Sainsbury (J)

Should I buy Sainsbury (J) stock in 2025?

Pauline Laurore
P. Laurore updated on 2 May 2025

verified information

Sainsbury (J)
4.2
hellosafe-logoScore

Is Sainsbury (J) stock a buy right now?

J Sainsbury plc (SBRY), trading at approximately 265.40p as of May 2025 and registering a robust average daily volume of 8.09 million shares, continues to attract attention among UK retail investors. The company's recent preliminary annual results highlighted a 3.1% rise in total retail sales (ex-fuel) and a remarkable 76.6% surge in statutory profit after tax, boosted by its "Next Level" strategy, expanded online grocery business, and steady cost efficiencies. Notably, Sainsbury's announced the sale of its banking arm to NatWest, signalling further simplification of its balance sheet and potentially unlocking value for shareholders. While sector-wide competition remains fierce, market sentiment toward major grocers like Sainsbury is constructive, supported by resilient consumer demand, expanding store footprint, and an attractive dividend yield of 5.07%. Share buybacks and a forthcoming special dividend further reinforce management’s commitment to shareholder value. According to the consensus of over 32 leading national and international banks, Sainsbury's price target stands at 345p, indicating notable room for long-term capital appreciation. Within the broader UK consumer staples sector, Sainsbury is distinguished by stable cash flows and a clear strategic direction.

  • Strong dividend yield of 5.07% with consistent annual growth.
  • Robust free cash flow enables buybacks and special dividends.
  • Record market share gains in UK grocery retailing.
  • Digital transformation with 7% online grocery sales growth.
  • Expanding store footprint with new sites and planned openings.
  • Intense competition from discount chains pressures margins.
  • Ongoing financial services restructuring adds operational complexity.
Table of Contents
  • What is Sainsbury (J)?
  • How much is Sainsbury (J) stock?
  • Our full analysis on Sainsbury (J) </b>stock
  • How to buy Sainsbury (J) stock in United Kingdom?
  • Our 7 tips for buying Sainsbury (J) stock
  • The latest news about Sainsbury (J)
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the performance of Sainsbury (J) for more than three years. Each month, hundreds of thousands of users in the United Kingdom rely on us to analyse market trends and highlight the most promising investment opportunities. Our analyses are produced purely for information purposes and do not constitute investment advice. In line with our ethical charter, we have never been, and never will be, paid by Sainsbury (J).

What is Sainsbury (J)?

IndicatorValueAnalysis
🏳️ NationalityUnited KingdomUK-based retailer, operating mainly in the British Isles.
💼 MarketLondon Stock Exchange (LSE), SBRYListed on the UK's primary exchange, ensuring liquidity and visibility.
🏛️ ISIN codeGB00B019KW72International identifier; enables global trading of the shares.
👤 CEOSimon RobertsCEO since 2020, leading strategic transformation and cost-saving efforts.
🏢 Market cap£6.12 billionModerate market cap; reflects stable but competitive position in the UK sector.
📈 Revenue£31.56 billion (FY 2024/25, ex-fuel)Solid growth of 3.1%, led by strong grocery performance and digital expansion.
💹 EBITDA£1.04 billion (Retail underlying op.)EBITDA up 7.2%, showing operational improvement; still under margin pressure.
📊 P/E Ratio (Price/Earnings)14.74 (TTM)Fairly valued vs sector; suggests market confidence but limited profitability upside.
Key indicators and financial analysis for a UK-based retailer listed on the London Stock Exchange.
🏳️ Nationality
Value
United Kingdom
Analysis
UK-based retailer, operating mainly in the British Isles.
💼 Market
Value
London Stock Exchange (LSE), SBRY
Analysis
Listed on the UK's primary exchange, ensuring liquidity and visibility.
🏛️ ISIN code
Value
GB00B019KW72
Analysis
International identifier; enables global trading of the shares.
👤 CEO
Value
Simon Roberts
Analysis
CEO since 2020, leading strategic transformation and cost-saving efforts.
🏢 Market cap
Value
£6.12 billion
Analysis
Moderate market cap; reflects stable but competitive position in the UK sector.
📈 Revenue
Value
£31.56 billion (FY 2024/25, ex-fuel)
Analysis
Solid growth of 3.1%, led by strong grocery performance and digital expansion.
💹 EBITDA
Value
£1.04 billion (Retail underlying op.)
Analysis
EBITDA up 7.2%, showing operational improvement; still under margin pressure.
📊 P/E Ratio (Price/Earnings)
Value
14.74 (TTM)
Analysis
Fairly valued vs sector; suggests market confidence but limited profitability upside.
Key indicators and financial analysis for a UK-based retailer listed on the London Stock Exchange.

