Should You Buy Nexo in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the evolution of the Nexo cryptocurrency for over three years. Each month, hundreds of thousands of users across the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical policy, HelloSafe has never purchased Nexo nor received any payments from entities associated with its ecosystem.

Nexo in brief

How much does 1 Nexo cost?

The price of Nexo is up this week. As of today, Nexo is trading at £0.94, showing a slight decrease of -0.62% over the past 24 hours but a weekly gain of +0.15%. The current market capitalisation stands at approximately £950 million, with a 3-month average daily trading volume of around £11.2 million. Ranked among the top 100 cryptocurrencies by market value, Nexo has 1 billion tokens in circulation, representing about 0.05% of the total crypto market. Remember, cryptocurrency remains a volatile sector, offering both risks and long-term potential for UK investors.

Our full review of the Nexo cryptocurrency

Have we truly grasped the full extent of Nexo’s recent momentum and strategic positioning within the dynamic crypto-linked finance sector? By analysing Nexo through a three-year lens, leveraging proprietary algorithms that synthesize on-chain metrics, technical signals, competitive intelligence, and real-time market data, we deliver an expert perspective grounded in both qualitative and quantitative insight. So, why could Nexo emerge in 2025 as a strategically timed entry point for the decentralised finance (DeFi) and crypto-banking ecosystem?

Performance and Market Context

Recent Price Action

Nexo’s current price stands at $1.21 (as of 7 June 2025), reflecting an annual gain of +18.8%, modest but stable relative to broader crypto market volatility. Over the past 6 months, the asset has risen +4.8%, with week-over-week momentum remaining positive at +0.15%. Despite a cautious intraday move (-0.62%), Nexo’s 2024 price action demonstrates resilience, underpinned by strong fundamental demand for its lending and interest-bearing products.

Positive Recent Developments

• Return to the US Market (April 2025): Nexo’s re-entry, following a previously settled $45m regulatory case, signals renewed access to a major user base and potential influx of capital.
• ISO Certifications (2024): Achievements in data privacy and cloud security further distinguish Nexo among compliance-first crypto finance platforms.
• Record Distributions: Over $250m distributed to holders in 2024, enhancing token-holder loyalty and reinforcing the platform’s staking appeal.

Favourable Macro & Sector Backdrop

The DeFi sector continues its robust rebound in early 2025, bolstered by improved regulatory clarity across key jurisdictions (notably the US and EU), institutional capital inflows, and rising mainstream adoption of crypto-backed savings and borrowing solutions. The convergence of these factors has reinforced investor confidence, particularly in assets with strong compliance infrastructure—such as Nexo.

Technical Analysis

Key Crypto Indicators

• RSI (14 days): Neutral at 42.25—suggests a market at equilibrium, neither overbought nor oversold, offering a technically balanced entry.
• MACD: Bears a mild negative reading (-0.0006). While a short-term bearish signal, it often precedes phases of range build-up and subsequent reversals.
• Moving Averages: Near-term (20, 50, 200 days) display slight bearish bias, while the 100-day MA ($1.15) flashes a buy signal. This mixed picture is characteristic of assets at cycle lows/stabilisation zones.

Major Support and Resistance

• Immediate Support: $1.20, now repeatedly tested and held.
• Resistance Zones: $1.26 – $1.33. A rapid move above these levels could act as technical confirmation of trend reversal.

Structure and Momentum Outlook

The clustering of moving averages near the current price band, combined with persistent support at $1.20, points to a consolidation phase typical before new trend formation. Historically, such technical compression in assets with solid fundamentals has preceded significant upward moves. Pattern-wise, Nexo’s recent stabilisation, coupled with positive on-chain activity, may set the groundwork for an imminent bullish reversal into Q3/Q4 2025.

Fundamental Analysis

Adoption, Partnerships & Ecosystem Growth

• User Base: Over 4 million registered users, spanning more than 200 countries—a clear sign of robust, global-scale adoption.
• Strategic Alliances: Active partnerships with Mastercard, Ledger, and other top-tier incumbents reinforce Nexo’s standing as a premium provider of secure, real-world integrated crypto finance solutions.
• Ecosystem Maturity: Launched in 2018, Nexo has a multi-year track record with proven resilience, featuring an all-in-one product suite: collateralised lending, high-yield interest accounts, ready-to-use crypto cards, and a seamless exchange.

Value Proposition and Relative Valuation

• Market Cap ($1.21bn): Attractive for a top-50 token, with plenty of headroom versus peers as the DeFi sector rebounds.
• Supply: Fixed at 1 billion tokens—a supply constraint enhancing potential price elasticity amid demand shocks.
• Distribution Record: $250m+ in 2024 alone, cementing Nexo’s cachet as a passive income vehicle in the crypto space.
• Fully Diluted Valuation & TVL: Conservative relative to the platform’s $11+ billion in assets under management—a marker of relative undervaluation when compared to competitors with similar TVLs but higher market caps.

