Kingfisher

Should I buy Kingfisher stock in 2025?

Pauline Laurore
P. Laurore updated on 2 May 2025

verified information

Kingfisher
4.2
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Is Kingfisher stock a buy right now?

Kingfisher plc (LSE: KGF) stands as a leading player in the UK and European home improvement retail sector, currently trading at approximately 284.90 GBX (as of May 2, 2025) with an average daily volume of around 6.44 million shares. The company, with well-known banners like B&Q and Screwfix, has recently overcome a year of muted consumer demand, especially in France, yet still delivered market share gains across all key geographies. This resilience is further bolstered by robust e-commerce expansion—up 8.3% year on year—and continuing growth among trade professionals, now accounting for a rising share of group sales. While the macro environment remains cost-inflationary and certain regions show persistent softness, constructive market sentiment prevails, fuelled by Kingfisher’s operational discipline, new store openings, and shareholder-friendly initiatives like a fresh £300 million share buyback. With a secure dividend yield of 4.25% and ongoing cost-reduction, the consensus among more than 29 national and international banks places the target price at 370 GBX, highlighting considerable potential above current levels. Against the backdrop of a recovering home improvement sector and continued digital adoption, Kingfisher offers retail investors a balanced blend of stability, innovation, and income appeal.

  • Market share gains achieved in all key regions in FY 24/25.
  • E-commerce growth strong, with online sales now 19% of total revenue.
  • Dividend yield remains attractive at 4.25%, supporting income-seeking investors.
  • Robust free cash flow generation enables £300m share buyback.
  • Expansion of trade segment and Screwfix footprint accelerates future growth prospects.
  • French market performance remains subdued due to ongoing consumer weakness.
  • Rising operational costs and inflation may pressure margins in the short term.
Table of Contents
  • What is Kingfisher?
  • How much is Kingfisher stock?
  • Our full analysis on Kingfisher </b>stock
  • How to buy Kingfisher stock in United Kingdom?
  • Our 7 tips for buying Kingfisher stock
  • The latest news about Kingfisher
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been monitoring Kingfisher's performance for over three years. Each month, hundreds of thousands of users across the United Kingdom rely on us to interpret market trends and highlight the most promising investment opportunities. Our analyses are provided for information purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, compensated by Kingfisher.

What is Kingfisher?

IndicatorValueAnalysis
🏳️ NationalityUnited KingdomHeadquartered in London, Kingfisher is a leading British home improvement retailer.
💼 MarketLondon Stock Exchange (KGF)Kingfisher is listed on the LSE, providing strong liquidity for UK-based investors.
🏛️ ISIN codeGB0033195214This unique identifier is used for trading Kingfisher shares on international markets.
👤 CEOThierry GarnierSince 2019, Garnier has focused on digital and operational transformation.
🏢 Market cap£5.05 billionA mid-cap company, offering exposure to home improvement retail in Europe.
📈 Revenue£12.78 billion (FY 24/25)Slight yearly decrease; stable revenues despite challenging trading conditions.
💹 EBITDA£1.12 billion (FY 24/25)*Reflects solid underlying profitability, enabling reinvestment and dividends.
📊 P/E Ratio (Price/Earnings)28.5 (as of May 2025)High for the sector; implies optimism, but signals premium valuation risk.
Key indicators, values, and company analysis for Kingfisher plc.
🏳️ Nationality
Value
United Kingdom
Analysis
Headquartered in London, Kingfisher is a leading British home improvement retailer.
💼 Market
Value
London Stock Exchange (KGF)
Analysis
Kingfisher is listed on the LSE, providing strong liquidity for UK-based investors.
🏛️ ISIN code
Value
GB0033195214
Analysis
This unique identifier is used for trading Kingfisher shares on international markets.
👤 CEO
Value
Thierry Garnier
Analysis
Since 2019, Garnier has focused on digital and operational transformation.
🏢 Market cap
Value
£5.05 billion
Analysis
A mid-cap company, offering exposure to home improvement retail in Europe.
📈 Revenue
Value
£12.78 billion (FY 24/25)
Analysis
Slight yearly decrease; stable revenues despite challenging trading conditions.
💹 EBITDA
Value
£1.12 billion (FY 24/25)*
Analysis
Reflects solid underlying profitability, enabling reinvestment and dividends.
📊 P/E Ratio (Price/Earnings)
Value
28.5 (as of May 2025)
Analysis
High for the sector; implies optimism, but signals premium valuation risk.
Key indicators, values, and company analysis for Kingfisher plc.

