Animal Friends

Is Animal Friends Pet Insurance Worth It? Review 2025

Charlotte Green
Charlotte Green
updated on 16 May 2025
Animal Friends
With our partner
4,2
hellosafe-logoScore

Our expert's opinion on Animal Friends

Animal Friends stands among the major UK pet insurers, offering a tiered range of policies tailored to diverse budgets and needs: Silver, Gold, and Platinum Lifetime plans, as well as an Accident Only option. Their Lifetime covers feature annual vet fee caps at £1,500 (Silver), £3,500 (Gold), and up to £6,500 (Platinum), with 80% to 100% reimbursement rates on eligible costs and a standard excess of £75 per condition per year. For pets aged 7 or over, a co-insurance rate of 15% applies, which is industry standard. The Gold and Platinum tiers notably include wider cover for death, loss, boarding, and holiday cancellation. Their entry-level pricing positions Animal Friends as a competitively affordable alternative, especially when compared to premium rivals, yet with robust coverage and clear structure. Animal Friends especially suits owners of young to middle-aged pets seeking reliable, reasonably priced lifetime vet cover, or older pets needing accident-only protection, including pure breeds who may later face chronic issues. With over 1,000,000 pet policies managed and a strong commitment to animal welfare charities, Animal Friends demonstrates financial reliability. Trustpilot indicates a 4.2/5 satisfaction rate on over 22,000 reviews. Most claims via the direct "Pawtal" system are settled within 5-14 days, supporting its reputation as a responsive and trustworthy insurer in the UK market.

  • Lifetime policies with renewable annual limits per condition
  • Competitive pricing across all tiers
  • Covers complementary therapies and behavioural treatment
  • Direct vet payments available (Pawtal system)
  • Includes £1M third-party liability for dogs
  • 24/7 free online vet advice via Joii Pet Care
  • Strong reputation and fast claims settlement
  • Lower annual vet fee limits than some market leaders
  • 15% co-payment for pets aged 7+/additional to excess
  • No death, theft or kennel cover on Silver tier
  • Limited dental cover; waiting period and restrictions apply
  • Strict exclusion of pre-existing conditions
Table of Contents
  • Animal Friends Guarantees
  • Exclusions of Animal Friends
  • Animal Friends Rates
  • Animal Friends Assistance
  • Customer feedback on Animal Friends
  • How to contact Animal Friends?
  • FAQ
icon

Why trust HelloSafe?

At HelloSafe, our pet insurance expert reviews the terms and pricing of 34 insurance policies available on the market every year to provide you with a reliable and unbiased analysis. Thanks to this thorough approach, thousands of users across the UK trust us each month to support them in making important financial decisions. undefined

Animal Friends Guarantees

Animal Friends distinguishes itself by offering a highly modular range of pet insurance, including one Accident Only option and three Lifetime formulas (Silver, Gold, Platinum) with annual vet fee limits (£1,500 to £6,500) and robust third-party liability (£1M, dogs only).

Reimbursement rates are not percentage-based but capped by annual/condition limits, with a standard excess of £75/condition and a 15% co-payment for pets aged 7+ years (higher co-pay with Accident Only for senior pets).

The Gold and Platinum plans stand out with additional cover such as Death, Theft/Loss, Holiday Cancellation, and Boarding Fees, while all plans include access to 24/7 digital veterinary support and direct vet payment upon agreement.

Animal Friends’ key advantages are its true Lifetime structure on chronic illnesses, straightforward limits, and extra features like clinical food and behaviour therapy, but shortfalls include no dental cover in the first two years, strict exclusions for pre-existing/early onset conditions, and no routine care or vaccination coverage.

Finally, the Accident Only plan is restrictive (no illness cover, high co-payment over certain ages, no cremation/holiday/board), requiring careful suitability assessment for comprehensive needs.

