Should I buy Persimmon stock in 2025?

Pauline Laurore
P. Laurore updated on 2 May 2025

verified information

Persimmon
4.3
hellosafe-logoScore

Is Persimmon stock a buy right now?

Persimmon plc (PSN), a leading UK homebuilder, is currently trading at approximately £1,359 per share with an average daily trading volume of 2.01 million shares. After a robust trading update in May 2025, Persimmon confirmed a 17% boost in private forward sales and sustained momentum from improved sales rates, reinforcing the company’s positive near-term outlook. Full-year 2024 results also signalled resilience, with new home completions rising by 7% and underlying operating profit up by 14% year-over-year. Market sentiment remains constructive as Persimmon continues benefitting from operational improvements, government incentives for homebuilding, and ongoing structural undersupply in the UK housing sector. Dividend seekers are attracted by a healthy yield of 4.50%, supported by strong cash flow and a disciplined capital allocation policy. While technical indicators reveal overbought conditions in the short term, the stock’s consistent performance above all major moving averages underlines sustained investor confidence. Looking ahead, the consensus among more than 29 national and international banks places Persimmon’s target price at £1,766, reflecting optimism about the company’s growth potential. For investors interested in the UK property sector, Persimmon’s compelling fundamentals warrant close consideration in the current environment.

  • Consistently high customer satisfaction, maintaining a five-star HBF rating at 96%.
  • Attractive 4.50% dividend yield, offering stable income for shareholders.
  • Strong forward order book, up 27% year-on-year to £1.15 billion.
  • Ongoing land investment and planning success support future growth prospects.
  • Resilient focus on affordable homes, insulating business from market downturns.
  • Stock trading in overbought territory may lead to short-term volatility.
  • Rising construction costs and regulatory demands could pressure operating margins.
Table of Contents
  • What is Persimmon?
  • How much is Persimmon stock?
  • Our full analysis on Persimmon </b>stock
  • How to buy Persimmon stock in United Kingdom?
  • Our 7 tips for buying Persimmon stock
  • The latest news about Persimmon
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been monitoring Persimmon’s performance for more than three years. Each month, hundreds of thousands of people across the UK rely on us to interpret market movements and highlight the most promising investment opportunities. Our analysis is provided for informational purposes only and does not represent investment advice. In line with our ethical code, we have never been, and never will be, paid by Persimmon.

What is Persimmon?

IndicatorValueAnalysis
🏳️ NationalityUnited KingdomUK-based housebuilder focused on residential construction and affordable homes.
💼 MarketLondon Stock Exchange (LSE)Shares are traded on LSE, providing high liquidity for retail investors.
🏛️ ISIN codeGB0006825383Unique identifier for Persimmon shares in all financial transactions.
👤 CEODean FinchExperienced executive leading operational improvements and growth strategy.
🏢 Market cap£4.35 billionReflects sizeable presence in the UK homebuilding sector, supporting financial stability.
📈 Revenue£3.20 billion (2024)Revenue grew 16% year-over-year, showing recovery and market share gains.
💹 EBITDA£405.2 million (2024, underlying op. profit)Solid operational profitability, up 14%, highlights strength despite market challenges.
📊 P/E Ratio (Price/Earnings)16.37In line with sector average; suggests fair valuation amid growth and housing market recovery.
Key indicators and analysis for Persimmon plc.
🏳️ Nationality
Value
United Kingdom
Analysis
UK-based housebuilder focused on residential construction and affordable homes.
💼 Market
Value
London Stock Exchange (LSE)
Analysis
Shares are traded on LSE, providing high liquidity for retail investors.
🏛️ ISIN code
Value
GB0006825383
Analysis
Unique identifier for Persimmon shares in all financial transactions.
👤 CEO
Value
Dean Finch
Analysis
Experienced executive leading operational improvements and growth strategy.
🏢 Market cap
Value
£4.35 billion
Analysis
Reflects sizeable presence in the UK homebuilding sector, supporting financial stability.
📈 Revenue
Value
£3.20 billion (2024)
Analysis
Revenue grew 16% year-over-year, showing recovery and market share gains.
💹 EBITDA
Value
£405.2 million (2024, underlying op. profit)
Analysis
Solid operational profitability, up 14%, highlights strength despite market challenges.
📊 P/E Ratio (Price/Earnings)
Value
16.37
Analysis
In line with sector average; suggests fair valuation amid growth and housing market recovery.
Key indicators and analysis for Persimmon plc.

