Should You Buy Sui in 2025?

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At HelloSafe, our expert has been monitoring the evolution of the Sui cryptocurrency for over three years. Every month, hundreds of thousands of users in the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical guidelines, HelloSafe has never purchased Sui nor received any remuneration from entities associated with its ecosystem.

Switzerland in brief

How much does 1 Sui cost?

The price of Sui is up this week. As of today, Sui trades at £2.55, showing a strong 24-hour gain of +10.23% and recent weekly recovery momentum. Its market capitalisation stands at approximately £8.68 billion, with an average three-month daily trading volume of £746 million and a global market rank of 28. There are 3.40 billion SUI tokens in circulation, representing about 0.68% of the total crypto market value. Sui’s high volatility and rapid growth make it a dynamic option for investors seeking exposure to innovative blockchain projects.

Our comprehensive review of the Sui cryptocurrency

Have you wondered which Layer-1 blockchain might emerge as the next strategic entry in the evolving world of decentralised finance and digital assets? Our deep-dive into Sui has brought together the latest trends, a three-year market evolution, as well as proprietary analysis leveraging on-chain signals, technical patterns, live market behaviour, and the global competitive environment. So, why could Sui become once again a pivotal entry point for forward-thinking investors in the next phase of the Layer-1 ecosystem in 2025?

Recent Performance and Market Backdrop

Price Evolution and Recent Momentum

Sui (SUI) has delivered standout price performance in 2025, with its live price at $3.28 and a +802% surge from last year’s all-time low—a pace few Layer-1s can match for this cycle. Following a swift yet contained breakout from the January all-time high at $5.35, SUI has consolidated, now trading roughly 38% below peak, which may signify a prime accumulation window for medium/long-term capital. The past six months have seen a robust recovery off cyclical lows, underpinned by a pronounced uptrend and recent bullish reversals—as evidenced by a +10.2% move in the last 24 hours and sustained weekly recovery momentum.

Positive Catalysts and Sector Tailwinds

The fundamental backdrop is increasingly favourable for crypto markets, as macroeconomic optimism around digital assets grows globally. Key sector events—like the SEC’s acceptance of a Sui spot ETF application, deep-pocketed institutional entry, and blockchain integrations with major brands (Microsoft, Adidas)—have directly boosted sentiment and attracted record DeFi volumes to Sui’s ecosystem, now ranking 8th in TVL at $1.76 billion. The broad Layer-1 sector itself is also benefitting from resurgent DeFi activity, increased stablecoin inflows, and an improved regulatory climate as jurisdictions such as Dubai and the US progress on compliance frameworks. For Sui, these dynamics are further amplified by recent strategic partnerships (Dubai VARA, 21Shares, Microsoft), which continue to expand its market footprint.

Technical Analysis

Key Momentum and Technical Structure

Sui’s technical signals currently point to a robust, broad-based bullish momentum. All major oscillators and trend-following indicators are in alignment:

• RSI: 70.14—buoyant and approaching overbought, a classic sign of sustained buying pressure.
• MACD: 0.043—still in “Buy” territory, supporting the ongoing momentum.
• Stochastic Oscillator: 69.26—confirms relentless demand.
• ADX: 61.57—validates strength and persistence of the existing uptrend.

All moving averages (MA5, MA20, MA50, MA100, and MA200) are flashing “Buy,” tracking above $3.12–$3.26, underscoring the validity of the recent breakout. The formation of a potential golden cross (with short-term moving averages crossing above longer-term ones) reinforces the thesis of a new structural bull leg.

Support/Resistance: Where Could the Market Turn?

• Key support: $3.10—a level repeatedly validated as firm demand.
• Immediate resistance: $3.30-$3.35—short-term barrier, likely to be tested imminently.
• Major resistance: $5.00–$5.35—the historic ATH zone that, once reclaimed, may open further exponential upside.

In sum, momentum remains decisively on the upside, with the structure indicating Sui could well be at the early stages of a longer-term rally.

Fundamental Analysis

Adoption Metrics, Partnerships, and Ecosystem Expansion

Sui commands a compelling fundamental narrative anchored by real, auditable network activity and institutional validation:

• Adoption: Over 10 billion lifetime transactions; 190 million on-chain accounts; sub-second finality at 297,000+ TPS tested—showcasing strong user engagement and technical prowess.
• DeFi Footprint: $1.76B TVL (+70% YTD), daily DEX volumes topping $179M, and 8th position among blockchains by TVL—testifying to steady organic usage.
• Partnerships: Strategic alliances with blue-chip brands (Microsoft, Adidas), strong institutional interest through 21Shares ETF application (SEC accepted), and cross-chain expansion initiatives are setting Sui apart as a leader in Layer-1 innovation.