Name of GuaranteeAccident OnlyLifetime SilverLifetime GoldLifetime Platinum
Formula positioningEntry-level, accident onlyBasic lifetime, capped vet feesIntermediate lifetime, enhanced eventsPremium lifetime, highest limits
Type of coverAccidents onlyAccident & illness (renewable/lifetime)Accident & illness (lifetime, add-ons)Accident & illness (lifetime, full suite)
Covered petsCats and dogsCats and dogsCats and dogsCats and dogs
Reimbursement rate (%)Not in %, capped per claim/yearNot in %, annual/condition limitsNot in %, annual/condition limitsNot in %, annual/condition limits
Annual vet fee reimbursement limit£2,500/accident, £15,000 lifetime£1,500 per year£3,500 per year£6,500 per year
Annual/per claim excess£ excess applies per condition£75 per condition per year£75 per condition per year£75 per condition per year
Co-payment (aged pets)20–35% if dog ≥8, cat ≥1015% co-pay if pet ≥7 years15% co-pay if pet ≥7 years15% co-pay if pet ≥7 years
Minimum/max age – dogsCover from 8 years (min. 8 years)Min. 8 weeks for enrolmentMin. 8 weeks for enrolmentMin. 8 weeks for enrolment
Minimum/max age – catsCover from 10 years (min. 10 years)Min. 8 weeks for enrolmentMin. 8 weeks for enrolmentMin. 8 weeks for enrolment
Maximum age limit at entryNone found in public termsNone stated (lifetime after joining)None stated (lifetime after joining)None stated (lifetime after joining)
Health questionnaire before joiningNot detailedNot systematically (may require info)Not systematically (may require info)Not systematically (may require info)
Waiting (qualifying) period: illnessNot covered10 days from policy start10 days from policy start10 days from policy start
Waiting period: accident2 days from policy startImmediateImmediateImmediate
Lifetime cover if insuredNoYes, as long as policy renewedYes, as long as policy renewedYes, as long as policy renewed
Average reimbursement timeNot specifiedNot fixed; fast if vet uses portalNot fixed; fast if vet uses portalNot fixed; fast if vet uses portal
Vet consultations (routine/emergency)Accidental onlyCovered (within vet fee cap)Covered (within vet fee cap)Covered (within vet fee cap)
MedicationFor accident, within vet fee capCovered (within vet fee cap)Covered (within vet fee cap)Covered (within vet fee cap)
HospitalizationAccidental, within vet fee capCovered (within vet fee cap)Covered (within vet fee cap)Covered (within vet fee cap)
Ambulance feesWithin vet fee, accident onlyCovered (within vet fee cap)Covered (within vet fee cap)Covered (within vet fee cap)
Surgery, anaesthesiaFor accident, within fee limitsCovered (within vet fee cap)Covered (within vet fee cap)Covered (within vet fee cap)
Scans/ultrasounds (CT, MRI, etc.)For accident, within fee limitsCovered (within vet fee cap)Covered (within vet fee cap)Covered (within vet fee cap)
Laboratory analysesFor accident, within fee limitsCovered (within vet fee cap)Covered (within vet fee cap)Covered (within vet fee cap)
RadiotherapyNot coveredCovered if medically necessaryCovered if medically necessaryCovered if medically necessary
DentistryAccidents only, dental excludedAfter 2 years, see exclusionsAfter 2 years, see exclusionsAfter 2 years, see exclusions
Scale & polishNot coveredNot coveredNot coveredNot covered
VaccinationNot coveredNot coveredNot coveredNot covered
Deworming/anti-parasitesNot coveredNot coveredNot coveredNot covered
Neuter/spay (dogs/cats)Not coveredNot coveredNot coveredNot covered
Microchipping/identificationNot coveredNot coveredNot coveredNot covered
Hygiene productsNot coveredNot coveredNot coveredNot covered
Complementary medicineNot coveredIncluded (hydrotherapy up to 10 sessions)Included (hydrotherapy up to 10 sessions)Included (hydrotherapy up to 10 sessions)
Countries covered/travelUnited Kingdom onlyUK, EU (PETS), up to 6 monthsUK, EU (PETS), up to 6 monthsUK, EU (PETS), up to 6 months
Death/cremation feesEuthanasia accident: £116 maxCremation (£100), no death benefitCremation (£100), death (£500)Cremation (£100), death (£1,000)
EuthanasiaAccident onlyCovered (within vet fee/cremation)Covered (within vet fee/cremation)Covered (within vet fee/cremation)
Theft/loss – advertisingNot coveredNot coveredUp to £100Up to £100
Theft/loss – rewardNot coveredNot coveredUp to £250Up to £250
Loss (animal not found)Not coveredNot coveredUp to £500Up to £1,000
Boarding fees (kennel/cattery)Not coveredNot coveredUp to £500Up to £1,000
Holiday cancellationNot coveredNot coveredUp to £1,000Up to £2,000
Third party liability (dogs)Not covered£1 million per incident£1 million per incident£1 million per incident
Boarding for hospitalisation ownerNot coveredNot coveredUp to £500Up to £1,000
Behavioural treatmentsNot covered£200/year max£200/year max£200/year max
Clinical diet foodNot covered£200/year max, prescribed by vet£200/year max, prescribed by vet£200/year max, prescribed by vet
Pre-existing conditionsAlways excludedExcludedExcludedExcluded
Comparison of Animal Friends Accident Only and Lifetime pet insurance formulas.
Formula positioning
Accident Only
Entry-level, accident only
Lifetime Silver
Basic lifetime, capped vet fees
Lifetime Gold
Intermediate lifetime, enhanced events
Lifetime Platinum
Premium lifetime, highest limits
Type of cover
Accident Only
Accidents only
Lifetime Silver
Accident & illness (renewable/lifetime)
Lifetime Gold
Accident & illness (lifetime, add-ons)
Lifetime Platinum
Accident & illness (lifetime, full suite)
Covered pets
Accident Only
Cats and dogs
Lifetime Silver
Cats and dogs
Lifetime Gold
Cats and dogs
Lifetime Platinum
Cats and dogs
Reimbursement rate (%)
Accident Only
Not in %, capped per claim/year
Lifetime Silver
Not in %, annual/condition limits
Lifetime Gold
Not in %, annual/condition limits
Lifetime Platinum
Not in %, annual/condition limits
Annual vet fee reimbursement limit
Accident Only
£2,500/accident, £15,000 lifetime
Lifetime Silver
£1,500 per year
Lifetime Gold
£3,500 per year
Lifetime Platinum
£6,500 per year
Annual/per claim excess
Accident Only
£ excess applies per condition
Lifetime Silver
£75 per condition per year
Lifetime Gold
£75 per condition per year
Lifetime Platinum
£75 per condition per year
Co-payment (aged pets)
Accident Only
20–35% if dog ≥8, cat ≥10
Lifetime Silver
15% co-pay if pet ≥7 years
Lifetime Gold
15% co-pay if pet ≥7 years
Lifetime Platinum
15% co-pay if pet ≥7 years
