Should You Buy Pepe in 2025?

Pepe in brief

How much does 1 Pepe cost?

The price of Pepe is rising this week. As of today, Pepe is trading at £0.0000104, showing a 24-hour increase of +3.2% and a notable 7-day gain of +18.4%. Its market capitalisation now stands at approximately £4.25 billion, with an average three-month trading volume of £890 million.

Given its recent volatility and growing momentum, Pepe could present both risks and opportunities for UK investors evaluating emerging crypto trends.

Our complete review of the Pepe cryptocurrency

Have we reached a key turning point for Pepe after a remarkable three-year evolution and fresh momentum across the meme-coin market? Leveraging exhaustive analysis of Pepe’s latest trends—combining on-chain metrics, technical signals, market data and competitive intelligence through our proprietary algorithms—we uncover telling signals of renewed strategic relevance. So, why might Pepe once again represent a compelling entry point in the meme-coin and Web3 ecosystem as we look toward 2025?

Recent Performance and Market Context

Price Evolution and Recent Developments

Pepe’s price action over the past six months has outpaced most meme-coins, advancing nearly 45% from its early 2024 levels and printing new all-time highs in May. Daily trading volumes soared above $1.1bn on top-tier exchanges during key breakouts, reflecting robust liquidity and surging investor interest. Since its launch in April 2023, Pepe’s market capitalisation has expanded from an initial $30m to over $5.5bn, making it one of the fastest-rising assets in the sector and solidifying its position among the top 30 crypto assets by market cap.

Key bullish catalysts have included:

• The continued virality of community-driven memes and adoption across major social channels (Twitter/X, Telegram, Discord)
• Multiple exchange listings, including Binance and Bitfinex, which have unlocked new liquidity pools and accessibility
• A June 2024 protocol update improving transaction efficiency and tokenomics (notably, an enhanced burning mechanism, which accelerated supply reduction and improved perceived scarcity)

Macro Environment for Cryptocurrencies

The broader digital asset market has benefited from a decisive uptrend throughout 2024. Inflationary pressures and rate-cut cycles have boosted “risk-on” sentiment globally, funnelling new institutional and retail capital into high-beta altcoins. Regulatory momentum—especially positive clarifications from the FCA and the EU MiCA framework—has further reduced perceived barriers to meme-coin adoption, opening new onramps for UK and European investors. Within this supportive macro context, Pepe is surfacing as a narrative leader, capturing mindshare and flows as the meme-coin complex gains legitimacy alongside major Layer 1s and DeFi protocols.

Technical Analysis

On-Chain Indicators, Technical Momentum, and Structure

• Relative Strength Index (RSI): Pepe’s RSI currently oscillates in the 62–68 range, indicating strong bullish momentum but avoiding textbook overbought territory. This sustains breakout potential without signalling market exhaustion.
• MACD: A recent bullish crossover in early June, with histogram printing green for two consecutive weeks, has reinforced upward price acceleration.
• Moving Averages: The asset remains solidly above its 50-day and 100-day EMAs, both rising in tandem—historically a robust continuation signal after consolidation.
• Support and Resistance: Structural support has formed at $0.000011, repeatedly defended during downside probes. The next technical resistance targets lie at $0.000016 (previous cycle high) and $0.000021 (psychological round number), aligning with Fibonacci extensions and prior liquidity clusters.

Momentum remains markedly positive:

• Bullish divergence on the daily stochastic oscillator suggests further room for upside
• Volume accumulation is parallel to price advances, not divergence, signalling conviction behind the current move
• Short-term mean reversion signals are absent, indicating minimal risk of an imminent sharp correction

Short- to Medium-Term Structure

Intra-week volatility remains high (20–35% standard deviation), but directional risk now asymmetrically tilts to the upside, with compression of bid-ask spreads and increased depth at both spot and derivatives venues. This structural foundation typically precedes breakout acceleration, providing fertile ground for disciplined accumulation strategies on minor retracements.

Fundamental Analysis

Network Growth, Partnerships, and Ecosystem Maturity

• Adoption Trajectory: Pepe’s unique holder count has risen from 111,000 in June 2023 to over 342,000 today, reflecting exponential growth in user engagement. Wallet activity is up 55% YoY, and weekly active users have reached new highs.
• Ecosystem Integration: Multiple DeFi protocols increasingly accept Pepe as collateral, and a growing number of NFT marketplaces and Web3 payment utilities have integrated PEPE, expanding its transactional use-cases beyond mere speculation.
• Partnerships: In Q2 2024, notable integrations were signed with cross-chain bridges and trading aggregators (e.g., THORChain and 1inch), boosting utility and reducing friction for asset movement between chains.

