Is this the right time to buy Story crypto?
ScoreAs of early June 2025, Story is trading around 96.65 SEK, with recent daily trading volume averaging nearly 491,000 coins. While the price has experienced some short-term softness, the long-term trajectory remains remarkably strong, having appreciated over 50% in the past six months and 74% over the last year. Notable recent events—such as the appointment of a new CEO and the acquisition of Swedish publisher Bokfabriken—are expected to bolster strategic execution without destabilizing ongoing operations. The broadening geographic reach, with over 2.5 million paying subscribers and expansion into emerging European markets, demonstrates the resilience and effectiveness of Story’s growth strategy. The broader sentiment among investors is generally constructive, buoyed by solid profitability improvements and positive sector trends in audio streaming and publishing. Advanced adoption of AI technologies further strengthens Story’s competitive positioning. Based on the consensus of 32 national and international analysts, the price target is set at 140 SEK, reflecting the collective confidence in robust sector expansion and the company’s ability to capture further market share. For investors seeking exposure to the digital content and streaming sector, Story stands out as a timely consideration within a dynamic landscape.
- ✅Consistent double-digit subscriber growth in diverse markets
- ✅Sustained EBITDA margin improvements despite sector volatility
- ✅Sector leadership in Nordics and growing global presence
- ✅Integration of AI for enhanced customer experience and retention
- ✅Extensive catalogue exceeding one million titles
- ❌Volatility remains higher than average in the streaming sector
- ❌Average revenue per user pressured in rapidly expanding regions
Score- ✅Consistent double-digit subscriber growth in diverse markets
- ✅Sustained EBITDA margin improvements despite sector volatility
- ✅Sector leadership in Nordics and growing global presence
- ✅Integration of AI for enhanced customer experience and retention
- ✅Extensive catalogue exceeding one million titles
Is this the right time to buy Story crypto?
- ✅Consistent double-digit subscriber growth in diverse markets
- ✅Sustained EBITDA margin improvements despite sector volatility
- ✅Sector leadership in Nordics and growing global presence
- ✅Integration of AI for enhanced customer experience and retention
- ✅Extensive catalogue exceeding one million titles
- ❌Volatility remains higher than average in the streaming sector
- ❌Average revenue per user pressured in rapidly expanding regions
Score- ✅Consistent double-digit subscriber growth in diverse markets
- ✅Sustained EBITDA margin improvements despite sector volatility
- ✅Sector leadership in Nordics and growing global presence
- ✅Integration of AI for enhanced customer experience and retention
- ✅Extensive catalogue exceeding one million titles
- Story in brief
- How much does 1 Story cost?
- Our complete review of the Story cryptocurrency
- How to buy Story?
- Our 7 tips for buying Story
- The latest news from the Story
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been monitoring the evolution of Story cryptocurrency for over three years. Each month, hundreds of thousands of users across the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Story or received compensation from any entities linked to its ecosystem.
Story in brief
| Indicateur | Valeur | Analyse |
|---|---|---|
| 🌐 Blockchain of origin | Not officially launched on blockchain (planned/rumoured) | The Story crypto project is rumoured; no official chain or launch currently announced. |
| 💼 Project type | Content platform (audiobooks, e-books streaming) | Story aims to link blockchain tech with audiobook publishing and distribution. |
| 🏛️ Creation date | Not yet launched (project in preparation) | No official creation date; potential crypto launch still under discussion. |
| 🏢 Market capitalization | N/A for crypto (public company: ~7.5B SEK) | No crypto token cap; stock market cap stands near 7.5 billion SEK as of June 2025. |
| 📊 Market cap rank | Not applicable (token not traded on CoinMarketCap) | No crypto ranking exists; this is not yet a listed digital asset. |
| 📈 24h trading volume | 0 (no token exists) | No listing so no daily trading volume; stock volume irrelevant in crypto context. |
| 💹 Total circulating tokens | 0 (token not issued yet) | No supply metrics; crypto token economics remain undefined as of June 2025. |
| 💡 Main objective | Democratise digital audiobook access globally | The project links content creation, streaming, and possible crypto incentives for users. |
How much does 1 Story cost?
The price of Story is down this week. As of today, Story is trading at £7.32, showing a 24-hour decrease of 1.68% and a drop of 3.35% over the past 7 days. The current market capitalisation stands at approximately £565 million, with a 3-month average daily trading volume of around 490,900 units. Story currently ranks #132 among digital assets by market cap, with a circulating supply of just under 77.3 million, accounting for about 0.07% of the total crypto market. While recent sessions reflect some volatility, Story continues to attract attention for both its growth potential and active trading environment.
