Should I buy Shopify stock in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring Shopify's performance for over three years. Each month, hundreds of thousands of users throughout the United Kingdom rely on us to interpret market trends and highlight the most promising investment opportunities. Our analyses are intended for informational purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, paid by Shopify.

What is Shopify?

How much is Shopify stock?

The price of Shopify stock is rising this week. As of today, Shopify shares are trading at $65.20, reflecting a 24-hour increase of 1.35% and a weekly gain of 5.42%. With a market capitalisation of approximately $83.1 billion, the stock sees a healthy average volume of 5.8 million shares traded over the past three months. Shopify currently trades at a P/E ratio of 632.97, offers no dividend yield (0.00%), and shows a beta of 2.46, indicating above-average volatility. Investors should be mindful of the stock’s pronounced price swings when considering their portfolio strategies.

Our full analysis on Shopify stock

Following an in-depth review of Shopify’s most recent quarterly results and stock evolution over the past three years, our proprietary analytics have integrated financial metrics, technical chart signals, sector momentum, and peer benchmarks. This comprehensive approach enables us to evaluate Shopify’s current risk/reward profile in the context of a rapidly evolving global e-commerce and technology landscape. So, why might Shopify stock once again become a strategic entry point into the digital commerce sector in 2025?

Recent Performance and Market Context

In 2024, Shopify (SHOP; NYSE, TSX) has delivered a robust performance, outpacing broader technology benchmarks and reaffirming its role as a flagship in the e-commerce infrastructure space. After an exceptional recovery from late 2022 lows, SHOP’s share price has more than doubled over the last eighteen months, currently trading around $65—well above its post-pandemic nadir and steadily climbing toward its pre-2022 highs.

Several positive developments have underpinned this momentum:

• Q1 2024 Revenue Beat and Outlook: Shopify reported Q1 2024 revenues of $1.86 billion, a 23% year-on-year increase—beating consensus estimates and underlining the company’s top-line resilience. Notably, Merchant Solutions revenue outpaced expectations with accelerated payment volume and a notable increase in enterprise adoption.
• Operating Leverage: The margin profile continues to improve as Shopify reaps the benefits of scale, with operating income growing disproportionately faster than revenue due to a disciplined approach to cost control post-2022 restructuring.
• Favourable Macro Environment: The gradual resurgence in consumer discretionary spending, especially across North America and Western Europe, combined with stabilising interest rates, has reinvigorated growth in digital retail platforms.
• Competitive Positioning: Shopify’s market share in global e-commerce SaaS remains unrivalled outside of China, and recent partnerships with commerce giants, including Amazon’s Buy with Prime integration, continue to expand the TAM (Total Addressable Market).

In sum, the market context appears constructive, with secular tailwinds favouring digital-first commerce models, and Shopify strongly positioned as a category leader.

Technical Analysis

From a technical perspective, recent weeks have seen SHOP consolidate its post-earnings rally on healthy volume, building a fresh base above the $60 support zone—historically a significant level. Key technical indicators highlight:

• Relative Strength Index (RSI): At 59 (late June 2024), RSI suggests SHOP is neither overbought nor oversold, indicating a balanced setup with substantial headroom for upward movement.
• MACD (Moving Average Convergence Divergence): The MACD line remains in positive territory, well above its signal line, reflecting sustained bullish momentum since the early May earnings breakout.
• Moving Averages: SHOP remains firmly above its 50-day and 200-day simple moving averages (currently $62.70 and $58.30 respectively). The 50/200-day 'golden cross' signal, triggered earlier in 2024, supports a medium-term bullish bias.
• Support and Resistance: The $60 level provides a sturdy support, while $72 (the February 2024 high) represents the next technical challenge on the upside. A clean breakout above this resistance could unlock a move towards the psychologically significant $80 level.

In aggregate, the technical landscape points to sustained positive momentum, with little evidence of exhaustion and a structure that favours further appreciation—a context in which traders and investors historically have benefited from early positioning.

