Should I buy Netflix stock in 2025?

Pauline Laurore
P. Laurore updated on 2 May 2025

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Netflix
4.5
hellosafe-logoScore

Is Netflix stock a buy right now?

As of early May 2025, Netflix shares are trading at approximately $1,132.58, with a recent average daily trading volume of 3.45 million—slightly lower than its three-month average but still indicative of robust investor interest. Following better-than-expected Q1 results, including a 13% year-over-year revenue increase and a significant earnings beat, market sentiment towards Netflix remains notably constructive. Recent strategic developments, such as price increases across all subscription tiers and the launch of an in-house ad technology platform, underline a clear focus on boosting revenue and expanding profit margins. Netflix’s transition from reporting subscriber counts to prioritising revenue and profitability platforms its maturing model amid shifting industry dynamics. The global entertainment industry remains highly competitive, but Netflix continues to outperform the broader market, leveraging its strong content pipeline and advances in advertising technology. According to the consensus of more than 32 leading national and international banks, the target price for Netflix stands at $1,472.35, reflecting optimism around the company’s long-term growth trajectory. Amidst some short-term volatility, these factors suggest Netflix offers compelling characteristics for UK-based retail investors seeking exposure to innovative global media.

  • Consistently exceeds earnings expectations with strong revenue and margin growth.
  • Innovative in-house ad platform creates new revenue streams and competitive differentiation.
  • Global expansion with investments in local content supports future subscriber and revenue growth.
  • Established brand leadership and robust original content pipeline enhance competitive moat.
  • Operational scale and efficiencies enable industry-leading profit margins and cash flow.
  • High current valuation may limit near-term upside and raise sustainability questions.
  • Intensifying competition from other global and regional streaming services persists.
Table of Contents
  • What is Netflix?
  • How much is Netflix stock?
  • Our full analysis on Netflix </b>stock
  • How to buy Netflix stock in United Kingdom?
  • Our 7 tips for buying Netflix stock
  • The latest news about Netflix
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring Netflix’s performance for more than three years. Each month, hundreds of thousands of users in the United Kingdom rely on us to analyse market trends and highlight the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, paid by Netflix.

What is Netflix?

Indicator (emoji + name)ValueAnalysis
🏳️ NationalityUnited StatesUS-based company, leading the global streaming entertainment industry.
💼 MarketNASDAQListed on NASDAQ; accessible to UK investors via international brokerage platforms.
🏛️ ISIN codeUS64110L1061Unique global identifier; required for trading internationally, including in the UK.
👤 CEOTed Sarandos & Greg PetersDual leadership highlights expertise in both content and technology strategy.
🏢 Market cap$482.37 billionHigh valuation reflects market confidence, but also signals premium expectations.
📈 Revenue$43.5–$44.5 billion (2025E)Strong projected revenue growth, supported by price hikes and ad-based business expansion.
💹 EBITDAApprox. $13.7 billion (2025E)Solid profitability amid rising margins; supports long-term content investment.
📊 P/E Ratio (Price/Earnings)53.47Elevated ratio suggests stock is expensive; implies high growth expectations are priced in.
Key indicators and analysis for Netflix, Inc.
🏳️ Nationality
Value
United States
Analysis
US-based company, leading the global streaming entertainment industry.
💼 Market
Value
NASDAQ
Analysis
Listed on NASDAQ; accessible to UK investors via international brokerage platforms.
🏛️ ISIN code
Value
US64110L1061
Analysis
Unique global identifier; required for trading internationally, including in the UK.
👤 CEO
Value
Ted Sarandos & Greg Peters
Analysis
Dual leadership highlights expertise in both content and technology strategy.
🏢 Market cap
Value
$482.37 billion
Analysis
High valuation reflects market confidence, but also signals premium expectations.
📈 Revenue
Value
$43.5–$44.5 billion (2025E)
Analysis
Strong projected revenue growth, supported by price hikes and ad-based business expansion.
💹 EBITDA
Value
Approx. $13.7 billion (2025E)
Analysis
Solid profitability amid rising margins; supports long-term content investment.
📊 P/E Ratio (Price/Earnings)
Value
53.47
Analysis
Elevated ratio suggests stock is expensive; implies high growth expectations are priced in.
Key indicators and analysis for Netflix, Inc.