Minimum/max age – dogs
Accident Only
Cover from 8 years (min. 8 years)
Lifetime Silver
Min. 8 weeks for enrolment
Lifetime Gold
Min. 8 weeks for enrolment
Lifetime Platinum
Min. 8 weeks for enrolment
Minimum/max age – cats
Accident Only
Cover from 10 years (min. 10 years)
Lifetime Silver
Min. 8 weeks for enrolment
Lifetime Gold
Min. 8 weeks for enrolment
Lifetime Platinum
Min. 8 weeks for enrolment
Maximum age limit at entry
Accident Only
None found in public terms
Lifetime Silver
None stated (lifetime after joining)
Lifetime Gold
None stated (lifetime after joining)
Lifetime Platinum
None stated (lifetime after joining)
Health questionnaire before joining
Accident Only
Not detailed
Lifetime Silver
Not systematically (may require info)
Lifetime Gold
Not systematically (may require info)
Lifetime Platinum
Not systematically (may require info)
Waiting (qualifying) period: illness
Accident Only
Not covered
Lifetime Silver
10 days from policy start
Lifetime Gold
10 days from policy start
Lifetime Platinum
10 days from policy start
Waiting period: accident
Accident Only
2 days from policy start
Lifetime Silver
Immediate
Lifetime Gold
Immediate
Lifetime Platinum
Immediate
Lifetime cover if insured
Accident Only
No
Lifetime Silver
Yes, as long as policy renewed
Lifetime Gold
Yes, as long as policy renewed
Lifetime Platinum
Yes, as long as policy renewed
Average reimbursement time
Accident Only
Not specified
Lifetime Silver
Not fixed; fast if vet uses portal
Lifetime Gold
Not fixed; fast if vet uses portal
Lifetime Platinum
Not fixed; fast if vet uses portal
Vet consultations (routine/emergency)
Accident Only
Accidental only
Lifetime Silver
Covered (within vet fee cap)
Lifetime Gold
Covered (within vet fee cap)
Lifetime Platinum
Covered (within vet fee cap)
Medication
Accident Only
For accident, within vet fee cap
Lifetime Silver
Covered (within vet fee cap)
Lifetime Gold
Covered (within vet fee cap)
Lifetime Platinum
Covered (within vet fee cap)
Hospitalization
Accident Only
Accidental, within vet fee cap
Lifetime Silver
Covered (within vet fee cap)
Lifetime Gold
Covered (within vet fee cap)
Lifetime Platinum
Covered (within vet fee cap)
Ambulance fees
Accident Only
Within vet fee, accident only
Lifetime Silver
Covered (within vet fee cap)
Lifetime Gold
Covered (within vet fee cap)
Lifetime Platinum
Covered (within vet fee cap)
Surgery, anaesthesia
Accident Only
For accident, within fee limits
Lifetime Silver
Covered (within vet fee cap)
Lifetime Gold
Covered (within vet fee cap)
Lifetime Platinum
Covered (within vet fee cap)
Scans/ultrasounds (CT, MRI, etc.)
Accident Only
For accident, within fee limits
Lifetime Silver
Covered (within vet fee cap)
Lifetime Gold
Covered (within vet fee cap)
Lifetime Platinum
Covered (within vet fee cap)
Laboratory analyses
Accident Only
For accident, within fee limits
Lifetime Silver
Covered (within vet fee cap)
Lifetime Gold
Covered (within vet fee cap)
Lifetime Platinum
Covered (within vet fee cap)
Radiotherapy
Accident Only
Not covered
Lifetime Silver
Covered if medically necessary
Lifetime Gold
Covered if medically necessary
Lifetime Platinum
Covered if medically necessary
Dentistry
Accident Only
Accidents only, dental excluded
Lifetime Silver
After 2 years, see exclusions
Lifetime Gold
After 2 years, see exclusions
Lifetime Platinum
After 2 years, see exclusions
Scale & polish
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Not covered
Lifetime Platinum
Not covered
Vaccination
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Not covered
Lifetime Platinum
Not covered
Deworming/anti-parasites
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Not covered
Lifetime Platinum
Not covered
Neuter/spay (dogs/cats)
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Not covered
Lifetime Platinum
Not covered
Microchipping/identification
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Not covered
Lifetime Platinum
Not covered
Hygiene products
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Not covered
Lifetime Platinum
Not covered
Complementary medicine
Accident Only
Not covered
Lifetime Silver
Included (hydrotherapy up to 10 sessions)
Lifetime Gold
Included (hydrotherapy up to 10 sessions)
Lifetime Platinum
Included (hydrotherapy up to 10 sessions)
Countries covered/travel
Accident Only
United Kingdom only
Lifetime Silver
UK, EU (PETS), up to 6 months
Lifetime Gold
UK, EU (PETS), up to 6 months
Lifetime Platinum
UK, EU (PETS), up to 6 months
Death/cremation fees
Accident Only
Euthanasia accident: £116 max
Lifetime Silver
Cremation (£100), no death benefit
Lifetime Gold
Cremation (£100), death (£500)
Lifetime Platinum
Cremation (£100), death (£1,000)
Euthanasia
Accident Only
Accident only
Lifetime Silver
Covered (within vet fee/cremation)
Lifetime Gold
Covered (within vet fee/cremation)
Lifetime Platinum
Covered (within vet fee/cremation)
Theft/loss – advertising
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Up to £100
Lifetime Platinum
Up to £100
Theft/loss – reward
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Up to £250
Lifetime Platinum
Up to £250
Loss (animal not found)
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Up to £500
Lifetime Platinum
Up to £1,000
Boarding fees (kennel/cattery)
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Up to £500
Lifetime Platinum
Up to £1,000
Holiday cancellation
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Up to £1,000
Lifetime Platinum
Up to £2,000
Third party liability (dogs)
Accident Only
Not covered
Lifetime Silver
£1 million per incident
Lifetime Gold
£1 million per incident
Lifetime Platinum
£1 million per incident
Boarding for hospitalisation owner
Accident Only
Not covered
Lifetime Silver
Not covered
Lifetime Gold
Up to £500
Lifetime Platinum
Up to £1,000
Behavioural treatments
Accident Only
Not covered
Lifetime Silver
£200/year max
Lifetime Gold
£200/year max
Lifetime Platinum
£200/year max
Clinical diet food
Accident Only
Not covered
Lifetime Silver
£200/year max, prescribed by vet
Lifetime Gold
£200/year max, prescribed by vet
Lifetime Platinum
£200/year max, prescribed by vet
Pre-existing conditions
Accident Only
Always excluded
Lifetime Silver
Excluded
Lifetime Gold
Excluded
Lifetime Platinum
Excluded
Comparison of Animal Friends Accident Only and Lifetime pet insurance formulas.