On a valuation basis, Sui trades with an $11.2B live market cap vs. a $32.9B fully diluted cap, indicating ample room for expansion as further supply unlocks are absorbed by ecosystem growth. The volume/market cap ratio (8.53%) signals high liquidity, a marker of institutional traction and healthy orderbook depth.

Volume, Liquidity, and Market Dominance

• Liquidity: $952M in average daily volume; listed on all major global exchanges.
• Market Standing: Amongst the top Layer-1s by TVL, volume, and developer activity.
• Community and Governance: Backed by a vocal, highly engaged developer and user community; powered by a delegated Proof-of-Stake model that ensures both network security and stakeholder alignment.

Technological Differentiation and Resilience

• Innovation: Unique object-oriented blockchain architecture (first of its kind on this scale).
• Security: Recent recovery of over 70% of assets from May's Cetus Protocol exploit demonstrates exceptional operational resilience.
• Scalability: Elevated performance benchmarks, particularly the ability to finalise transactions in sub-seconds at scale, place Sui at the vanguard of Layer-1 engineering.
• Developer Adoption: Industry-leading Move language, zkLogin, and sponsored transactions bolster on-chain programmability and dApp innovation.

Catalysts and Positive Prospects

Looking forward, several clear catalysts reinforce the long-term upside potential for Sui:

Upcoming Catalysts

• ETF Approval Pathway: SEC review of Sui ETF (potential 2026 launch) could trigger a fresh influx of institutional capital.
• Major Protocol Upgrades: Anticipated ecosystem enhancements—especially in cross-chain compatibility (Bitcoin bridges), DeFi composability, and on-chain governance.
• Enterprise and Global Adoption: Microsoft and Dubai VARA integrations are expanding Sui’s relevance across both Web2 and Web3 verticals.
• Gaming, NFT, and DeFi Synergies: Expansive partnerships in Web3 gaming and NFT infrastructure development position Sui among leaders in new digital asset verticals.
• Continuous DeFi Growth: Ongoing TVL acceleration with new protocol launches.

Market Sentiment and Institutional Adoption

Market sentiment remains strongly constructive: the acceptance of the ETF filing, together with Sui’s robust on-chain statistics, invite serious re-rating of SUI’s long-term upside. Developer activity and enterprise interest are at all-time highs, with Sui cementing its position as a market leader not just by price action, but through real utility and technical innovation.

Investment Strategies by Horizon

Short-Term (0–6 months)

• Capitalise on live momentum, seeking technical re-tests of the $3.10–$3.35 zone for dynamic market entries.
• Consider accumulating on pullbacks towards strong support in expectation of another wave towards the all-time high/reclaimed resistance.

Medium-Term (6–18 months)

• The period covering the ETF decision, upcoming protocol upgrades, and major integrations offers a structurally bullish window, as new institutional inflows could spark revaluation across the Layer-1 sector.
• A breakout above the $5.00–$5.35 resistance could usher Sui into price discovery and ignite renewed upside acceleration.

Long-Term (2–5 years)

• For investors seeking transformative Layer-1 exposure, Sui’s technological edge, unique programming model, and ecosystem momentum form a compelling case.
• Accumulating through cyclical corrections and holding ahead of the anticipated ETF launch and network upgrades could yield asymmetric upside, particularly given Sui's market position and adoption trajectory.

Sui Price Forecast (2025–2029)

Is Now the Right Time to Consider Sui?

Sui currently displays a rare convergence of powerful technical momentum, deep ecosystem fundamentals, and tangible institutional validation. The ongoing ETF process, strategic brand partnerships, and surging DeFi metrics all underscore the platform’s position at the heart of the next generation of Web3 infrastructure. The network’s resilience, proven ability to recover from challenges, and forward-thinking roadmap all add structural “optionality” for investors seeking dynamic growth potential.

Key strengths supporting a positive outlook include:

• Fast-growing DeFi ecosystem and expanding TVL
• Blue-chip partnerships (Microsoft, Adidas, 21Shares, Dubai VARA)
• Advanced technology, superior scalability, and developer-driven innovation
• High liquidity, deep market access, and increasing institutional participation
• Strategic entry point ahead of potential ETF approval and major ecosystem upgrades

While volatility remains inherent to Layer-1 assets, Sui’s strong fundamentals, network growth, and upcoming catalysts seem to justify renewed attention. With analyst price targets projecting material upside over the coming years, and Sui’s ability to absorb exogenous shocks, the argument for active consideration is increasingly robust.