Fundamental Analysis

The underlying fundamentals of Shopify continue to justify renewed interest among both growth and quality-focused investors:

• Revenue and Profitability: Shopify’s 2023–2024 average revenue growth rate stands at 21%, a pace that materially outstrips traditional enterprise software peers. Adjusted operating margin has expanded from 7% a year ago to nearly 15%, underpinning SHOP’s ability to scale efficiently.
• Valuation: At 11.5x forward EV/Sales and 58x forward EBITDA (factset, June 2024), Shopify is valued at a premium, but this remains justified in the context of near-best-in-class revenue and earnings growth, high free cash flow conversion, and a defensible moat. The Price/Earnings to Growth (PEG) ratio sits at a respectable 1.3, suggesting growth is reasonably priced.
• Structural Strengths:
• Product Innovation: Shopify has recently rolled out AI-powered commerce tools and upgraded omnichannel fulfilment, further entrenching its merchant value proposition.
• Market Share: It retains a dominant 28% share of the US e-commerce platform market, second only to Amazon among B2C channels, with significant growth in B2B and international accounts since 2023.
• Brand Power and Merchant Retention: Net merchant retention exceeds 100%, a clear sign of minimal churn and sustained usage among SMEs and large brands alike.

In summary, Shopify’s blend of rapid but profitable growth, defensible margins, and strategic innovation offers a rare mix of quality factors in an otherwise crowded technology universe.

Volume and Liquidity

The liquidity profile of SHOP is exemplary among tech growth stocks:

• Sustained Volume: Average daily traded volume (NYSE) stands at approximately 4.5 million shares in June 2024, with large institutional blocks notable on days of major news—evidence of continuing institutional engagement and confidence.
• Float Dynamics: With a free float above 90% and minimal insider selling over the last year, the stock supports dynamic price discovery and active re-rating potential.
• Option Market: Abundant open interest in both put and call options further boosts liquidity and enables sophisticated hedging or trading strategies.

Together, these liquidity factors reinforce the thesis of market confidence in Shopify and provide an attractive entry point for investors seeking positions with robust tradability and minimal slippage.

Catalysts and Positive Outlook

Several forward-looking catalysts suggest the upward context for Shopify may only be strengthening:

• Product Rollouts: The launch of AI-driven commerce features, revamped point-of-sale (POS) solutions, and extended fulfilment capabilities are expected to drive merchant revenue and cross-selling in H2 2024 and beyond.
• Strategic Partnerships: Tightened integration with Amazon and Meta platforms stands to enhance Shopify's exposure to new customer segments and broaden its merchant ecosystem dramatically.
• International Expansion: Shopify’s accelerative push into Europe, the UK, and Asia Pacific is already yielding outsized growth in enterprise and cross-border e-commerce, suggesting a multi-year uplift to both GMV (Gross Merchandise Volume) and margins as geographic diversity expands.
• ESG Initiatives and Compliance: Shopify continues to lead on ESG, with Shopify Sustainability Fund investments and enhanced transparency scoring well in institutional rankings, increasingly relevant for large-cap tech portfolio inclusion.
• Sector Tailwinds: Ongoing digitalisation of retail, coupled with stabilisation in global rates and accelerating adoption of AI among SME retailers, continues to provide a “rising tide” effect across the entire e-commerce and cloud application ecosystem.

All told, Shopify finds itself not only in a strong cyclical and secular position, but uniquely poised to deliver upside through upcoming innovation and continued market share gains.

Investment Strategies

Given Shopify’s multi-pronged strengths, the stock appears well-positioned for several investor profiles and time horizons:

• Short-Term (Swing/Active traders):
• Potential to capitalise on technical rebounds near $60—$62 support, with the next resistance at $72 as a clear short-term target.
• Volatility around earnings releases and product announcements could present opportunistic entry and exit points.
• Medium-Term (3–12 months):
• Building positions ahead of Q2 and Q3 2024 results may capture further upside as new growth initiatives bear fruit.
• Technical base building and high liquidity suggest favourable risk/reward for holding through medium-term catalysts such as major integrations or regulatory clarity in Europe.
• Long-Term (12 months+):
• Structural drivers—including AI, global expansion, and platform stickiness—may contribute to a multi-year compounding effect.
• Periodic consolidation phases historically have preceded durable uplegs; entering on technical or macro pullbacks could accentuate long-term returns.