All reimbursements subject to policy terms and limits; see policy wording for further exclusions and specifics (e.g., mandatory vaccinations, non-covered breeds).

Exclusions of Animal Friends

Animal Friends’ policy exclusions stand out due to a strict refusal to cover any pre-existing condition, illnesses declared within 10 days of subscription, and care resulting from manifest will or negligence of the owner. Any bilateral condition (affecting both sides of the body, such as eyes or hips) is considered unique for limits and deductibles, which may limit compensation—a notable point compared to competitors that consider these separately. Coverage is abolished if the animal stays outside the UK for more than 6 months per year, is not up-to-date with vaccine obligations, or after a transfer of ownership. In addition, professional activities (commercial breeding, racing, security) and any violation of sanitary rules categorically exclude the animal from coverage. Finally, any fraud or false statement results in cancellation of the contract without compensation, highlighting a strict policy rarely observed at this level of detail.

ExclusionsDetails
Medical exclusions- Pre-existing conditions
- Illness identified within 10 days after subscription
- Comfort or cosmetic care
- Conditions related to reproduction
- Illnesses or injuries resulting from owner's negligence
- Care during sanitary offenses/quarantine
Animal-related exclusions- Animals not named in the contract
- Dogs under the Dangerous Dogs Act
- Animals used for commercial breeding, security, racing, lucrative activities
- Sale or transfer of the animal
Geographical exclusions- Claims outside the UK (and outside accepted zones, e.g. PETS Scheme)
- Stay outside the UK for more than 6 months/year
- Owner's hospitalization abroad (for boarding)
- Costs related to stays exceeding the authorized period abroad
Identification & vaccination exclusions- Failure to meet vaccination obligations
- Protection not granted in case of false/incomplete information
- Absence of prompt notification in case of theft/loss (within 48h)
- Duplicate liability insurance
Circumstantial exclusions- Acts of war, nuclear events
- Pandemics/epidemics (including COVID-19)
- Non-payment of premiums
- Bilateral conditions considered as a single condition
- Illness known before booking (for trip cancellation)
Specific Accident Only exclusions- No coverage for illnesses and dental conditions
- Accidents prior to the contract
- Claims occurring within 48 hours of subscription
- Cruciate ligament injuries
- No coverage for cremation/burial
Main exclusions of the Animal Friends contract
Medical exclusions
Details
- Pre-existing conditions
- Illness identified within 10 days after subscription
- Comfort or cosmetic care
- Conditions related to reproduction
- Illnesses or injuries resulting from owner's negligence
- Care during sanitary offenses/quarantine
Animal-related exclusions
Details
- Animals not named in the contract
- Dogs under the Dangerous Dogs Act
- Animals used for commercial breeding, security, racing, lucrative activities
- Sale or transfer of the animal
Geographical exclusions
Details
- Claims outside the UK (and outside accepted zones, e.g. PETS Scheme)
- Stay outside the UK for more than 6 months/year
- Owner's hospitalization abroad (for boarding)
- Costs related to stays exceeding the authorized period abroad
Identification & vaccination exclusions
Details
- Failure to meet vaccination obligations
- Protection not granted in case of false/incomplete information
- Absence of prompt notification in case of theft/loss (within 48h)
- Duplicate liability insurance
Circumstantial exclusions
Details
- Acts of war, nuclear events
- Pandemics/epidemics (including COVID-19)
- Non-payment of premiums
- Bilateral conditions considered as a single condition
- Illness known before booking (for trip cancellation)
Specific Accident Only exclusions
Details
- No coverage for illnesses and dental conditions
- Accidents prior to the contract
- Claims occurring within 48 hours of subscription
- Cruciate ligament injuries
- No coverage for cremation/burial
Main exclusions of the Animal Friends contract