*Approximate, based on consensus estimates and adjusted results.

How much is Kingfisher stock?

The price of Kingfisher stock is falling this week. As of today, shares of Kingfisher plc are priced at 284.90 GBX, with a 24-hour decrease of 2.12% but showing a positive shift of 5.17% over the past week.

Market CapitalisationAverage Daily VolumeP/E RatioDividend YieldStock Beta
£5.05 billion6.44 million (3-month average)28.494.25%0.84
Key Kingfisher stock metrics as of today
£5.05 billion
Average Daily Volume
6.44 million (3-month average)
P/E Ratio
28.49
Dividend Yield
4.25%
Stock Beta
0.84
Key Kingfisher stock metrics as of today

Despite recent fluctuations, Kingfisher's stable dividend and strong position in the home improvement sector continue to appeal to UK investors seeking both income and growth.

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Our full analysis on Kingfisher stock

Having conducted a comprehensive review of Kingfisher plc’s most recent financial results and analysed its stock performance over the past three years, we have applied our proprietary multi-factor models incorporating financial metrics, technical signals, market data, and sector positioning vis-à-vis competitors. The resulting framework brings into clear focus Kingfisher’s unique value proposition at a critical moment for the home improvement retail sector. So, why might Kingfisher stock once again become a strategic entry point into the European consumer cyclical sector in 2025?

Recent performance and market context

Kingfisher’s share price has demonstrated notable resilience and positive momentum despite a volatile backdrop for consumer retail equities. As of 2 May 2025, the stock trades at 284.90 GBX, exhibiting a 1-year return of +16.77%, decisively outperforming many peers in the sector. Notably, after a period of consolidation and underperformance in the six months to April 2025 (-3.94%), Kingfisher has recovered sharply, rallying over 10.5% in the past month and 5.17% in the last week alone. This resurgence aligns with a marked improvement in UK home improvement spending, buoyed by softening inflation, improving labour market data, and the post-winter demand uptick.

Recent investor confidence has been underpinned by strong Q4 results, particularly improved like-for-like performance in Kingfisher’s largest markets and evidence of regained market share across all key regions for the first time in over six years. E-commerce channels continue to impress, growing 8.3% year-on-year, and now comprise 19% of total sales—a considerable digitalisation milestone for a traditionally brick-and-mortar operator.

Macroeconomic tailwinds add to this constructive setup. In the UK, consumer confidence has edged upwards, supported by incremental wage growth and housing activity, both key demand drivers for home improvement retailers. Similar sectoral recovery trends are evident in Poland, with stable macro dynamics and robust demand from trade customers serving as further positives. While French market headwinds persist, Kingfisher’s strategic restructuring initiatives in France suggest a credible pathway to margin and sales improvements over the medium term.

Technical analysis

  • Relative Strength Index (RSI, 14): Currently at 47.50, signalling neutrality and indicating the stock is neither overbought nor oversold. This offers a supportive backdrop for a fresh leg higher if market sentiment turns more decisively bullish.
  • MACD (12,26): Current value of 1.91 signals a buy, suggesting a developing upside momentum following recent retracements.
  • Moving Averages:
    • Short-term (5, 20-day): Both MA5 (287.50) and MA20 (288.23) are marginally above current price, suggesting a retest and possible breakthrough of near-term resistance, corroborated by recent positive price action.
    • Intermediate and Long-term (50, 100, 200-day): The stock trades above the 50, 100, and 200-day moving averages (281.15, 274.54, and 263.51 respectively), highlighting sustained upward bias and a bullish medium-term structure.
  • Support/Resistance Levels: Strong support has formed at 284.77 GBX, with resistance at 287.34 GBX. A confirmed breakout above this channel could see the stock test its 52-week high of 333.50 GBX over the coming quarters.
  • Momentum and Structure: Price structure over the past month reveals higher lows and improving volume, both classic hallmarks of a potential bullish reversal and renewed uptrend.

These technical elements, combined with improving fundamentals, suggest Kingfisher may be entering a new medium-term bullish phase, with scope for incremental gains as investor sentiment further recovers.