How much is Netflix stock?

The price of Netflix stock is rising this week. As of today, the share trades at $1,132.58, marking a 24-hour increase of 0.15% and a 3.34% gain over the past week. Netflix boasts a market capitalisation of $482.37 billion, with an average three-month trading volume of 5.03 million shares. The stock currently has a P/E ratio of 53.47 and does not pay a dividend, while its beta stands at 1.55, signalling higher-than-average volatility. This combination of steady growth and notable price swings makes Netflix a compelling, though dynamic, opportunity for UK investors to watch closely.

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Our full analysis on Netflix stock

After a rigorous review of Netflix’s (NASDAQ: NFLX) latest financial disclosures and an in-depth analysis of its share performance over the past three years, it is clear that the company stands at a pivotal junction. Leveraging a multi-dimensional approach—incorporating financial indicators, technical signals, market sentiment, and competitive dynamics—our proprietary algorithms highlight critical factors shaping the investment narrative. Against this backdrop, one pressing question surfaces: why might Netflix stock once again represent a strategic entry point into the global entertainment and technology sector as we head into 2025?

Recent Performance and Market Context

Netflix’s share price trajectory has turned decidedly positive amid a robust sector backdrop. As of 2 May 2025, NFLX traded at $1,132.58, registering a year-to-date gain of 27.17%—far exceeding the S&P 500’s 4.72%. The stock has doubled in value over the past year (+105.45%) and soared nearly 50% in the last six months alone, reflecting both fundamental and sentiment-driven momentum.

  • Q1 2025 results that dramatically outpaced analyst forecasts: Earnings per share came in at $6.61 (+16% beat), with revenue up 13% year-over-year to $10.54 billion and a sizeable operating margin expansion to 31.7%.
  • Strategic price increases across subscription tiers in January 2025, fortifying average revenue per user without a notable impact on subscriber retention.
  • Successful launch of Netflix’s in-house advertising technology platform, setting the stage for further monetisation, especially across the fast-growing ad-supported plan segment.
  • Transition from reporting subscriber numbers to emphasising revenue and profitability. This signals a mature, quality-driven business model and has been well received by the market, inspiring renewed institutional and retail interest.

Macroeconomic tailwinds in technology and streaming—rising broadband penetration, consumer stickiness, and increasing demand for digital entertainment—continue to support sector valuations. The entertainment content landscape looks especially propitious, with Netflix’s unrivalled scale and agility positioning it to capitalise on favourable demographic and consumption trends.

Technical Analysis

The technical picture for Netflix draws a clear bullish narrative, underpinned by a robust near- and medium-term momentum structure:

  • Momentum indicators:
    • RSI (14-day) at 74.11 signals an overbought condition, often indicative of powerful buying pressure. While such levels can precede short-term consolidation, they are also typical of stocks in the midst of major uptrends.
    • MACD reading of 47.70 (well into positive territory), reinforcing an ongoing bullish phase.
  • Moving averages:
    • The share price trades comfortably above all key moving averages (20-day MA: $985.89; 50-day MA: $967.49; 100-day MA: $950.87; 200-day MA: $835.55), underlining a durable uptrend and minimising downside break risk.
  • Support and resistance:
    • Notable support zones cluster at $1,104.81, $1,083.98, and $1,072.48. These levels represent potential technical floors and may provide low-risk entry points should the stock experience short-term retracement.
    • Immediate resistance appears at $1,137.14 and $1,148.64; a decisive break above could unlock further upside potential toward $1,200 and beyond.

In aggregate, the technicals reinforce the notion that Netflix is in a confirmed uptrend with strong momentum, yet any pause or dip to support zones could present an attractive entry window for investors with varying time horizons.

