Sage Group

Should I buy Sage Group stock in 2025?

Pauline Laurore
P. Laurore updated on 2 May 2025

verified information

Sage Group
4.3
hellosafe-logoScore

Is Sage Group stock a buy right now?

As of early May 2025, Sage Group plc trades at approximately 1,257p on the London Stock Exchange, with an average daily trading volume near 2.93 million shares—demonstrating ongoing robust interest among both institutional and retail investors. Despite broader UK technology sector volatility, Sage has shown resilient strength, buoyed by its cloud transformation strategy and the recent launch of 'Sage Copilot,' an AI-powered assistant for accounting tasks. Notably, Sage’s Q1 2025 performance delivered broad-based revenue growth and maintained double-digit EBITDA margin expansion, solidifying market optimism. While regulatory changes and economic uncertainty linger in the background, the company’s continued share buyback programme and ongoing dividend payments contribute to positive sentiment. Market analysts highlight Sage’s stable subscription-based revenue and successful global expansion as key drivers for the next phase of growth. The consensus target among more than 32 major national and international banks stands at 1,634p per share, suggesting room for meaningful appreciation from current levels. In the context of a digitalising global economy and increased demand for cloud-based solutions in the SMB segment, Sage Group stands out for its sustainable growth, innovation focus, and resilient market position—factors which may warrant fresh consideration for investors seeking quality exposure to UK technology stocks.

  • Strong and increasing recurring subscription revenue base.
  • Industry-leading EBITDA margin growth and sustained profitability.
  • Accelerating adoption of cloud and AI-powered products.
  • Effective global expansion, especially in North America.
  • Active share buyback and consistent dividend payments to shareholders.
  • High valuation relative to sector average may limit short-term upside.
  • Competitive pressures from fintech and established software providers remain significant.
Table of Contents
  • What is Sage Group?
  • How much is Sage Group stock?
  • Our full analysis on Sage Group </b>stock
  • How to buy Sage Group stock in United Kingdom?
  • Our 7 tips for buying Sage Group stock
  • The latest news about Sage Group
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the performance of Sage Group for more than three years. Every month, hundreds of thousands of users in the United Kingdom rely on us to interpret market movements and highlight the most promising investment opportunities. Our insights are intended for informational purposes only and do not represent investment advice. In line with our ethical charter, we have never received, and will never accept, any payment from Sage Group.

What is Sage Group?

IndicatorValueAnalysis
🏳️ NationalityUnited KingdomHeadquartered in Newcastle, Sage is a leading UK enterprise software provider.
💼 MarketLondon Stock Exchange (LSE)Listed on LSE, easily tradable for UK-based investors.
🏛️ ISIN codeGB00B8C3BL03Standard ISIN, allowing broad institutional and retail investor participation.
👤 CEOSteve HareCEO since 2018, driving Sage's transition to cloud and subscription models.
🏢 Market cap£12.1 billionLarge-cap status provides stability and market visibility.
📈 Revenue£2.33 billion (FY2024; +9% YoY)Revenue growth supported by cloud adoption and international expansion.
💹 EBITDA£622 million (FY2024; +16% YoY)Rising EBITDA signals increased operating profitability and margin improvement.
📊 P/E Ratio (Price/Earnings)39.9High P/E suggests growth expectations; may limit short-term upside potential.
Key indicators and analysis for Sage Group plc.
🏳️ Nationality
Value
United Kingdom
Analysis
Headquartered in Newcastle, Sage is a leading UK enterprise software provider.
💼 Market
Value
London Stock Exchange (LSE)
Analysis
Listed on LSE, easily tradable for UK-based investors.
🏛️ ISIN code
Value
GB00B8C3BL03
Analysis
Standard ISIN, allowing broad institutional and retail investor participation.
👤 CEO
Value
Steve Hare
Analysis
CEO since 2018, driving Sage's transition to cloud and subscription models.
🏢 Market cap
Value
£12.1 billion
Analysis
Large-cap status provides stability and market visibility.
📈 Revenue
Value
£2.33 billion (FY2024; +9% YoY)
Analysis
Revenue growth supported by cloud adoption and international expansion.
💹 EBITDA
Value
£622 million (FY2024; +16% YoY)
Analysis
Rising EBITDA signals increased operating profitability and margin improvement.
📊 P/E Ratio (Price/Earnings)
Value
39.9
Analysis
High P/E suggests growth expectations; may limit short-term upside potential.
Key indicators and analysis for Sage Group plc.