How much is Sainsbury (J) stock?

The price of Sainsbury (J) stock is declining this week. As of now, the share stands at 265.40p, showing a 0.97% decrease over the past 24 hours and a 1.54% drop across the week.

MetricValue
Market Capitalisation£6.12 billion
Average 3-Month Trading Volume8.09 million shares
P/E Ratio14.74
Dividend Yield5.07%
Beta0.86
Key financial data for Sainsbury (J) stock.
Market Capitalisation
Value
£6.12 billion
Average 3-Month Trading Volume
Value
8.09 million shares
P/E Ratio
Value
14.74
Dividend Yield
Value
5.07%
Beta
Value
0.86
Key financial data for Sainsbury (J) stock.

The stock's relatively low beta of 0.86 signals moderate price movements compared to the broader market. This combination of steady dividends and low volatility could make Sainsbury an appealing choice for investors seeking resilience in their portfolio.

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Our full analysis on Sainsbury (J) stock

Following a rigorous review of J Sainsbury plc’s (SBRY) latest financial results and a three-year analysis of price and market behaviour, our proprietary analytical framework has synthesised data from core financial metrics, technical signals, peer benchmarking, and broad market indicators. This holistic perspective enables a robust assessment of Sainsbury’s current standing within the UK’s fast-moving consumer goods sector. So, why might Sainsbury (J) stock once again become a strategic entry point into the UK retail and consumer staples landscape in 2025?

Recent Performance and Market Context

Sainsbury (J) has demonstrated notable resilience against a backdrop of macroeconomic volatility and sector-specific competition. The stock currently trades at 265.40p (as of May 2, 2025), showing a modest but meaningful +0.45% appreciation over the past year, and a slight +0.23% uptick over six months—outperforming many sector peers, despite recent short-term retracement. This stability, underscored by historically low beta (0.86), suggests Sainsbury’s utility as a defensive holding within diversified portfolios.

Recent developments fuel a constructive narrative for Sainsbury:

  • Preliminary FY25 results: 3.1% growth in total retail sales (ex-fuel), with a robust 7.2% rise in retail underlying operating profit and a substantial 76.6% surge in statutory profit after tax.
  • Dividend yield: The yield stands at 5.07%, with a forward dividend of 13.6p, reflecting a 3.8% annual increase—a clearly attractive profile for income-oriented investors.
  • Strategic execution: Notable capital allocation through a completed £200 million buyback, with at least £200 million more to come, and a special £250 million dividend anticipated from bank disposal proceeds, reinforce shareholder commitment and value accretion trajectories.
  • Market share: Successive quarterly gains reflect effective navigation of competitive headwinds from discounters.

The wider macro setting for UK consumer staples is shifting positively, supported by moderating inflation and gradual real wage improvements, which underpin household confidence and sustain steady grocery demand.

Technical Analysis

From a technical perspective, Sainsbury (J) is exhibiting constructive signals suggestive of accumulation and a potential new bullish phase:

  • Moving Averages: The share price currently trades above every key moving average. The 20-day EMA (251.51p), 50-day EMA (249.52p), 100-day EMA (253.13p), and 200-day EMA (258.99p) all yield buy signals. This confluence is statistically significant and often a precursor to further upside momentum.
  • RSI (14): Currently at 67.82, the RSI is nearing overbought territory but remains neutral, indicating persistent buying interest without immediate exhaustion. This setup allows further appreciation before overextension becomes a concern.
  • MACD (12,26,9): The 5.70 reading triggers a mild sell signal, pointing to brief consolidation; however, with key supports—258.40p and 255.20p—holding firm, downside risk appears contained.
  • Support & Resistance: The 258.40p and 255.20p support levels provide an anchor for near-term pullbacks, while resistance at 269.20p represents the next logical target for a breakout.

