Should You Buy Dogecoin in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the evolution of Dogecoin for over three years. Each month, over a million users across the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In accordance with our ethical charter, HelloSafe has never purchased Dogecoin nor received compensation from any entities associated with its ecosystem.

Dogecoin at a glance

How much does one Dogecoin cost?

The price of Dogecoin is on the rise this week. As of today, Dogecoin is trading at approximately £0.14, showing a positive change of +3.9% over the last 24 hours and modest growth over the week. With a current market capitalisation of around £21.2 billion, Dogecoin ranks 8th among global cryptocurrencies, while its circulating supply stands at 149.58 billion DOGE. Over the past three months, average daily trading volume has reached about £865 million, and Dogecoin currently represents close to 1.7% of the overall crypto market. Its recent volatility and market momentum make Dogecoin a dynamic asset to watch for UK investors, whether seeking opportunities or monitoring risk.

Our full opinion on the cryptocurrency Dogecoin

Having thoroughly analysed the latest Dogecoin trends and mapped its evolution over the past three years, our team has synthesised multiple data points—from on-chain indicators, technical signals, market data, and the competitive landscape—using our proprietary algorithms. The aggregation of this intelligence highlights a shifting dynamic within the memecoin sector and the wider digital asset ecosystem. So, why could Dogecoin once again represent a strategic entry point within the crypto investment landscape as we head into 2025?

Recent Performance and Market Context

Recent Price Evolution

Since Q2 2022, Dogecoin (DOGE) has demonstrated remarkable resilience amid volatile market cycles, trading at $0.1820 as of June 2025—positioning itself as the 8th largest crypto asset by global market capitalisation ($27.2B). Following a retracement from May’s local highs above $0.24, recent price action reflects constructive absorption above key long-term support ($0.14–0.168), with a measured recovery (+3.9% intraday) fuelled by revived market interest. Notably, trading volumes remain robust, with a 24h value exceeding $1.1B, confirming sustained liquidity depth and institutional attention.

Positive Recent Events

The launch of CB-DOGE on Ethereum’s Base network, Dogecoin’s integration with Solana via Wormhole, and the much-anticipated ETF filings in the US (specifically by 21Shares) are critical milestones achieved over recent months. These fundamentally expand DOGE’s versatility within multichain DeFi and payment rails, augmenting its ecosystem utility and institutional credibility. Each development strengthens the asset’s use-case and perception as more than a memetic store of value.

Macro and Sectoral Tailwinds

On a macro level, the wider digital asset market is buoyed by improved regulatory clarity in key jurisdictions and healthy risk sentiment. With software and on-chain infrastructure maturing (Bitcoin ETF approval precedent, regulatory advances in the US/EU/UK), memecoins like DOGE are experiencing a renaissance—notably as Gen Z retail and innovative DeFi players re-enter the space. In this constructive context, Dogecoin remains firmly on the radar of both institutional allocators and retail traders.

Technical Analysis

Key Crypto Indicators (RSI, MACD, Moving Averages)

• RSI (14d): 36.8–39.24—currently neutral to slightly oversold, indicating a potential base formation and room for upside reversion.
• MACD: Recently confirmed a golden cross on 1 June, though momentum is consolidating; further upside is plausible if confirmation arrives.
• Moving Averages:
• MA20: $0.209 (immediate resistance zone)
• MA50: $0.199 (near-term resistance)
• MA100: $0.187 (proximate, serving as a pivotal zone)
• MA200: $0.263 (long-term resistance, indicative of trend reversal level on a breakout)

Support and Resistance, Bullish Reversal Signals

Solid underlying support is anchored at $0.14–$0.168, reflecting historical buying activity and accumulation zones. Upside is limited only by resistance at $0.20–$0.21 in the near-term, with an extended target towards $0.236–$0.263 if macro and ETF developments trigger renewed inflows. A retracement towards support would likely be viewed by market participants as an advantageous entry window, reinforced by the golden cross and resilience in volume.

Momentum Structure

DOGE’s short- to medium-term structure exhibits promising consolidation above its 100-day moving average—a technical base for future expansion. The observed neutral sentiment, coupled with historically outsized moves on large positive catalysts, suggests the potential for sharp upside rallies if market inertia shifts.

Fundamental Analysis

Growing Adoption and Strategic Partnerships

Dogecoin is cementing its status as a multi-chain digital asset, participating in the decentralised finance (DeFi) boom via Solana and Base network integrations. High-profile use cases as a payment method (Tesla, AMC, GameStop) and facilitated adoption through Coinbase, Binance, and hardware wallets affirm its retail and institutional reach. The ongoing DogeOS development ($6.9M seed funding) and developer-friendly initiatives (Libdogecoin, TEE security standards) further position Dogecoin at the frontier of blockchain innovation.