How much is Sage Group stock?

The price of Sage Group stock is rising this week. As of today, the shares are trading at 1,257.00p, reflecting a 24-hour increase of 12.00p (+0.96%), though still showing a weekly decline of 4.97%. The company’s market capitalisation sits at £12.1 billion, with an average 3-month daily trading volume of 2.93 million shares. Sage’s price-to-earnings ratio stands at 39.89, supported by a dividend yield of 1.63% and a stock beta of 0.42, indicating lower-than-average volatility. This relative stability and consistent performance make Sage an appealing option for investors seeking dependable growth in the UK software sector.

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Our full analysis on Sage Group stock

Following our thorough review of Sage Group’s latest financial results and an in-depth examination of the stock’s trajectory over the past three years, our analysis integrates a synthesis of financial metrics, technical patterns, sectoral dynamics, and peer benchmarking via proprietary algorithms. The evidence aligns to indicate emerging strengths across both Sage’s operational and market dimensions. So, why might Sage Group stock once again become a strategic entry point into the enterprise software sector in 2025?

Recent Performance and Market Context

Sage Group plc has demonstrated notable resilience and consistency amid an evolving technology landscape. At the start of May 2025, the stock was quoted at 1,257p, registering a robust 27.61% rise over the trailing six months and outperforming the broader FTSE indices. The modest 1-year gain (+8.32%) must be contextualised against a backdrop of sector volatility and macroeconomic headwinds, particularly affecting discretionary IT expenditure among small and mid-sized businesses (SMBs) – Sage’s core clientele. While the latest week saw slight profit-taking (-4.97%), the longer trend is decisively positive.

Momentum has been fuelled by several key developments:

  • Strong Q1 2025 Results: Revenue trends remain robust, particularly as recurring revenues accelerate with the ongoing shift to cloud-based SaaS solutions.
  • Cloud Leadership: The company has continued to gain recognition for its transformation initiatives, further evidenced by enhancements to Sage’s cloud platform.
  • Dividend Stability: A continued commitment to bi-annual dividend payments – 20.0p/share annualised, equating to a 1.63% yield – amplifies Sage’s defensive appeal.

The macro backdrop is also supportive. UK tech companies, especially those providing mission-critical software, are increasingly favoured by institutional investors seeking defensiveness, scalability, and digital transformation tailwinds. As SMBs pivot to cloud and AI-led solutions, Sage is strategically positioned.

Technical Analysis

Examination of Sage Group’s technical structure highlights a constructive set-up for potential buyers:

  • Relative Strength Index (RSI 14): At 62.63, RSI remains short of “overbought” (70+), signalling steady upward pressure with room for further strength.
  • Moving Averages: The current price sits above key moving averages (5-day, 20-day, 50-day, and well above the 200-day at 1,151p), confirming sustained uptrend support. This alignment has historically preceded outperformance in Sage’s share price.
  • MACD Profile: While a moderate bearish divergence is detectable, it must be weighed against the prevailing structure—recent consolidations around support zones often signal underlying accumulation, not trend exhaustion.
  • Support/Resistance Levels: Immediate support is anchored around 1,150p, coinciding with the 200-day MA, and reinforced at 1,100p. The principal resistance cluster is found at 1,300p and the 52-week high (1,349p). A break above these could drive renewed momentum.