Animal Friends Rates

Animal Friends adopts a clearly value-orientated price positioning in the UK pet insurance market, with competitive premiums relative to cover limits and a pure digital distribution model that enables reduced operational costs. The Silver formula, with its low annual veterinary cap and absence of add-ons (no death, loss, or holiday cancellation), is among the most affordable options and targets owners seeking essential accident/illness protection at minimum expense.

Gold and Platinum ramp up annual reimbursement ceilings and add comprehensive add-ons comparable to those of more classic full-service competitors, yet remain generally more economical—thanks to contained deductibles (£75/excess, modest copayment after age 7), compared to the highest ceilings and lowest deductibles found in premium offerings elsewhere.

Key strengths include fair lifetime coverage for chronic conditions and 24/7 online vet access, but the presence of caps, co-payments for older pets, and limited prevention features keep overall pricing below the full-premium zone.

In summary, Animal Friends is generally competitive to mid-positioned, offering especially strong value on entry and mid-range tiers versus more fully-bundled, higher-cost incumbents.

Accident OnlySilverGoldPlatinum
Cat (2-4 yrs)£4/mo£7/mo£13/mo£19/mo
Cat (7-8 yrs)£7/mo£12/mo£21/mo£29/mo
Small Dog£5/mo£9/mo£17/mo£23/mo
Small Dog (2-4)£5/mo£9/mo£17/mo£23/mo
Large Dog (2-4)£8/mo£13/mo£24/mo£34/mo
Senior Dog (7-8)£15/mo£22/mo£38/mo£54/mo
Monthly Animal Friends pet insurance premiums by animal type and tier
Cat (2-4 yrs)
Accident Only
£4/mo
Silver
£7/mo
Gold
£13/mo
Platinum
£19/mo
Cat (7-8 yrs)
Accident Only
£7/mo
Silver
£12/mo
Gold
£21/mo
Platinum
£29/mo
Small Dog
Accident Only
£5/mo
Silver
£9/mo
Gold
£17/mo
Platinum
£23/mo
Small Dog (2-4)
Accident Only
£5/mo
Silver
£9/mo
Gold
£17/mo
Platinum
£23/mo
Large Dog (2-4)
Accident Only
£8/mo
Silver
£13/mo
Gold
£24/mo
Platinum
£34/mo
Senior Dog (7-8)
Accident Only
£15/mo
Silver
£22/mo
Gold
£38/mo
Platinum
£54/mo
Monthly Animal Friends pet insurance premiums by animal type and tier

Animal Friends promo codes

Animal Friends Promo CodesDetails
HelloSafe Promo Code-5% on your quote
Promo codes for Animal Friends pet insurance
HelloSafe Promo Code
Details
-5% on your quote
Promo codes for Animal Friends pet insurance

Note: Promo codes are subject to change. For the latest promo codes, visit our comparison of the best pet insurance providers.

How much will I be reimbursed with Animal Friends?

