Should You Buy Pepe in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring the evolution of the Pepe cryptocurrency for over three years. Each month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and should not be considered as investment advice. In line with our ethical guidelines, HelloSafe has never purchased Pepe or received any compensation from entities associated with its ecosystem.

Pepe in brief

How much does 1 Pepe cost?

The price of Pepe is up this week. As of today, Pepe is trading at approximately £0.00000890, showing a 5.48% increase over the past 24 hours and a weekly gain of 1.7%. Pepe’s market capitalisation now stands at around £3.75 billion, with an average 3-month trading volume near £780 million. It currently holds the 27th position by market cap, with all 420.69 trillion tokens in circulation and a market dominance of about 0.20% of the total crypto sector. Given its notable volatility driven by active trading and strong community backing, Pepe offers both opportunities and risks for UK investors seeking exposure to trending digital assets.

Our complete review of the Pepe cryptocurrency

After analysing the latest Pepe trends and its evolution over the last three years, we have leveraged proprietary algorithms to combine on-chain metrics, technical signals, market dynamics, and competitive landscape data. The convergence of these multiple sources allows us to extract a forward-looking, risk-adjusted perspective on this prominent meme coin. So, why might Pepe once again represent a strategic entry point in the rapidly evolving memecoin and Ethereum ecosystem in 2025?

Recent Performance & Market Context

Price Evolution

PEPE is currently trading at $0.00001140 as of 7 June 2025, showing noteworthy resilience and adaptability across periods marked by market turbulence and renewed memecoin sector appetite. Year-on-year, PEPE has posted a gain of +20.4%, significantly outpacing many comparable meme assets and demonstrating a robust ability to defend key support zones. Short-term momentum has been positive with a +5.48% 24h rally and weekly gains of +1.7%, underpinned by elevated trading activity (+9.2% in early June), a trend reinforced by large-scale whale accumulations.

Positive Recent Events

• Whale Accumulation: Over 1.3 trillion PEPE tokens have been scooped up by major holders, often a precursor to higher price floors and a sign of fresh institutional conviction.
• Major Exchange Listings: Inclusion on Coinbase’s Coin50 index in March, plus presence on Binance, Robinhood and OKX, ensures global liquidity, seamless access, and enhanced capital inflows.
• Significant Transfers: Observed $27.8 million transfers confirm increased institutional involvement and capital reallocation within the ecosystem.

Macro & Sectoral Tailwinds

The memecoin sector is experiencing structural tailwinds, supported by renewed retail and institutional activity. Rising risk appetite, combined with speculative flows from adjacent DeFi/NFT sectors, underpins PEPE’s current and prospective price action. Positive sentiment within the Ethereum ecosystem and the continued expansion of meme culture further reinforce the narrative-oriented flows toward assets like PEPE.

Technical Analysis

Relevant Crypto Indicators

• RSI (14d): 44.8 (Neutral), positioning PEPE outside immediate overbought or oversold risk zones while offering flexibility for directional moves.
• MACD: Currently negative with a bearish crossover, indicating room for a trend reversal setup as market structure stabilises or if buyers return aggressively.
• Moving Averages:
• Price above the 50-day ($0.000011236) and 100-day ($0.000009197), showing medium-term technical strength and a broad uptrend base.
• Price below 20-day ($0.000012829) and 200-day ($0.000012881): signals a phase of consolidation or accumulation, typical before breakouts.

Support and Resistance Levels

• Immediate Support: $0.00001100 — reliably defended during recent pullbacks.
• Major Support Zone: $0.00001080–$0.00001050 provides a deep value cushion.
• Resistance: $0.00001185 (immediate), $0.00001265–$0.00001280 (major overhead hurdle).
• Chart Patterns: Formation of a descending triangle, typically preceding high-volatility moves; a breakout above $0.00001185 could trigger a new bullish impulsion, particularly if accompanied by surging on-chain activity.