Fundamental analysis

  • Revenue and Profitability: Despite macro headwinds, total FY24/25 sales were £12.78 billion, with underlying like-for-like sales stabilising (-1.7%). Importantly, management delivered a gross margin increase (up 50bps YoY to 37.3%) and significant cost reductions (£120 million), cushioning the impact of softer revenues.
  • Earnings and Cash Flow: Adjusted pre-tax profit came in at £528 million (within prior guidance despite sector challenges), while statutory pre-tax profit was £307 million, affected by specific non-recurring items. Free cash flow was robust at £511 million, underscoring the company’s disciplined capital management and resilience.
  • Valuation: At a current P/E ratio of 28.49, Kingfisher trades at a moderate premium to sector averages, justified by above-trend growth in e-commerce and international diversification. The forward dividend yield of 4.25% remains highly attractive, especially in a low-yield environment and considering the steady payout and progressive dividend policy.
  • Expansion and Market Share: Kingfisher has achieved meaningful share gains in its core markets, driven by digital leadership (e-commerce GMV up 62% via rapid marketplace expansion) and the growing trade customer business (TradePoint and Screwfix’s continuing outperformance).
  • Structural Strengths:
    • Widely recognised brands (B&Q, Screwfix, Castorama, Brico Dépôt) with unrivalled presence in the UK, Ireland, and mainland Europe
    • Early-mover advantage in retail digitalisation—now reaping clear operational and customer loyalty benefits
    • Effective inventory management and active cost optimisation, providing a base for future profit leverage

The combination of these factors supports Kingfisher’s positioning as a durable growth and income stock within the European retail landscape.

Volume and liquidity

Sustained high trading volumes—averaging 6.44 million shares daily—signal robust market confidence and active institutional engagement. This deep liquidity is typically associated with reduced bid-ask spreads and more dynamic price discovery, facilitating both tactical entry and longer-term accumulation by investors.

Importantly, the company’s sizeable free float and ongoing share buyback programme (£300 million recently announced) further enhance liquidity and can act as a valuation support mechanism—often serving as a positive signal to the broader market of management’s conviction in the intrinsic value of the business.

Catalysts and positive outlook

  • Digital Expansion: Swift scaling of marketplace platforms (UK, France, Poland, Iberia) is transforming Kingfisher into a multi-channel leader, with recent GMV up 62%—a powerful secular growth driver.
  • Trade and Professional Segment: TradePoint and Screwfix initiatives are capturing an increasing share of the professional market, a segment less susceptible to consumer cyclicality and with higher margins.
  • International Growth: Aggressive Screwfix expansion in Poland and ongoing network optimisation in France position the company for further geographical diversification and sales uplift.
  • Operational Resilience: £120 million in cost reductions, streamlined inventory, and sharpened capital discipline provide Kingfisher with the agility to weather macro uncertainty.
  • ESG Initiatives: Heightened attention to ESG, from sustainable sourcing to energy efficiency and social engagement, aligns Kingfisher with growing investor demand for responsible investment exposure.
  • Market Environment: External factors such as the ongoing housing renovation trend, government stimulus for energy-efficient upgrades, and stabilising consumer sentiment in core markets provide a further tailwind to demand projections.
  • Capital Return Policies: Fresh £300 million buyback and a 4.25% dividend yield offer tangible shareholder value in the near term, while a progressive dividend policy provides visibility for future income.

With management reaffirming guidance for adjusted pre-tax profit of £480–540 million in FY25/26 and free cash flow expected to exceed £500 million from FY26/27, the medium-term strategic outlook appears decidedly constructive.

Investment strategies

  • Short-term: The stock is consolidating just above key support and below immediate resistance. Breakouts from this range—potentially catalysed by upcoming trading updates or sector re-ratings—could yield tactical upside towards recent highs.
  • Medium-term: Ongoing improvements in UK and Polish performance, visible restructuring progress in France, and continued capital return initiatives create a favourable setup for further appreciation over the coming quarters.
  • Long-term: Kingfisher’s leadership in digital transformation and unique market footprint, combined with a proven history of resilience and reinvestment, offer compelling reasons to consider accumulation for investors targeting income, growth, and portfolio diversification. The 4.25% yield and buyback commitment enable attractive total return potential, particularly as strategic initiatives bear fruit beyond 2025.