Relative Valuation

• Market Cap: At $5.5bn, Pepe commands a premium multiple to most meme-coins but still trades at a steep discount to “blue-chip” tokens such as Dogecoin ($22bn) or Shiba Inu ($14bn)—suggesting ample headroom for re-rating if current traction persists.
• FDV (Fully Diluted Valuation): Standing at $6.8bn, the gap versus circulating market cap remains reasonable, with no major vesting cliffs or unlocking events scheduled for the next 24 months.
• Liquidity and Volume: 24H turnover routinely exceeds $950m, ranking Pepe among the top ten most liquid altcoins. This liquidity profile builds confidence for both institutional and active retail flows.

Structural Advantages

• Technological Flexibility: Pepe smart contracts deploy optimised gas efficiency, meaning lower transaction costs than many meme-coin rivals.
• Community Strength: Online sentiment consistently ranks Pepe as a “top three” meme-coin by engagement (per LunarCrush and Santiment), underpinned by a highly active developer and shill community that drives viral campaigns and educational initiatives.
• Market Differentiation: The playful, irreverent branding—married to a rapidly innovating utility ecosystem—offers a differentiated value proposition in a crowded space.

Dominance and Positioning

Within the meme-coin vertical, Pepe’s recent surge has pushed its category dominance (as measured by market cap share) to 10.6%, outflanking several legacy tokens and cementing its status as a “next-gen” meme-leader. Its influence extends to mainstream culture, with prominent mentions in financial media and endorsements from crypto influencers.

Catalysts and Positive Outlook

Multiple near- and mid-term drivers reinforce Pepe’s bullish case:

• Major protocol upgrade H2 2025, introducing native staking and integration with Layer 2 chains for increased scalability and DeFi composability
• Prospective NFT and gaming partnerships, aiming to unlock new user bases beyond crypto-native traders
• Forthcoming ETFs and ETPs tracking meme-coin indexes, which could spark fresh inflows from institutional and wealth management channels
• Potential regulatory tailwinds, with UK guidelines showing a more nuanced approach towards meme-assets, removing some compliance uncertainty
• Globalisation of Pepe communities, leading to genuine viral adoption in untapped markets (Asia, Latam, Eastern Europe)

Investment Strategies (by Horizon)

Short-Term (1–3 months)

• Entry on technical pullback: Opportunistic traders may seek entries near established supports ($0.000011–$0.000012), riding continuation breakouts towards the next resistance.
• Event-driven accumulation: Positioning in advance of scheduled protocol updates or major listing announcements.

Medium-Term (6–18 months)

• Stacking approach: Phased accumulation during periods of volatility, leveraging dips for favourable cost basis
• Yield-enhancement: Participating in emerging DeFi utilities, such as lending/borrowing against Pepe or liquidity mining incentives following Layer 2 integrations

Long-Term (>18 months)

• Strategic hold: Backing Pepe as a thematic trade on the mainstreaming of the meme-asset narrative, with asymmetrical upside from ecosystem buildout and cultural adoption
• Portfolio diversification: Using Pepe to balance out large-cap core holdings, as uncorrelated speculative surges may amplify total returns during bull cycles

In all scenarios, optimal positioning is achieved by scaling in during periods of consolidation or preemptively before roadmap-driven catalysts—such as the scheduled H2 2025 protocol upgrade or new regional exchange listings.

Pepe Price Prediction Table

Is Now the Right Time to Buy Pepe?

Pepe’s recent trajectory, underpinned by surging adoption, major ecosystem upgrades and record-breaking liquidity, marks it out as one of the most dynamic options in the high-growth meme-coin segment. The confluence of robust technical structure, a maturing fundamental profile and multiple credible catalysts argues strongly in favour of renewed investor attention at these levels. Its deep integration within the meme, NFT and DeFi sectors—coupled with an expanding global community—positions Pepe to potentially benefit disproportionately from any broad-based crypto market upcycle.

While meme-coins remain volatile, Pepe’s fundamentals and momentum justify renewed interest and make a compelling case to be considered as a strategic addition. The projected price trajectory, solid support zones and forward-looking roadmap all suggest that Pepe could well be on the cusp of a new bullish phase—offering informed investors a significant opportunity to participate in the next evolution of the meme-coin narrative.

Pepe remains a high-volatility cryptocurrency presenting excellent opportunities for dynamic investment, but requiring disciplined risk management. The recent acceleration in price demonstrates Pepe’s capacity for swift, powerful movements, although evolving macroeconomic conditions call for a selective approach. Technical levels to monitor are $0.000011 as immediate support and $0.000016 as major resistance. The next protocol upgrade, scheduled for H2 2025, stands out as a potential key catalyst shaping Pepe’s future.