SoinPrix moyen (£)Remboursement & reste à charge avec formule Accident OnlyRemboursement & reste à charge avec formule Platinum (lifetime)
Consultation vétérinaire / maladie bénigne£50Not covered
Out-of-pocket: £50
Reimbursed £50
Out-of-pocket: £0 (excluding £75 excess*)
Fracture (x-ray, surgery, medication)£1,200
  • Reimbursed £1,200
    Out-of-pocket: £0 (excluding excess/variable share
  • )
Reimbursed £1,200
Out-of-pocket: £0 (excluding £75 excess*)
Neutering / Spaying£250Not covered
Out-of-pocket: £250
Not covered
Out-of-pocket: £250
Annual vaccines£70Not covered
Out-of-pocket: £70
Not covered
Out-of-pocket: £70
Dental extraction after serious infection£350Not covered
Out-of-pocket: £350
Reimbursed £350
Out-of-pocket: £0 (excluding £75 excess*, if insured >2 years and vet follow-up)
Comparison of average costs and reimbursements for veterinary care under Accident Only and Platinum (Lifetime) plans.
Consultation vétérinaire / maladie bénigne
Prix moyen (£)
£50
Remboursement & reste à charge avec formule Accident Only
Not covered
Out-of-pocket: £50
Remboursement & reste à charge avec formule Platinum (lifetime)
Reimbursed £50
Out-of-pocket: £0 (excluding £75 excess*)
Fracture (x-ray, surgery, medication)
Prix moyen (£)
£1,200
Remboursement & reste à charge avec formule Accident Only
  • Reimbursed £1,200
    Out-of-pocket: £0 (excluding excess/variable share
  • )
Remboursement & reste à charge avec formule Platinum (lifetime)
Reimbursed £1,200
Out-of-pocket: £0 (excluding £75 excess*)
Neutering / Spaying
Prix moyen (£)
£250
Remboursement & reste à charge avec formule Accident Only
Not covered
Out-of-pocket: £250
Remboursement & reste à charge avec formule Platinum (lifetime)
Not covered
Out-of-pocket: £250
Annual vaccines
Prix moyen (£)
£70
Remboursement & reste à charge avec formule Accident Only
Not covered
Out-of-pocket: £70
Remboursement & reste à charge avec formule Platinum (lifetime)
Not covered
Out-of-pocket: £70
Dental extraction after serious infection
Prix moyen (£)
£350
Remboursement & reste à charge avec formule Accident Only
Not covered
Out-of-pocket: £350
Remboursement & reste à charge avec formule Platinum (lifetime)
Reimbursed £350
Out-of-pocket: £0 (excluding £75 excess*, if insured >2 years and vet follow-up)
Comparison of average costs and reimbursements for veterinary care under Accident Only and Platinum (Lifetime) plans.
icon

Important information

* Standard excess: £75 per condition per year (excluding any voluntary excess).

** Accident only: Variable excess and co-payment depending on pet's age (20-35%).

Analysis based on pets under 7 years old for Lifetime (otherwise a 15% co-pay applies after excess).

Animal Friends Assistance

Animal Friends stands out by offering a 24/7 veterinary tele-advisory service (Joii Pet Care), which is very useful for quickly obtaining medical advice without having to travel.

Direct payment to the veterinarian is possible, subject to prior agreement, but there is currently no structured advance payment service such as Payvet or equivalent.

Claims handling remains partially digital (online form, declaration via Pawtal veterinary portal), but there is no dedicated mobile app for tracking reimbursements or managing the contract, which is a significant shortcoming compared to market leaders.

Animal Friends does not offer a network of partner clinics or physical veterinary emergency services, both of which are lacking in critical situations.

Overseas coverage is limited to 6 consecutive months for main plans and restricted to the UK for the Accident Only plan, which may limit protection during extended stays abroad.

Animal Friends AssistanceAvailable?Details
Advance paymentNo advance payment solution like Payvet. Direct payment to the veterinarian is only possible with the practitioner’s prior agreement.
Payment facilitiesNo displayed payment facilities (no mention of installments for the premium).
Mobile appNo proprietary app for contract or reimbursement management. Only a veterinary portal (Pawtal) exists for health professionals.
Digital reimbursement managementOnline declaration form and possible processing via the Pawtal portal by veterinarians. No real-time client module.
Veterinary emergencyNo network of physical emergencies or specialized veterinary hotline for critical situations.
Clinic and veterinary networkNo displayed partnership with a dedicated network of clinics or veterinarians. The client can choose any certified veterinarian.
Overseas coverageCoverage is limited to 6 consecutive months/year within the EU (PETS Scheme) on Lifetime plans. Accident Only: UK only.
Comparison of Animal Friends assistance and additional services
Advance payment
Available?
Details
No advance payment solution like Payvet. Direct payment to the veterinarian is only possible with the practitioner’s prior agreement.
Payment facilities
Available?
Details
No displayed payment facilities (no mention of installments for the premium).
Mobile app
Available?
Details
No proprietary app for contract or reimbursement management. Only a veterinary portal (Pawtal) exists for health professionals.
Digital reimbursement management
Available?
Details
Online declaration form and possible processing via the Pawtal portal by veterinarians. No real-time client module.
Veterinary emergency
Available?
Details
No network of physical emergencies or specialized veterinary hotline for critical situations.
Clinic and veterinary network
Available?
Details
No displayed partnership with a dedicated network of clinics or veterinarians. The client can choose any certified veterinarian.
Overseas coverage
Available?
Details
Coverage is limited to 6 consecutive months/year within the EU (PETS Scheme) on Lifetime plans. Accident Only: UK only.
Comparison of Animal Friends assistance and additional services

Customer feedback on Animal Friends

Review siteScore and number of reviews
Trustpilot4.5/5 (more than 52,000 reviews)
Feefo4.7/5 (about 22,000 reviews)
Reviews.io4.3/5 (about 5,000 reviews)
Comparison of Animal Friends' ratings on key review platforms
Trustpilot
Score and number of reviews
4.5/5 (more than 52,000 reviews)
Feefo
Score and number of reviews
4.7/5 (about 22,000 reviews)
Reviews.io
Score and number of reviews
4.3/5 (about 5,000 reviews)
Comparison of Animal Friends' ratings on key review platforms

Among the positive points, Animal Friends policyholders frequently mention a competitive price-to-coverage ratio, with many highlighting the affordability of premiums for comprehensive "lifetime" cover. An easy-to-use customer portal, clear and paperless claim submission procedures, and the possibility of direct payment to the vet are often appreciated for their convenience. A responsive and courteous customer service is also regularly praised, both for support by chat, phone or email, and for the availability of online veterinary advice through Joii Pet Care. Many clients value Animal Friends’ support for animal charities, which fosters trust and emotional attachment to the brand. The ability to tailor coverage levels and the clarity of policy documents also receive positive mentions.