Taken together, this technical profile underscores the argument for a well-timed entry, particularly for investors seeking to capitalise on momentum within an otherwise stable range.

Fundamental Analysis

A deep dive into Sainsbury (J)’s fundamentals reveals a company balancing robust revenue growth with strategic operational execution:

  • Revenue and Profitability: FY25 saw retail sales (ex-fuel) rise to £31.56 billion (+3.1%), retail underlying operating profit grow to £1.04 billion (+7.2%), and profit after tax leap to £242 million (+76.6%). These are not only headline-grabbing but point to genuine operating leverage coming through amidst sector-wide cost inflation.
  • Valuation: Sainsbury’s TTM P/E stands at 14.74—attractive relative to both domestic and European grocery peers—supported by a rising EPS (£0.18). The price/sales multiple is reflected at a defensible level, especially given the company’s above-market dividend yield.
  • Structural Strengths:
    • Innovation: Continued focus on high-margin lines, notably the “Taste the Difference” range (sales up 15%), and strong digital penetration (online up 7%) drive qualitative edge.
    • Market Share: Sainsbury’s recent gains reinforce its position as a leading multi-format operator, now with increased new store expansion and 400,000 sq ft of additional retail space.
    • Brand Power: Sainsbury’s loyalty engine—Nectar Prices covering 9,000+ products—has delivered £2 billion in customer savings, underpinning retention and cross-selling opportunities.

While net debt (including leases) is at £5.76 billion, management has demonstrated ongoing discipline in deleveraging and cost savings, with £350 million in efficiencies captured this year alone and continuing focus on free cash flow generation (£531 million retail FCF in FY25).

Volume and Liquidity

Liquidity is a cornerstone of Sainsbury (J)’s investment case. Average daily volume at 8.09 million shares points to ample liquidity, supporting tight spreads and ease of position entry/exit. Furthermore, institutional participation remains robust, and a tradable float ensures dynamic re-rating potential as catalysts unfold.

The completion of a large-scale buyback programme, combined with strong dividend cover, signals confidence both in earnings quality and in the board’s capacity to enhance shareholder value irrespective of transient volatility.

Catalysts and Positive Outlook

Several near- and medium-term catalysts further support a positive investment thesis:

  • Growth Initiatives:
    • Ongoing “Next Level” strategy execution: Expansion of premium ranges, digital transformation, and investment in logistics and supply chain efficiency.
    • Store Network Expansion: Plans to open 15 new supermarkets in 2025/26, a clear statement of growth ambition that will drive incremental revenue.
  • Bank Disposal: Sale of Sainsbury’s Bank’s core business to NatWest Group—releasing capital, reducing operational complexity, and enabling a £250 million special dividend.
  • Cost Efficiencies: Targeted £350 million in annualised cost savings providing a buffer against margin pressure and a foundation for further cash flow upside.
  • Loyalty and Digital: Nectar’s expanded reach fuels customer engagement, while online growth ensures resilience amid shifting consumer behaviour.
  • ESG Commitment: Sainsbury’s continued focus on environmental impact and responsible retailing aligns well with institutional capital seeking sustainability-backed convergence.
  • Sector Tailwinds: Improving consumer sentiment, continued grocery volume growth ahead of the market, and sector consolidation trends reinforce the stock’s appeal.

Investment Strategies

Given the confluence of technical, fundamental, and structural drivers, Sainsbury (J) offers attractive profiles for different investment timeframes:

  • Short-Term: The stock’s proximity to support levels (255p–258p) makes it well-positioned for active traders anticipating bounces or breakout trades, with technical structure clearly defined and contained downside risk.
  • Medium-Term: With profit delivery weighted towards H2 2025/26, anticipation of new store traction and special dividend receipts suggests upside catalysts ahead for investors holding through autumn and into the next reporting cycle.
  • Long-Term: For patient capital, Sainsbury (J) offers a compelling blend of defensive yield (5%+), sturdy free cash flow generation, sector-leading loyalty innovation, and growth-focused reinvestment. Portfolio inclusion at this valuation base aligns with traditional consumer staples income/growth mandates.

Is It the Right Time to Buy Sainsbury (J)?