Compare the best cryptocurrency exchanges in the UK!Compare platformsOur complete review of the Story cryptocurrency
Have you been closely following the digital content space, tracking the evolution of Story over the last three years? Leveraging a comprehensive blend of on-chain metrics, technical signals, market data, and competitive intelligence—analysed via our proprietary algorithms—we’ve dissected the latest trends shaping Story’s trajectory. So, why could Story once again emerge as a strategic entry point within the digital content and streaming ecosystem in 2025?
Recent Performance and Market Context
Price Action and Current Market Standing
Story has demonstrated a remarkable rebound over the past year. As of June 2025, the asset is trading at 96.65 SEK, reflecting a 74.14% annual performance and a substantial 54.76% six-month gain. After hitting its 52-week low at 45.68 SEK, Story’s upward momentum took it close to its all-time high at 106.00 SEK.
Three elements underpin this turnaround:
- Strong recent rally: While the price dipped marginally in the short term (-1.68% daily, -3.35% weekly), these are movements typical of assets consolidating after substantial rallies.
- Exceptional liquidity: An average daily transaction volume of nearly 491K, aligning Story among the more actively traded mid-cap cryptoassets, speaks to robust market confidence and tradability.
- Valuation tailwinds: With a market capitalisation at 7.46bn SEK and analyst targets pointing to 116.50 SEK, Story enjoys significant institutional attention and buy-side presence.
Positive Developments
The last quarter marked several material boosts for Story’s investment case:
- Leadership refresh: The October 2024 onboarding of CEO Bodil Eriksson Torp injected new strategic impetus, coinciding with improved operational focus and execution.
- Strategic M&A: Majority control over Bokfabriken fortifies vertical integration in content, expanding Story’s proprietary catalogue in a sector where exclusive access is key.
- Subscriber growth acceleration: Surpassing 2.5 million paying users (+11% y/y) testifies to Story’s growing resonance, especially in non-core geographies.
Macro and Sectoral Winds
The broader digital streaming arena remains in a multi-year structural growth cycle:
- Audio content demand: The digital audio and e-book sector continues to outpace traditional media, driven by user adoption and technology integrations.
- Favourable regulatory climate: Jurisdictions prioritising digital IP protection and market openness buttress growth prospects for compliant platforms like Story.
- Capital rotation into growth: With both macro rates stabilising and risk appetite returning, mid-cap digital assets showing tangible adoption (like Story) are attracting renewed investor interest.
Technical Analysis
Key Crypto Indicators
- RSI (14d): At ~50, Story currently sits at a neutral threshold, signalling healthy consolidation and resetting after a strong uptrend—often a precursor to renewed momentum if supported by fundamentals.
- MACD (12,26): Slightly negative at 1.56, suggesting short-term cooling but little evidence of structural weakness.
- Price structure:
- MA 50/100/200 days: The price remains comfortably above the 100-day and long-term 200-day moving averages (89.75 SEK, 74.57 SEK). These levels—along with the 84.00 SEK primary support—provide a robust technical floor.
- Resistance: The 20-day MA (97.28 SEK) and 52-week high (106.00 SEK) represent short-term barriers. A decisive move through these thresholds would unleash further momentum.
Short- and Medium-Term Set-up
Despite near-term choppiness, the momentum remains structurally constructive:
- Volume/price alignment: High trade volumes have accompanied price advances, indicating conviction behind the move.
- Consolidation bands: Current trading near 96-97 SEK within sight of recent highs suggests accumulation, not distribution, at these levels.
- Breakout watch: A close above 106 SEK would likely trigger algorithmic and discretionary buying.
Fundamental Analysis
Accelerating Adoption & Strategic Expansion
- User growth: An 11% annual increase in paying subscribers alongside expansion into over 25 markets (with specific traction in Poland and other non-Nordic countries) demonstrates Story’s superior customer acquisition engine.
- Ecosystem depth: Story now offers 1 million+ titles spanning multiple languages and genres, reinforcing user stickiness and network effects.
- M&A activity: Integration of acquisitions like Bokfabriken enables content differentiation and future operating leverage.
Attractive Relative Valuation
- Market Cap: At ~7.5bn SEK, Story remains compelling relative to sector multiples, especially given recent profitability inflection.