There is a compelling case that Sage Group is at or near an ideal technical entry zone, combining established support with high-volume trading just beneath resistance—a classic set-up for bullish continuation, especially with fresh catalysts anticipated.

Fundamental Analysis

The fundamental profile bolsters the technical signals:

  • Revenue Growth: FY2024 revenue rose 9% year-on-year to £2.33 billion, with EBITDA surging 16% to £622 million. This reflects both top-line expansion and strong margin discipline (EBITDA margin up to 26.6%).
  • Recurring Revenue Model: Over 90% of revenues are now recurring, driven by the migration to subscription-cloud offerings. This recurring base reduces earnings volatility and enhances forward visibility.
  • Valuation: At 39.89x trailing earnings, Sage’s multiple is rich, but justified by its defensible market leadership, predictable cash flows, and premium growth profile. Its PEG ratio (price/earnings-to-growth) remains attractive in a European context, especially when set against high-growth SaaS and AI-exposed software comparables.
  • Strategic Innovation: Sage Copilot, the firm's generative AI assistant, and continued investments in automation ensure that Sage is at the innovation forefront. The firm leverages its legacy base and strong client relationships to drive cross-selling and upselling opportunities.
  • Market Position: A blue-chip reputation, coupled with unrivalled brand recognition in the UK and strengthening operations in North America, further insulate Sage from many competitive risks.

These fundamentals underpin an optimistic outlook and support the view that the market may be underappreciating Sage’s structural strengths and medium-term earnings potential.

Volume and Liquidity

Sage Group enjoys sustained interest, as evidenced by an average daily trading volume near 2.93 million shares. This depth facilitates efficient entry and exit, supporting confidence in the stock’s liquidity and reflecting healthy institutional engagement. The broad public float also enables dynamic price discovery, mitigating risks of illiquidity-related price distortions—a key consideration for both active and long-term investors.

Catalysts and Positive Outlook

Multiple growth levers and catalysts could propel valuation further:

  • Product Innovation: The rollout of new AI-powered features and automation tools – especially Sage Copilot – is expected to increase customer stickiness and average revenue per user.
  • Share Buybacks: The ongoing repurchase programme is providing downside support and enhancing returns for shareholders.
  • Strategic Expansion: Increased penetration in North America and other international markets offers margin enhancement potential and acts as a buffer against domestic cyclical effects.
  • Sectoral Tailwinds: The rising wave of cloud adoption, digital regulatory requirements, and demand for secure, scalable accounting platforms underpin long-term growth runway.
  • ESG Leadership: Sage’s emphasis on environmental and social responsibility is resonating with a broader base of investors and B2B clients, further boosting its ESG credentials and making it a potential beneficiary of the increasingly values-driven investment landscape.

These factors position Sage Group at the nexus of several long-duration growth themes in the technology sector, amplifying its risk-adjusted return profile.

Investment Strategies

A variety of investment approaches may benefit from current conditions:

  • Short-term (swing trading): With the stock trading just below major resistance and supported by recent volume spikes, a technical breakout above 1,300p is plausible. Near-term consolidations at 1,150p–1,200p could offer tactical entry points for traders seeking momentum-induced gains.
  • Medium-term (position trading): Investors can capitalise on Sage’s strong revenue momentum, further product rollouts, and the positive seasonality often observed following Q1 earnings beats. The analyst consensus price target of 1,345.63p (a 7% upside) remains well within reach, underscoring justified optimism.
  • Long-term (core holding): For investors seeking core technology exposure in GBP with inflation-protected cashflows, Sage’s recurring revenue, market leadership, and increasing presence in higher-margin international geographies mark it as a strategic portfolio cornerstone. Patient holders may benefit from progressive dividends, steady capital appreciation, and a steadily de-risking business model.

Overall, Sage seems to offer an optimal balance of cyclical defensiveness and secular growth. Entry at current levels or on technical pullbacks to support presents an attractive risk-reward set-up.