In summary, Sainsbury (J) presents a highly persuasive case for renewed investor interest at current levels. The company’s improving fundamentals—including superior cash flow and earnings momentum—are matched by an attractive dividend policy and reinforced by visible structural catalysts (store expansion, digital leadership, and capital return initiatives). Technical signals indicate that the share price may be entering a new bullish phase, supported by resilient support zones and positive momentum in moving averages, while ample liquidity provides safety and flexibility for position building.

With ongoing sector tailwinds, operational focus, and steady shareholder returns, Sainsbury (J) seems to represent an excellent opportunity to gain exposure to a market leader poised for further value creation. The balance between income growth and capital appreciation is particularly striking in today’s market. For investors seeking stable, inflation-resistant, and upwardly mobile exposure within UK equities, Sainsbury’s fundamentals and forward strategies justify serious consideration for new or enlarged positions.

In a market where consistency, defensiveness, and disciplined execution are increasingly prized, Sainsbury (J) holds exceptional promise as a core holding and a forward-looking investment opportunity for 2025 and beyond.

How to buy Sainsbury (J) stock in United Kingdom?

Buying J Sainsbury plc (SBRY) shares online is both simple and secure when done through a regulated UK broker. Investors have two main routes: purchasing the shares outright (spot buying), giving full ownership, or trading price movements using Contracts for Difference (CFDs), which are suited to more active strategies. Both methods can be accessed using easy-to-navigate online platforms, and your investment is protected by strict UK regulations. As fees and features can vary widely, it's important to compare brokers—find a detailed comparison further down the page to help you choose the best platform for your needs.

Cash buying

A cash purchase means you buy Sainsbury (J) stock directly on the London Stock Exchange via a broker, becoming a shareholder entitled to dividends and voting rights. Most UK brokers charge a fixed commission per order; typical fees are around £5 to £12 per trade.

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Key example

For example, if the Sainsbury (J) share price is 265.40p (or £2.654) and you invest £1,000 (excluding fees), you can acquire approximately 375 shares (after accounting for a £5 brokerage fee: £1,000 - £5 = £995; £995 / £2.654 ≈ 375 shares).

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Gain scenario

If the share price rises by 10%, your 375 shares are now worth £2.919 each (£2.654 × 1.10), making your total holding approximately £1,094. Result: a gross gain of £99, or around +10% on your investment (before taxes and additional fees).

Trading via CFD

CFDs (Contracts for Difference) allow you to speculate on Sainsbury (J) share price movements without owning the underlying stock. Brokers make money through the spread (the difference between buy/sell price) and often charge overnight financing fees if you keep positions open for multiple days. With CFDs, you can use leverage to amplify your exposure. For example, using a £1,000 margin with 5x leverage gives you £5,000 market exposure.

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Gain scenario

If Sainsbury (J) shares rise by 8%, your position gains 8% × 5 = 40%. That’s a £400 gain on your original £1,000 outlay (excluding spread and overnight fees).

Remember, while leverage can magnify profits, it also increases risk, so consider your risk tolerance.

Final advice

Before investing, always compare brokers’ fees, account features, and platform tools to ensure you find the right fit. Each method—spot buying or CFD trading—suits different investor profiles: long-term holders may prefer owning shares outright, while active traders might opt for CFDs. Review our broker comparison lower on this page to make a confident, informed decision tailored to your goals.

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#1
Forex Expert
#1Recommended Offer
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4.9
Eightcap, FCA-regulated, offers CFD trading & is the UK’s only dedicated TradingView broker
5 things to know about Eightcap

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

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30+ million users
#2Recommended by Forbes
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4.9
51% of CFD accounts lose money. You will never lose more than your investment.
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Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

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5 things to know about Avatrade

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Our 7 tips for buying Sainsbury (J) stock