Momentum Structure

Although current momentum remains mixed, with technical signals showing consolidation, the underlying structure is primed for a new directional upswing. The presence of large-volume absorption by whales, paired with softening selling pressure, suggests the potential for a reversal — especially if accompanied by a renewed market-wide risk-on phase.

Fundamental Analysis

Adoption, Partnerships & Ecosystem Development

• Community Engagement: PEPE boasts one of the most active and loyal crypto communities, amplifying network effects and driving organic adoption.
• Listing Breadth: Universal access across Binance, Coinbase, Robinhood, and over 10 other major exchanges ensures no liquidity bottleneck.
• Deflationary Tokenomics: 100% of tokens are in circulation, with an ongoing burn mechanism progressively reducing supply and supporting long-term value appreciation for holders.
• Redistribution Incentives: Holders benefit from redistribution mechanics, encouraging long-term holding and minimising speculative churn.
• Cross-chain Presence: Live on Ethereum (ERC-20), as well as Arbitrum and BNB Chain, boosting relevance in Layer 2 and multi-chain narratives.

Relative Valuation

• Market Cap: $4.80 billion places PEPE in the top 30 global cryptocurrencies, offering a combination of scale and upside potential as memecoins continue to penetrate mainstream awareness.
• Fully Diluted Valuation (FDV): Aligned with the market cap due to maxed-out supply, reducing the risk of future dilution and rendering PEPE structurally more attractive than many earlier-stage tokens.
• Volume and Liquidity: Average 24h volume near $1 billion evidences strong market depth, robust trading demand, and heightened investor confidence.
• Dominance: Currently top 5 among meme tokens by both volume and market cap, reinforcing its premier status in the space.

Structural Strengths

• Brand Equity: "Pepe the Frog" is a globally recognised internet meme, giving the token a unique cultural edge.
• Decentralised Governance: Founders anonymous, assets community-governed — promoting decentralisation while sidestepping overreliance on a single entity.
• Whale Confidence: Institutional and high-net worth wallets are actively accumulating, regarded by many as an implicit signal of value consensus.

Positive Catalysts & Outlook

• Future Protocol Upgrades: The roadmap anticipates integrations that would expand utility into DeFi staking and NFT collaborations, further solidifying PEPE’s role in the broader Web3 environment.
• Expansion in DeFi & Layer 2: Ongoing efforts to embed PEPE as a base token in new decentralised finance and multi-chain applications, fueling further adoption.
• Regulatory Backdrop: The UK, along with other significant jurisdictions, has adopted a neutral-to-supportive regulatory approach to memecoins — an advantageous environment for further inflows and innovation.
• Institutional Inroads: Accumulation patterns, major exchange listings, and explicit inclusion in leading crypto indices signal growing institutional recognition and accessibility.

Challenges & Risk Factors

• Volatility: Inherent swings typical of meme assets — sharp price movements both ways.
• Sentiment Dependency: Momentum can flip rapidly with online narratives or social media trends.
• Concentration: Significant holdings among whales can magnify moves during both entry and exit cycles.

Volume & Liquidity

PEPE’s 24-hour trading volume, currently close to $1 billion, is a testament to its deep liquidity and ability to accommodate large order flows with minimal slippage. This high turnover is frequently viewed as a proxy for market trust, institutional participation, and sustained user engagement — qualities rarely matched in the meme token segment. The combination of deep CEX and DEX liquidity also enables sophisticated strategies such as arbitrage, hedging, and options activity, further supporting market microstructure.

Key Catalysts & Positive Perspectives

• Imminent Technical Upside: Price is compressing in a technical range, and a breakout above $0.00001185 could expose PEPE to a technical rally toward higher resistances amidst a sector-wide risk-on pivot.
• Social and Community Momentum: Coordinated campaigns and viral meme cycles point to renewals in buzz cycles, often serving as a catalyst for renewed buying interest.
• Protocol Developments: Any announced DeFi or NFT integration could rapidly shift both short- and medium-term expectations, causing sudden appreciation in perceived fair value.
• Regulatory Clarity: The absence of restrictive policies in the UK and core Western markets enables fluid trading and simplifies onramps for new capital.