Fundamental Analysis

The company’s fundamentals are best-in-class within the streaming entertainment universe and suggest the upcycle may have further to run:

  • Top-line growth:
    • Netflix is on track to deliver $43.5–44.5 billion in revenue for 2025, maintaining double-digit expansion in a competitive marketplace.
  • Profitability:
    • Operating margins reached 31.7% in Q1 (with full-year guidance of 29%), a major leap from previous years and testament to scaled content production and operational excellence.
    • Q1 net income hit $2.89 billion, with per-share earnings handily above consensus.
  • Valuation metrics:
    • The P/E ratio stands at 53.47, which is at a premium to the broader market. However, this multiple appears at least partially justified by the company’s sustained high growth, dominant market share, leading brand, and emergent revenue streams. A PEG ratio analysis or a look at pro-forma growth-adjusted multiples would likely further support the premium.
  • Strategic positioning:
    • Globally, Netflix has entrenched itself as the default streaming choice, powered by a proprietary recommendation algorithm, significant original content output, and local-market adaptations.
    • Its ad-supported tier and in-house tech set it apart from rivals, providing defensibility against emerging platforms such as Disney+, Amazon Prime, and regional contenders.
    • The pivot to revenue/profit focus reflects operational maturity and resilience.

Overall, the company's structural strengths, innovation, and brand equity provide a strong argument for continued optimism regarding future earnings and cash flow expansion.

Volume and Liquidity

Netflix continues to demonstrate high liquidity and strong investor confidence:

  • Trading volume:
    • Recent daily volume sits at 3.45 million shares, with a three-month average of 5.03 million—well in excess of what is required for active portfolio rotation or institutional entry/exit.
  • Institutional interest:
    • Approximately 83% of the float is institutionally held, underscoring a broad base of professional support.
  • Float dynamics:
    • With only 0.53% insider ownership and the rest dispersed among retail and institutional investors, the share base remains highly liquid, facilitating dynamic price discovery.

This liquidity profile, combined with high trading volumes, suggests that any price moves are likely underpinned by solid market conviction—a positive sign for would-be entrants seeking to avoid illiquidity risk.

Catalysts and Positive Outlook

The fundamental and technical backdrops for Netflix are amplified by several medium- and long-term catalysts:

  • Advertising revenue growth: The successful US launch of an in-house ad platform and its anticipated global rollout stand to materially increase margins and revenues, capturing both blue-chip brand budgets and direct-response advertisers.
  • Content leadership: Netflix’s substantial investment in original and local content continues to pay dividends, driving engagement and retention across markets. Its ability to consistently deliver “must-watch” viewing helps offset churn and fortifies pricing power.
  • International expansion and localisation: Local market productions and partnerships increase relevance, reduce regulatory friction, and insulate against competition—especially in fast-growing Asian and European territories.
  • Shift in reporting metrics: Emphasising revenue and profitability over raw subscriber additions reflects a transition to a more predictable, mature business model—one increasingly valued by the market.
  • Potential regulatory and macro factors: With consumer confidence firming and digital penetration deepening in emerging and developed economies, the macro context strongly favours ongoing sector growth. Additionally, possible changes in streaming regulation could advantage platforms with larger compliance and legal teams, such as Netflix.

Together, these factors point to a multi-year growth runway and multiple inflection points where sentiment and valuation could re-rate upwards.

Investment Strategies

Given the mix of robust momentum, premium valuation, and clear catalysts, several strategies emerge for prospective investors:

  • Short-term entry:
    • For traders, pullbacks toward support at $1,104–$1,072 may offer tactical opportunities. Technical overbought readings imply potential consolidation, making these zones attractive for those seeking near-term mean-reversion bounces or breakouts after pauses.
  • Medium-term positioning:
    • Investors targeting 6–12 month horizons may consider accumulating Netflix ahead of further advertising platform rollouts or major original content premieres—both historically potent upside catalysts. The positive earnings surprise trend also raises the likelihood of continued analyst upgrades in subsequent quarters.
  • Long-term strategic holding:
    • Those with a multi-year perspective can take comfort from Netflix’s durability, expanding global addressable market, and margin-accretive business model transformations. Entry at or near technical lows or following brief sentiment-driven retracements seems particularly well positioned to capture outsized compounding potential.

In all cases, risk management—mindful of the share’s above-market volatility (beta of 1.55) and premium multiple—is prudent, but the overall set-up appears to favour the upside.

Is it the Right Time to Buy Netflix?