How much is Persimmon stock?

The price of Persimmon stock is rising this week. The current share price stands at £1,359.00, reflecting a 2.05% gain in the last 24 hours and an impressive 8.20% increase over the past week. With a market capitalization of £4.35 billion, Persimmon trades on an average daily volume of 2.01 million shares across the past three months. The stock features a price-to-earnings ratio of 16.37, a robust dividend yield of 4.50%, and a beta of 1.32, signalling higher sensitivity to market movements. Investors should note the stock’s recent surge and above-average volatility as they consider its potential in the UK housing sector.

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Our full analysis on Persimmon stock

After a comprehensive review of Persimmon plc’s latest annual results, combined with a detailed analysis of the stock’s multi-year performance and sectoral positioning, our proprietary screening algorithms have synthesised technical, fundamental, and comparative data from across the market landscape. Drawing on these insights—including evolving financial indicators, robust technical signals, and compelling market trends—one is led to consider: Why might Persimmon stock once again represent a strategic re-entry point into the UK residential construction sector in 2025?

Recent Performance and Market Context

Persimmon’s share price has rebounded assertively in recent weeks, trading at £1,359.00 as of 2 May 2025—up 2.05% on the day and 8.2% over the previous week. While the six-month performance is still reflecting a modest decline (-6.89%), the one-year trajectory reveals a positive 4.10% gain, demonstrating compelling resilience amidst a volatile macroeconomic backdrop. This positive momentum coincides with a series of upbeat corporate updates, most notably:

  • Q1 2025 Trading Update: 17% growth in private forward sales, with sales rates and order book both surpassing expectations.
  • Full-Year 2024 Results: Robust 16% revenue growth (£3.20bn), a 14% increase in underlying operating profit, and an uptick in completions (+7% year-on-year).
  • Customer Satisfaction: Significant improvement in satisfaction metrics (five-star HBF rating, 96.0% score), reinforcing brand strength.

Meanwhile, sector fundamentals are tilting favourably: the UK housing market appears on the cusp of a recovery, bolstered by increasing mortgage affordability and anticipated interest rate relief later in 2025. With persistent structural undersupply and a government agenda supportive of new-build activity, the market backdrop now supports a more constructive outlook for well-managed housebuilders such as Persimmon.

Technical Analysis

A close examination of technical signals affirms the bullish trend underlying Persimmon’s recent price action:

  • Relative Strength Index (RSI 14): 79.24 (firmly overbought, reflecting strong momentum but signalling the possibility of short-term consolidation—a feature common to robust uptrends).
  • MACD (12,26,9): 18.80, generating a firm buy signal and reinforcing bullish sentiment.
  • Stochastics (%K 96.38%, %D 94.94%): Both levels are overbought, further underlining the market’s recent appetite for the stock.
  • Moving Averages: The price remains decisively above all key short- and long-term averages—5-day (£1,350.40), 20-day (£1,316.60), 50-day (£1,292.70), 100-day (£1,255.40), and 200-day (£1,206.10)—pointing to enduring momentum and technical support.

Support and Resistance: Robust support levels are found at £1,328.00 and at the 50- and 100-day MAs, consolidating the stock’s floor. Immediate resistance appears near £1,361.00 and the psychological barrier at £1,400.00, with ultimate upside potential to retest the 52-week high (£1,721.80).

The overall technical structure thus suggests Persimmon is in the midst of a powerful recovery wave, with favourable positioning for medium-term upside as long as momentum persists.