📊 Step📝 Specific tip for Sainsbury (J)
Analyze the marketReview Sainsbury’s financial reports to assess its strong positions: rising operating profit, robust cash flow, attractive 5.07% dividend yield, and growth from initiatives like new store openings and digital expansion.
Choose the right trading platformUse a reputable UK brokerage that provides easy access to the LSE, competitive commission rates on UK equities, and the ability to reinvest Sainsbury’s dividends.
Define your investment budgetDecide how much you’re comfortable investing in Sainsbury (J), considering the grocery sector’s steady but modest growth and the stock’s 52-week range to avoid concentrating risk.
Choose a strategy (short or long term)Consider a long-term approach to benefit from Sainsbury’s consistent dividends, ongoing share buyback programme, and its “Next Level” strategic initiatives.
Monitor news and financial resultsRegularly monitor Sainsbury's quarterly earnings, updates on its expansion strategy, and competition from UK discounters, as these can influence share price and returns.
Use risk management toolsSet stop-loss orders just below key support levels (such as 258.40p or 255.20p) to help limit potential downside, and review your portfolio regularly.
Sell at the right timePlan to take profits or rebalance if Sainsbury approaches resistance levels (e.g., near 269.20p) or ahead of events that could introduce uncertainty, such as industry shake-ups or major financial announcements.
Step-by-step guide with specific investment tips for Sainsbury (J)
Analyze the market
📝 Specific tip for Sainsbury (J)
Review Sainsbury’s financial reports to assess its strong positions: rising operating profit, robust cash flow, attractive 5.07% dividend yield, and growth from initiatives like new store openings and digital expansion.
Choose the right trading platform
📝 Specific tip for Sainsbury (J)
Use a reputable UK brokerage that provides easy access to the LSE, competitive commission rates on UK equities, and the ability to reinvest Sainsbury’s dividends.
Define your investment budget
📝 Specific tip for Sainsbury (J)
Decide how much you’re comfortable investing in Sainsbury (J), considering the grocery sector’s steady but modest growth and the stock’s 52-week range to avoid concentrating risk.
Choose a strategy (short or long term)
📝 Specific tip for Sainsbury (J)
Consider a long-term approach to benefit from Sainsbury’s consistent dividends, ongoing share buyback programme, and its “Next Level” strategic initiatives.
Monitor news and financial results
📝 Specific tip for Sainsbury (J)
Regularly monitor Sainsbury's quarterly earnings, updates on its expansion strategy, and competition from UK discounters, as these can influence share price and returns.
Use risk management tools
📝 Specific tip for Sainsbury (J)
Set stop-loss orders just below key support levels (such as 258.40p or 255.20p) to help limit potential downside, and review your portfolio regularly.
Sell at the right time
📝 Specific tip for Sainsbury (J)
Plan to take profits or rebalance if Sainsbury approaches resistance levels (e.g., near 269.20p) or ahead of events that could introduce uncertainty, such as industry shake-ups or major financial announcements.
Step-by-step guide with specific investment tips for Sainsbury (J)

The latest news about Sainsbury (J)

Sainsbury’s reported a robust 76.6% year-on-year surge in statutory profit after tax for FY 2024/25. Preliminary results showed statutory profit after tax rising to £242 million, with retail underlying operating profit also climbing 7.2% to £1.04 billion. This performance highlights significant operational efficiencies and cost control, as evidenced by around £350 million in cost savings for the latest period. These improvements have supported shareholder distributions, underlining the company’s resilience and effective execution of its "Next Level" strategy in a highly competitive UK grocery market.

The company increased its full-year dividend by 4%, with a forward yield of 5.07% and promising additional shareholder returns. Sainsbury’s raised its annual dividend payout to 13.6 pence per share and completed a £200 million share buyback. The board further announced plans for at least £200 million in additional buybacks in FY 2025/26 and anticipates a special dividend of £250 million from the upcoming sale of its banking operations. These capital returns, well above sector averages, are supported by a robust free cash flow of £531 million, reinforcing Sainsbury’s attractiveness to income-focused investors in the UK.

Strong gains in UK grocery sales—up 4.5%—outpaced rivals, with the food-first strategy and digital expansion driving growth. Sainsbury’s core grocery operations maintained their momentum, with Taste the Difference sales surging by 15% and online grocery revenues up 7% year-on-year. The rollout of the expanded Nectar Prices scheme, now covering over 9,000 products, delivered £2 billion in customer savings and strengthened loyalty across the UK consumer base. These initiatives have consolidated Sainsbury’s market share and provide a buffer against the threat from discounters, appealing directly to British households and cementing its local relevance.

Sainsbury’s announced the sale of its core banking business to NatWest, marking a strategic exit from financial services. The divestment, expected to close in the second half of FY 2025/26, will further streamline group operations and unlock value for shareholders through the anticipated special dividend. This move aligns with Sainsbury’s ongoing focus on its core retail and grocery offerings, reducing risk from non-core segments, and signals management’s commitment to concentrated growth in areas directly relevant to UK consumers.