Investment Strategies (by Horizon)

Short-Term (swing, trading range)

• Entry on Dip: Position within the $0.00001100–$0.00001080 support zone to capitalise on quick upward reversals as momentum shifts bullish.
• Breakout Monitoring: Watch for volume-confirmed breakout above $0.00001185 to surf momentum on a technical rally.
• Targeting Events: Tactical entries prior to protocol announcements, product integrations, or major exchange-related news.
• Risk Management: Stay disciplined given volatility, use stops and size positions appropriately.

Medium-Term (trend position, 6–24 months)

• Accumulation During Consolidation: Leverage the current neutral technical context and strong fundamental base for cost-averaging accumulation, benefiting from high whale interest and protocol roadmap milestones ahead.
• Holding Ahead of Catalysts: Strategic builds ahead of DeFi/NFT integrations, or during periods of increased social media traction, increasing the likelihood of capturing multi-month uptrends.
• Valuation Play: Current FDV and supply dynamics (100% tokens circulating, ongoing burns) tilt risk-reward favourably amid memecoin sector expansion.

Long-Term (3+ years, conviction position)

• Community & Brand Thesis: Backed by a passionate community and enduring meme-culture relevance, PEPE has the ingredients for “blue-chip” meme asset status.
• Macro Exposure: Portfolio diversifier providing uncorrelated returns within high-beta crypto cycles.
• Structural Scarcity Play: Deflationary supply mechanics, full circulation, and the absence of future token unlocks all point to sustained valuation support as mainstream adoption widens.

Pepe Price Forecast Table

Is Now the Right Time to Consider Buying Pepe?

Key Strengths Summary

• Robust technical support: PEPE is navigating a phase of price compression that typically precedes directional volatility and, in conjunction with underlying whale accumulation, positions it strongly for imminent upside potential.
• Attractive risk-reward profile: Fully-diluted supply, escalated volume, and top-tier liquidity align to provide structural stability rarely seen in the meme token landscape.
• Multi-factor upside catalysts: Cross-chain expansion, planned integrations into DeFi/NFT protocols, and a supportive regulatory climate all indicate room for sustainable growth.
• Community and institutional momentum: A fervent investor base, alongside signals of growing institutional interest, amplifies the likelihood of outsized upside moves.

Optimistic Outlook

With an active and expanding ecosystem, substantial support from both retail and institutional holders, and multiple technical and fundamental catalysts aligning, Pepe appears poised for a potential resurgence. The evolving context around memecoins, the asset’s liquidity depth, and protocol advances collectively justify a renewed focus on this high-potential opportunity.

Pepe remains a highly volatile cryptocurrency offering dynamic investment potential but requiring disciplined risk management. Its recent price acceleration, the reinforcement of technical support levels, and the anticipation of significant protocol developments suggest that PEPE could soon initiate a new bullish phase — making it an asset that warrants close attention for the coming quarters.

How to buy Pepe?

It’s simple and secure to buy the Pepe cryptocurrency (PEPE) online using a regulated platform in the UK. Investors can choose between two main methods: spot buying (where you own the actual coins) and crypto trading through CFDs (where you speculate on price movements without owning the coin). Each approach has distinct features, costs, and risk profiles. To help you make an informed choice, a detailed comparison of leading crypto platforms is available further down this page.

Spot Buy: Directly Owning Pepe

Spot buying Pepe means purchasing the real PEPE tokens, which you then hold in your crypto wallet on the exchange or transfer to a private wallet. You truly own the coins. Typical fees involve a fixed commission per transaction—on UK exchanges, this usually varies between 0.1% and 1%, often shown in pounds sterling.