Is It the Right Time to Buy Sage Group?

Sage Group, underpinned by a powerful combination of technical momentum, solid fundamental growth, a resilient recurring-revenue base, and an increasingly innovative product suite, seems to represent an excellent opportunity for investors looking to benefit from the expansion of digital and AI-led business services. The stock is demonstrating robust liquidity and sustained market confidence, with visible catalysts on both the operational and strategic horizon. While competition and sector volatility remain considerations, Sage’s leadership, strong balance sheet, and commitment to shareholder returns signal a new bullish phase could be underway.

For those seeking quality exposure to the UK software and business services sector, Sage Group’s current position appears well-aligned with both immediate technical set-ups and multi-year growth themes. With the foundations in place and the outlook increasingly constructive, Sage Group may be entering a period in which renewed interest from investors is notably justified—making now a moment of compelling opportunity in the evolution of this sector leader.

How to buy Sage Group stock in United Kingdom?

Buying Sage Group stock online is both straightforward and secure when you use a regulated UK broker. Today’s platforms make it easy to own Sage shares either by purchasing them outright (spot buying) or by trading contracts for difference (CFDs) that let you speculate on price moves without owning the actual shares. Both methods are accessible to everyday investors and protected by strict UK financial regulations. Each has its own advantages and costs—spot buying suits long-term investors while CFDs offer flexibility with leverage. See our broker comparison further down this page to help you find the platform best suited to your needs.

Spot buying

Buying Sage Group shares for cash means you own the actual stock, becoming a direct shareholder with all associated rights, including dividend payments. Most UK brokers charge a fixed commission per trade, often between £2 and £10 per order.

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Important example

For example, with Sage Group trading at 1,257p (or £12.57) per share, a £1,000 investment (including a typical £5 commission) allows you to buy approximately 79 shares (£1,000 – £5 = £995; £995 ÷ £12.57 ≈ 79 shares).

Gain scenario: If Sage’s share price rises by 10%, your shares increase in value to approximately £1,100.

Result: That’s a £100 gross gain, or +10% on your original investment.

Trading via CFD

Trading Sage Group CFDs (Contracts for Difference) allows you to profit from price movements without actually owning the shares. Instead, you agree to exchange the difference in price between the point you open and close your position. CFDs typically involve a small spread (the broker’s markup between buy and sell price) and overnight financing costs if you hold positions past market close.

icon

Important example

For example, with a £1,000 stake and 5x leverage, you achieve £5,000 market exposure to Sage shares.

Gain scenario: If Sage’s share price rises by 8%, your position gains 8% × 5 = 40%.

Result: That means a £400 profit on a £1,000 deposit (excluding spread and financing costs).

Final advice

Before you invest in Sage Group, it’s vital to compare broker fees, platform features, and service levels. Your total costs and user experience can vary widely between providers, especially for UK investors. The best method for you depends on your investment horizon, risk tolerance, and objectives—whether you prefer to own shares outright for the long term, or trade CFDs for greater flexibility and potential leverage. For help deciding, see our broker comparison table further down this page.

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Eightcap, FCA-regulated, offers CFD trading & is the UK’s only dedicated TradingView broker
5 things to know about Eightcap

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

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Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

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Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Our 7 tips for buying Sage Group stock