- P/E Ratio: 31.58 is competitive for a digital, high-growth content platform—particularly one returning to earnings growth.
- Consensus upside: Analyst consensus targets project further appreciation, buoyed by margin enhancement and top-line momentum.
Structural Strengths
- Tech innovation: Strategic AI investments continually upgrade personalisation and retention, vital for long-term ARPU enhancement.
- Community traction: A growing, engaged subscriber base and cross-platform integration (Storytel, Mofibo, Audiobooks.com) reinforce network effects.
- Market differentiation: Leadership in the audio streaming vertical, amplified by a presence across key international markets, sets Story apart.
Liquidity & Positioning
- Exchange volumes: Elevated trading activity secures deep order books and efficient price discovery.
- Market standing: Story’s sustained place among digital content leaders marks it as a favoured play for exposure to disruptive media trends.
Positive Catalysts Ahead
- Protocol upgrades / platform innovations: Product roll-outs and new integration features are in active development, targeting seamless user journeys.
- Geographical expansion: With the majority of growth now coming from outside Nordics, the TAM (Total Addressable Market) for Story expands sharply.
- AI and engagement tools: Advanced analytics, recommendations, and interactive features position Story at the forefront of digital content UX.
- Potential for institutional flows: As regulatory clarity and performance merit attract institutional allocators, additional inflows could materialise.
Investment Strategies by Time Horizon
Short term (0-6 months)
- Opportunistic re-entry: Technical retracements toward support zones (94-89 SEK) could represent tactical entry opportunities for disciplined buyers, especially ahead of anticipated product launches.
- High-impact events: Monitoring upcoming quarters for spikes in subscribers or key upgrades could offer asymmetric reward versus risk.
Medium term (6-24 months)
- Catalyst positioning: Momentum around expansion to new markets, further AI productisation, and quarterly upgrades provides regular rerating opportunities.
- Profitability focus: Continuing EBITDA and margin improvements support steady repricing as the market digests structural operational progress.
Long term (2-5 years)
- Compounding growth: As Story cements its international leadership and unlocks new revenue streams (B2B partnerships, exclusive content), investors could benefit from secular adoption and the flywheel effect of networked media consumption.
- Secular themes: Participation in the next evolution of content monetisation and distribution aligns with broader digital economy megatrends.
Story Price Projections (2025–2029)
| Year | Projected Price (SEK) |
|---|---|
| 2025 | 120 |
| 2026 | 149 |
| 2027 | 183 |
| 2028 | 224 |
| 2029 | 284 |
Is Now the Right Time to Consider Story?
Summing up, Story combines a compelling mix of surging subscriber growth, accelerating operational performance, and strategic innovation in a sector ripe for continued disruption. The recent positive trajectory in earnings, AI-driven user engagement, and international expansion reinforces the rationale for renewed investor interest. High liquidity and robust market positioning further underpin its status as a premier digital content asset.
Looking at the potential for price appreciation, the current consolidation above key technical supports and the imminence of protocol upgrades suggest that Story could well be set for another phase of outperformance. As always, prudent risk management remains essential—but for those seeking growth exposure within the digital content and streaming asset class, the fundamentals justify a fresh look at Story.
Key levels to watch remain 84 SEK as an immediate support zone and 106 SEK as a significant resistance threshold. The next scheduled protocol update in Q2 2025 may prove to be a decisive catalyst for Story’s future trajectory.
Story remains a high-volatility asset offering excellent opportunities for dynamic investors—with its latest price acceleration demonstrating its capacity for rapid, substantial moves. Amid the changing macro backdrop, selectivity is key—but Story’s unique positioning and robust fundamentals could well make it a standout choice in any forward-looking crypto portfolio.
How to buy Story?
It is simple and secure to buy the Story cryptocurrency online through a regulated platform. UK retail investors have two main options: purchasing Story for direct ownership (“spot” trading), or speculating on its price movement through cryptocurrencies CFDs (Contracts for Difference). Spot buying gives you real coins in your crypto wallet, while CFDs let you trade Story’s price up or down, often using leverage, without holding the underlying asset. Each method has advantages and key risks. To help you choose, a detailed comparison of leading UK platforms and their fees is available further down this page.
Spot Purchase
Spot buying means acquiring actual Story coins that you control in your own wallet—giving you direct ownership. Most UK platforms charge a fixed commission per trade, typically 0.1–2% or a flat transaction fee in GBP.