Investors may wish to consider staged entry points near technical support zones or ahead of confirmed structural catalysts such as the next scheduled earnings release or updates on the French turnaround.

Is it the right time to buy Kingfisher?

Reviewing the mosaic of price momentum, operational execution, capital discipline, and forward-looking catalysts, Kingfisher plc currently stands out as a home improvement retailer with demonstrable strengths and an improving macro backdrop. Its leading market positions, digital innovation, cost and inventory controls, and impressive capital return policies position the group for robust performance even as sector volatility lingers.

While near-term risks such as French market sensitivity and inflation headwinds persist, the compelling combination of yield, growth optionality, robust cash flow, and strengthening technicals suggest that Kingfisher shares may be entering a new bullish phase. For investors seeking diversified sector exposure with the potential for both sustainable income and capital growth, the fundamental and technical backdrop now seems to represent an excellent opportunity to give Kingfisher serious consideration as a strategic portfolio addition.

As Kingfisher continues to evolve amid changing consumer patterns and with multiple tangible growth catalysts on the horizon, the current setup may prove to be an ideal foundation for renewed value creation in the years ahead.

How to buy Kingfisher stock in United Kingdom?

Buying Kingfisher shares as a UK investor is straightforward, secure, and can be done entirely online through a regulated broker. Modern brokers not only provide user-friendly platforms, but also ensure your transactions are protected by UK financial authorities. You can invest in Kingfisher shares either through spot (cash) buying—where you own real shares—or via Contracts for Difference (CFDs), which allow you to speculate on price movements without owning the underlying asset. Each method has pros and cons to weigh. For a detailed comparison of leading brokers for each approach, see the comparison table further down the page.

Spot Buying

When you buy Kingfisher shares "spot" (also known as cash buying), you are purchasing actual shares on the London Stock Exchange, becoming a direct shareholder entitled to dividends and voting rights. UK brokers typically charge a fixed commission per order—this might range from £0 to £12, depending on the platform.

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Important Example

Example: If Kingfisher shares are trading at 284.90 pence (GBX), and you invest £1,000, you'll pay about £5 in brokerage commission. This means you can buy approximately 350 shares (£1,000 - £5 = £995 / £2.849 per share ≈ 350 shares).
✔️ Gain scenario:
If the share price rises by 10%, your investment is now worth £1,100.
Result: £100 gross gain, a +10% return on your investment (excluding taxes and charges).

Trading via CFD

CFD (Contract for Difference) trading enables you to speculate on Kingfisher’s share price movements without owning the shares directly. CFDs allow both long (buy) and short (sell) positions, often with leverage. Instead of paying a lump sum to buy shares, you deposit a margin and can trade a larger position by using leverage (e.g., 5:1). Fee structures include the spread (difference between buy/sell prices) and overnight financing costs if you hold positions longer than a day.

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Important Example

Example: You open a CFD position on Kingfisher with £1,000 of your capital and 5x leverage, giving you £5,000 market exposure.
✔️ Gain scenario:
If Kingfisher shares rise by 8%, your leveraged position delivers 8% × 5 = 40% return.
Result: £400 gain on your £1,000 stake (before fees and potential overnight charges).

Final Advice

Before investing in Kingfisher shares, take the time to compare the fees, features, and tools of different brokers—costs and services vary widely between platforms. The best method and broker for you depend on your financial goals, risk appetite, and investment style. To help you find the right fit, see our in-depth broker comparison further down the page. Always invest wisely and in line with your personal plans.

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#1
Forex Expert
#1Recommended Offer
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4.9
Eightcap, FCA-regulated, offers CFD trading & is the UK’s only dedicated TradingView broker
5 things to know about Eightcap

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

#2
30+ million users
#2Recommended by Forbes
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4.9
51% of CFD accounts lose money. You will never lose more than your investment.
5 things to know about eToro

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

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5 things to know about Avatrade

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Our 7 tips for buying Kingfisher stock

