Should You Buy Flow in 2025?

Flow in brief

How much does 1 Flow cost?

The price of Flow is on the rise this week. Currently trading at £0.57, Flow has seen a 3.2% increase over the past 24 hours and a notable 9.4% gain during the last week. With a market capitalisation of £850 million, Flow holds the 63rd position among cryptocurrencies and has an average three-month trading volume of £64 million. The circulating supply stands at 1.49 billion FLOW, representing 0.08% of the total crypto market. As market movements remain dynamic, Flow's volatility offers both opportunities and challenges for potential investors.

Our full review of the Flow cryptocurrency

After analysing the latest trends impacting Flow (FLOW), as well as its strategic evolution over the past three years, our proprietary algorithms have synthesised multiple layers of intelligence—including on-chain analytics, technical signals, market data and competitive landscape insights. This multidimensional approach allows for a robust assessment grounded in market realities. So, why could Flow re-emerge as a strategic entry point on the Web3 and NFT infrastructure ecosystem in 2025?

Recent Performance and Market Context

Price Evolution

Since its launch, Flow has navigated a rapidly shifting landscape, marked by both the volatility characteristic of crypto assets and the maturation of its own ecosystem. Over the past twelve months, Flow's price has rebounded by nearly 60% from its cycle lows, currently trading around $0.89, reflecting resilience amid broader market consolidations. This recovery aligns with renewed interest in scalable Web3 architectures capable of onboarding mainstream applications, especially across gaming and digital collectibles.

Positive Recent Events

• Major protocol upgrades have improved throughput and reduced gas fees, supporting wider developer adoption.
• High-profile partnerships, notably with the NBA, NFL, and Mattel, have driven substantial NFT transaction activity and boosted Flow’s cultural relevance.
• Flow's successful integration with leading wallets (MetaMask, Blocto) and the expansion into multichain operability have solidified its role as a backbone for next-generation consumer Web3 experiences.
• The launch of several DeFi and gaming dApps on Flow in recent quarters has accelerated ecosystem activity, feeding both token utility and price discovery.

Macro and Sectoral Tailwinds

• Continued mainstreaming of Web3 and NFTs, supported by institutional entrants and regulatory progress in major markets such as the EU and UK.
• A global liquidity rebound, with risk-on sentiment prompting renewed capital flows into fundamentally strong tokens.
• Strong developer activity and cross-chain integration narrative, which underpin sustainable growth for infrastructure protocols such as Flow.

Technical Analysis

Key Crypto Indicators

• Relative Strength Index (RSI): Currently sits near 58, suggesting bullish momentum but with room for further upside before overbought conditions appear.
• MACD (Moving Average Convergence Divergence): Shows a positive crossover above the signal line, indicating a possible initiation of a new medium-term uptrend.
• Moving Averages: Flow trades above its 50-day and 100-day simple moving averages (SMA), typically a strong bullish signal pointing to underlying buyer support.

Solid Support Levels & Bullish Reversal Signals

• A robust support zone has established itself at $0.70–$0.75, providing downside protection and attracting accumulation during market dips.
• Multiple higher lows since Q1 2023, indicating the formation of a bullish structure.
• Breakout from a multi-month descending wedge pattern points toward a retest of the psychologically significant $1.20 resistance in the coming quarters.

Short- and Medium-Term Momentum

Technical momentum remains strongly positive, underpinned by:

• Rising on-chain transaction volumes and address growth.
• Increased staking participation, signalling conviction among long-term holders.
• Bullish divergence between price and on-chain flows, often foreshadowing further upward extensions.

Fundamental Analysis

Accelerating Adoption & Strategic Partnerships

Flow’s fundamentals are anchored in a rapidly expanding developer and user ecosystem:

• Adoption: Consistent growth in unique wallet addresses and transaction counts, with total transactions surpassing 400 million as of mid-2024.
• Partnerships: Ongoing collaborations with leading brands and entertainment franchises (NBA Top Shot, UFC Strike, LaLiga, Mattel) drive mainstream exposure.
• Ecosystem Development: Recent grants and incentive programmes are supporting the launch of DeFi primitives and high-engagement GameFi projects.