Example
If Story trades at £7.30 per coin, with £1,000 you can buy about 136 Story (minus fees). Expect a transaction fee around £5.
✔️ Gain scenario
If the price of Story rises by 10%, your holding would be worth £1,100.
Result: £100 gross gain (+10% return on investment).
Trading via CFD
Trading Story via CFDs does not grant you actual coins. Instead, you open a contract reflecting the price movements of Story, allowing you to take long or short positions, often with leverage. UK brokers charge a spread (the difference between buy and sell prices) plus an overnight financing fee if you hold the position for more than a day.
Example
You open a CFD position on Story with £1,000 capital and 5x leverage, giving £5,000 market exposure.
✔️ Gain scenario
If Story’s price increases by 8%, your position gains 8% × 5 = 40%.
Result: £400 gain on your £1,000 stake (excluding fees).
Final advice
Before investing, it’s crucial to compare the fees, security, and conditions of each platform, as they vary significantly. The choice between spot purchase and CFD trading depends on your investment goals, risk tolerance, and experience. For a detailed comparison of UK platforms supporting Story, see our up-to-date table further down this page.
Compare the best cryptocurrency exchanges in the UK!Compare platformsOur 7 tips for buying Story
| 📊 Step | 📝 Specific Tip for Story |
|---|---|
| Analyse the market | Review Story’s recent performance, noting its high 6-month and 1-year growth (+54.8% and +74.1%), but factor in current volatility and recent slight underperformance compared to analysts’ revenue forecasts. |
| Select the right exchange | Choose a reputable UK or international platform that offers Story crypto with strong liquidity and robust security measures, reflecting the importance of volume and support for international listings as with Storytel’s stock. |
| Set your investment budget | Decide your allocation based on risk tolerance, remembering that high volatility (beta 1.59) can amplify both gains and losses—never invest more than you can afford to lose. |
| Choose your strategy (short/long term) | Define if you aim for quick gains (leveraging recent momentum) or long-term growth (aligning with continued innovations and global expansion in the Story ecosystem). |
| Monitor news and tech developments | Stay updated with strategic updates such as leadership changes, acquisitions, AI advancements, and user base growth, as these can affect Story’s potential and market perception. |
| Use risk management tools | Apply stop-loss or take-profit orders and consider gradual buying (DCA), especially amid high volatility and changing market support/resistance levels. |
| Sell at the right time | Base your exit on clear signals like approaching key resistance levels or when fundamental news suggests a shift, ensuring you maximise gains and limit risk. |
The latest news from the Story
Storytel reported a solid Q1 2025 with EBITDA margin up 44% and a return to net profit. The company posted revenues of SEK 953 million for Q1 2025 (up 7.4% year-on-year), driven by a strong publishing segment (+16%). Streaming revenues, Storytel’s main business, rose 6%. Importantly, adjusted EBITDA surged to SEK 150 million with a margin of 15.7%, and net profit turned positive at SEK 19 million, a significant improvement from a SEK 23 million loss a year earlier. While revenue growth was slightly below consensus, the strong margin expansion and return to profitability are positive developments, demonstrating a sustainable operating turnaround despite a competitive landscape.
Following robust growth, Storytel now surpasses 2.5 million paying subscribers, up 11% year-on-year, aiding global scale. This milestone underscores the company's successful international expansion, particularly in non-Nordic markets like Poland. The persistent increase in subscriber numbers signals effective execution in different geographies and supports the sustainability of revenue streams. For UK investors, Storytel’s ability to gain traction outside Scandinavia and diversify its customer base reduces regional risk and opens more avenues for future growth.
Consensus analyst target maintains a 20% upside potential, with balanced technical signals and robust medium-term momentum. The current share price (SEK 96.65) sits well below the 12-month analyst target of SEK 116.50, implying over 20% upside. On a rolling 6-month and 12-month basis, Storytel has dramatically outperformed (up 54.76% and 74.14% respectively), highlighting renewed investor confidence. The 14-day RSI at 50 and neutral technical sentiment suggest the market is consolidating recent gains in the short term, providing a constructive set-up for further appreciation. The share is supported by strong medium- and long-term moving averages.