📊 Step📝 Specific tip for Sage Group
Analyse the marketEvaluate Sage Group’s steady performance in the UK technology sector, focusing on its leadership in cloud-based business management software and recurring revenue growth.
Choose the right trading platformSelect a trusted UK broker that provides access to the London Stock Exchange with low commissions and supports holding Sage Group shares in tax-efficient accounts such as ISAs or SIPPs.
Define your investment budgetDetermine an amount to invest in Sage Group that aligns with your overall portfolio, making sure not to overexpose yourself given its mid-cap size and moderate volatility.
Choose a strategy (short or long term)Consider a long-term investment strategy to capture Sage’s transition to cloud and AI, benefiting from recurring dividends and expected earnings growth.
Monitor news and financial resultsStay updated on Sage Group’s quarterly results, product launches like Sage Copilot, and developments in subscription revenue, as these directly impact the share price.
Use risk management toolsSet stop-loss orders below key support levels, such as near the 200-day moving average, to protect your capital from unexpected downturns.
Sell at the right timeReview your investment at technical resistance levels or around major earnings releases, and consider taking profits if the stock becomes significantly overvalued or if business fundamentals change.
Step-by-step tips for investing in Sage Group shares.
Analyse the market
📝 Specific tip for Sage Group
Evaluate Sage Group’s steady performance in the UK technology sector, focusing on its leadership in cloud-based business management software and recurring revenue growth.
Choose the right trading platform
📝 Specific tip for Sage Group
Select a trusted UK broker that provides access to the London Stock Exchange with low commissions and supports holding Sage Group shares in tax-efficient accounts such as ISAs or SIPPs.
Define your investment budget
📝 Specific tip for Sage Group
Determine an amount to invest in Sage Group that aligns with your overall portfolio, making sure not to overexpose yourself given its mid-cap size and moderate volatility.
Choose a strategy (short or long term)
📝 Specific tip for Sage Group
Consider a long-term investment strategy to capture Sage’s transition to cloud and AI, benefiting from recurring dividends and expected earnings growth.
Monitor news and financial results
📝 Specific tip for Sage Group
Stay updated on Sage Group’s quarterly results, product launches like Sage Copilot, and developments in subscription revenue, as these directly impact the share price.
Use risk management tools
📝 Specific tip for Sage Group
Set stop-loss orders below key support levels, such as near the 200-day moving average, to protect your capital from unexpected downturns.
Sell at the right time
📝 Specific tip for Sage Group
Review your investment at technical resistance levels or around major earnings releases, and consider taking profits if the stock becomes significantly overvalued or if business fundamentals change.
Step-by-step tips for investing in Sage Group shares.

The latest news about Sage Group

Sage Group delivered strong Q1 2025 results with broad-based revenue growth and cloud momentum. The company’s latest trading update confirms a robust start to the fiscal year, characterized by continued double-digit revenue increases, especially within its cloud portfolio serving UK small and medium-sized businesses. Management highlighted that business performance aligns with expectations despite ongoing macroeconomic uncertainty, and attributed resilience to Sage’s focus on recurring, subscription-based revenue—the bulk of which now comes from UK cloud products.

The launch of Sage Copilot, a generative AI assistant, is driving product innovation and positive customer feedback in the UK. Sage Copilot, an AI-based tool meant to automate and streamline accounting tasks for SMBs, entered wide release last week. Early industry and customer responses have been positive, with UK accounting partners noting improved efficiency and time savings. This supports further adoption of Sage’s digital-first approach among UK businesses looking for increased automation in the face of labour shortages and compliance pressures.

The ongoing share buyback programme signals management’s confidence and is enhancing shareholder value. Over the past week, Sage Group continued repurchasing shares as part of its £350 million buyback initiative, reducing outstanding shares and thus supporting earnings per share growth. The company reaffirmed this commitment in its Q1 commentary, a move welcomed by UK-based institutional investors who see it as a sign of capital discipline and confidence in future cash flows, particularly as Sage’s free cash flow conversion remains robust.

Sage Group stock has outperformed UK tech peers over the past six months and remains above major technical support levels. Despite a minor weekly pullback, Sage shares are up over 27% in the past six months, outperforming other LSE-listed software firms. The stock trades comfortably above its 200-day moving average, and technical indicators show a neutral-to-bullish trend, with the relative stability (beta of 0.42) appealing to risk-averse UK investors seeking dependable sector exposure. Analyst consensus remains constructive, with a target price forecasting moderate upside from current levels.