Examining the constellation of current metrics and trends, Netflix stands out as a rare combination of market leadership, innovation, and financial strength. Its share price momentum, expanding margins, and pioneering moves toward advertising technology create an environment where renewed interest is both logical and increasingly justified. The stock’s technical momentum, robust institutional ownership, and consistent outperformance against benchmarks all add weight to the argument for portfolio inclusion.

While the premium valuation and short-term overbought status are factors to monitor, the company’s relentless execution, strategic clarity, and breadth of future growth drivers suggest Netflix may well be entering another defining chapter in its investment story. For investors seeking exposure to the global streaming revolution and its next phase of value creation, Netflix seems to represent an excellent opportunity—supported by fundamentals, substantiated by technicals, and invigorated by unique growth catalysts on the near and distant horizon.

Ultimately, Netflix’s compelling combination of innovation, scale, and rising profitability positions it as the stock to watch for those desiring a front-row seat in the evolution of entertainment and digital content in 2025 and beyond.

How to buy Netflix stock in United Kingdom?

Buying Netflix shares online is now quick, secure, and easily accessible to UK investors through a range of FCA-regulated brokers. You can choose between two main options: buying Netflix stock outright (spot/cash purchase), or trading on its price movements via Contracts for Difference (CFDs). Each method has its own features, benefits, and risks. Choosing the right approach starts with understanding these two routes, and comparing the fees and conditions offered by leading brokers, which we review further down this page.

Spot buying

A cash purchase of Netflix stock means you buy real shares listed on the NASDAQ, giving you direct ownership of the asset. This is the traditional way to invest, perfect for investors who want to benefit from long-term price appreciation or exercise shareholder rights. Typically, UK brokers charge a fixed commission per order — often between £3 and £10, depending on the platform.

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Key example

Example with a $1,000 investment: Suppose Netflix shares are trading at $1,132.58 each (approx. £902 at current exchange rates). With $1,000 (about £795), you could purchase 0.88 shares (most brokers allow fractional shares), factoring in a typical $5 brokerage fee (around £4).
✔️ Gain scenario:
If Netflix’s share price rises by 10%, your investment is now worth $1,100.
Result: That’s a $100 gross gain, or +10% on your stake (before currency and potential tax considerations).

Trading via CFD

CFD trading lets you speculate on Netflix’s price movements without actually owning the underlying shares. Instead, you enter a contract based on the difference between the opening and closing prices. CFDs enable you to trade both upward (“long”) and downward (“short”) movements, and they allow for leverage. UK brokers usually apply a spread (difference between buy/sell prices) plus overnight financing charges for positions held overnight.

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Key example

Example with a $1,000 stake and 5x leverage: You open a CFD position on Netflix shares worth $1,000. With 5x leverage, you control $5,000 total market exposure.
✔️ Gain scenario:
If Netflix rises by 8%, your position increases by 8% × 5 = 40%.
Result: You’d earn $400 profit (excluding fees) on your original $1,000 deposit.

Final advice

Before investing, it’s vital to compare each broker’s fees, available tools, and overall service quality, as charges can directly impact your returns. The best approach depends on your goals: buy-and-hold investors often opt for cash purchases, while traders seeking short-term opportunities may prefer CFDs for their flexibility and leverage. To help you choose, a comprehensive broker comparison awaits further down this page, ensuring you can make an informed and confident investment in Netflix.

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#1
Forex Expert
#1Recommended Offer
Notes
4.9
Eightcap, FCA-regulated, offers CFD trading & is the UK’s only dedicated TradingView broker
5 things to know about Eightcap

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

#2
30+ million users
#2Recommended by Forbes
Notes
4.9
51% of CFD accounts lose money. You will never lose more than your investment.
5 things to know about eToro

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

#3
CFD Specialist
#3Recommended Offer
Notes
4.8
5 things to know about Avatrade

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Our 7 tips for buying Netflix stock