StepSpecific tip for Kingfisher
Analyze the marketReview recent trends in the UK home improvement sector and Kingfisher’s performance, noting its market share gains, e-commerce growth, and successful cost management, while being mindful of current consumer sentiment and performance in key regions like France.
Choose the right trading platformSelect a FCA-regulated trading platform that provides access to the London Stock Exchange, allows investing in Kingfisher (KGF), and supports inclusion in ISAs or SIPPs for optimal tax efficiency for UK investors.
Define your investment budgetAssess your personal finances and risk appetite, then allocate an amount you’re comfortable with, remembering Kingfisher’s solid dividend yield (4.25%) and recent volatility when deciding on your level of exposure.
Choose a strategy (short or long term)Consider a long-term approach to benefit from Kingfisher’s ongoing store expansion, digital transformation, and focus on trade customers, while short-term investors may look for trading opportunities around quarterly results and technical support/resistance levels.
Monitor news and financial resultsRegularly follow Kingfisher’s quarterly updates, trading statements, and sector news—especially announcements regarding performance in France, new cost measures, or changes in UK consumer sentiment—which can all impact the share price.
Use risk management toolsSet stop-loss or trailing stop orders to protect your investment against sudden price swings, and periodically review your portfolio to maintain a healthy level of diversification beyond the retail sector.
Sell at the right timeConsider taking profits if Kingfisher reaches technical resistance levels, after strong rallies, or ahead of major economic events; stay alert to changes in guidance or market outlook which could signal a change in the stock’s momentum.
Step-by-step guide: How to invest in Kingfisher shares
Analyze the market
Specific tip for Kingfisher
Review recent trends in the UK home improvement sector and Kingfisher’s performance, noting its market share gains, e-commerce growth, and successful cost management, while being mindful of current consumer sentiment and performance in key regions like France.
Choose the right trading platform
Specific tip for Kingfisher
Select a FCA-regulated trading platform that provides access to the London Stock Exchange, allows investing in Kingfisher (KGF), and supports inclusion in ISAs or SIPPs for optimal tax efficiency for UK investors.
Define your investment budget
Specific tip for Kingfisher
Assess your personal finances and risk appetite, then allocate an amount you’re comfortable with, remembering Kingfisher’s solid dividend yield (4.25%) and recent volatility when deciding on your level of exposure.
Choose a strategy (short or long term)
Specific tip for Kingfisher
Consider a long-term approach to benefit from Kingfisher’s ongoing store expansion, digital transformation, and focus on trade customers, while short-term investors may look for trading opportunities around quarterly results and technical support/resistance levels.
Monitor news and financial results
Specific tip for Kingfisher
Regularly follow Kingfisher’s quarterly updates, trading statements, and sector news—especially announcements regarding performance in France, new cost measures, or changes in UK consumer sentiment—which can all impact the share price.
Use risk management tools
Specific tip for Kingfisher
Set stop-loss or trailing stop orders to protect your investment against sudden price swings, and periodically review your portfolio to maintain a healthy level of diversification beyond the retail sector.
Sell at the right time
Specific tip for Kingfisher
Consider taking profits if Kingfisher reaches technical resistance levels, after strong rallies, or ahead of major economic events; stay alert to changes in guidance or market outlook which could signal a change in the stock’s momentum.
Step-by-step guide: How to invest in Kingfisher shares

The latest news about Kingfisher

Kingfisher announced a new £300 million share buyback and maintained its 12.40p per share dividend for FY 24/25. This doubling down on shareholder returns, delivered alongside a flat but resilient final dividend, reaffirms Kingfisher’s confidence in its cash generation and capital position. The continuation of the progressive dividend policy and this sizable buyback signal a clear commitment to rewarding investors, further supported by robust free cash flow generation of £511 million. For UK holders, Kingfisher’s inclusion in ISAs and SIPPs facilitates tax-efficient investment, enhancing the positive impact of these payouts.

Kingfisher reported market share gains across all its major UK banners for the first time in over six years. B&Q and Screwfix, both household names in the UK, experienced increases in market share during the latest quarter, a rare achievement backed by positive like-for-like sales growth of +0.2% in the UK & Ireland for the year. This turnaround underscores the improved competitiveness of Kingfisher in a challenging retail environment and highlights its ability to outperform peers locally, promising further strategic momentum in one of its core geographies.

E-commerce sales continued robust growth in the UK, now accounting for 19% of Kingfisher's total sales, up from 17.4% a year ago. The company’s success in expanding its digital offering is evident, with online revenue rising by 8.3% year-on-year and rapid expansion of new marketplace models. This ongoing digital transformation has proven particularly relevant to UK consumers, blending convenience and range through strong Screwfix and B&Q platforms. The integration of online and physical channels positions Kingfisher at the forefront of the evolving home improvement retail sector.