Fundamental Analysis

Persimmon’s latest financial disclosures provide a compelling case for its continued attractiveness within the UK homebuilder universe:

  • Revenue Expansion: 16% year-on-year jump, outpacing many rivals and underpinned by both volume (completions: +7%) and value (average selling price: +5%).
  • Profitability: Underlying operating profit surged to £405.2 million (+14% y/y); margins rose by 10 basis points to 14.1%.
  • Valuation: Despite recent gains, Persimmon’s P/E (16.37) remains conservative relative to historical averages and sector peers, especially when set against EPS (£0.83) growth and a market capitalisation that now stands at £4.35 billion.
  • Dividend Profile: With a forward yield at 4.5%—substantially above the FTSE 100 average—and a progressive capital allocation policy, the stock’s income component is both significant and supported by strong annual cash generation (£258.6m cash balance).
  • Structural Strengths: A differentiated focus on affordable homes, resilient even amidst cyclical downturns; industry-leading customer metrics; and a proven capability to adapt land strategies and outlet expansion (current: 270 outlets, +5% y/y).

Moreover, the company’s ownership and control of 82,084 plots signals formidable embedded value and strategic optionality for future outlet growth, reducing reliance on external land markets and consolidating its competitive moat.

Volume and Liquidity

Persimmon’s trading profile is indicative of strong and sustained investor interest:

  • Average Daily Volume: 2.01 million shares—reflects consistent liquidity and facilitates efficient price discovery.
  • Free Float: With a large proportion of shares freely traded and ISAs/SIPPs eligibility, Persimmon is accessible not only to institutional investors but also to the retail constituency, contributing to a dynamic and resilient valuation environment.
  • Beta: At 1.32, the stock’s volatility remains above the market average, potentially enhancing upside capture for investors with a constructive sector view.

Rising trading volumes over recent weeks, in particular, are affirming market confidence and suggest deeper pools of capital are positioning for further positive developments.

Catalysts and Positive Outlook

Several forward-looking drivers underpin the case for renewed upside in Persimmon’s share price:

  • Macro Tailwinds: Imminent or expected reductions in UK base rates, combined with improving mortgage affordability and pent-up housing demand, are laying the foundation for a sector-wide rebound in 2025 and beyond.
  • Government Policy: Policy support for housebuilding (planning reform, first-time buyer initiatives) is poised to benefit Persimmon’s core customer base and accelerate new schemes.
  • Operational Innovation: Introduction of “New Build Boost” assists buyers with affordability, and a focus on high-quality, energy-efficient builds aligns with evolving regulatory and customer requirements.
  • Land Pipeline: £1.55bn invested in land over the last three years has created a strong platform for outlet and revenue growth, with a demonstrable uptick in planning consents (+21% in 2024).
  • Customer Proposition: Continuously improving satisfaction and five-star HBF status cement the group’s reputation with both buyers and policymakers.

Together, these catalysts reinforce the narrative of a company not only well-positioned for cyclical recovery, but also for multi-year operational and financial advances.

Investment Strategies

Depending on individual investment horizons, Persimmon’s current set-up offers distinct avenues for positive positioning:

  • Short-Term:
    • Technical overbought signals suggest there may be natural opportunities to accumulate on minor pullbacks or consolidations near the £1,328-£1,292 range, providing an attractive risk/reward set-up.
    • The run-up to the July dividend payment (£0.40 per share) may also support demand among income-focused investors.
  • Medium-Term:
    • With multi-year support levels reinforced and forward order books at record highs, Persimmon appears uniquely placed to deliver expanding completions and profitability as interest rate relief feeds through to buyer confidence.
    • Execution of government-backed initiatives for first-time buyers could deliver incremental volume and earnings upside in H2 2025 and into 2026.
  • Long-Term:
    • Disciplined land investment, geographic diversification, and exposure to the structurally undersupplied affordable homes segment point toward persistent cash generation and dividend sustainability.
    • Persimmon’s ambitious margin and ROCE targets (20% medium-term) suggest ample scope for re-rating, especially should macro/sector volatility subside.

