Should You Buy Bitcoin in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the Bitcoin cryptocurrency market for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical guidelines, HelloSafe has never purchased Bitcoin or received any compensation from entities associated with its ecosystem.

Bitcoin in brief

How much does 1 Bitcoin cost?

The price of Bitcoin is up this week. As of today, Bitcoin stands at £81,900, with a 24-hour increase of +0.37% and a weekly rise of +0.79%. Its market capitalisation has reached £1.62 trillion, maintaining its rank as the largest cryptocurrency, with a circulating supply of 19.88 million BTC.

The average daily trading volume over the past three months is around £37 billion, and Bitcoin currently dominates about 54% of the entire crypto market. With such dynamic figures, Bitcoin remains a highly watched asset, offering both opportunities and notable volatility for UK investors.

Our full opinion on the cryptocurrency Bitcoin

Having analysed the latest Bitcoin trends and its remarkable trajectory over the past three years, our proprietary algorithms have synthesised multiple data streams—on-chain metrics, technical signals, market dynamics, and competitive landscape. This multidimensional approach provides a uniquely robust perspective on Bitcoin’s evolving position in the digital asset ecosystem. So why could Bitcoin re-emerge in 2025 as a strategic entry point within the global crypto sector?

Recent Performance and Market Context

Price Evolution

Bitcoin currently trades at $104,782, marking a 48.1% appreciation year-on-year and setting a new all-time high at $112,000 as recently as May 2025. The past six months have seen moderate progress (+3.58%), while year-to-date returns remain robust (+12.28%). Volatility persists, exemplified by a 5.2% correction to $100,400 on June 6, quickly retraced on renewed demand, underlining market resilience.

Positive Events

Recent institutional flows set the tone for sustained corporate engagement: BlackRock’s managed Bitcoin ETF assets have surged to $71 billion, while public company treasuries now collectively hold over 809,100 BTC—more than double last year’s levels. ETF net inflows reached a record $5.2 billion in May 2025, offering tangible evidence of both retail and institutional conviction.

On the regulatory front, the June 2025 executive order lays the groundwork for more predictable frameworks, while the SEC’s Crypto Task Force, headed by Hester Peirce, signals an era of constructive engagement with digital assets. Several jurisdictions are advancing legal recognition of Bitcoin as tender, further enhancing its global legitimacy.

Macro and Sector Backdrop

The reduction in macro uncertainty—thanks to regulatory progress, inflationary pressures pushing capital towards alternative assets, and growing recognition of Bitcoin as “digital gold”—amplifies its appeal. The 2024 halving has halved daily supply issuances to just 450 new coins, reintroducing a powerful scarcity narrative.

Technical Analysis

Key Crypto Indicators

• RSI (14-day): 56.18—firmly in neutral (neither overbought nor oversold), offering scope for further appreciation without excessive risk of correction.
• MACD: Continues to deliver a bullish signal with positive momentum.
• Stochastic: Extended in overbought territory at 99.02, yet not uncommon in strong trending markets.

Moving Averages

Bitcoin remains firmly above both its 20-day ($104,111) and 50-day ($103,896) moving averages, reinforcing an underlying bullish uptrend. The 100-day averages ($104,707) are being reclaimed. The 200-day average at $105,502 now acts as a soft resistance but a confirmed break and close above this level would be technically significant, likely prompting mechanical buying from trend-following participants.

Support & Resistance – Bullish Structure

• Major Support: $92,703–$105,314 zone; especially $103,500 is watched closely by market makers as a line of defence.
• Immediate Resistance: $107,000–$109,000. Sustained closes above these thresholds could open the way toward new historical highs.

The technical posture is neutral with a pronounced bullish bias, particularly as on-chain flows and exchange balances confirm accumulation phases among both retail and whales.

Short- and Medium-Term Momentum

• Near-term pullbacks toward the $100,500–$103,500 region are likely to be bought aggressively.
• Bullish momentum is supported by strong ETF inflows, mining supply constraints, and positive macro tailwinds.

Fundamental Analysis

Growing Adoption and Strategic Partnerships

• Corporate & Institutional Power: More than 116 public firms now hold Bitcoin, with total corporate treasuries more than doubling versus 2024. ETF and ETP infrastructure provide sophisticated investors with liquid, regulated avenues for exposure.
• Network Effect: Bitcoin’s unparalleled liquidity ($47bn+ daily), scale, and decentralised structure make it the undisputed benchmark asset for the sector.
• Ecosystem Depth: Lightning Network adoption improves scalability and reduces friction for microtransactions, ensuring Bitcoin’s continued technical relevance and competitive differentiation.