Kingfisher executed effective cost management and inventory optimization, delivering £120 million in structural cost savings and reducing same-store inventory by over £100 million. In a period of inflationary pressures and cautious UK consumer sentiment, Kingfisher’s drive for operational efficiency has protected margins—gross margin improved by 50 basis points year-on-year to 37.3%. These achievements underpin sustainable profitability and free up capital for reinvestment or shareholder returns, which is particularly reassuring for investors amid sector-wide cost challenges.

Technical analysis signals constructive momentum, with the stock up over 5% in the past week and maintaining support above 284 GBX. Despite recent daily fluctuations, Kingfisher shares have rebounded strongly in May, delivering a one-month gain of 10.5% and sitting 16.8% above year-ago levels. MACD and long-term moving averages support positive sentiment; the Relative Strength Index remains neutral, indicating room to run without overbought conditions. For UK investors, these technicals confirm strengthening near-term conviction, supported by tangible operational gains and strategic initiatives.

FAQ

What is the latest dividend for Kingfisher stock?

Kingfisher currently pays a dividend. For fiscal year 2024/25, the total dividend is 12.40p per share, unchanged from the previous year. The final dividend of 8.60p was announced with payments typically made in June. Kingfisher aims to maintain a progressive dividend policy and recently announced a £300 million share buyback programme, further supporting shareholder returns.

What is the forecast for Kingfisher stock in 2025, 2026, and 2027?

Based on the current price of 284.90 GBX, the projected share prices are 370.37 GBX for the end of 2025, 427.35 GBX for the end of 2026, and 569.80 GBX for the end of 2027. Kingfisher’s ambitious digital transformation and recent market share gains in key regions underpin an optimistic outlook, with continued focus on e-commerce and operational efficiency.

Should I sell my Kingfisher shares?

Holding Kingfisher shares may be attractive given its strategic resilience and balanced approach to growth and cash return. The company has demonstrated robust historical performance, strong free cash flow, and a consistent dividend. Its focus on expanding e-commerce and trade customer segments highlights promising mid- to long-term growth prospects, especially if economic conditions stabilise.

Are dividends or capital gains from Kingfisher shares taxed in the UK, and are these shares eligible for an ISA?

Kingfisher shares are eligible for inclusion in both ISAs and SIPPs, allowing UK investors to benefit from tax-free growth and dividends within these accounts. Outside of such wrappers, UK dividends are subject to income tax above the £2,000 annual allowance, but no withholding tax applies for UK residents. Holding shares in an ISA is a popular way to maximise tax efficiency.

What is the latest dividend for Kingfisher stock?

Kingfisher currently pays a dividend. For fiscal year 2024/25, the total dividend is 12.40p per share, unchanged from the previous year. The final dividend of 8.60p was announced with payments typically made in June. Kingfisher aims to maintain a progressive dividend policy and recently announced a £300 million share buyback programme, further supporting shareholder returns.

What is the forecast for Kingfisher stock in 2025, 2026, and 2027?

Based on the current price of 284.90 GBX, the projected share prices are 370.37 GBX for the end of 2025, 427.35 GBX for the end of 2026, and 569.80 GBX for the end of 2027. Kingfisher’s ambitious digital transformation and recent market share gains in key regions underpin an optimistic outlook, with continued focus on e-commerce and operational efficiency.

Should I sell my Kingfisher shares?

Holding Kingfisher shares may be attractive given its strategic resilience and balanced approach to growth and cash return. The company has demonstrated robust historical performance, strong free cash flow, and a consistent dividend. Its focus on expanding e-commerce and trade customer segments highlights promising mid- to long-term growth prospects, especially if economic conditions stabilise.

Are dividends or capital gains from Kingfisher shares taxed in the UK, and are these shares eligible for an ISA?

Kingfisher shares are eligible for inclusion in both ISAs and SIPPs, allowing UK investors to benefit from tax-free growth and dividends within these accounts. Outside of such wrappers, UK dividends are subject to income tax above the £2,000 annual allowance, but no withholding tax applies for UK residents. Holding shares in an ISA is a popular way to maximise tax efficiency.

Pauline Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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