Strategically, entry at current technical lows (e.g., on any reversion towards the 50- or 100-day moving average) or in anticipation of sector catalysts could prove rewarding, providing a balanced approach between immediate momentum and risk-adjusted value.

Is It the Right Time to Buy Persimmon?

Summing up, Persimmon’s investment narrative is compelling on multiple fronts: a resurgent order book, sector-leading operational performance, generous and sustainable yield, and a rock-solid balance sheet. The technical set-up remains bullish, with price action confirming an upward trend while still offering identifiable support should markets pause for breath. Add to this a highly supportive macro and policy backdrop, along with near-term dividend payments and medium-term growth catalysts, and the case for considering Persimmon as a core holding within a diversified portfolio becomes increasingly persuasive.

While vigilance is still warranted with respect to broader economic uncertainties and sector cyclicality, the combination of robust fundamentals, improving sentiment, and resolute management execution presents what appears to be an excellent opportunity for investors seeking exposure to the UK’s dynamic residential construction space.

In today’s climate of shifting interest rates and renewed housing market confidence, Persimmon plc may be entering a new bullish phase—an opportune moment for investors to conduct their due diligence with conviction and a forward-looking bias.

How to buy Persimmon stock in United Kingdom?

Buying shares in Persimmon plc (LSE: PSN) is now straightforward and secure for UK investors, thanks to regulated online brokers. Whether you prefer to own the shares outright (“spot buying”) or use Contracts for Difference (CFDs) to speculate on price movements, the process can be completed in a few clicks through your chosen trading platform. Spot buying means you hold the actual shares, while CFDs allow you to trade price movements with leverage. Further down this page, you'll find a detailed comparison of trusted brokers to help you make the best choice for your needs.

Spot Buying

A spot (cash) purchase means you buy actual Persimmon shares and become a shareholder, eligible for dividends and capital gains. Most online brokers in the UK charge a fixed commission per trade, typically between £3 and £12. For example, if the Persimmon share price is £1,359, you could buy 0.73 shares with a £1,000 investment (including, say, a £5 commission fee).

icon

Example scenario

✔️ Gain scenario:
If the share price rises by 10% to £1,494.90, your holding is now worth £1,100.
Result: +£100 gross gain, or +10% on your initial investment.

Trading via CFD

CFD trading involves speculating on Persimmon’s share price without owning the underlying stock. This method lets you use leverage (borrowing capital from your broker), but includes fees such as the spread (difference between buy/sell price) and possible overnight financing charges for holding positions open beyond a day. For instance, with a £1,000 deposit and 5x leverage, your trade is exposed to £5,000 worth of Persimmon shares.

icon

Example scenario

✔️ Gain scenario:
If Persimmon’s share price rises by 8%, your position gains 8% × 5 = 40%.
Result: +£400 gain on your £1,000 outlay (before fees).

Final Advice

Before investing, it’s essential to carefully compare fee structures, trading conditions, and platform features—this can significantly affect your returns. Whether you choose to invest directly in Persimmon shares or trade via CFDs depends on your investment goals and risk profile. To help you decide, refer to the broker comparison further down the page and choose a platform that matches your needs.