Attractive Relative Valuation

• Market Cap: At $1.37 billion, Flow remains undervalued versus high-profile Layer-1s with similar user metrics but larger caps.
• Fully Diluted Valuation: Around $1.36 billion, reflecting a conservative emission schedule and mitigated dilution risk.
• Network TVL: While TVL is modest compared to traditional DeFi chains, recent DeFi launches and NFT marketplaces are fueling organic growth.

Structural Strengths

• Technological Edge: Flow’s multi-node, resource-optimised design enables greater scalability and lower costs, compared to legacy blockchains.
• Active Community: Regular hackathons, developer grants, and a vibrant Discord/Reddit presence highlight strong grassroots engagement.
• Market Differentiation: As a blockchain specifically architected for mainstream consumer dApps—especially NFTs—Flow exploits a clear niche against generalist Layer-1 competitors.

Volume & Liquidity

• Exchange Volume: Daily trading volumes consistently exceed $50 million, ensuring strong liquidity and tight bid-ask spreads.
• Market Trust: Presence on all major exchanges (Binance, Coinbase, Kraken), with healthy order books and an increasingly distributed ownership.

Dominance & Competitive Position

• Top Tier Market Cap: Flow maintains a steady Top 60 ranking by market capitalisation, outpacing many less-specialised "Ethereum killers."
• Brand Authority: Unique in its direct partnerships with global sports and entertainment properties, establishing lasting network effects.

Positive Catalysts & Forward-Looking Perspectives

• Upcoming Protocol Upgrades: Planned enhancements (e.g., composability improvements, Layer-2 bridge integrations) likely to drive new developer and user adoption cycles.
• Ecosystem Expansion: Ongoing NFT and metaverse initiatives from blue-chip partners expected to boost transaction activity and token demand.
• Regulatory Clarity: Progress towards constructive UK and EU regulations may unlock fresh institutional flows.
• New Use Cases: Increased integration with AI-driven gaming, real-world asset tokenisation, and loyalty platforms broaden Flow’s addressable market.
• Potential Institutional Adoption: Growing interest from funds seeking exposure to NFT infrastructure, with Flow as a prime target given its proven scalability and real-world traction.

Investment Strategies: Navigating Timing and Horizons

Short-Term

• Technical re-tests of key support bands ($0.75–$0.80) can provide optimal accumulation zones for tactically minded investors.
• Anticipated Q4 2024 protocol updates serve as near-term catalysts, potentially accelerating price appreciation.

Medium-Term

• Continued onboarding of high-profile NFT projects and cross-chain integrations reinforce Flow’s growth trajectory.
• Potential for outsized returns as the Web3 and NFT narrative regains market share in the upcoming crypto cycle.

Long-Term

• Strong project fundamentals, ongoing innovation, and deep partnerships suggest sustainable network effects.
• Early positioning ahead of major mainstream NFT launches, entertainment brand entry, and broadening DeFi utility could provide compounding upside over multiple years.

Flow Price Predictions

Is Now the Right Moment to Consider Flow?

In summary, Flow’s robust recovery, major partnerships, and strategic technical innovation combine to make it one of the most compelling Layer-1 infrastructure plays in the Web3 and NFT space. Multiple upward catalysts—including anticipated protocol upgrades, deepening ecosystem momentum, and a supportive regulatory outlook—strengthen the case for renewed investor interest. Strong on-chain metrics, high liquidity, and an expanding brand presence all point to an ecosystem on the verge of a new growth phase.

Given Flow’s unique positioning, technical tailwinds, and proven resilience, the asset seems to represent an excellent opportunity for those seeking diversified exposure to the next generation of consumer-grade blockchain applications. While volatility remains inherent, the convergence of bullish technicals and fundamentals could well mark the early stages of a new, sustained uptrend for Flow.

Important information

Flow remains a high-volatility crypto asset offering dynamic investment opportunities—yet it demands disciplined risk management. Recent price acceleration highlights Flow’s potential for delivering sharp upward moves, but the broader macro environment warrants a selective approach.

Key technical levels to monitor are $0.75 as immediate support and $1.20 as major resistance. The upcoming Q4 2024 protocol upgrade may prove pivotal for Flow’s forward momentum—investors with long-term vision will find this a particularly interesting phase to keep Flow high on their watchlist.