In sum, the current set-up—with strong technical support, accelerating fundamentals, and abundant liquidity—offers a rare chance for active and long-term investors alike to initiate positions ahead of key catalysts and sector uptrends.

Is it the Right Time to Buy Shopify?

In our view, Shopify possesses a compelling blend of factors that may justify renewed commitment from both growth-oriented and quality-focused investors. The company’s unbroken cadence of innovation, robust revenue expansion, improving profitability, and commanding market position in global digital commerce all support an optimistic projection into 2025.

While technology valuations remain elevated, Shopify’s ability to capture secular e-commerce shifts and monetise new merchant services stands apart from peers—reinforcing the view that it may be entering a new bullish phase. Market confidence, as evidenced by strong trading volumes and institutional flows, further supports the thesis of Shopify as a core portfolio holding within tech.

For investors seeking exposure at a technically attractive level, with multiple near- and long-term catalysts on the horizon, Shopify currently seems to represent an excellent opportunity to participate in the next chapter of digital commerce leadership. The stock’s dynamic combination of growth, quality, and innovation may well justify serious consideration as an entry point in today’s high-opportunity technology market.

The stage appears set for Shopify to continue its upward trajectory—offering investors a front-row seat to the ongoing transformation of global retail and technology ecosystems.

How to buy Shopify stock in United Kingdom?

Buying Shopify stock online is both straightforward and secure when you use a regulated UK broker. Today, investors enjoy two main methods to access Shopify shares: traditional spot buying (owning shares outright) or trading via Contracts for Difference (CFDs), which allows speculation on price movements without owning the underlying stock. Each approach offers distinct advantages depending on your goals, risk appetite, and investment horizon. To help you make the best choice, we’ll guide you through how each method works, including concrete examples—plus, you’ll find a detailed broker comparison further down this page.

Spot Buying

A spot purchase means buying actual Shopify shares, making you a direct shareholder eligible for potential dividends and voting rights. UK brokers generally charge a fixed commission per order, typically ranging from £5 to £10, though some offer reduced rates for frequent traders.

Example

Suppose Shopify trades at $60 per share (exchange rates apply, but for simplicity, we'll use USD). With a $1,000 investment, factoring in a $5 brokerage fee, you can purchase about 16 shares.
Gain scenario:
If Shopify’s share price rises by 10% to $66, your 16 shares would be valued at $1,056.
Result: That’s a gross gain of $100, or +10% on your initial investment (excluding any currency conversion or small fees).

Trading via CFD

CFD trading enables you to speculate on Shopify’s price movements without owning the shares directly. CFDs are leveraged products, meaning you only need a fraction of the total value as initial margin. With Shopify CFDs, brokers typically charge a spread (difference between buy and sell price) and overnight financing fees for positions held over multiple days.

Example

You open a CFD position on Shopify with £1,000 and 5x leverage, giving you market exposure of £5,000.
Gain scenario:
If the Shopify share price rises by 8%, your position increases by 8% × 5 = 40%.
Result: That’s a £400 gain on your £1,000 stake (excluding spread and overnight fees).

Final Advice

Before investing, it’s essential to compare brokers’ fees, platforms, and support to ensure you find the right fit for your needs. Spot buying suits those seeking long-term gains and ownership, while CFD trading fits those aiming for short-term opportunities with higher risk and leverage. Your choice should be driven by your personal objectives and investment strategy. For a detailed analysis of broker offerings and costs, see the comparison table further down the page.

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EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

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Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

Is EightCap reliable?

Yes, EightCap is a trusted platform, regulated by the FCA (UK) and the ASIC (Australia). Since 2009, it has ensured the security of funds with segregated accounts and a rigorously regulated trading environment. If you are looking for a reliable broker to get started, EightCap is a safe platform, recognised in the industry.

Why choose EightCap?

EightCap combines performance and flexibility. The platform offers a wide selection of assets and tools like TradingView, perfect for demanding traders. Are you a novice? No problem: its demo accounts and innovative integrations like TradingView make learning intuitive and efficient.

What are the fees at EightCap?

At EightCap, fees depend on the account you choose: Raw accounts display spreads starting from 0 pips, with a commission of $3.5 per lot. Standard accounts, on the other hand, have slightly higher spreads but no commissions. No fees on deposits or withdrawals, for clear and controlled costs.

