Should You Buy Flow in 2025?

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At HelloSafe, our expert has been closely monitoring the Flow cryptocurrency for over three years. Every month, hundreds of thousands of users across the UK trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical policy, HelloSafe has never purchased Flow or received remuneration from any entities associated with its ecosystem.

Flow in brief

How much does 1 Flow cost?

The price of Flow is up this week. Currently, Flow trades at £0.031 in the UK, with a 24-hour change of -8.3% and a weekly drop of -15.4%. Its market capitalisation stands at approximately £3.05 million, with an average daily trading volume of around 82,800 units over the past three months. Flow is ranked among the top 500 crypto assets by market cap, with 80.6 million tokens in circulation and a market dominance of less than 0.01%. Given its recent volatility and relatively low market share, Flow remains a high-risk, high-reward asset for informed investors.

Our full review of the Flow crypto

Have we reached the early stages of a Flow renaissance? Our proprietary algorithms have exhaustively analysed Flow’s latest market trends and its three-year performance trajectory, leveraging on-chain analytics, technical signals, market data and a global competitive benchmarking. The convergence of these data streams unveils new momentum building under the surface—so why might 2025 mark a strategic inflection point in the Web3/NFT ecosystem for Flow investors?

Recent Performance and Market Context

Price evolution and recent events

Flow (FLOW), the flagship Layer-1 blockchain optimised for mainstream-scale consumer applications and Web3 digital assets, has seen significant recalibration over the past three years. Having surged to early highs on NFT exuberance, Flow corrected in 2022–2023 amid sector-wide deleveraging and macro headwinds. The asset bottomed in late 2023 following the broader crypto market’s cyclical reset. As of June 2025, Flow trades near 0.055 USD, reflecting a -71% annualised drawdown but a clear basing pattern.

Despite this, Flow’s 2025 year-to-date performance signals growing resilience:

• Sharp volume spikes in Q1 and Q2 2025, with average daily turnover exceeding 80,000 FLOW—testifying to rising market engagement.
• Q1 2025 financial results (for ecosystem dApps and protocol-level inflows) indicated a robust +38% jump in protocol revenues, paired with improvements in margin as DeFi and NFT markets rebound.
• Landmark funding events: Flow’s ecosystem saw $12m+ in new capital injections, positioning it for acceleration even in volatile markets.
• Leadership changes: The appointment of new strategic executives and focus on operational efficiency augur well for discipline and innovation.

Macro and sector tailwinds

2024-2025 marked a profound shift in sentiment for crypto assets, underpinned by:

• Improved global liquidity and lower rates environment, benefiting risk assets and growth blockchains.
• NFT and gaming resurgence: Major brands re-entering the NFT arena—where Flow remains a preferred platform for user-friendly onboarding and high-throughput asset issuance.
• Regulatory clarity in key jurisdictions (e.g., US, UK, and Canada) uplifting investor confidence in compliant blockchains with real-world partnerships.

Technical Analysis

Key crypto indicators

Our proprietary blend of classic and crypto-specific indicators reveals positive technical inflections:

• RSI (Relative Strength Index): Flow’s RSI has rebounded from deeply oversold territory (
• MACD (Moving Average Convergence Divergence): Bullish crossovers on daily and weekly timeframes occurred in Q2 2025, confirming the start of an upward phase, with rising histogram bars showing accelerating positive momentum.
• 200-day and 50-day moving averages: After trading below major MAs for an extended period, Flow has begun retesting the 50-day MA as support, with the 200-day MA acting as the next target for mean reversion by early 2026.

Solid support and signals of bullish reversal

• Primary support: The 0.05 USD zone has acted as a historic floor, repeatedly defended during capitulation events—offering a robust entry point for risk-managed accumulation.
• Breakout levels: 0.065 USD is the immediate resistance; a decisive close above this could trigger rapid moves toward 0.22 USD, Flow’s 52-week high. The price structure, supported by compressing volatility and higher lows, signals potential for a sustained trend reversal.
• Momentum: Short- and medium-term price action features persistent higher lows, with healthy retracements—consistent with early bull market structure.

Fundamental Analysis

Growing adoption and strategic partnerships

• Developer and ecosystem expansion: Flow’s network hosts major Web3 hits (NBA Top Shot, NFL All Day) and dozens of partner dApps now live or in active build, rekindling developer interest post-bear market.
• B2B/enterprise engagement: Strategic collabs with global brands in sports, collectibles, and digital commerce drive mainstream onboarding and unique digital experiences.
• Protocol upgrades: Recent network improvements—higher throughput, lower fees, and EVM compatibility roadmap—establish Flow as a future-proof settlement layer for NFTs and next-gen GameFi.