Plans for expansion include 15 new UK supermarkets in 2025/26 and substantial investment in store and online capabilities. Over 400,000 square feet of new retail space will be added through recently acquired and upcoming sites, underlining confidence in domestic demand and regional economic performance. Enhanced digital infrastructure has bolstered convenience and accessibility, supporting continued momentum in both physical and online channels. These developments position Sainsbury’s to capture incremental market share and further entrench its presence across the United Kingdom.

FAQ

What is the latest dividend for Sainsbury (J) stock?

The latest declared dividend for Sainsbury (J) stock is 13.6p per share, up 4% year-on-year, with the most recent payment date typically falling in July. Sainsbury’s maintains a progressive dividend policy, supplementing ordinary dividends with a planned special dividend (£250 million from its banking sale) and continues to return cash through share buybacks. The current yield is attractive for income-focused investors, and dividend payments have demonstrated consistent growth in recent years.

What is the forecast for Sainsbury (J) stock in 2025, 2026, and 2027?

Based on the current share price of 265.40p, the projected values are: end of 2025 – 345.02p; end of 2026 – 398.10p; end of 2027 – 530.80p. These outlooks reflect a positive momentum driven by Sainsbury’s successful “Next Level” strategy, its strong performance in grocery, and continued growth in online sales. The sector’s resilience and the company’s shareholder-friendly approach could support these optimistic projections.

Should I sell my Sainsbury (J) shares?

Holding onto Sainsbury (J) shares can be considered prudent given the company’s solid fundamentals and strategic progress. Sainsbury’s is successfully expanding its market presence, showing stable earnings, and offering regular dividends backed by healthy cash flow. With the UK consumer staples sector showing defensive characteristics and Sainsbury’s actively investing in growth, medium- to long-term prospects remain encouraging for shareholders.

Are Sainsbury (J) shares eligible for a Stocks and Shares ISA, and how are dividends taxed for UK investors?

Sainsbury (J) shares are fully eligible for inclusion in a Stocks and Shares ISA, so any capital gains or dividends received within the ISA are free from UK tax. Outside an ISA, UK individual investors benefit from a dividend allowance (£500 in 2024/25), above which dividends are taxed at your marginal rate. Notably, there is no UK withholding tax on dividends, making direct investing straightforward from a taxation perspective.

What is the latest dividend for Sainsbury (J) stock?

The latest declared dividend for Sainsbury (J) stock is 13.6p per share, up 4% year-on-year, with the most recent payment date typically falling in July. Sainsbury’s maintains a progressive dividend policy, supplementing ordinary dividends with a planned special dividend (£250 million from its banking sale) and continues to return cash through share buybacks. The current yield is attractive for income-focused investors, and dividend payments have demonstrated consistent growth in recent years.

What is the forecast for Sainsbury (J) stock in 2025, 2026, and 2027?

Based on the current share price of 265.40p, the projected values are: end of 2025 – 345.02p; end of 2026 – 398.10p; end of 2027 – 530.80p. These outlooks reflect a positive momentum driven by Sainsbury’s successful “Next Level” strategy, its strong performance in grocery, and continued growth in online sales. The sector’s resilience and the company’s shareholder-friendly approach could support these optimistic projections.

Should I sell my Sainsbury (J) shares?

Holding onto Sainsbury (J) shares can be considered prudent given the company’s solid fundamentals and strategic progress. Sainsbury’s is successfully expanding its market presence, showing stable earnings, and offering regular dividends backed by healthy cash flow. With the UK consumer staples sector showing defensive characteristics and Sainsbury’s actively investing in growth, medium- to long-term prospects remain encouraging for shareholders.

Are Sainsbury (J) shares eligible for a Stocks and Shares ISA, and how are dividends taxed for UK investors?

Sainsbury (J) shares are fully eligible for inclusion in a Stocks and Shares ISA, so any capital gains or dividends received within the ISA are free from UK tax. Outside an ISA, UK individual investors benefit from a dividend allowance (£500 in 2024/25), above which dividends are taxed at your marginal rate. Notably, there is no UK withholding tax on dividends, making direct investing straightforward from a taxation perspective.

Pauline Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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