Attractive Relative Valuation

• Market Cap: $2.08 trillion, comfortably consolidating its status as the dominant digital asset.
• Fully Diluted Valuation: $2.20 trillion, with circulating supply at 19.88 million BTC—above 95% of maximum issuance. This hard cap assures a supply/demand dynamic unmatched by traditional and digital competitors.
• Scarcity Value: The 2024 halving cuts new supply, reinforcing “digital gold” status and encouraging long-term holding behaviour.

Structural Strengths and Differentiators

• Immutability & Censorship Resistance: Bitcoin’s decentralised protocol is battle-tested, secure, and uniquely resistant to external interference.
• Store of Value: Increasing adoption by both sovereign and institutional players provides unparalleled credibility.
• Open Ecosystem: Continuous protocol upgrades, such as the Lightning Network, bolster usability and innovation potential.

Market Volume and Liquidity

• Volume: Daily trading surpasses $47 billion, ranking Bitcoin among the world's most liquid assets.
• Dominance: Maintains a commanding share of the entire digital asset market, underpinning its role as the core building block of any crypto allocation.

Catalysts and Positive Outlook

Protocol and Ecosystem Growth

• Core Upgrades: Ongoing Lightning Network deployments and scaling innovations point to an increasingly efficient transactional base.
• Platform Integration: Growth of DeFi and NFT activity atop Bitcoin’s secure base layer drives fresh demand and utility, furthering chain “stickiness”.

Regulatory & Institutional Tailwinds

• Positive Regulation: The US executive order and advancing legal status globally provide a clarity premium, reducing headline risk for allocators.
• Institutional Adoption: ETF inflows accelerate, and more corporations integrate Bitcoin into balance sheets, fuelling systemic demand.
• Scarcity Amplification: The pronounced post-halving supply drop means any demand increase disproportionately impacts price.

Emerging Use Cases

• Sovereign Reserves: Early institutional signals suggest Bitcoin’s candidacy as a strategic reserve asset is strengthening.
• Inflation Hedge: Ongoing monetary uncertainty continues to position Bitcoin as a hedge, particularly amid fiat-currency debasement cycles.
• Payment Adoption: Lightning Network and further protocol developments continue expanding real-world utility.

Investment Strategies Across Time Horizons

Short Term (Weeks to Months)

• Active Accumulation: Tactical entries on pullbacks to the $100,500–$103,500 zone may offer favourable risk/reward profiles, given strong on-chain metrics and imminent protocol updates.
• Momentum Play: Aggressive closes above $109,000 could initiate a breakout sequence, driven by ETF inflows and automated trading systems.

Medium Term (6-18 Months)

• Pre-Uptrend Positioning: With the next major protocol enhancements and expanding regulatory clarity anticipated, pre-emptive positions before such milestones may prove opportune.
• Supply Shock Thesis: May 2024’s halving has structurally curtailed forward supply—mid-term holders could benefit from asymmetric upside linked to incremental demand.

Long Term (1-5 Years)

• Core Portfolio Allocation: Bitcoin’s structural drivers—programmatic scarcity, increasing institutional acceptance, and robust ecosystem infrastructure—continue to stand out.
• Wealth Preservation & Growth: As both a non-sovereign store of value and a bet on the next financial architecture, Bitcoin maintains unique long-term appeal, with upside potential amplified by pronounced supply limits and broadening adoption.

Bitcoin Price Forecast (2025–2029)

Is Now the Time to Consider Buying Bitcoin?

Bitcoin’s recent price action and macro backdrop converge to form an environment where the digital asset’s fundamentals justify renewed interest. Highlights include:

• Sustained institutional inflows—record ETF activity and corporate treasury adoption.
• Major market share, deep liquidity, and a vibrant, innovative ecosystem.
• Strengthening regulatory frameworks, reducing legal ambiguity in core markets.
• Scarcity narrative reinforced post-halving and by unprecedented levels of long-term holding.
• Ongoing advancements: Lightning Network and potential integration with emerging sectors (DeFi, NFTs).

The blend of technical readiness, attractive supply/demand fundamentals, and the ongoing broadening of its use cases suggest that Bitcoin could well be on the cusp of a new, prolonged upside cycle. For investors seeking exposure to a digital asset with proven resilience, market depth, and structural catalysts, current conditions seem highly compelling.

Bitcoin remains a highly volatile asset, requiring disciplined risk management. Nonetheless, its recent price acceleration affirms its capacity for sharp upside movements. Investors will want to closely monitor technical thresholds—$103,500 as pivotal support and $109,000 as a potential breakout zone. The next major protocol update, forecast for Q2 2025, may serve as a crucial price catalyst and a rare technical window for strategic entries.

How to buy Bitcoin?

