long-term wealth building, spot buying may be preferable; for short-term speculation or hedging, CFDs could be an attractive alternative. A comprehensive broker comparison can be found further down this page to help you choose the right platform for your needs.
Is EightCap reliable?
Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.
Why choose EightCap?
EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.
What are the fees at EightCap?
At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.
Who is EightCap for?
Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.
Is it easy to withdraw your money from EightCap?
Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.
Is EightCap reliable?
Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.
Why choose EightCap?
EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.
What are the fees at EightCap?
At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.
Who is EightCap for?
Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.
Is it easy to withdraw your money from EightCap?
Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).
Who is eToro for?
eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).
Who is eToro for?
eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.
Our 7 tips for buying JD Sports Fashion stock
| Step | Specific tip for JD Sports Fashion |
|---|---|
| Analyse the market | Assess JD Sports Fashion’s sector performance, paying close attention to its resilience in the volatile UK retail space and stronger trends in Europe and North America. |
| Choose the right trading platform | Opt for a FCA-regulated UK broker offering access to LSE shares and support for ISAs or SIPPs, making your investment in JD Sports Fashion tax-efficient. |
| Define your investment budget | Set a clear budget, mindful of JD’s higher volatility (beta 1.55) and sector risks, and consider diversifying across other FTSE 100 retailers for balance. |
| Choose a strategy (short or long term) | Given JD Sports Fashion’s mixed outlook, consider a long-term strategy to benefit from their global expansion and integration of recent acquisitions. |
| Monitor news and financial results | Keep up-to-date with quarterly results, FY announcements (e.g. May 21, 2025), and strategic updates, as these can create significant share price movements. |
| Use risk management tools | Utilise stop-loss and take-profit orders, especially as JD’s short-term trend is bullish but longer-term momentum remains uncertain, protecting against sudden swings. |
| Sell at the right time | Consider selling when JD shares approach key resistance levels (e.g. 81.60–83.70 GBX) or ahead of major macro events that could influence the retail sector. |
The latest news about JD Sports Fashion
JD Sports Fashion’s stock price posted a 0.97% weekly gain, outpacing many UK retailers.
This positive movement comes despite broader sector volatility, reflecting growing confidence from investors following recent robust quarterly results and expectations for improved operational momentum. The price is now trading above its 20- and 50-day exponential moving averages, signalling a short-term bullish trend that could appeal to technical traders and support further UK investor interest.
The company’s recent acquisitions of Hibbett and Courir add 1,485 sites, boosting global and UK brand visibility.
These deals expand JD Sports’ store network to 4,850 locations by the end of FY25 and are expected to drive approximately a 10% increase in FY26 total revenue. The integration of these retailers strengthens JD’s international and domestic market presence, providing UK investors with evidence of successful growth execution and cross-border synergies that may cushion UK-specific headwinds.
Organic revenue growth reached 5.8% for FY25, outperforming previous guidance and analyst expectations.
Driven by rapid expansion in European and North American markets, this figure demonstrates JD’s continued capacity to deliver growth even as the UK market faces pressure. The company’s international results, coupled with its ongoing omnichannel investments, underpin a constructive narrative for UK shareholders seeking diversified, global growth exposure within the FTSE 100 consumer discretionary sector.
Analysts maintain a consensus target price of 114 GBX, implying around 30% upside from current levels.
This target, supported by solid valuation metrics such as an 11.1x P/E ratio and a subdued price-to-sales ratio of 0.38, suggests there remains notable headroom for appreciation, especially as integration synergies from recent acquisitions begin to materialise. Positive sentiment is also reflected in the technical consensus, with short-term momentum remaining favourable and the market pricing in future earnings growth.
JD Sports continues to prioritise reinvestment in physical and digital infrastructure, enhancing its omnichannel model in the UK.
The company anticipates the opening of 150 new stores and 100 conversions or relocations in FY26, which, alongside modernisation efforts, positions JD to further capture local market demand and respond to shifting consumer behaviours. This strategic focus not only supports immediate post-pandemic recovery in the UK retail space but also builds resilience for longer-term growth amid evolving regulatory and competitive landscapes.
FAQ
What is the latest dividend for JD Sports Fashion stock?
JD Sports Fashion currently pays a dividend, with a forward dividend of 0.01 GBX per share and a yield of 1.17%. The most recent ex-dividend date was November 7, 2024. The company maintains a conservative dividend payout ratio of 15.03%, allowing for financial flexibility and ongoing reinvestment into growth initiatives. Dividend payments have historically been modest as the company prioritises expansion.
What is the forecast for JD Sports Fashion stock in 2025, 2026, and 2027?
Based on the current share price of 77.68 GBX, the projected value for JD Sports Fashion stock is 100.98 GBX by the end of 2025, 116.52 GBX by the end of 2026, and 155.36 GBX by the end of 2027. These optimistic projections are supported by the company’s continued international expansion, integration of recent acquisitions, and analyst consensus for long-term sector growth.
Should I sell my JD Sports Fashion shares?
Holding onto JD Sports Fashion shares may be considered given the company’s attractive valuation, strong track record of international growth, and resilience in a challenging retail landscape. JD’s strategy of combining organic growth with acquisitions positions it well for future gains, while its inclusion in the FTSE 100 underlines its stability. Patience may reward investors as the business capitalises on expansion opportunities and sector momentum.
Are JD Sports Fashion shares eligible for UK ISAs or SIPPs, and how are dividends taxed?
JD Sports Fashion shares are fully eligible for inclusion in both UK ISAs and SIPPs, allowing investors to benefit from tax advantages on capital gains and dividends. Outside these wrappers, UK dividend income is taxed at the standard rates depending on your tax band, with a tax-free dividend allowance also available each year. Investors receive dividends without any withholding tax deducted at source.
What is the latest dividend for JD Sports Fashion stock?
JD Sports Fashion currently pays a dividend, with a forward dividend of 0.01 GBX per share and a yield of 1.17%. The most recent ex-dividend date was November 7, 2024. The company maintains a conservative dividend payout ratio of 15.03%, allowing for financial flexibility and ongoing reinvestment into growth initiatives. Dividend payments have historically been modest as the company prioritises expansion.
What is the forecast for JD Sports Fashion stock in 2025, 2026, and 2027?
Based on the current share price of 77.68 GBX, the projected value for JD Sports Fashion stock is 100.98 GBX by the end of 2025, 116.52 GBX by the end of 2026, and 155.36 GBX by the end of 2027. These optimistic projections are supported by the company’s continued international expansion, integration of recent acquisitions, and analyst consensus for long-term sector growth.
Should I sell my JD Sports Fashion shares?
Holding onto JD Sports Fashion shares may be considered given the company’s attractive valuation, strong track record of international growth, and resilience in a challenging retail landscape. JD’s strategy of combining organic growth with acquisitions positions it well for future gains, while its inclusion in the FTSE 100 underlines its stability. Patience may reward investors as the business capitalises on expansion opportunities and sector momentum.
Are JD Sports Fashion shares eligible for UK ISAs or SIPPs, and how are dividends taxed?
JD Sports Fashion shares are fully eligible for inclusion in both UK ISAs and SIPPs, allowing investors to benefit from tax advantages on capital gains and dividends. Outside these wrappers, UK dividend income is taxed at the standard rates depending on your tax band, with a tax-free dividend allowance also available each year. Investors receive dividends without any withholding tax deducted at source.