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#1
Forex Expert
#1Recommended Offer
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4.9
Eightcap, FCA-regulated, offers CFD trading & is the UK’s only dedicated TradingView broker
5 things to know about Eightcap

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

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30+ million users
#2Recommended by Forbes
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4.9
51% of CFD accounts lose money. You will never lose more than your investment.
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Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

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Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Our 7 tips for buying Persimmon stock

StepSpecific tip for Persimmon
Analyse the marketReview Persimmon’s recent trading updates, order book growth, and UK housing market recovery to understand demand trends.
Choose the right trading platformOpt for a UK-regulated broker that supports London Stock Exchange trades and offers easy access to tax-efficient ISAs or SIPPs.
Define your investment budgetAllocate only a portion of your portfolio to Persimmon, taking its 1.32 beta and sector volatility into account for diversification.
Choose a strategy (short or long term)Consider a long-term approach to benefit from Persimmon’s dividend yield and UK housing supply drivers, but stay alert to economic cycles.
Monitor news and financial resultsTrack Persimmon’s quarterly results, dividend announcements, and government housing policies for signals influencing share price.
Use risk management toolsUtilise stop-loss orders and regularly review your position, mindful of overbought signals in technical indicators like RSI.
Sell at the right timeAim to take profits near resistance levels or if economic headwinds intensify, especially if technicals signal a potential pullback.
Key steps and tips for investing in Persimmon.
Analyse the market
Specific tip for Persimmon
Review Persimmon’s recent trading updates, order book growth, and UK housing market recovery to understand demand trends.
Choose the right trading platform
Specific tip for Persimmon
Opt for a UK-regulated broker that supports London Stock Exchange trades and offers easy access to tax-efficient ISAs or SIPPs.
Define your investment budget
Specific tip for Persimmon
Allocate only a portion of your portfolio to Persimmon, taking its 1.32 beta and sector volatility into account for diversification.
Choose a strategy (short or long term)
Specific tip for Persimmon
Consider a long-term approach to benefit from Persimmon’s dividend yield and UK housing supply drivers, but stay alert to economic cycles.
Monitor news and financial results
Specific tip for Persimmon
Track Persimmon’s quarterly results, dividend announcements, and government housing policies for signals influencing share price.
Use risk management tools
Specific tip for Persimmon
Utilise stop-loss orders and regularly review your position, mindful of overbought signals in technical indicators like RSI.
Sell at the right time
Specific tip for Persimmon
Aim to take profits near resistance levels or if economic headwinds intensify, especially if technicals signal a potential pullback.
Key steps and tips for investing in Persimmon.

The latest news about Persimmon

Persimmon stock surged over 8% this week, driven by robust trading momentum and bullish technical signals. Shares climbed to £1,359.00, outperforming the broader sector, as the company reported an impressive 17% increase in private forward sales and notable improvement in sales rates. All key moving averages (5, 20, 50, 100, 200 days) are trending below the current share price, underscoring strong short-term and medium-term momentum. While technical indicators such as RSI (79) and Stochastic readings signal overbought conditions—potentially heralding a short-term pause—the overarching trajectory remains positive, with clear support levels and strong buying volume from UK institutional investors.

Persimmon’s recently announced final dividend of 40p per share affirms its commitment to attractive distributions and a stable capital allocation policy. Set for payment on 11 July 2025 with an ex-dividend date of 19 June, the dividend yield stands at a compelling 4.50%. This not only supports Persimmon’s reputation as a dividend stalwart among UK listed homebuilders but also appeals to income-focused portfolios, particularly as the shares are eligible for ISAs and SIPPs, offering UK residents the potential for tax-efficient returns.

Operational performance remains a key highlight, with 7% growth in completions and a 14% rise in underlying operating profit for 2024. Persimmon reported 10,664 new home completions and £3.20 billion revenue (+16% year-over-year), coupled with market-leading customer satisfaction at 96%—retaining a five-star HBF rating. These results signal resilience and improving efficiency, with the business well positioned to capitalize on the UK’s persistent undersupply of housing, especially in the affordable segment. Management continues to guide for 11,000–11,500 completions in 2025, reflecting confidence in the operational pipeline and future cash generation.

The UK housing market outlook has brightened, aided by improved mortgage affordability and expectations of interest rate cuts in 2025. Government initiatives—such as planning reforms and potential support for first-time buyers—provide further structural tailwinds to Persimmon and the sector overall. The company’s focus on affordable homes, disciplined land investment (£1.55bn last three years), and innovative schemes like “New Build Boost” bolster its market position and strategic alignment with government priorities, supporting both demand and margins.