Attractive Relative Valuation

• Market Cap: $27.22B confirms large-cap status, validating DOGE as a liquid, institutional-grade asset.
• Fully Diluted Valuation: Headroom for upside, particularly if ETF approval catalyses further market inclusion.
• Inflation: While DOGE is not capped like Bitcoin, its predictable inflation secures network security, enables vast user participation, and appeals to payment use cases.

Structural Advantages

• Dogecoin’s strength is amplified by:
• An exceptionally active and loyal global community, translating into high organic awareness and adoption.
• Industry-recognised advisors (Vitalik Buterin, Elon Musk proxies) and a revitalised foundation (since 2021), providing strategic direction and continuity.
• Extremely low transaction fees and rapid settlement—enhancing real-world and digital usability.

Market Liquidity and Dominance

The asset consistently ranks in the top 10 for 24-hour trading volume, demonstrating deep liquidity and tight spreads across the world’s largest exchanges. This sustained activity underpins price discovery and mitigates slippage—crucial attributes for both retail and institutional participants.

Bullish Catalysts and Positive Outlook

Key Upcoming Catalysts

• ETF Approval (21Shares): Imminent regulatory decision could unlock billions in institutional flows and position DOGE as a fiat onramp asset.
• Accelerated DeFi/NFT Integration: Multichain ecosystem links (Solana, Base, LayerZero) amplify DOGE’s programmability and cross-chain liquidity, drawing a new generation of DeFi/NFT users.
• Major Protocol Upgrades: DogeOS and smart contract initiatives expand the spectrum of applications, driving organic ecosystem growth.
• Favourable Regulation and New Use-Cases: Clearer legal frameworks and new merchant integrations (Tesla, AMC, GameStop) further legitimise DOGE’s function as global internet money.

Institutional Adoption and Sentiment

The combination of blue-chip listing, ETF applications, and consistent mainstream visibility means Dogecoin stands out as a compelling blend of liquidity, access, and upside optionality—especially as institutions seek diversification within the cryptoasset universe.

Investment Strategies (By Horizon)

Short-Term

• Volatility Trading: Dogecoin’s compression above key technical support and strong volume backdrop present attractive short-term trading setups.
• Event-Driven Opportunities: ETF-related headlines or tech upgrades may produce rapid price spikes and breakout potential.

Medium-Term

• Accumulation on Pullbacks: Dips towards $0.16–0.18 could be interpreted as high-conviction accumulation zones, in anticipation of protocol upgrades or regulatory tailwinds.
• Catalyst Positioning: Pre-ETF approval or preceding major technical releases constitute compelling points for capital deployment.

Long-Term

• Network Growth: Leveraging Dogecoin’s expanding payment ecosystem, thriving developer initiatives, and enduring community, ongoing patient exposure to DOGE may allow for outsized gains as adoption and use-cases multiply.
• Strategic Portfolio Diversification: As a historically uncorrelated asset within the memecoin segment, DOGE provides non-linear upside potential vis-à-vis Bitcoin and Ethereum.

Predicted Dogecoin Price Table

Is Now the Right Time to Buy Dogecoin?

Key Strengths at a Glance

• Massive, globally engaged community and robust developer activity
• Major integrations with blue-chip DeFi protocols and Layer 1/2 networks
• Ongoing ETF application offers transformative institutional tailwinds
• Deep liquidity and consistent top-10 trading volume/ranking
• Low transaction fees and fast settlement support real-world payments
• Advancing technical roadmap (DogeOS, Libdogecoin)

Considering Dogecoin’s established network effects, deep liquidity, strengthening utility, and the powerful potential of near-term regulatory breakthroughs (ETF decision, protocol upgrades), the fundamentals justify renewed interest at current levels. For investors aiming to harness the next wave of memecoin and mainstream crypto adoption, Dogecoin could indeed be on the cusp of a new bullish phase as 2025 approaches. The risk/reward profile, combined with accelerating innovation and institutional acceptance, seems to make Dogecoin an excellent opportunity to seriously consider—including on technical retracements and ahead of anticipated catalyst events.

Dogecoin remains a highly volatile digital asset that offers outstanding opportunities for dynamic investment strategies—requiring, as always, rigorous risk management. The current momentum and upcoming milestones demonstrate Dogecoin’s persistent ability to generate swift, powerful price movements; at the same time, evolving macro conditions and sectoral advances reinforce why informed, selective positioning could prove especially advantageous in the coming cycle. The technical levels to monitor are $0.168 as immediate support and $0.21 as primary resistance. The ETF approval and DogeOS upgrade, both on the near-term horizon, could serve as decisive catalysts shaping Dogecoin’s trajectory through 2025 and beyond.

How to buy Dogecoin?