The company’s strong UK presence and increased investment in cloud and AI align with national digital transformation priorities. Sage continues to anchor its operations in Newcastle, leading key digital initiatives that directly support the UK government’s drive for SMB digital adoption. Recent announcements include partnerships with UK-based educational institutions and expanded local training programmes, ensuring ongoing skills development and support for British enterprises as they digitize operations. This strategic alignment bolsters Sage’s domestic reputation and growth prospects within the UK market.

FAQ

What is the latest dividend for Sage Group stock?

Sage Group currently pays a dividend. The most recent annual dividend stands at 20.0p per share, distributed in two instalments each year. Shareholders typically receive payments in May and September. This follows Sage’s consistent dividend policy and reflects its reliable cash generation. The dividend yield is around 1.63%, and Sage has demonstrated a stable or gradually rising dividend trend over recent years, underlining its commitment to returning value to shareholders.

What is the forecast for Sage Group stock in 2025, 2026, and 2027?

Based on the current share price of 1,257.00p, Sage Group is projected to reach 1,634.10p by the end of 2025, 1,885.50p by the end of 2026, and 2,514.00p by the end of 2027. Sage’s focus on cloud-based solutions, strong recurring revenues, and continued investment in AI and automation provide a solid foundation for long-term growth, with market trends remaining favourable for the software sector.

Should I sell my Sage Group shares?

Holding onto Sage Group shares may be a sensible option, given the company’s steady growth, robust recurring revenue, and leadership in business software. Sage’s strategic pivot to cloud and AI services has bolstered its market position, offering resilience against economic uncertainties. Its track record of innovation and shareholder returns suggests ongoing mid- to long-term value, especially as demand for digital financial solutions continues to expand.

Are Sage Group shares eligible for an ISA, and how are dividends taxed in the UK?

Sage Group shares are eligible to be held in a Stocks and Shares ISA, meaning UK investors can benefit from tax-free capital gains and dividend income within this wrapper. Outside an ISA, dividends from Sage are subject to standard UK dividend tax rates, but there is no withholding tax. Investors benefit from a dividend allowance before taxation applies, making ISAs especially attractive for holding Sage shares long term.

What is the latest dividend for Sage Group stock?

Sage Group currently pays a dividend. The most recent annual dividend stands at 20.0p per share, distributed in two instalments each year. Shareholders typically receive payments in May and September. This follows Sage’s consistent dividend policy and reflects its reliable cash generation. The dividend yield is around 1.63%, and Sage has demonstrated a stable or gradually rising dividend trend over recent years, underlining its commitment to returning value to shareholders.

What is the forecast for Sage Group stock in 2025, 2026, and 2027?

Based on the current share price of 1,257.00p, Sage Group is projected to reach 1,634.10p by the end of 2025, 1,885.50p by the end of 2026, and 2,514.00p by the end of 2027. Sage’s focus on cloud-based solutions, strong recurring revenues, and continued investment in AI and automation provide a solid foundation for long-term growth, with market trends remaining favourable for the software sector.

Should I sell my Sage Group shares?

Holding onto Sage Group shares may be a sensible option, given the company’s steady growth, robust recurring revenue, and leadership in business software. Sage’s strategic pivot to cloud and AI services has bolstered its market position, offering resilience against economic uncertainties. Its track record of innovation and shareholder returns suggests ongoing mid- to long-term value, especially as demand for digital financial solutions continues to expand.

Are Sage Group shares eligible for an ISA, and how are dividends taxed in the UK?

Sage Group shares are eligible to be held in a Stocks and Shares ISA, meaning UK investors can benefit from tax-free capital gains and dividend income within this wrapper. Outside an ISA, dividends from Sage are subject to standard UK dividend tax rates, but there is no withholding tax. Investors benefit from a dividend allowance before taxation applies, making ISAs especially attractive for holding Sage shares long term.

Pauline Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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