Informations importantes

Example: If PEPE’s price is $0.00001140 (∼£0.00000890) per coin, £1,000 allows you to buy approximately 112 million PEPE, after accounting for a typical £5 transaction fee.
Suppose PEPE rises by 10%: Your 112 million PEPE now have a market value of £1,100.
Result: +£100 gross gain (+10% return on your investment).

Trading Pepe via CFDs

With CFD (Contract for Difference) trading, you don’t own the PEPE tokens. Instead, you take a position on the price of PEPE, up or down, using a regulated broker. CFD platforms typically charge a spread (the difference between buy/sell prices), plus an overnight financing fee if you hold the position overnight.

Informations importantes

Example: You open a CFD position in PEPE with £1,000 and 5:1 leverage. This gives you £5,000 market exposure.
Suppose PEPE’s price rises by 8%: Your position gains 8% × 5 = 40%.
Result: That’s a £400 profit on your £1,000 stake (excluding fees).

Before You Invest

Always compare fees and terms across different platforms—these can significantly affect your net returns. The optimal method for buying Pepe depends on your goals and experience: spot buying offers real ownership for long-term holders, while CFD trading can suit more active traders comfortable with leverage. For an overview of top UK platforms and their specific features, see our comparison table lower down the page.

Our 7 tips for buying Pepe

The latest news about Pepe

PEPE records strong trading activity and whale accumulation, signalling renewed confidence among major investors and crypto community.

Trading volumes for PEPE have surged by 9.2% since the start of June, positioning the token as one of the most actively exchanged memecoins globally over the past week. This uptick is strongly supported by increased whale activity, with an accumulation of approximately 1.3 trillion PEPE tokens and individual transfers reaching up to $27.8 million in value. Such movements indicate significant institutional and high-net-worth interest, a trend that historically foreshadows resilient price support and heightened liquidity — important factors that often influence overall sentiment and activity on UK exchanges and retail platforms.

Inclusion in the Coinbase Coin50 Index boosts PEPE’s exposure to UK-based institutional and retail investors.

PEPE’s addition earlier this year to the Coinbase Coin50 Index is delivering continuing visibility and credibility, especially among regulated European and British investors who track or benchmark such indices. This position secures PEPE’s eligibility for a wide array of sophisticated UK trading products, encourages more diversified participation, and aligns the asset with other top-tier digital assets in the eyes of local market participants, offering a positive signal for future volume and market depth originating from the region.

PEPE maintains listings on top-tier global exchanges, ensuring robust GBP onboarding options for UK residents.

Listings on Coinbase, Binance, and Robinhood mean UK traders enjoy competitive access to PEPE – with prominent GBP-fiat rails and regulatory assurance from FCA-registered platforms. This broad availability complements the robust liquidity observed currently, safeguards efficient trade execution for British investors, and helps to anchor PEPE’s current institutional-grade capital flows.

Technical signals remain neutral to cautiously optimistic, increasing the potential for a positive breakout if macro sentiment improves.

Technical analysis for PEPE now points to a price trading slightly above its 50-day and 100-day moving averages but below its 20-day and 200-day markers, with a neutral RSI (44.8) and a slightly negative MACD. While a descending triangle pattern and modest resistance zones suggest temporary caution, the underlying momentum from increased volume and whale activity might create favourable conditions for a near-term rally, particularly if global and local sentiment in the UK turns more risk-on.

Sector-wide memecoin enthusiasm and PEPE’s strong community add resilience and medium-term upside potential, sustaining optimism in UK crypto circles.

The broad continued growth in the memecoin category — reflected in positive 12-month performance (+20.4% for PEPE) — is underpinned by PEPE’s fully distributed tokenomics, active UK and global community, and a mechanism that supports longer-term holders. Local engagement and trending presence on social trading and investment platforms in the UK further reinforce PEPE’s position as a preferred speculative asset for British retail traders and portfolio managers seeking high-beta crypto exposure.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.