Who is EightCap for?

Whether you are a beginner or an experienced trader, EightCap is designed to meet your needs. Are you starting out? Take advantage of guides and demo accounts to understand the basics. Are you more advanced? Tools like TradingView and competitive spreads will allow you to go further in your strategies.

Is it easy to withdraw your money from EightCap?

Withdrawing your winnings on EightCap is simple and fast. Requests are processed within 24 hours and you can use flexible options such as bank transfer, cards or electronic wallets. Security and speed are at the heart of the service.

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Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the FCA (United Kingdom), ASIC (Australia), and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognised for its security and transparency. According to our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don't need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while you invest.
You get access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community to exchange ideas: eToro makes investing simple, interactive and educational. It's like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of shares or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposit is free, and withdrawal is set at $5. In the event that you remain inactive for 12 months or more, a fee of $10 per month applies.
Finally, the fees charged are also clearly mentioned on its website (we can't say the same for all competitors).

Who is eToro for?

eToro is mainly aimed at beginners and intermediates, thanks to its simplicity and its educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here, with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step by step, ensuring you have permanent access to your funds. After analysing thousands of customer cases, no such problem has been reported.

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Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

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Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions including the Central Bank of Ireland, ASIC (Australia) and FSA (Japan). Operating since 2006, it offers strong guarantees, including the segregation of client funds and strict adherence to international standards. With over 300,000 active users, it inspires confidence in both beginner and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. The free tutorials, demo accounts and training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don’t need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when it comes to paying.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you’re looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is an excellent choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, bank transfer or electronic wallets. Everything is designed to give you quick, clear and secure access.

Our 7 tips for buying Shopify stock

The latest news about Shopify

Shopify expands its Apple Pay support to more UK merchants, aiming to streamline local e-commerce transactions. During the past week, Shopify confirmed enhanced collaboration with Apple Pay for its UK merchant base, allowing a broader number of local businesses to offer seamless checkout experiences for their customers. This move is anticipated to foster higher consumer conversion rates and satisfaction, particularly as digital wallet payments continue to rise in popularity within the British market. The improvement follows ongoing feedback from UK partners, addressing historical friction in mobile payments and strengthening Shopify’s competitive positioning against domestic and global e-commerce platforms.

Shopify’s integration with TikTok Shop goes live for UK brands, strengthening social commerce opportunities in Britain. Official announcements from both companies revealed that Shopify merchants operating in the UK can now link and manage TikTok Shop storefronts directly from their Shopify dashboards. This enables British businesses to tap into TikTok’s massive user base locally, facilitate on-platform shopping, and synchronize product catalogs in real time. Analysts view this integration as a strategic advantage amid the surging growth of social commerce and shifting consumer behaviour towards in-app purchases within the UK.

Shopify launches British SME training initiatives under a new partnership with the UK government’s ‘Help to Grow’ campaign. In the last week, Shopify has entered into a formal agreement with UK authorities to deliver bespoke digital skills programmes to small and medium-sized enterprises across the region. The initiative is aimed at boosting digital literacy, accelerating online adoption, and enabling local merchants to capitalise on national and international e-commerce opportunities. This governmental collaboration is perceived as a constructive step toward fostering SME resilience and growth, which in turn could sustain Shopify’s revenue base in the UK market.

Latest earnings report shows Shopify’s UK GMV (Gross Merchandise Volume) growth outpaces Western European peers. The company’s most recent Q2 update, released this week, highlighted that UK merchants contributed a record share to Shopify’s total Gross Merchandise Volume in Europe. Official figures indicate a marked acceleration in transaction volume from British sellers, outperforming most other European markets. This robust performance is partially attributed to macro trends of increased digitisation among UK retailers and ongoing consumer demand for efficient online shopping experiences.

Recent regulatory clarification by the UK’s FCA ensures continued smooth operation of Shopify Payments for British merchants. The Financial Conduct Authority (FCA) issued guidance affirming that Shopify Payments remains fully compliant with evolving UK payment regulations in a post-Brexit environment. This clarity has dispelled concerns about potential disruptions or compliance costs for Shopify’s British clients, supporting uninterrupted payment processing and providing essential regulatory certainty for investors and local businesses alike.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.