Among the negative points, a significant number of clients deplore delays in reimbursement processing, with some reporting long waits or being required to provide additional documentation repeatedly. There are frequent comments about claims being declined due to pre-existing conditions or strict exclusion criteria, sometimes perceived as insufficiently explained at the time of purchase. Some customers are dissatisfied with annual increases in premiums, especially as their animal ages, and with the increasing co-payments for older pets. Cases of misunderstandings regarding what constitutes a "bilateral" condition or the treatment of recurring illnesses under annual limits are occasionally reported. A few customers also find the communication around coverage changes at renewal insufficiently clear, and regret limited coverage for dental care and routine/preventive treatments.

How to contact Animal Friends?

Customer service Animal FriendsDetails
For a quote or to subscribe onlineTo subscribe, use our animal insurance comparator, select the Animal Friends offer that interests you and request a quote.
To request and follow up a reimbursementDownload or request a claim form (online/by phone or email).
Submit the completed form with paid invoices, veterinary prescriptions, and supporting documents.
Send the file by email: [email protected] or by postal mail: Animal Friends House, No. 1 The Crescent, Sun Rise Way, Amesbury, Wiltshire, SP4 7QA.
Faster processing if the vet uses the Pawtal portal.
Direct payment to the vet possible by prior agreement, otherwise bank transfer to the policyholder.
Average reimbursement time: usually 5 to 10 working days after receiving the complete file.
Telephone support for follow-up: 0344 557 0300.
To get a certificate of insuranceContact customer service by email ([email protected]), phone (0344 557 0300), or by post at the address (Animal Friends House, No. 1 The Crescent, Sun Rise Way, Amesbury, Wiltshire, SP4 7QA).
Please provide contract details and reason for request to receive your certificate within a few days.
The certificate can be sent by email or post according to your preference.
To contact assistanceTelephone assistance (questions, procedures, contract or claim follow-up): 0344 557 0300 (Monday to Friday during working hours).
Email: [email protected]
Postal address: Animal Friends House, No. 1 The Crescent, Sun Rise Way, Amesbury, Wiltshire, SP4 7QA.
Free 24/7 veterinary advice via the Joui Pet Care app or website.
To cancel my contractSend your cancellation request by email ([email protected]), phone (0344 557 0300) or postal mail (Animal Friends House, No. 1 The Crescent, Sun Rise Way, Amesbury, Wiltshire, SP4 7QA).
Please specify: policy number, insured's first and last name, reason and desired cancellation date.
Required documents: copy of ID, possibly a pet death or transfer certificate if applicable.
Notice: 14 days after subscription or renewal for free cancellation ("cooling off"), otherwise cancellation at annual expiry.
If there is an ongoing claim: no proportional refund of premium.
Keep proof of sending.
Cancellation confirmation sent by Animal Friends within 8 days.
Customer service contact and procedures for Animal Friends
For a quote or to subscribe online
Details
To subscribe, use our animal insurance comparator, select the Animal Friends offer that interests you and request a quote.
To request and follow up a reimbursement
Details
Download or request a claim form (online/by phone or email).
Submit the completed form with paid invoices, veterinary prescriptions, and supporting documents.
Send the file by email: [email protected] or by postal mail: Animal Friends House, No. 1 The Crescent, Sun Rise Way, Amesbury, Wiltshire, SP4 7QA.
Faster processing if the vet uses the Pawtal portal.
Direct payment to the vet possible by prior agreement, otherwise bank transfer to the policyholder.
Average reimbursement time: usually 5 to 10 working days after receiving the complete file.
Telephone support for follow-up: 0344 557 0300.
To get a certificate of insurance
Details
Contact customer service by email ([email protected]), phone (0344 557 0300), or by post at the address (Animal Friends House, No. 1 The Crescent, Sun Rise Way, Amesbury, Wiltshire, SP4 7QA).
Please provide contract details and reason for request to receive your certificate within a few days.
The certificate can be sent by email or post according to your preference.
To contact assistance
Details
Telephone assistance (questions, procedures, contract or claim follow-up): 0344 557 0300 (Monday to Friday during working hours).
Email: [email protected]
Postal address: Animal Friends House, No. 1 The Crescent, Sun Rise Way, Amesbury, Wiltshire, SP4 7QA.
Free 24/7 veterinary advice via the Joui Pet Care app or website.
To cancel my contract
Details
Send your cancellation request by email ([email protected]), phone (0344 557 0300) or postal mail (Animal Friends House, No. 1 The Crescent, Sun Rise Way, Amesbury, Wiltshire, SP4 7QA).
Please specify: policy number, insured's first and last name, reason and desired cancellation date.
Required documents: copy of ID, possibly a pet death or transfer certificate if applicable.
Notice: 14 days after subscription or renewal for free cancellation ("cooling off"), otherwise cancellation at annual expiry.
If there is an ongoing claim: no proportional refund of premium.
Keep proof of sending.
Cancellation confirmation sent by Animal Friends within 8 days.
Customer service contact and procedures for Animal Friends

FAQ

Do I have to pay vet fees upfront with Animal Friends?