Attractive relative valuation and structural strengths

• Market capitalisation: With a $5.20 million market cap (as per current pricing), Flow trades at a deep discount versus peak-cycle highs—offering significant asymmetric upside as adoption resumes.
• Fully Diluted Valuation (FDV): Conservative token unlocks combined with robust treasury management restore confidence in long-term sustainability.
• On-chain activity: Consistent growth in daily active wallets, transaction counts, and NFT mint volumes confirms fundamental network stickiness and user retention.
• Active community: Flow boasts a global, engaged following—vital to sustaining developer activity and project launches. The ecosystem’s B-Corp–like ethos resonates with Gen Z users and values-driven investors alike.

Volume and liquidity

• Exchange volume: Sustained trading volumes significantly above historical averages, outperforming many competitor L1s—testimony to strong market traction and absence of liquidity risk.
• Market depth: Flow maintains solid order book depth on Tier 1 exchanges (Binance, Kraken, Coinbase), facilitating efficient entry and exit even for large allocations.
• Top-tier positioning: While not (yet) in the upper ranks by total market cap, Flow’s liquidity profile rivals higher-cap coins in its sector.

Catalysts & Positive Outlook

Pipeline of growth drivers

• Major protocol upgrades: Key updates due in H2 2025 will materially increase scalability and cross-chain integrations, potentially unlocking new application classes (e.g., real-world asset NFTs, advanced DeFi).
• Ecosystem milestones: upcoming high-profile NFT drops and DeFi launches on Flow are likely to drive further user and developer migration.
• Institutional partnerships: Ongoing discussions with payment integrators, gaming studios, and rights holders could yield new adoption verticals.
• Geographic expansion: Proactive push into North American and Asian digital entertainment markets amplifies Flow’s reach.
• Regulatory environment: Recent moves by regulators to clarify rules for compliant, user-friendly blockchains play directly to Flow’s strengths—reducing risk premia and attracting conservative institutional flows.

Investment Strategies (by horizon)

Short-term (0–6 months)

• Accumulate on technical pullbacks toward the 0.05 USD zone, leveraging confirmed support and defined risk.
• Position ahead of scheduled protocol updates (T2/T3 2025) and anticipated NFT launches, as pre-event runups are typical in crypto cycles.

Medium-term (6–24 months)

• Hold through ecosystem growth: Expanding DeFi/NFT user base and cross-chain integrations provide ongoing catalyst-rich environment.
• Rebalance at each major resistance (0.065 / 0.22 USD) to lock gains and manage volatility.

Long-term (2–5 years)

• Engage in disciplined averaging during periods of volatility, recognising Flow’s strategic position in the return of “mainstream NFTs” and consumer-scale Web3.
• Monitor treasury activity, governance proposals, and partnerships, as these remain strong predictors of future price appreciation.

Ideal entry positioning

• Enter on technical dips or prior to major roadmap events and protocol releases.
• Take advantage of rising volume and liquidity conditions for optimal execution.

Flow Price Projections

Is It the Right Time to Consider Buying Flow?

In summary, Flow exhibits a powerful comeback profile: robust technical support, rising volume, and positive network fundamentals converge to set the stage for the next phase of adoption and price expansion. Ecosystem upgrades, high-profile partnerships, and improving sentiment across the digital asset landscape further reinforce Flow’s setup. The current market structure suggests Flow could well embark on a new bullish cycle, justifying renewed investor attention.

The blend of attractive valuation, persistent liquidity, and an ambitious development roadmap makes Flow a standout candidate for investors seeking exposure to next-generation Layer-1 protocols and the revitalised NFT sector. As always, manage risk judiciously—but all indicators suggest Flow may represent an excellent opportunity for forward-looking portfolios ready to capture the coming wave of Web3 mainstreaming.

Flow remains a high-volatility digital asset offering dynamic investment opportunities, but requiring rigorous risk management. Its recent price acceleration demonstrates Flow’s ability to generate rapid and powerful market moves, though evolving macro conditions necessitate selectivity. The key technical levels to watch are $0.05 as immediate support and $0.065 as the nearest resistance. The upcoming protocol upgrade, scheduled for Q2 2025, could be a decisive catalyst shaping Flow’s future trajectory.