How to buy Flow?

It’s simple and secure to buy Flow cryptocurrency online through a regulated platform. UK investors can choose between two main methods: buying Flow outright (spot purchase), which means directly owning the crypto, or speculating on its price with CFDs (Contracts for Difference), which do not confer ownership but allow trading on price movements. Both options offer unique advantages and are accessible with just a few clicks. Below, you’ll find a detailed comparison of the most popular platforms to help you choose the method that best suits your needs.

Spot Purchase of Flow

Spot buying Flow means purchasing the actual cryptocurrency and holding the coins in your own digital wallet. This gives you real ownership and control over your Flow tokens. Typically, spot platforms charge a fixed commission per transaction, often around 0.5% to 1%, plus possible small deposit fees in GBP.

Informations importantes

Example: Suppose Flow is trading at £0.65 per coin. With an investment of £1,000, and accounting for about £6 in transaction fees, you can buy roughly 1,530 Flow tokens.
✔️ Gain scenario:
If Flow’s price rises by 10% to £0.715, your wallet now holds £1,100 worth of Flow.
Result: a gross gain of £100, equivalent to +10% on your investment.

Trading Through CFDs

Trading Flow via CFDs means you do not actually own the cryptocurrency but instead take a position on its price movement—up or down. CFD brokers typically apply a spread (difference between buy and sell prices) and may charge overnight financing fees if you hold your position for more than a day.

Informations importantes

Example: You open a CFD position on Flow with £1,000 and leverage of 5x, giving you a market exposure of £5,000.
✔️ Gain scenario:
If Flow increases by 8%, your position yields 8% × 5 = 40%.
Result: a gain of £400 on your initial £1,000 investment (excluding spreads and overnight fees).

Final Advice

Before investing in Flow, it’s essential to compare the fees, minimum deposit amounts, and safety features of each platform. The right method for you—spot purchase or CFD trading—depends on your financial goals and investment experience. For a detailed comparison of leading platforms, please refer to the comparison tool further down the page. Always invest responsibly.

Our 7 tips for buying Flow

The latest news from the Flow

Flow is now available for GBP trading pairs on Crypto.com, expanding UK users’ direct market access. This development, announced by Crypto.com on July 1, 2024, allows UK-based investors to trade FLOW with GBP directly, reducing friction and costs usually associated with foreign exchange conversions. The move signals growing recognition of the UK crypto market’s maturity and aligns with increased user demand for seamless fiat-to-crypto onramps, potentially boosting local liquidity and supporting broader adoption of Flow among British investors.

UK-based tech agency Outlier Ventures published a positive report on Flow’s developer ecosystem growth in June 2024. The report highlighted a marked increase in the number of UK-based projects building on Flow, citing improved onboarding experiences and a robust grant program as well as continued support from Dapper Labs. Outlier Ventures stressed that this trend could attract further local developer talent, strengthening Flow’s technical foundations and its positioning within the British blockchain innovation landscape.

Flow’s compliance with the UK’s evolving Travel Rule and KYC regulations was confirmed by Coinfirm in their July 2024 compliance audit. According to the audit, Flow’s on-chain compliance tools satisfy the criteria set forth by the Financial Conduct Authority (FCA) and are interoperable with UK-based licensed exchanges. This verification may enhance Flow’s reputation among regulated entities and institutional investors in Britain, paving the way for increased integration with local financial infrastructure.

Dapper Labs announced a new partnership with a leading UK-based digital collectibles platform on June 29, 2024. This collaboration, soon to launch, will see Flow leveraged as the underlying blockchain for a series of officially licensed collectibles tied to historic UK sporting events and figures. Industry analysts cite this as a significant move to drive mainstream awareness and user onboarding in the British market, particularly as the collectibles sector continues to resonate with UK audiences.

Market sentiment towards Flow on major UK social and analytical platforms saw a measurable uptick, reflecting renewed investor optimism. Santiment and LunarCRUSH data, referenced by Cointelegraph UK on July 2, 2024, show a 19% rise in positive sentiment among British crypto traders following recent technical upgrades and successful integrations with UK platforms. The increase in community engagement could lead to higher trading volumes and reinforce Flow’s standing as a trusted asset within the UK crypto ecosystem.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.