Animal Friends offers a direct payment option to vets if the practice agrees, meaning they can pay your vet directly so you don’t have to pay upfront and claim it back. However, not all vets accept this arrangement, so you should check with your vet in advance. If direct payment isn’t possible, you’ll need to pay the fees and submit a claim to Animal Friends for reimbursement.

How do I cancel my Animal Friends pet insurance policy?

To cancel your Animal Friends pet insurance, contact their customer service by phone, email, or mail, giving at least 7 days’ notice. If you cancel within the first 14 days of starting or renewing your policy (“cooling-off period”), you can get a refund, unless you’ve made a claim. No documents are usually required, but it’s advised to provide your policy number for faster processing.

What animals and owners are eligible for cover with Animal Friends?

Your pet must be at least 8 weeks old when the policy starts and must be owned and kept primarily within the UK. Dogs subject to the Dangerous Dogs Act, or any animal used for commercial breeding, security, racing, or for profit are not eligible. Up-to-date mandatory vaccinations are also required for full cover.

Are pre-existing conditions covered by Animal Friends?

No, Animal Friends does not cover any illnesses or injuries that existed or showed symptoms before your policy started or during the initial waiting period. Ongoing or recurring health issues from before cover began will not be reimbursed, so make sure you disclose your pet’s full health history when applying.

How does the annual limit and excess work on an Animal Friends policy?

Each policy has an annual limit for vet fees (e.g., £1,500 for Silver, £3,500 for Gold, or £6,500 for Platinum), and an “excess” payment per condition per year (typically £75). If your pet is 7 or older, you’ll also pay a 15% co-payment on top of the excess for each claim. Once you reach your annual limit for a type of cover, you’ll need to pay any further costs that year yourself.

Do I have to pay vet fees upfront with Animal Friends?

Animal Friends offers a direct payment option to vets if the practice agrees, meaning they can pay your vet directly so you don’t have to pay upfront and claim it back. However, not all vets accept this arrangement, so you should check with your vet in advance. If direct payment isn’t possible, you’ll need to pay the fees and submit a claim to Animal Friends for reimbursement.

How do I cancel my Animal Friends pet insurance policy?

To cancel your Animal Friends pet insurance, contact their customer service by phone, email, or mail, giving at least 7 days’ notice. If you cancel within the first 14 days of starting or renewing your policy (“cooling-off period”), you can get a refund, unless you’ve made a claim. No documents are usually required, but it’s advised to provide your policy number for faster processing.

What animals and owners are eligible for cover with Animal Friends?

Your pet must be at least 8 weeks old when the policy starts and must be owned and kept primarily within the UK. Dogs subject to the Dangerous Dogs Act, or any animal used for commercial breeding, security, racing, or for profit are not eligible. Up-to-date mandatory vaccinations are also required for full cover.

Are pre-existing conditions covered by Animal Friends?

No, Animal Friends does not cover any illnesses or injuries that existed or showed symptoms before your policy started or during the initial waiting period. Ongoing or recurring health issues from before cover began will not be reimbursed, so make sure you disclose your pet’s full health history when applying.

How does the annual limit and excess work on an Animal Friends policy?

Each policy has an annual limit for vet fees (e.g., £1,500 for Silver, £3,500 for Gold, or £6,500 for Platinum), and an “excess” payment per condition per year (typically £75). If your pet is 7 or older, you’ll also pay a 15% co-payment on top of the excess for each claim. Once you reach your annual limit for a type of cover, you’ll need to pay any further costs that year yourself.

Charlotte Green
Charlotte Green
HelloSafe
Charlotte is a finance content specialist with a sharp analytical mind and a strong academic background. She holds a degree in Philosophy, Politics and Economics (PPE) from the University of Oxford and a Master’s in Behavioural Economics from the London School of Economics. Her academic training gave her the tools to make sense of complex financial systems—and to explain them in a way that’s both smart and relatable. Before joining HelloSafe, Charlotte worked in editorial roles for financial media and strategy firms, where she focused on personal finance, digital banking, and policy analysis. She is passionate about helping people make informed decisions about their money, especially in an age where the financial landscape is changing fast. At HelloSafe, she covers key topics such as insurance, tax, utilities, credit and budgeting tools. Her mission: provide clear, honest and actionable insights that empower readers to take control of their financial lives with confidence.

Ask a question, an expert will answer