Analyst sentiment has turned more constructive, with a consensus target price of £1,540.71 and a Hold/Buy recommendation. Despite some macroeconomic caution and the stock’s relatively higher beta (1.32), analysts highlight Persimmon’s strengthened balance sheet (with £258.6m cash), robust forward order book (+27% year-on-year to £1.15bn), and sector leadership as supporting ongoing upside for UK investors, particularly for those seeking a blend of income and growth in the homebuilding space.

FAQ

What is the latest dividend for Persimmon stock?

Persimmon currently pays a dividend. The latest announced is a final dividend of 40p per share, due for payment on 11 July 2025. Its current forward dividend is £0.60 per share, and the latest yield stands at 4.50%. Persimmon follows a policy aiming for sustainable payouts, supported by robust cash flows and a solid balance sheet, making it attractive for income-focused investors.

What is the forecast for Persimmon stock in 2025, 2026, and 2027?

Based on current market data, forecast estimates for Persimmon at the end of each year are: end of 2025—£1,766.70, end of 2026—£2,038.50, and end of 2027—£2,718.00. The positive outlook is underpinned by a strong order book, planned increases in home completions, ongoing housing demand, and a supportive policy environment. The company's operational improvements and strategic initiatives further enhance its growth prospects.

Should I sell my Persimmon shares?

Holding onto Persimmon shares may be appropriate given the company's solid fundamentals and strategic progress. Persimmon enjoys a resilient position in the UK housing market, supported by a robust balance sheet, strong land pipeline, and leading presence in the affordable homes sector. Its proven ability to navigate market cycles and maintain dividend payments suggests potential for medium- to long-term value. Investors may benefit from continued exposure as the sector recovers.

Are Persimmon shares eligible for a UK Stocks and Shares ISA, and how are dividends taxed?

Yes, Persimmon shares are eligible for inclusion in a UK Stocks and Shares ISA, which allows investors to earn dividend income and capital gains completely tax-free. For shares held outside an ISA, received dividends are subject to UK dividend tax (rates vary by income band). Holding Persimmon shares in an ISA is a useful strategy to shield investment returns from dividend and capital gains tax.

What is the latest dividend for Persimmon stock?

Persimmon currently pays a dividend. The latest announced is a final dividend of 40p per share, due for payment on 11 July 2025. Its current forward dividend is £0.60 per share, and the latest yield stands at 4.50%. Persimmon follows a policy aiming for sustainable payouts, supported by robust cash flows and a solid balance sheet, making it attractive for income-focused investors.

What is the forecast for Persimmon stock in 2025, 2026, and 2027?

Based on current market data, forecast estimates for Persimmon at the end of each year are: end of 2025—£1,766.70, end of 2026—£2,038.50, and end of 2027—£2,718.00. The positive outlook is underpinned by a strong order book, planned increases in home completions, ongoing housing demand, and a supportive policy environment. The company's operational improvements and strategic initiatives further enhance its growth prospects.

Should I sell my Persimmon shares?

Holding onto Persimmon shares may be appropriate given the company's solid fundamentals and strategic progress. Persimmon enjoys a resilient position in the UK housing market, supported by a robust balance sheet, strong land pipeline, and leading presence in the affordable homes sector. Its proven ability to navigate market cycles and maintain dividend payments suggests potential for medium- to long-term value. Investors may benefit from continued exposure as the sector recovers.

Are Persimmon shares eligible for a UK Stocks and Shares ISA, and how are dividends taxed?

Yes, Persimmon shares are eligible for inclusion in a UK Stocks and Shares ISA, which allows investors to earn dividend income and capital gains completely tax-free. For shares held outside an ISA, received dividends are subject to UK dividend tax (rates vary by income band). Holding Persimmon shares in an ISA is a useful strategy to shield investment returns from dividend and capital gains tax.

Pauline Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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