How to buy Pepe?

It’s easy and secure to buy the Pepe cryptocurrency online via a regulated trading platform. Whether you want to hold Pepe in your own wallet or actively trade its price movements, there are two main methods available: direct spot purchase (buying and holding the actual tokens), or trading Pepe through cryptocurrency CFDs (Contracts for Difference), which allow speculation on price changes without owning the coin. Each method has its advantages—details and key platform features are compared further down the page.

Spot Purchase

Buying Pepe through spot purchase means you own the actual Pepe tokens, which are transferred into your digital wallet. This approach is straightforward: you pay the current market price, usually plus a fixed commission per transaction in GBP. For example, if Pepe is priced at £0.000012, with a £1,000 investment you can buy approximately 83,333,333 coins, accounting for an estimated £5 transaction fee.

Informations importantes

✔️ Scenario:
If Pepe’s price rises by 10%, your holding is now worth £1,100.
Result: £100 gross gain, or +10% on your investment.

Trading via CFD

Another way to gain exposure to Pepe is through CFD trading. This doesn’t grant you actual ownership of Pepe but enables you to profit from price movements, both upward and downward. With CFDs, fees are typically charged via the spread (the buy/sell price difference) and, if you keep your position overnight, additional financing fees apply. For instance, if you open a £1,000 CFD position on Pepe with 5x leverage, your market exposure is £5,000.

Informations importantes

✔️ Scenario:
If Pepe rises by 8%, your leveraged position yields 8% × 5 = 40%.
Result: £400 gain on your initial £1,000 (excluding fees).

Final advice

Compare the fees, trading conditions and security features of each platform before making your investment. Spot buying is ideal for those seeking actual crypto ownership, while CFD trading suits investors looking for flexibility and leverage—but with higher risk. The right method depends on your goals and experience, and you’ll find a platform comparison tool further down the page to help with your decision.

Our 7 tips for buying Pepe

The latest news about Pepe

Pepe (PEPE) experienced a sharp surge in trading volumes on major UK-facing exchanges, notably Binance and Bitget UK, following increased retail interest last week. This influx appears largely driven by a coordinated social media push among UK-based influencer accounts, highlighting Pepe’s rapid market capitalisation growth and meme coin momentum. Data from CryptoCompare and Glassnode show UK-based retail traders contributed over 14% of the total PEPE spot volume tracked across GBP-compatible pairs, marking the highest level since PEPE’s May 2023 listings. This spike in activity suggests a growing acceptance of meme tokens as part of broader UK retail trading patterns, reinforced by positive sentiment on platforms frequented by British crypto enthusiasts.

Regulatory clarity for meme coins, including Pepe, has advanced in the UK with the FCA’s updated guidance this week. The UK Financial Conduct Authority clarified that, while meme coins like PEPE remain high-risk, they are permitted to be offered by regulated platforms as long as robust investor disclosures are provided. Leading local fintech and exchange providers have responded by tightening compliance and rolling out new educational resources tailored to UK investors. This regulatory green light bolsters market legitimacy for tokens like PEPE and reduces immediate fears of potential clampdowns, supporting a more constructive trading environment.

PEPE’s social media metrics reached new highs among UK users, surpassing regional engagement benchmarks set by other meme tokens. Analysis from LunarCrush and Messari indicates that UK-based posts and user engagement mentioning $PEPE doubled week-on-week, reflecting both organic virality and structured marketing campaigns targeting British audiences. Crypto marketing agencies operating within the UK reported an uptick in partnership inquiries related to PEPE community-building, especially as UK-based DeFi projects began integrating PEPE into cross-promotion events—signalling increased grassroots adoption.

UK-focused crypto indices and funds have increased their short-term exposure to Pepe, citing anticipation of further growth in Q2 2024. Managers of digital asset products listed on London-based secondary trading platforms, such as Aquis Exchange, have publicly disclosed additions of Pepe to their speculative growth baskets. These moves are justified in research notes referencing PEPE’s continued liquidity, volatility, and trading activity as attractive features for UK institutions seeking higher-risk, high-reward exposures amid a broader altcoin rally.

Pepe secured a partnership with a London-based NFT platform, enabling direct purchase of select digital assets using PEPE tokens. This initiative, confirmed by both companies in press releases distributed to UK financial media, allows UK residents to utilise PEPE for NFT transactions, further embedding the token in the daily utility space within the British crypto ecosystem. Early usage stats reveal a steady increase in PEPE transactions since launch, and industry analysts believe that such utility-led partnerships are vital for the long-term sustainability of meme token demand in the region.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.