Volume, Liquidity & Market Confidence

A daily trading volume of $14.45m underpins strong liquidity and signals continued institutional and retail trader interest. Nexo’s active presence on major global exchanges (Binance, HTX, LBank) ensures easy access and supports price discovery, further boosting its standing among high-circulation crypto assets.

Dominance, Positioning & Differentiation

• Nexo’s blend of regulatory engagement, geographic expansion, and technical security places it in the upper echelon of DeFi platforms.
• Its resilient business model and strong governance track record (led by transparent, experienced leadership) offer a rare combination of innovation and reliability.
• A stickier user community, incentivised by continuous rewards and utility upgrades (interest, lower borrowing rates, cashback with Nexo Card), provides further downside protection in volatile markets.

Positive Catalysts & Forward-Looking Factors

• Protocol Updates: Expected software and product enhancements, particularly in bridging DeFi and TradFi (traditional finance) usage, could open new utility streams.
• Integrations & Partnerships: Further tie-ups with payment processors and fintechs likely to amplify network effects.
• US Market Expansion: Now unlocked, setting the stage for possible exponential user growth.
• Regulatory Momentum: Embracing compliance standards ahead of curve positions Nexo to benefit from institutional adoption, as risk-averse capital seeks battle-tested, regulation-forward DeFi platforms.

Investment Strategies by Time Horizon

Short-Term (0–6 Months)

• Nexo’s consolidation near $1.20–$1.25 looks compelling for technical traders who favour well-defined support floors with low risk of further breakdown, especially as technical compression has historically led to upside volatility on positive news or ecosystem upgrades.
• Entry during ongoing consolidation phases is often rewarding for those anticipating a breakout toward the next resistance at $1.33.

Medium-Term (6–18 Months)

• For investors seeking to capitalise on protocol updates, US expansion, and the maturing DeFi cycle, Nexo’s current market cap still reflects a significant discount to its fully diluted value and its leading AUM figure.
• Key triggers include product releases and quarterly user growth metrics—both of which could provide catalysts for upward repricing.

Long-Term (18 Months+)

• With its demonstrably resilient business model, global regulatory progress, and ongoing innovation, Nexo is positioning itself as a central node for future DeFi infrastructure integrations.
• Long-term holders stand to benefit from the compound effects of network expansion, higher utility, and regular interest distributions—variables that tend to drive stepwise price appreciation in leading protocol tokens.
• Optimal positioning: Consider accumulating on technical pullbacks within the $1.20–$1.25 zone, or in anticipation of confirmed partnership announcements or ecosystem-wide protocol upgrades.

Projected Price Evolution for Nexo (2025–2029)

Is Now the Time to Consider Nexo?

• Technical indicators are aligned for a reversal from deeply oversold territory, with solid historical support at $1.20 and a clearly defined upside target in the $1.33–$1.57 range on positive catalysts.
• Fundamental underpinnings remain robust: consistent platform growth, a top-tier compliance profile, increasing user adoption, blue-chip partnerships, and compelling on-chain data around liquidity and volume.
• Forthcoming protocol updates, a greatly expanded addressable market (US re-entry), and the broader sector’s bullish momentum all contribute to a structurally positive outlook for Nexo over the next 12–36 months.
• Attractive relative valuation and a history of delivering tangible yield further strengthen the asset’s investment case, presenting an excellent opportunity for both capital appreciation and passive income.

In sum, Nexo stands out as a DeFi token whose current consolidation phase and supportive sector trajectory justify renewed interest from discerning investors. The potential for technical breakout, combined with solid structural fundamentals, make Nexo particularly well positioned to enter a new phase of growth. While risks remain intrinsic to the evolving regulatory landscape, the direction of change appears increasingly favourable.

Nexo remains a high-volatility asset offering dynamic investment opportunities, best suited for strategies combining yield capture and disciplined risk management. The token’s recent price momentum reveals its capacity for swift, robust upside moves, and the evolving macro environment suggests selectivity is key. Key technical levels to monitor are $1.20 as immediate support and $1.33–$1.57 as resistance. The next anticipated protocol enhancement, slated for Q3 2025, could mark a major catalyst for Nexo’s forward trajectory.

How to buy Nexo?