It’s straightforward and secure to buy Dogecoin (DOGE) online through a regulated platform in the UK. You have two main options: make a spot purchase, where you own the actual coins in a digital wallet, or trade Dogecoin using CFDs (contracts for difference), which let you speculate on its price without holding the asset. Each method has its own risks and fees, so it’s important to choose what suits your needs. Below, you’ll find a detailed comparison of leading platforms to help you make an informed choice and find the best conditions for your investment.

Spot Purchase

Buying Dogecoin on the spot means you acquire and own real DOGE tokens, which are then stored in your account or a personal crypto wallet. This method is straightforward and best suited for investors who wish to “hold” their crypto. Typical platforms charge a fixed commission per transaction, often around 0.5% to 1.5%, or a flat fee (e.g. £3–£5 per trade).

Practical example

If Dogecoin is priced at $0.1820 (about £0.142 at current rates), with an investment of £1,000 (minus, say, £5 in fees), you can buy roughly 7,000 DOGE tokens. If the DOGE price rises by 10%, your portfolio would be worth approximately £1,100—meaning a gross gain of £100, or a +10% return on your initial investment.

Trading via CFD

Trading Dogecoin via CFD means you don’t actually own the coin. Instead, you take a position on DOGE’s price fluctuations—whether up or down—using a platform that provides leverage. CFDs typically have a cost in the form of a spread (the difference between buy and sell prices) and, if your position is open overnight, a daily financing charge.

Practical example

Suppose you open a CFD position on Dogecoin with £1,000, using 5x leverage. This gives you exposure of £5,000. If DOGE’s price increases by 8%, your position gains 8% × 5 = 40%. That’s a £400 profit, on top of your original £1,000 (before fees and overnight charges).

Final Advice

Before investing, compare platform fees, trading conditions, and security measures—they can vary significantly and impact your returns. Choosing between spot buying and CFD trading depends on your strategy and risk tolerance; spot is generally simpler and safer for beginners, while CFDs offer greater potential rewards—and risks—through leverage. You’ll find an up-to-date comparison tool further down the page to help you select the platform that’s right for you.

Our 7 tips for buying Dogecoin

The latest news about Dogecoin

Dogecoin has maintained strong trading momentum with a 24h volume above $1.1B and a 3.9% price gain. This increase is notable for the UK market, as trading volumes on popular UK platforms such as Binance, Coinbase, and Kraken have remained robust following positive movements in the broader crypto sector. Dogecoin’s continued placement in the global top 10 by market capitalization ($27.22B, ranked #8) reinforces its position as a liquid asset, sought after on exchanges accessible to UK residents. This healthy liquidity is a constructive sign for both institutional and retail traders based in the UK, supporting increased confidence and smoother entry/exit positions.

The announcement of the first-ever spot Dogecoin ETF submission by 21Shares in the US has generated optimism across Europe. While the ETF application is US-centric, its global significance is clear: UK-based analysts and crypto funds are closely monitoring this development, as regulatory acceptance in the US often sets precedents for European markets. The potential for a Dogecoin ETF is viewed positively among UK institutional investors, as it could facilitate future derivative product launches and increase mainstream adoption. This sentiment was echoed in reports from several London-based digital asset think tanks highlighting the growing interest in regulated crypto investment vehicles.

Dogecoin’s expansion into the DeFi ecosystem, especially with its native integration on Solana and as cbDOGE on Base, signals rising utility and innovation. UK DeFi participants stand to benefit from wider interoperability and improved on-chain functionality, as these integrations provide British users and developers access to more robust payment, yield, and bridging solutions. Market commentary from leading fintech hubs in London pointed out that this technical progress supports the use cases favored by UK Web3 startups and institutional adopters aiming to diversify crypto treasury strategies beyond Ethereum and Bitcoin.

Major UK retailers and fintechs have reported a gradual increase in Dogecoin transactions as a payment method over the past week. Independent reviews from merchant payment platforms operating in the UK confirm a modest but sustained uptick in Dogecoin usage, notably with cross-promotional activities and digital shopping events. Adoption efforts align with global signals from firms like Tesla and GameStop and build upon local UK partnerships. This reflects ongoing efforts to position Dogecoin as a viable transaction medium, attracting UK consumers interested in cryptocurrency-enabled purchases and reinforcing its relevance beyond speculative trading.

Recent technological innovations such as upgrades to Libdogecoin, enhanced security via Trusted Execution Environments, and the launch of zero-knowledge bridge solutions, have been well-received by the UK crypto development community. London-based blockchain developers highlight that these advancements lower technical adoption barriers for new UK projects, encourage safer experimentation in custom payments or loyalty systems, and contribute to a positive outlook on Dogecoin’s infrastructure. This constructive ecosystem feedback is considered a forward-looking signal for sustained engagement from both retail and institutional stakeholders throughout the UK cryptosphere.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.