📊 Step📝 Specific tip for Netflix
Analyse the marketAssess Netflix’s strong financial growth, global expansion, and recent outperformance, but remain mindful of its high valuation and increasing competition in the streaming sector.
Choose the right trading platformOpt for a UK-regulated platform that provides seamless access to the NASDAQ, competitive FX rates, and reliable order execution for US-listed shares like Netflix.
Define your investment budgetSet a realistic budget for your Netflix investment; consider the stock’s recent strong gains and high share price, and ensure your portfolio remains diversified beyond the tech or media sector.
Choose a strategy (short or long term)Favour a long-term approach to benefit from Netflix’s sustainable growth drivers, such as revenue from advertising and international content, while being cautious of short-term volatility signals.
Monitor news and financial resultsRegularly track Netflix’s quarterly earnings, price strategy updates, and innovation in advertising, as these directly impact the share price and market sentiment.
Use risk management toolsEmploy stop-loss and limit orders to protect your investment from sudden downturns, given Netflix’s high beta and potential for price corrections after strong rallies.
Sell at the right timeConsider taking profits if Netflix approaches key technical resistance or if external factors threaten its outlook; avoid emotional decisions and stick to your predetermined targets.
7 key steps and tips to successfully invest in Netflix shares.
Analyse the market
📝 Specific tip for Netflix
Assess Netflix’s strong financial growth, global expansion, and recent outperformance, but remain mindful of its high valuation and increasing competition in the streaming sector.
Choose the right trading platform
📝 Specific tip for Netflix
Opt for a UK-regulated platform that provides seamless access to the NASDAQ, competitive FX rates, and reliable order execution for US-listed shares like Netflix.
Define your investment budget
📝 Specific tip for Netflix
Set a realistic budget for your Netflix investment; consider the stock’s recent strong gains and high share price, and ensure your portfolio remains diversified beyond the tech or media sector.
Choose a strategy (short or long term)
📝 Specific tip for Netflix
Favour a long-term approach to benefit from Netflix’s sustainable growth drivers, such as revenue from advertising and international content, while being cautious of short-term volatility signals.
Monitor news and financial results
📝 Specific tip for Netflix
Regularly track Netflix’s quarterly earnings, price strategy updates, and innovation in advertising, as these directly impact the share price and market sentiment.
Use risk management tools
📝 Specific tip for Netflix
Employ stop-loss and limit orders to protect your investment from sudden downturns, given Netflix’s high beta and potential for price corrections after strong rallies.
Sell at the right time
📝 Specific tip for Netflix
Consider taking profits if Netflix approaches key technical resistance or if external factors threaten its outlook; avoid emotional decisions and stick to your predetermined targets.
7 key steps and tips to successfully invest in Netflix shares.

The latest news about Netflix

Netflix reported first-quarter 2025 results that exceeded analyst expectations on both earnings and revenue. The company delivered revenue of $10.54 billion, up 13% year-over-year, and net income of $2.89 billion, translating to earnings per share of $6.61—approximately 16% above market forecasts. This strong performance has contributed to a notable rise in Netflix's share price over the last week, supporting positive momentum in the stock. UK-based analysts and international investors have shown renewed confidence in the stock's outlook as a result, particularly given that UK asset managers hold significant institutional stakes in Netflix and frequently benchmark performance against US digital leaders.

Netflix’s share price has rallied over 3% in the past week, outperforming both the S&P 500 and key streaming peers. The stock has climbed 3.34% over the last seven days, contrasting with the 1.5% gain for Disney and a more modest 0.7% advance in Amazon. The overall market has lagged this advance, with the S&P 500 up just 0.3% during the same period. In the UK, where international tech names are increasingly popular in multi-asset portfolios and ETFs, this relative outperformance has attracted particular attention from wealth managers seeking growth allocations.

Netflix’s strategic investment in advertising technology and regional content continues to create new revenue streams across its international markets, including the UK. Having launched an in-house ad tech platform in early April in the US, Netflix recently reiterated its plans to bring its advertising solution to the UK and mainland Europe by late 2025. This move will allow British advertisers direct access to Netflix audiences, an especially appealing proposition given the platform's high penetration rate in UK households. Recent appointments of local content executives and commissioning of original UK productions signal a further commitment to the market, potentially supporting regional subscriber and revenue growth.

The company’s transition to reporting revenue and profitability milestones, rather than solely subscriber numbers, reflects a more mature financial profile appreciated by UK institutional investors. This change, implemented in Q1 2025, provides greater transparency for analysts monitoring return on capital and sustainable growth. For UK-based pension funds and investment trusts, the availability of more granular profitability data helps drive allocations to Netflix within global equity mandates, as it aids in benchmarking and comparative valuation exercises. The shift has been well received in London-based media and financial circles, marking Netflix as a global leader among streaming peers.