It’s now simple and secure to buy Nexo (NEXO) online through a regulated crypto platform in the UK. Private investors typically choose between two main methods: buying Nexo directly (spot purchase) for real ownership of the token, or trading Nexo via CFDs (Contracts for Difference), which lets you speculate on its price movements without holding the asset itself. Each approach has its own costs, risks, and rewards. To help you choose, you’ll find a detailed comparison of the leading UK platforms further down this page.

Spot Purchase

Buying Nexo on the spot market means you acquire real NEXO tokens, which are then held in your personal wallet on the chosen exchange or transferred to a private wallet. This approach is straightforward and ideal for those who want direct exposure to the Nexo ecosystem, including the ability to earn token rewards and participate in platform benefits.

Typical fees involve a fixed commission per transaction, usually between 0.1% and 1.5%, plus a minor deposit fee depending on payment method. For example, with Nexo trading at $1.21 USD (about £0.95), if you invest £1,000, you could buy nearly 1,050 NEXO tokens, assuming a total fee of roughly £5.

Potential gain scenario

If Nexo’s price rises by 10%, your tokens are now worth £1,100. That’s a £100 gross profit, or +10% return on your invested capital.

Trading via CFD

Trading Nexo via CFDs means you do not actually own the token; instead, you’re speculating on its price through a derivative contract. This method enables the use of leverage, increasing both potential profits and risks. CFD trades involve costs such as the bid–ask spread and possible overnight funding fees if you keep your position open beyond one day.

Example

You commit £1,000 with 5x leverage, giving you a market exposure of £5,000.

Potential gain scenario

If Nexo’s price climbs by 8%, your CFD position moves +8% × 5 = +40%, resulting in a £400 gain (excluding fees). Remember, leveraged trading increases the risk of losses just as much as the potential for gains.

Final Advice

Before investing, always compare the fees, features, and security of different UK trading platforms — costs can vary significantly and impact your returns. Decide which method best matches your investment experience and objectives: spot purchase for direct ownership, or CFDs for short-term, leveraged trading. For in-depth platform comparisons, see our dedicated comparison tool further down the page.

Our 7 tips for buying Nexo

The latest news from Nexo

Nexo maintains stable weekly performance and user growth, reinforcing trust in a challenging global environment. Over the past seven days, Nexo's token price stabilized at $1.21, with a marginal 0.15% increase, outperforming broader crypto volatility. Recent data show a steady average daily trading volume of $14.45 million and an annual growth of 18.8%, underscoring resilient investor interest. Nexo continues to serve over 4 million users across 200+ countries, including the UK, where its platform remains accessible, supporting both consumer loans and yield opportunities. This solidifies Nexo’s image as a reliable crypto service provider in the British market, appealing to retail and institutional clients seeking transparency and scalability.

Nexo’s enhanced regulatory compliance and certifications bolster its reputation in the UK and EU financial sectors. The company obtained additional ISO certifications for data protection and cloud privacy in 2024, a critical move for platforms operating in highly regulated jurisdictions like the UK. These certifications support Nexo’s alignment with the Financial Conduct Authority (FCA) expectations for digital asset companies, reassuring UK-based clients and partners regarding data integrity and security. This proactive stance contributes positively to the UK market’s perception of Nexo, especially as regulators and financial institutions increasingly scrutinize digital asset service providers.

Strategic expansion, including renewed US operations, opens door for cross-Atlantic partnerships and positive market sentiment in the UK. In April 2025, Nexo officially returned to the US market after resolving legal issues and agreeing on a $45 million settlement with American regulators. While not Europe-specific, this move is a strong strategic signal for UK analysts: Nexo’s ability to navigate complex regulatory environments positions it as a stable counterparty for cross-border collaboration. The broader implication is an expected rise in positive sentiment within the UK, as enhanced global legitimacy and compliance increase confidence for institutional investors and fintech partners.

Robust financial performance—record loan processing and interest distribution—supports Nexo's positioning as a leading yield platform for UK users. In 2024, Nexo processed over $1.5 billion in crypto loans and distributed more than $250 million in interest to token holders. Assets under management now exceed $11 billion. Such figures demonstrate the platform's operational efficiency and its capacity to generate consistent, transparent yields—a key differentiator in attracting UK-based clients seeking alternatives to traditional savings and lending products, especially in a persistently low-interest-rate environment.

Ongoing innovation in crypto card and lending products fortifies Nexo’s competitive edge and appeal to UK-based fintech enthusiasts. Nexo continues to invest in expanding its DeFi product range, including new crypto card offerings and enhanced lending functionalities, through partnerships with Mastercard and Ledger. These innovations are highly relevant to the UK market, well-known for its advanced fintech ecosystem and tech-savvy clientele. By continuously evolving its product suite, Nexo positions itself as a frontrunner among crypto finance platforms, enhancing both user experience and its overall value proposition for British consumers and businesses.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.