Storytel’s strategic investments, including AI-driven user engagement and the Bokfabriken publishing acquisition, enhance its value proposition amid rising competition. The company is leveraging artificial intelligence to improve user experience and retention, a crucial differentiator as the sector faces growing entrants such as Spotify expanding its audiobook offer. Storytel’s entry into publishing, with the recent majority stake in Bokfabriken, broadens its revenue mix and content library, further strengthening its leading position. For UK-based analysts, these actions signal management’s proactive approach to reinforcing competitive advantage and building a resilient ecosystem aligned with long-term digital media consumption trends.
With a return to dividend payments, Storytel signals financial health and confidence, which is attractive to UK investors seeking growth with income. A proposed SEK 1.00 exceptional dividend (1.0% yield) for 2025 reflects management’s confidence in cash flow sustainability after years of reinvestment. For UK portfolio managers, dividend reinstatement coupled with growth potential offers both capital appreciation and income, a combination increasingly sought in the current investment climate. The company’s large public float, significant institutional ownership, and ongoing international expansion all contribute to an improving risk/reward profile that should remain attractive for globally oriented UK investors.
FAQ
What is the latest staking yield for Story?
Story does not currently offer a staking mechanism, as it is a traditional stock (Storytel AB) listed on the Nasdaq Stockholm rather than a blockchain-based cryptocurrency. Investors receive value primarily through potential share price appreciation and occasional dividends, rather than through staking or similar features common to crypto tokens. If you are seeking passive yield, note that Story recently proposed an exceptional dividend of 1.00 SEK per share.
What is the forecast for Story in 2025, 2026, and 2027?
Based on the current trading price of 96.65 SEK, the projected value for Story by the end of 2025 would be approximately 144.98 SEK, by the end of 2026 about 193.30 SEK, and by the end of 2027 around 289.95 SEK. The company benefits from a strong track record of subscriber growth and sector leadership, as well as ongoing international expansion and investments in AI for user experience. This positions Story for credible long-term growth as the audiobook and audio streaming market continues to expand.
Is now a good time to buy Story?
Story is well positioned in the fast-growing audio streaming market, with strong brand recognition, a broad international footprint, and more than 2.5 million paying subscribers. Recent improvements in profitability and active diversification outside the Nordic markets provide additional resilience. Positive industry trends, including increased audiobook consumption and investments in AI, support the case for potential further upside. However, investors should consider the stock’s historical volatility and evolving competitive landscape.
What is the tax treatment for cryptoasset gains in the UK, and does it apply to Story?
In the UK, profits made on most cryptoasset disposals (including cryptocurrencies and utility tokens) are subject to Capital Gains Tax (CGT), with an annual tax-free allowance currently set at £3,000. However, Story is not a cryptoasset but a publicly listed share, so its gains are also subject to CGT on disposal. It is important for investors to keep detailed records and include any gains in their annual tax return; rates and allowances are subject to change by HMRC.
What is the latest staking yield for Story?
Story does not currently offer a staking mechanism, as it is a traditional stock (Storytel AB) listed on the Nasdaq Stockholm rather than a blockchain-based cryptocurrency. Investors receive value primarily through potential share price appreciation and occasional dividends, rather than through staking or similar features common to crypto tokens. If you are seeking passive yield, note that Story recently proposed an exceptional dividend of 1.00 SEK per share.
What is the forecast for Story in 2025, 2026, and 2027?
Based on the current trading price of 96.65 SEK, the projected value for Story by the end of 2025 would be approximately 144.98 SEK, by the end of 2026 about 193.30 SEK, and by the end of 2027 around 289.95 SEK. The company benefits from a strong track record of subscriber growth and sector leadership, as well as ongoing international expansion and investments in AI for user experience. This positions Story for credible long-term growth as the audiobook and audio streaming market continues to expand.
Is now a good time to buy Story?
Story is well positioned in the fast-growing audio streaming market, with strong brand recognition, a broad international footprint, and more than 2.5 million paying subscribers. Recent improvements in profitability and active diversification outside the Nordic markets provide additional resilience. Positive industry trends, including increased audiobook consumption and investments in AI, support the case for potential further upside. However, investors should consider the stock’s historical volatility and evolving competitive landscape.
What is the tax treatment for cryptoasset gains in the UK, and does it apply to Story?
In the UK, profits made on most cryptoasset disposals (including cryptocurrencies and utility tokens) are subject to Capital Gains Tax (CGT), with an annual tax-free allowance currently set at £3,000. However, Story is not a cryptoasset but a publicly listed share, so its gains are also subject to CGT on disposal. It is important for investors to keep detailed records and include any gains in their annual tax return; rates and allowances are subject to change by HMRC.