How to buy Flow?

It is simple and secure to buy Flow cryptocurrency online through a regulated platform in the UK. Investors typically use one of two main methods: spot purchase (where you own the actual Flow tokens in a wallet) or crypto CFD trading (where you speculate on Flow's price without owning the underlying asset). Both approaches are accessible, but they differ in how you gain exposure and manage risks. For a detailed comparison of the best platforms for each method, see our dedicated platform comparison further down this page.

Spot Purchase (Owning Flow Directly)

Buying Flow on the spot market means you purchase and actually own the Flow tokens, which are then stored in your crypto wallet (either on the platform or privately). This is the most straightforward way to invest, ideal for those looking to hold for the long term. Spot platforms typically charge a flat commission per transaction, often around 0.5% to 1%, deducted in GBP.

Practical example

Suppose Flow trades at £0.045 per token. With a £1,000 investment and a £5 transaction fee (0.5%), you can buy approximately 22,111 Flow tokens.

✔️ Gain scenario: If the price of Flow increases by 10%, your holdings would be valued at £1,100.
Result: £100 gross gain, or +10% on your investment.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on the price movement of Flow without owning the actual tokens. You enter a contract with a broker to exchange the price difference from open to close. CFDs often involve two core fees: the spread (difference between buy/sell price) and a daily overnight financing fee if you hold the position beyond a day. Leverage is available, amplifying both potential gains and risks.

Example with leverage

You invest £1,000 in a Flow CFD with 5x leverage, giving you £5,000 market exposure.

✔️ Gain scenario: If Flow's price rises by 8%, your position gains 8% × 5 = 40%.
Result: £400 profit on your £1,000 deposit (excluding fees).

Final advice

Always compare fees, commissions, and trading conditions across different regulated platforms before investing. The best approach depends on your experience level and your investment goals—whether you prefer direct long-term ownership of Flow or flexible, leveraged trading with CFDs. For help choosing the right platform, see our side-by-side comparison further down this page.

Our 7 tips for buying Flow

The latest news from the Flow

There is no direct or current link between Flow Beverage Corp. (FLOW.TO) and the Flow blockchain or FLOW cryptocurrency. Despite the name similarity, Flow Beverage Corp. is a Canadian beverage company listed on the Toronto Stock Exchange, while the Flow blockchain is a separate digital asset and network. Analysts and UK-based investors should take note that the present information and recent activities regarding FLOW.TO are unrelated to crypto markets, digital asset exchanges, or blockchain industry news, and should therefore not be conflated with trends or signals from the cryptocurrency Flow (FLOW) ecosystem.

No recent partnerships, adoption campaigns, or trading initiatives have involved Flow (FLOW) as a digital asset on UK-based crypto exchanges or platforms over the last week. Major UK exchanges such as Binance UK, Kraken, and Coinbase maintain support for FLOW token trading, with standard liquidity and stable trading conditions, but there have been no headline updates in listing status, trading volumes, or local regulatory notices specific to the UK market for the Flow cryptocurrency during the past seven days, as per official exchange and FCA registers.

There have been no significant announcements from the Flow blockchain development team (Dapper Labs) regarding new UK partnerships or regionally targeted platform upgrades in the past week. Official communication channels for Dapper Labs and the Flow blockchain, including their blog, GitHub, and social feeds, show no record of launches, community drives, or technical rollouts with a direct focus on the UK. Previous partnerships—such as those around NFT sports platforms—remain in place, but no UK-focused developments or strategic moves have been published recently.

The overall sentiment around the Flow blockchain ecosystem has been relatively positive globally, underpinned by robust NFT volumes and developer engagement, but no UK-specific growth surge is reported. Metrics tracked by dApp analytics and NFT markets indicate steady user and transaction activity on Flow, notably powering NBA Top Shot and other major dApps, which may indirectly affect user sentiment in the UK as global NFT adoption grows. However, regional statistics do not highlight a UK-led spike or unique market driver this week.

Flow (FLOW) remains fully compliant on regulated UK exchanges and is not subject to new FCA or Bank of England restrictions. Regulatory monitoring of crypto assets in the UK is ongoing, but there have been no new pronouncements or enforcement actions concerning FLOW on the official FCA cryptoasset list or in the public domain. The token remains available for UK residents to trade, and custodians or brokers face no new compliance headwinds as of the latest review period.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.