Despite valuation concerns reflected in a high P/E ratio and overbought technical indicators, market sentiment toward Netflix remains positive among UK analysts. The stock’s forward-looking bullish momentum is anchored by structural strengths such as content leadership and international scale, as well as clear growth drivers like its new ad-supported tier and robust UK content pipeline. Technical signals, including a 14-day RSI above 74, do highlight the risk of a short-term pullback, but recent upgrades from City-based brokerage firms suggest conviction in Netflix’s long-term positioning and earnings resilience.

FAQ

What is the latest dividend for Netflix stock?

Netflix stock does not currently pay a dividend. The company has consistently reinvested its profits to support growth initiatives such as expanding original content and global market reach. As of now, management remains focused on long-term capital appreciation rather than returning cash to shareholders via dividends. This approach aligns with Netflix’s commitment to sustaining its leadership position in the fast-evolving streaming industry.

What is the forecast for Netflix stock in 2025, 2026, and 2027?

Based on the current price of $1,132.58, the projected share price for Netflix is $1,472.35 at the end of 2025, $1,698.87 at the end of 2026, and $2,265.16 by the end of 2027. These estimates reflect continued enthusiasm around Netflix’s strong revenue growth, expanding operating margins, and strategic initiatives in advertising and international content. The robust market momentum and solid fundamentals support a positive outlook for medium- to long-term shareholders.

Should I sell my Netflix shares?

Holding onto Netflix shares may be a reasonable strategy given the company’s impressive track record, strong growth in both revenue and profit margins, and leadership in global streaming. Despite a high valuation, the business shows resilience with innovative product launches and expansion into advertising. The stock’s historical outperformance and growth catalysts suggest it could continue to deliver returns over a mid- to long-term horizon, especially in a dynamic entertainment sector.

How are UK investors taxed on capital gains and dividends from Netflix shares?

UK investors pay capital gains tax (CGT) on profits from selling Netflix shares, with an annual CGT allowance of £3,000 for individuals (as of 2025). Since Netflix does not pay a dividend, UK investors do not currently owe dividend tax on this stock. Note that US withholding tax may apply if Netflix introduces a dividend in the future. Holding US shares like Netflix in a Stocks and Shares ISA shields gains from UK tax, but does not exempt you from potential US withholding taxes.

What is the latest dividend for Netflix stock?

Netflix stock does not currently pay a dividend. The company has consistently reinvested its profits to support growth initiatives such as expanding original content and global market reach. As of now, management remains focused on long-term capital appreciation rather than returning cash to shareholders via dividends. This approach aligns with Netflix’s commitment to sustaining its leadership position in the fast-evolving streaming industry.

What is the forecast for Netflix stock in 2025, 2026, and 2027?

Based on the current price of $1,132.58, the projected share price for Netflix is $1,472.35 at the end of 2025, $1,698.87 at the end of 2026, and $2,265.16 by the end of 2027. These estimates reflect continued enthusiasm around Netflix’s strong revenue growth, expanding operating margins, and strategic initiatives in advertising and international content. The robust market momentum and solid fundamentals support a positive outlook for medium- to long-term shareholders.

Should I sell my Netflix shares?

Holding onto Netflix shares may be a reasonable strategy given the company’s impressive track record, strong growth in both revenue and profit margins, and leadership in global streaming. Despite a high valuation, the business shows resilience with innovative product launches and expansion into advertising. The stock’s historical outperformance and growth catalysts suggest it could continue to deliver returns over a mid- to long-term horizon, especially in a dynamic entertainment sector.

How are UK investors taxed on capital gains and dividends from Netflix shares?

UK investors pay capital gains tax (CGT) on profits from selling Netflix shares, with an annual CGT allowance of £3,000 for individuals (as of 2025). Since Netflix does not pay a dividend, UK investors do not currently owe dividend tax on this stock. Note that US withholding tax may apply if Netflix introduces a dividend in the future. Holding US shares like Netflix in a Stocks and Shares ISA shields gains from UK tax, but does not exempt you from potential US withholding taxes.

Pauline Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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