Sui remains a high-volatility digital asset offering dynamic investment opportunity—requiring disciplined risk management. The current acceleration demonstrates Sui’s power to generate fast, large-scale moves, making it essential to remain selective and focused on technical triggers. Key technical levels to watch are $3.10 as immediate support and $5.35 as a threshold for new highs. The forthcoming protocol upgrade, slated for Q2 2025, could well serve as a pivotal catalyst to unlock the next stage of Sui’s evolution.

How to buy Sui?

It’s easy and secure to buy Sui (SUI) cryptocurrency online through regulated platforms in the UK. Investors have two main options: purchasing Sui at the spot price (owning the actual coin in your wallet) or trading Sui using crypto CFDs (speculating on price movements without ownership). Each approach has its advantages, depending on your investment goals and risk profile. To help you make the smartest choice, we provide a detailed comparison of top platforms further down this page.

Buying Sui at Spot (Direct Purchase)

Buying Sui at spot means you acquire and actually own the SUI coins, stored safely in your wallet or on the exchange. This method is ideal for investors who want to hold the asset directly, potentially participate in staking, or use Sui within the ecosystem.

Profit scenario example

Profit scenario: If Sui’s price rises by 10%, your coins are now worth £1,100.
Result: £100 gross gain, representing a 10% return on your investment.

Trading Sui via CFDs

CFDs (Contracts for Difference) let you trade Sui’s price movements without actually holding SUI tokens. This is popular with traders seeking to profit from both rising and falling markets and those who want to use leverage.

Remember: while leverage magnifies gains, it also increases risk, so it’s crucial to manage your exposure carefully and understand all costs.

Final Advice

Always compare the fees, security features, and conditions of different platforms before investing in Sui. Your ideal method—spot purchase or CFD trading—should match your experience level and investment objectives. For tailored recommendations, see our comprehensive platform comparison further down the page.

Our 7 tips for buying Sui

The latest news about Sui

Sui has recorded a robust +10.23% weekly price gain with strong technical ‘Buy’ signals across all major indicators. The asset is sustaining high trading volumes, a market cap of $11.16 billion, and displays significant momentum—reinforced by a 1-year performance up over 800% from its all-time low. Intraday and weekly volatility has been followed by a marked recovery, while every key moving average (from MA5 to MA200) signals a continued bullish trend; the RSI at 70.14 flags some overbought risk but corroborates strong demand. These technical conditions position Sui as one of the top-trending Layer-1 assets accessible to UK market participants through leading exchanges such as Coinbase and Kraken, both heavily used in the region.

Sui’s DeFi ecosystem has achieved rapid expansion, now ranking as the 8th largest chain by total value locked (TVL). TVL has grown nearly 6% in the last 24 hours alone, bringing the current figure to $1.76 billion and signaling resilient and accelerating platform adoption. This growth connects directly with global and European investment interest, including UK-based traders, as Sui’s DeFi protocols and stablecoin markets (over $1.1 billion market cap) offer a diversified range of yield and utility opportunities. The increase in daily active addresses and on-chain transactions (now exceeding 10 billion processed) further attests to the blockchain’s broadening appeal and robust network health.

Sui’s institutional profile has been significantly boosted after the US SEC accepted the 21Shares SUI ETF application last week. This regulatory milestone is a critical step toward mainstream adoption, as approval would pave the way for direct investment by funds, pensions, and other institutions, including those operating in or out of the UK’s highly developed financial center. The ETF’s existence would also likely amplify volumes and price discovery on exchanges popular with UK investors, reinforcing long-term confidence in Sui’s regulatory and market position at a global scale.

Strategic partnerships, especially the integration with Microsoft Fabric and collaborations with major brands like Adidas and OKX, signal growing enterprise and developer interest. Microsoft’s adoption of Sui’s blockchain data solutions—for use within its flagship analytics platform—serves as a high-profile validation of Sui’s technical reliability and utility for corporate environments. Such integrations, combined with recent infrastructure enhancements and developer tools (including support for Move), are seeing positive reception from the UK’s FinTech and digital asset community, who are attentive to fast, secure, and enterprise-ready blockchains.

Sui has demonstrated resilience by recovering over $160 million from a major DeFi exploit, reinforcing trust in its network security framework. Following the Cetus Protocol hack in May, 71% of stolen funds were secured through rapid validator and network intervention, a result closely monitored by institutional participants concerned with risk. This successful recovery, alongside swift mitigation measures and transparent communication, has reassured stakeholders—including those in the UK’s regulated investment space—about Sui’s operational robustness and its ability to handle crises, a critical differentiator in the broader competitive landscape of Layer-1 blockchains.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.