It’s now simple and secure to buy Bitcoin online in the UK through regulated crypto platforms. As an individual investor, you can choose between two main approaches: a direct spot purchase (where you actually own the Bitcoin in your wallet), or trading Bitcoin’s price through CFDs (Contracts for Difference), without owning the asset itself. Each method provides different opportunities and risks. To help you find the best option for your needs, you’ll find a detailed comparison of leading platforms further down this page.

Spot Purchase

Buying Bitcoin “spot” means you directly purchase the cryptocurrency and hold real Bitcoin in a digital wallet—either provided by your platform or transferred to your own secure wallet. This is the most straightforward way to gain exposure, with you retaining full control and ownership of your coins.

Typical fees include a fixed commission per transaction, often in GBP.

Example

Suppose Bitcoin is trading at $104,782 (around £82,000). With a £1,000 investment, you could buy roughly 0.0122 BTC (£1,000 / £82,000 minus £5 fee). If Bitcoin’s price rises 10%, your BTC holding would be worth £1,100. Your gross gain: +£100 (10% return).

• Gain scenario: A 10% rise in BTC’s price boosts your portfolio to £1,100. Result: +£100 total gain, representing a 10% return on your £1,000 investment.

Trading via CFD

CFD trading lets you speculate on Bitcoin’s price movements without owning the underlying coin. Here, you open a position with a broker and can use leverage to multiply your market exposure. The main costs are the spread (the buy/sell price gap) and “overnight” fees if you keep your position open for multiple days.

Example

You invest £1,000 in a Bitcoin CFD with 5x leverage, giving you £5,000 exposure to BTC price changes. If Bitcoin gains 8%, your position returns 8% × 5 = 40%—that’s £400 profit (minus fees).

• Gain scenario: Bitcoin climbs 8%: your CFD position with 5x leverage delivers a gain of £400 on your £1,000 investment (excluding fees).

Before You Invest

Always compare the fees and trading conditions between platforms before buying Bitcoin—costs, security, and available features can vary widely. Ultimately, your best method depends on your goals and experience as an investor. To assist your decision, consult the comprehensive platform comparator further down this page.

Our 7 tips for buying Bitcoin

The latest Bitcoin news

Bitcoin demonstrated strong resilience in the past week, registering a +0.79% performance despite notable volatility. On June 6, Bitcoin experienced a rapid decline of 5.2% to $100,400, chiefly driven by broad risk-off moves across global markets. However, the quick recovery above $103,200 underscored robust institutional buying—remarkable given that over $324 million in Bitcoin longs were liquidated during the sell-off, suggesting liquidations did not deter sustained demand or bullish sentiment. Such resilience is significant for British investors, indicating a firm floor and ongoing confidence amid short-term market shocks.

Major UK and international institutional interest in Bitcoin remains a powerful growth driver, evident in surging ETF inflows and corporate holdings. BlackRock, active on UK markets and a global industry bellwether, now manages $71 billion in Bitcoin ETF assets—reflecting unprecedented adoption rates among UK- and US-based institutions. Simultaneously, corporate Bitcoin holdings have surged to $85 billion across 116 publicly traded companies, doubling year-on-year. These developments translate into heightened legitimacy for UK institutional participants and further enhance the quality and accessibility of regulated investment vehicles in the country.

The recent executive order and the SEC’s new Crypto Task Force mark a step forward for regulatory clarity and market confidence. Announced within the last week, these US regulatory initiatives—monitored closely by UK authorities and stakeholders—provide clearer policy frameworks and diminish longstanding uncertainties that have constrained active involvement by regulated UK institutions. As UK financial services often align with and respond to US standards, this clarity is viewed as a catalyst, encouraging deeper domestic and cross-border engagement with Bitcoin-related products and infrastructure.

The 2024 halving effect and tighter supply dynamics are magnifying Bitcoin’s scarcity narrative and supporting its “digital gold” thesis for UK investors. With the April 2024 halving reducing newly mined supply to just 450 BTC per day and the maximal supply cap remaining fixed at 21 million coins, ongoing ETF inflows—including from UK retail and institutional investors—are creating a structurally supportive environment for price appreciation. The UK’s continued recognition of Bitcoin as a store of value alternative is further bolstered by these supply-side constraints, amplifying its perceived utility amidst inflation and currency volatility.

Technical analysis continues to point to a neutral-to-moderately bullish outlook, with price consistently above key short-term support levels. As of June 7, Bitcoin is trading above its 20- and 50-day moving averages, with technical indicators such as RSI (56.18) and MACD both issuing buy signals. Although the stochastic suggests overbought conditions, the persistence above crucial support ranges ($103,500 immediate and $92,703–$105,314 base) provides a constructive backdrop for UK traders and asset managers evaluating strategic entry points. This technically stable environment also aids risk management for regulatory-compliant UK trading desks and portfolio allocators.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.